The document provides information about the Girl Scouts cookie program, including goals, sales dates, how cookie sales work, and what troops and the council earn from cookie sales. It outlines new features for the 2012 cookie program like the booth scheduler and locator. It emphasizes setting sales goals and holding booth sales to maximize sales. Safety and money handling procedures are also addressed.

1. Make a
difference in

2. All registered
Girl Scouts can
sell cookies if
they have
parental
permission.

3. • 2011-12 Program Goals
Continue Cookie University
Expand Cookie Program Aide
Expand Cookie Corps
• 2012 Sales Goals
6% increase in cookie sales over 2011 sale
2% increase in participation over 2011 sale

4. How do we sell cookies?
Booth
Sales
Online
Marketing
Direct Sales/
Order taking

5. Important Cookie Program Dates
Cookie Sales Begins January 6 , 2012
Cookies Now! events January 7, 2012
Girls sell cookies to January 6 February
customers. 19, 2012

6. How the Cookie Crumbles
22% - Troop/Girl
• Girl Recognitions and Cookie Bucks
• Troop Profit
30% - Cookie Cost and Sale Expense
48% - Girl Scout Services
• Program and resource materials
• Facilities, including camps
• Financial aid for membership needs
• Program events
• Staff who support girls and volunteers

7. Safety First!
SAFEGUARDING GIRLS SAFEGUARDING MONEY
• ADULT SUPERVISION • GIRLS TURN IN MONEY
• DAYLIGHT HOURS REGULARLY
• FOLLOW SAFETY • USE RECEIPTS TO
CHECKPOINTS TRACK PRODUCT AND
• MONEY
OF CASH • TROOPS DEPOSIT CASH
• ADHERE TO ONLINE FREQUENTLY
SAFETY GUIDELINES

8. Money Matters
Selling Price
$3.50 /package
Troop Proceeds
.55 /package
.60 /package (C,S,A only option
with no recognitions)

9. What Is Returning In 2012
5 Core Business Skills
Goals for Service Units
Service Unit Bonus
Cookie Calculator
Going Green with Troop Manuals

10. Teach Business-Building Skills
Money
Goal Setting Decision Making
Management
People Skills Business Ethics

11. Service Unit Bonus
Structure
Why does it matter?
What will the bonus do for
the Service Unit.

12. Money Matters!
In 2011 Texas Oklahoma Plains
troops earned
$1,365,876.45
in troops proceeds from the Cookie Sale!

13. Money Matters!
In 2011 Texas Oklahoma Plains
Service Units earned
$40,118.10
in bonuses from the Cookie Sale!

16. What Is New In 2012
Snap Upgrades
Streamlined reports for Service Units and
Troops to view.
Transfer cookies by flavor
Service Units and Troops will no longer be
able to add or delete girls’ names. Girl
registration information will be uploaded from
the Council registration software.
Booth Scheduler
Booth Locator

17. Booth Scheduler
Council Secured Cookie Booth Locations
Cookie Booth locations that are secured by the Council.
Troops will request a set number of locations through
the Booth Scheduler in SNAP.
Round 1: Fort Worth Region will be November 15 -27,
each troop may select two locations.
Round 2: Fort Worth Region will be December 1 -10,
each Troop may select two locations.
Round 3: Fort Worth Region will be January 6 to
February 19th, troops may secure unlimited locations.
Clean up Sales for these locations will also be available
starting January 6.

18. Booth Scheduler
Council Secured Cookie Booth Locations
Notifications
Cookie Booth process will be run through SNAP.
Emails will go out from SNAP to notify Troops which booth
location/date/time they have received.
Troop Cookie Chair will need to print the email confirmation
and have it with him/her on the day of the Cookie Booth
as confirmation of their Booth date/time/location.
Note: Troop Cookie Chairs must complete their Profile in SNAP,
or they will not receive an email notification about their
booth assignments.

19. Troop Cookie Booth
Troops are encouraged to secure Cookie Booths on their own,
in addition to Council Secured locations.
Troops should include cookies for their booth sales for the first
two weeks in their initial order.
Troops should request cookies at least one week prior to their
booth sale.
When a troop has a troop secured date/time/location they need
Troop Cookie Chairs will receive a confirmation email for their
booth request.

20. Calendar:
Shows the booth schedule dates

21. Search by Store Name or by Zip Code

22. 1) From the Snapshot screen within the Calendar
2) Within the Schedule Booth Sales page under the
Cookies Icon

23. Booth Locator
Potential customers can go to the GS-TOP or
GSUSA website and enter their zip code for
booth locations .
Any Council Secured or Troop Secured Booth
Locations within that zip code will pop up
showing the address and location on a map.
Potential customers can then go during those
time periods to purchase Girl Scout Cookies.

25. Booth Sales verses Clean up Sales
Are ways to sell directly to the public.
Booth Sales held January 7 February 19
Troop earns .55 cents per package sold.
Clean up Sales are the 3 weekends after
the sales ends
Troops earns $ 1.00 per package sold.
Variety and assortments vary based on availability.
Why Participate?

26. Booth Etiquette Pledge
Some Examples of what is in the Booth Etiquette Pledge
We will not complain about any of the rules that a business sets and will
promise to follow them.
When a double booking occurs at a business, troop volunteers will
demonstrative the Girl Scout Promise and Law and come up with a
mutually agreed upon solution to the problem demonstrating sound
business ethics to the Girl Scouts.
As a troop we will be identifiable as Girl Scouts and wear a Membership
Pin, uniform or other Girl Scout clothing and have neat and clean
appearances.
At all times we are a representative of Girl Scouts of Texas Oklahoma
Plains, Inc. and will obey and live by the Girl Scout Promise and Law.

27. It’s As Easy As…
Training your Troop Cookie Chairs in your
Service Unit

28. • What is the Key to Cookie Sale Success?
•

29. Always Set Goals
Girl Planning
• Creates environment for
success
• Teaches valuable life skills
• Motivates girls by
personalizing goals
• Set troop and individual

30. abcsmartcookies.com

31. Set goals, create goal chart, track
progress

33. Create a contact list, send e-cards and collect orders!

34. Be @ parent meeting
• Family support is essential Parent Permission Signed
•
• 5 Business-building skills that last a life time
– Goal Setting
– Decision Making
– Money Management
– People Skills
– Business Ethics

35. Family Planning Meeting
Review the 5 Business Skills
 Review Key Dates
 Talk about Safety
 Review Products and sample the Shortbread cookie
 Have girls share troop goals
 Set up troop cookie network
 Talk about other resources on web
 Have Fun!

36. Key Points for Family Training
Have
FUN!
How To
Get Help
Online
Resources
Skill Building
Goals
Cookies
Safety
Dates

37. Communicate!
Girl/Adult Partnership
• Girls who set goals sell 37% more cookies than
• Hold troop progress meetings
– Keep girls excited
– Help with problem-solving
• Communicate throughout the sale

38. Do Have Booth Sales
• Girls who go beyond friends & family sell over
35% more
• 88% of folks who are asked to buy cookies do so
• But only 60% of folks are ever asked!
• Win-win for girls, family adults and consumers
• Girl can sell 30 to 40 packages of cookies per
hour.

39. Booth Sale Support
 Traditional venues
Grocery Stores
Retail Stores
$3.50
box
FUN IDEAS
 Hair and nail salons
 High school and college athletic
events
 Churches
 Cookie caravans
ht
 Office buildings afternoon breaks

Think outside the cookie box!
This material has been prepared by Interbake Foods solely for the internal use of customer and contains confidential and trade secret information. The use,
dissemination or copying of all or part of this material by any other party is strictly prohibited and is subject to the economic espionage act of 1996.

41. New Regional Top Cookie Sellers
Regional Top Sellers will be award to three girls
in the Fort Worth Region.
Will receive their choice of:
A family four pack of tickets for a day at Six Flags over
Texas
A family four pack of tickets for a day at Hurricane
Harbor
E-reader
Other options may be available at a later date
Three Top Council Sellers
A Council Top Seller cannot be a Regional Top Seller

42. Project Troop to Troop
Customers sponsor packages of Girl
2011 Project Troop to Troop Facts
Scout Cookies that are sent to our men Over 26,000 packages of Girl Scout Cookies were
and women in uniform. sponsored in GS-TOP.
The cookies were delivered by nonprofit agencies to
servicemen and women stateside and overseas.
Cookies have been distributed to the following
organization throughout the council:
Airborne Angels
Cannon Air Force Base
Dyess Air Force Base
Helping our Heroes
Socks for Soldiers
Sheppard Air Force Base
USO welcomed home military personnel at DFW
Airport
VFW