This document provides an overview and training for the 2014 Girl Scout cookie program. The theme for this year's cookie sale is "This is What a Girl Can Do". All registered Girl Scouts can participate with parental permission. The goal for 2014 is 100% participation by eligible girls. Six varieties of cookies are described. A new cranberry citrus crisp cookie will be introduced. Important dates for the sale are provided, including order taking starting January 1st, initial troop orders due January 3rd, and cookie delivery January 20-24th. Resources and materials available for troops, families, and volunteers are outlined. The recognition program for girls is reviewed, with rewards for selling levels from 1000+ packages up to top seller. Key information
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2. THEME FOR THE 2014 COOKIE SALE
This is What a Girl Can Do
3. Who can sell Girl Scout
Cookies
All registered
Girl Scouts can sell
cookies if they
have parental
permission.
4. 2014 Focus on Participation
• In 2013 79% of eligible girls sold
• Goal for 2014 is:
100% participation
5. America’s Best Cookies
Thanks-A-Lot™
Shortbread cookies dipped in rich
fudge and topped with an
embossed thank you message in
one of 5 languages.
Cranberry Citrus
Crisps
Crispy cookie, made with whole
grain, full of tangy cranberry bits
and zesty citrus flavors.
Shortbread
Lemonades™
Traditional shortbread
cookies.
Savory slices of shortbread with a
refreshingly tangy lemon flavored
icing.
Thin Mints
Peanut Butter Patties®
Caramel deLites®
Crispy chocolate wafers
dipped in a mint chocolaty
coating.
Crispy vanilla cookies layered with
peanut butter and covered with a
chocolaty coating.
Vanilla cookies topped with
caramel, sprinkled with
toasted coconut, and laced
with chocolaty stripes.
Peanut Butter
Sandwich
Crisp and crunchy oatmeal
cookies with creamy peanut
butter filling.
6. New!! Cranberry Citrus Crisps!!
•9g whole grain per serving
•No palm oil
•Made with real fruit
•No hydrogenated oils
•No artificial sweeteners
•No artificial flavors
Breakfast cookie market more than quadrupled in 2012
58% of consumers say whole grains is an important attribute
10. When does the sale start?
Optional order taking
and use of COCO
online marketing tools
begins
January 1, 2014
11. Important Dates
Troop orders due in Snap January 3, 2014
Cookies deliver to Troops January 20-24, 2014
Walkabout weekend
January 24-26, 2014
Booth Sales Start
January 24, 2014
First ACH sweep
February 17, 2014
National GS cookie days
February 7-8, 2014
12. How do we sell cookies?
Booth
Sales
Direct
Sales
Online
Marketing
Order
Taking
13. GSKWRC goes Direct in 2014!
Why change?
•Cookies in hand
sooner
•Less work for volunteers
•More opportunity for repeat
•Higher sales growth
sales
14. Impacts to Troops
Initial orders placed in early January
Initial order created without girl orders
So how do you determine what to order?
•80-85% of last years initial order – SNAP ARCHIVE
REPORTS
15. Be Prepared For:
•Needing More Cookies!
•Demand will be high!
• Using planned orders to pickup more
from cupboards.
• More weeks for pickups.
• Place planned orders by Sunday midnight
16. GSKWRC Troops
earned $677,247.90 in
2013 ! For 2014:
Proceeds are .50/pkg
with rewards OR
.60/pkg with patches
only J,C,S,A Troops
only
17. ACH Withdrawals
February 17, 2014 - 100% of initial order due
(less Troop proceeds and UDF forms submitted)
UDF forms due February 13
March 17, 2014 - 75% of balance due
(less Troop proceeds and UDF submitted)
UDF forms due March 10
March 24, 2014 -100% remaining balance (less
Troop proceeds and UDF forms submitted)
UDF forms due March 17
19. New Mobile App for Girls!
• Set and track goals
• Take and manage cookie orders
• See a summary of orders and
item totals
• View nutritional information
with product images
20. New Mobile App for Girls!
• Track order payment and delivery
status
• Email confirmations automatically
sent to customers
• View recognitions, identify level
achieved, track sales needed
• Automatically sync with online
COCO information
24. Cookie Share
Cookies for our military personnel, local Food
Banks and Shelters for victims of domestic
violence
•Cookies remain at the warehouse/No Troop handling
•Sales added to individual girl sales & Troop sales
•Each girl who sells 5 packages for Cookie Share earns the patch
•Enter in Snap-Cookies Icon-Reorders-enter CShare sales for each girl
•Will appear on the Troop balance summary in the Cshare row
•Run reports in PACKAGES for complete accuracy
25. Sell 5 packages for Cookie Share to earn this patch!
Cookie Share Patch
26. Walk-About Weekend
Friday, January 24 - Sunday, January 26, 2014
•Full weekend of door to door sales
•Start of booth sales - first weekend cookies are available
•100 Mystery houses throughout the council territory
•A Girl that finds a mystery house wins gift for entire Troop
•Winning Troops eligible for cluster drawing
•Winning Troop in each cluster gets a limited edition Tshirt for all girls in
•Troop plus the Troop adults
•5 winners council-wide
27. Consumer Marketing
• Ability to import contacts
• Automatic Thank You card
generation
• Send e-cards to friends and
families
• Collect orders online
• Maintain contact database
for use next year
28. Online Patch
Earned by girls who sell 12 packages through COCO
online and/or COCO mobile smart phone app
29. Custom Order Card
• Multipurpose, customized
order card for our
council
• Features our council’s
recognition program
• Includes information
about
COCOmobile, the new
mobile app for girls
and COCO online
upgrades too
• Pocket order card
included
33. Digital Resources for easy
access at
www.abcsmartcookies.com
• Family Involvement
Materials
• Sample Session Plans
by Grade Level
• Troop Goal Setting
App
• Send girls online
“cheers” and share
information through
COCO
39. Online Order Management
Enhancements:
NEW Dashboard for easy access to key sales information
Improved recognition ordering process
Improved order management process
40. Snap Enhancements
• NEW Dashboard for easy access
to key sales information
• Improved recognition ordering
process
• Improved order management
process
42. Booth Sales
Council Sponsored Booth Sales
•Council schedules booth sales:
Kroger/Walmart in Northern Kentucky
• Lottery drawings for these locations
• Lotteries run between 1/15 and 1/24/14
•No Booth sales at Kroger or Food City on
Saturday 2/1/14 (due to Shop and Share)
43. Service Unit Booth Coordination
•Secure booth locations within the SU
•Assign Troops to booth locations within the SU
•Know where troops are selling and ensure they
know the rules and booth sale guidelines
•Establish relationships with merchants
•Don't schedule booths outside your Service Unit
45. 1000+ sellers
•Engraved brick to be placed at Camp Judy Layne
•and $100 Best Buy gift Card
•and $10 cookie dollars
•and invitation to and recognition at Annual Meeting
53. • COOKIE CUPBOARDS
• Open January 24 – March 16 – place PLANNED
ORDER IN SNAP
• Updated list available in January on website.
• Obtain full cases ONLY – No returns
• Cookie Authorization card – found in Troop Plan
Book.
• Last two weekends may get box mixture
to equal 1 case.
54. Troop Cookie Sale Manager Agreement
• Explains financial responsibilities
and obligations.
• Must have a background check
within the last 3 years with
Council – if not, can go online
www.gskentucky.org – look for
link. Cost $14.75
56. Important Deadlines
• Online webinars available December 1st.
• Girls begin selling JANUARY 1st!
• Troops initial order due in SNAP – Jan. 3rd.
• Cupboard managers will enter all extra cookies obtained
from cupboard (ongoing).
• Troops enter all girl transfers in SNAP and order
recognitions in SNAP – due March 19th.
• Troops paperwork due to you – March 21st.
