The document discusses Pawel's blog which became a vital citizen journalism resource during major floods in Wroclaw, Poland in 2010. It provided hyperlocal, real-time coverage with over 157,000 unique users and 2.5 million page views in just 5 days. The success was due to a lack of official information, distrust in government, and people's desire to share information on social media. It challenges traditional media who are now exploring more citizen engagement through user-generated content and social campaigns. The publisher Agora also discusses their strategy to integrate print and online local reporting across their newspapers and portals.
Accidental journalism: lessons for newsmediaGreg Piechota
President dies in a plane crash. Flood hits the country. When news breaks, it's a moment of truth for all newsmedia -- run by professional journalists with a legacy and those amateurs turned into accidental reporters. A story by Grzegorz Piechota, head of social campaigns at Gazeta Wyborcza, the best read quality newspaper in Poland. Presented at the WAN-IFRA Newsroom Summit in London (9/9/2010).
Tomasz Józefacki on the greatest challenges of online publishersMarek Miller
Tomasz Józefacki, the President of OPA Europe, and Vice President and Head of Internet Division in Agora (Poland), on the greatest challenges for online publishers in Europe and how they are dealt with at Poland’s leading media group Agora. Presentation from INMA OPA Outlook 2010 conference.
The Location Based Marketing Association is an international non-profit organization dedicated to research, education, and innovation at the intersection of people, places, and media. It has over 450 members with chapters in major cities including Toronto, Montreal, New York, San Francisco, Amsterdam, London, and Singapore. The organization focuses on location-based services and marketing that integrate various media such as social media, internet, out-of-home, and real-world interactions to influence people in specific locations.
The Location Based Marketing Association is a nonprofit group dedicated to research, education, and innovation at the intersection of people, places, and media. It was formed in 2010 and has over 550 members with chapters in several cities around the world. The group explores how location data can be used to provide relevant advertising and experiences to users based on their real-time context and location.
This document discusses the importance and growth of location-based services (LBS) and location-based marketing (LBM). LBS utilize a mobile device's location to provide information services, while LBM seeks to reach consumers in specific places through a mix of online and offline marketing media. The use of LBS and check-ins on platforms like Foursquare are growing exponentially, and many large brands are now using these services. LBS and LBM allow businesses to create relevant experiences for customers, drive traffic to physical locations, launch new products, and bring online and real-world communities together. However, the industry is still in its early stages of integration and innovation.
AIME & PhonepayPlus Charity Text Donation SeminarOisin Lunny
Very honoured to present at the AIME & PhonepayPlus Charity Text Donation Seminar in London on 19th Feb 2016, alongside Telefonica, Open Fundraising, InstaGiv, Children In Need and many leading mobile technology companies and charities.
The document provides information about the Location Based Marketing Association (LBMA) annual conference. It lists the founder and president of LBMA, Asif Khan, and the San Francisco chapter president, Renee Warren. It then thanks sponsors and discusses how location changes consumer behavior. It notes that 5 billion people use mobile worldwide and that check-ins are just part of a larger location-based ecosystem. The LBMA aims to unite media, platforms and brands around location-based engagement. Several case studies are presented on how companies have used location-based services and marketing successfully. The document concludes by discussing the future of location analytics and measurement and how a future without location is not possible.
Overview of the latest developments in the mobile industry. Early facts on usage of newspapers on iPads. List of questions newsmedia publishers need to answer.
Accidental journalism: lessons for newsmediaGreg Piechota
President dies in a plane crash. Flood hits the country. When news breaks, it's a moment of truth for all newsmedia -- run by professional journalists with a legacy and those amateurs turned into accidental reporters. A story by Grzegorz Piechota, head of social campaigns at Gazeta Wyborcza, the best read quality newspaper in Poland. Presented at the WAN-IFRA Newsroom Summit in London (9/9/2010).
Tomasz Józefacki on the greatest challenges of online publishersMarek Miller
Tomasz Józefacki, the President of OPA Europe, and Vice President and Head of Internet Division in Agora (Poland), on the greatest challenges for online publishers in Europe and how they are dealt with at Poland’s leading media group Agora. Presentation from INMA OPA Outlook 2010 conference.
The Location Based Marketing Association is an international non-profit organization dedicated to research, education, and innovation at the intersection of people, places, and media. It has over 450 members with chapters in major cities including Toronto, Montreal, New York, San Francisco, Amsterdam, London, and Singapore. The organization focuses on location-based services and marketing that integrate various media such as social media, internet, out-of-home, and real-world interactions to influence people in specific locations.
The Location Based Marketing Association is a nonprofit group dedicated to research, education, and innovation at the intersection of people, places, and media. It was formed in 2010 and has over 550 members with chapters in several cities around the world. The group explores how location data can be used to provide relevant advertising and experiences to users based on their real-time context and location.
This document discusses the importance and growth of location-based services (LBS) and location-based marketing (LBM). LBS utilize a mobile device's location to provide information services, while LBM seeks to reach consumers in specific places through a mix of online and offline marketing media. The use of LBS and check-ins on platforms like Foursquare are growing exponentially, and many large brands are now using these services. LBS and LBM allow businesses to create relevant experiences for customers, drive traffic to physical locations, launch new products, and bring online and real-world communities together. However, the industry is still in its early stages of integration and innovation.
AIME & PhonepayPlus Charity Text Donation SeminarOisin Lunny
Very honoured to present at the AIME & PhonepayPlus Charity Text Donation Seminar in London on 19th Feb 2016, alongside Telefonica, Open Fundraising, InstaGiv, Children In Need and many leading mobile technology companies and charities.
The document provides information about the Location Based Marketing Association (LBMA) annual conference. It lists the founder and president of LBMA, Asif Khan, and the San Francisco chapter president, Renee Warren. It then thanks sponsors and discusses how location changes consumer behavior. It notes that 5 billion people use mobile worldwide and that check-ins are just part of a larger location-based ecosystem. The LBMA aims to unite media, platforms and brands around location-based engagement. Several case studies are presented on how companies have used location-based services and marketing successfully. The document concludes by discussing the future of location analytics and measurement and how a future without location is not possible.
Overview of the latest developments in the mobile industry. Early facts on usage of newspapers on iPads. List of questions newsmedia publishers need to answer.
WAN-IFRA 2009 INNOVATION MEDIA CONSULTINGJuan Senor
The document discusses challenges facing newspapers and strategies for innovation. It notes that people want editorial criteria from newspapers and are willing to pay for original storytelling and analytical commentary. The document advocates redesigning content, newsrooms, formats and revenue streams to build integrated, multimedia organizations focused on audiences and content over platforms. It summarizes a reader survey finding people increasingly use online and mobile for news but still value newspapers and see them moving to emphasize premium, paid content.
Hyper-local media is growing in importance as consumption of local media changes with more use of the web. There is no single definition of hyper-local but it generally refers to media at a smaller geographical scale than traditional outlets, often seeking to serve local audiences in ways larger outlets do not. Key issues for hyper-local media include finding a proven business model, the rise of location-based and hyper-local advertising, and assessing the true size of local audiences.
This document provides an executive summary of the 2010 State of the News Media report. It outlines the major challenges facing the news media industry due to declining advertising revenue across most sectors since 2008. This has resulted in large job losses and cuts to reporting resources. While new digital media are growing, their resources and capacity are still small compared to what has been lost from traditional media. The future of journalism will likely involve different combinations of professional and citizen-based reporting models, but a sustainable revenue model to support quality journalism online has yet to be found at scale.
This document discusses how companies can utilize social media for corporate social responsibility and other initiatives. It outlines 6 growing trends of using social media for social good: 1) online donations, 2) micro-volunteerism, 3) crisis mapping, 4) crowd-sourced cause marketing campaigns, 5) government 2.0/open government, and 6) online and offline engagement. Examples are provided for each trend, such as Facebook's Causes app and CrowdRise platform for fundraising, Sparked and Do More Good for micro-volunteering, and Ushahidi for crisis mapping. The document also discusses cross-sector collaboration through social media and resources for learning more.
Celebrity 2.0: New New Hollywood is Breaking All The Rulessparks & honey
The rise of the creative class is reshaping media and redefining fame and celebrity. The balance of power has shifted from producers, studios, broadcast networks, etc., to the new creative talent. We call this creative class “New New Hollywood” (NNH).
But what’s really profound is the power that these NNH creators wield. NNH personalities have enormous fan bases with extraordinary loyalty and unprecedented engagement - fanatical, in fact.
For example, Nicki Minaj (a traditional celebrity) has <9.5><5mil Twitter fans, while PewDiePie (a NNH celebrity) commands an audience of nearly 40 million on YouTube. NNH has so much influence it could single-handedly reshape culture and society, let alone brand preferences. NNH could even swing the 2016 presidential election!
Brands need to leverage NNH, but to do so, they need to understand the context and unique ways in which NNH operates. The rules of engagement are very different.
This report sets out to shed light on one of the most important cultural forces at work today: NEW NEW HOLLYWOOD.
Forbes Jim Think Big Presentation Final 3 6 07 OpaSergey Galyonkin
The document discusses opportunities for growth in digital media and online advertising. It notes that technology advances have led to an "entwined" media environment where consumers access information online on demand. While media consumption is shifting online, advertising spending has not shifted as quickly, representing an opportunity for digital media. The document then outlines strategies Forbes.com is taking to capitalize on these trends, like expanding its video offerings, improving targeting of advertisements, and growing internationally.
The document discusses 5 emerging media trends for communicators to be aware of:
1) Shortening news cycles due to the speed of social media and on-demand content.
2) The decline of traditional press clippings due to electronic monitoring and text analytics.
3) Increased media multi-tasking, especially among youth, using multiple channels simultaneously.
4) The rise of "influencers" who curate and recommend content on social media.
5) The integration of social media, mobile devices, and geolocation into search and content delivery.
1) The document discusses how L'Express, a French news media brand, is reinventing itself for the digital age.
2) It highlights how L'Express is developing new strategies like co-creating content with bloggers and users, and linking to other sites to provide the best information across topics.
3) The goal is for L'Express to become a key platform for online information in France, with 4 million unique visitors by embracing new technologies and staying engaged with its audience.
Vol.9: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
The document summarizes the key findings of the Cairncross Review, which examined the sustainability of high-quality journalism in the UK. It found that the news publishing business is undergoing major declines in revenue from both print subscriptions and advertising due to the shift to online news. This threatens the future of public-interest journalism. While online news is free and accessible, it is often presented in an "unbundled" way and people may see less accountability reporting. The review recommends interventions to create a fairer balance between online platforms and publishers and ensure the ongoing supply of public-interest news.
This document discusses the future of newspapers and journalism in a digital world. It argues that while newspapers are facing profound changes due to digitalization and new media, they should not be considered dead. Newspapers need to adapt by focusing on quality content, diversifying revenue sources, lowering costs, rebuilding their audience and brands, and becoming mobile-first. Data exploitation and innovation will also be important for newspapers to drive business and stay relevant through new forms of writing, personalization, and agility.
The document discusses the growing popularity and importance of the internet and online video. Some key points include:
- 60% of the UK population accessed the internet daily in 2010 and 62% bought goods or services online in the past year.
- The internet contributes £100 billion annually to the UK economy, accounting for 7.2% of GDP.
- Globally, consumers rate internet use as their third most popular media activity after TV and music. The internet is challenging TV for consumer attention.
- Websites with video are 53% more likely to appear on the first page of search results. YouTube is the second largest search engine.
- If Facebook was a country, its nearly 600
Community radio (CR), which is known in France as “radio associative” and previously “free radio” or “pirate radio”, is “non-profit, open to or accountable to the community that they serve and mainly staffed by volunteers” . So it has to be distinguished from French commercial CR even if it shares some common features. And it constitutes an important, dynamic and highly diverse part of the world’s media landscape.
The document discusses trends in networking, consumers, media, and advertising in a Web 2.0 world. Regarding networking, it notes growing internet access worldwide through technologies like DSL and FTTH, as well as increasing hours spent online on a monthly basis. For consumers, it describes how they are becoming "über-informed" through user-generated content and social networks. Media is shifting to more digital/interactive formats. Advertising is leveraging viral marketing, interactive campaigns including in online games, and branded entertainment.
Presented to the VAC as an introduction to the potential of social media.
The Committee comprises 12 elected members, the 18 Variety Branch Secretaries, the 6 Variety, Light Entertainment and Circus Councilors and members elected by the Executive Committee of the Variety Artistes' Federation.
The purpose of the Committee is to advise the Equity Council on Variety matters.
They are wanting to know about the social media phenomenon and how it can help members get work, get connected and get noticed.
This document discusses how brand equity is challenged in a fragmented media landscape. It summarizes how consumers now get their news from multiple platforms rather than a single source. The Washington Post is used as a case study of how a brand had to adapt to this changing environment. The Post recognized the need to innovate continuously by utilizing new storytelling tools, acquiring audiences through various sources like search and partnerships, and distributing content across multiple platforms like mobile. This allowed the Post to maintain its brand equity and competitive position despite the fragmentation of the media market.
This document summarizes research on online journalism in Brazil. It provides statistics on internet usage in Brazil, showing that most Brazilians access the internet from home or work. While dial-up connections are still most common, broadband usage is growing. The majority of Brazilians use the internet to check email, do personal research, and read news. Major international portals like Google and Yahoo compete with Brazilian portals for audiences. The document also discusses the history and development of online journalism in Brazil, including the rise of blogs and participatory journalism. It profiles some prominent Brazilian online news organizations and television channels and considers the future of convergence between different digital media in Brazil.
The Digital Revolution with @drbexl and @tim_hutchingstim_hutchings
This document provides an overview of a presentation on the digital revolution. It discusses various aspects of how digital technologies are impacting and changing traditional media forms, including broadcasting, newspapers, music, cinema, publishing, and more. Some key themes discussed include the fragmentation of audiences, challenges to established authority structures, concerns about privacy in a digital age, and debates around whether recent technological changes truly constitute a revolution or simply an evolution. The document aims to promote discussion on how digitalization is affecting media industries and social practices.
The Digital Revolution? For #MediaLit14, with @drbexl & @tim_hutchingsBex Lewis
This document provides an overview of a presentation on the digital revolution. It discusses how technologies like Twitter, mobile phones, and the internet have changed communication and media consumption. It also addresses how these changes impact concepts like authority, privacy, and whether a true revolution is occurring. Several topics are covered in the presentation, including the impact of new media on traditions like church, print media, broadcasting, and how industries like music and film have adapted to the digital age.
Introduction to hyper-local media, part three: issues, challenges and futureg...Damian Radcliffe
12" pack broken into three, due to file size. This is part three, which looks at the issues, challenges and opportunities for the sector. It also involves some future gazing. Comments, feedback and suggestions are very welcome.
WAN-IFRA 2009 INNOVATION MEDIA CONSULTINGJuan Senor
The document discusses challenges facing newspapers and strategies for innovation. It notes that people want editorial criteria from newspapers and are willing to pay for original storytelling and analytical commentary. The document advocates redesigning content, newsrooms, formats and revenue streams to build integrated, multimedia organizations focused on audiences and content over platforms. It summarizes a reader survey finding people increasingly use online and mobile for news but still value newspapers and see them moving to emphasize premium, paid content.
Hyper-local media is growing in importance as consumption of local media changes with more use of the web. There is no single definition of hyper-local but it generally refers to media at a smaller geographical scale than traditional outlets, often seeking to serve local audiences in ways larger outlets do not. Key issues for hyper-local media include finding a proven business model, the rise of location-based and hyper-local advertising, and assessing the true size of local audiences.
This document provides an executive summary of the 2010 State of the News Media report. It outlines the major challenges facing the news media industry due to declining advertising revenue across most sectors since 2008. This has resulted in large job losses and cuts to reporting resources. While new digital media are growing, their resources and capacity are still small compared to what has been lost from traditional media. The future of journalism will likely involve different combinations of professional and citizen-based reporting models, but a sustainable revenue model to support quality journalism online has yet to be found at scale.
This document discusses how companies can utilize social media for corporate social responsibility and other initiatives. It outlines 6 growing trends of using social media for social good: 1) online donations, 2) micro-volunteerism, 3) crisis mapping, 4) crowd-sourced cause marketing campaigns, 5) government 2.0/open government, and 6) online and offline engagement. Examples are provided for each trend, such as Facebook's Causes app and CrowdRise platform for fundraising, Sparked and Do More Good for micro-volunteering, and Ushahidi for crisis mapping. The document also discusses cross-sector collaboration through social media and resources for learning more.
Celebrity 2.0: New New Hollywood is Breaking All The Rulessparks & honey
The rise of the creative class is reshaping media and redefining fame and celebrity. The balance of power has shifted from producers, studios, broadcast networks, etc., to the new creative talent. We call this creative class “New New Hollywood” (NNH).
But what’s really profound is the power that these NNH creators wield. NNH personalities have enormous fan bases with extraordinary loyalty and unprecedented engagement - fanatical, in fact.
For example, Nicki Minaj (a traditional celebrity) has <9.5><5mil Twitter fans, while PewDiePie (a NNH celebrity) commands an audience of nearly 40 million on YouTube. NNH has so much influence it could single-handedly reshape culture and society, let alone brand preferences. NNH could even swing the 2016 presidential election!
Brands need to leverage NNH, but to do so, they need to understand the context and unique ways in which NNH operates. The rules of engagement are very different.
This report sets out to shed light on one of the most important cultural forces at work today: NEW NEW HOLLYWOOD.
Forbes Jim Think Big Presentation Final 3 6 07 OpaSergey Galyonkin
The document discusses opportunities for growth in digital media and online advertising. It notes that technology advances have led to an "entwined" media environment where consumers access information online on demand. While media consumption is shifting online, advertising spending has not shifted as quickly, representing an opportunity for digital media. The document then outlines strategies Forbes.com is taking to capitalize on these trends, like expanding its video offerings, improving targeting of advertisements, and growing internationally.
The document discusses 5 emerging media trends for communicators to be aware of:
1) Shortening news cycles due to the speed of social media and on-demand content.
2) The decline of traditional press clippings due to electronic monitoring and text analytics.
3) Increased media multi-tasking, especially among youth, using multiple channels simultaneously.
4) The rise of "influencers" who curate and recommend content on social media.
5) The integration of social media, mobile devices, and geolocation into search and content delivery.
1) The document discusses how L'Express, a French news media brand, is reinventing itself for the digital age.
2) It highlights how L'Express is developing new strategies like co-creating content with bloggers and users, and linking to other sites to provide the best information across topics.
3) The goal is for L'Express to become a key platform for online information in France, with 4 million unique visitors by embracing new technologies and staying engaged with its audience.
Vol.9: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
The document summarizes the key findings of the Cairncross Review, which examined the sustainability of high-quality journalism in the UK. It found that the news publishing business is undergoing major declines in revenue from both print subscriptions and advertising due to the shift to online news. This threatens the future of public-interest journalism. While online news is free and accessible, it is often presented in an "unbundled" way and people may see less accountability reporting. The review recommends interventions to create a fairer balance between online platforms and publishers and ensure the ongoing supply of public-interest news.
This document discusses the future of newspapers and journalism in a digital world. It argues that while newspapers are facing profound changes due to digitalization and new media, they should not be considered dead. Newspapers need to adapt by focusing on quality content, diversifying revenue sources, lowering costs, rebuilding their audience and brands, and becoming mobile-first. Data exploitation and innovation will also be important for newspapers to drive business and stay relevant through new forms of writing, personalization, and agility.
The document discusses the growing popularity and importance of the internet and online video. Some key points include:
- 60% of the UK population accessed the internet daily in 2010 and 62% bought goods or services online in the past year.
- The internet contributes £100 billion annually to the UK economy, accounting for 7.2% of GDP.
- Globally, consumers rate internet use as their third most popular media activity after TV and music. The internet is challenging TV for consumer attention.
- Websites with video are 53% more likely to appear on the first page of search results. YouTube is the second largest search engine.
- If Facebook was a country, its nearly 600
Community radio (CR), which is known in France as “radio associative” and previously “free radio” or “pirate radio”, is “non-profit, open to or accountable to the community that they serve and mainly staffed by volunteers” . So it has to be distinguished from French commercial CR even if it shares some common features. And it constitutes an important, dynamic and highly diverse part of the world’s media landscape.
The document discusses trends in networking, consumers, media, and advertising in a Web 2.0 world. Regarding networking, it notes growing internet access worldwide through technologies like DSL and FTTH, as well as increasing hours spent online on a monthly basis. For consumers, it describes how they are becoming "über-informed" through user-generated content and social networks. Media is shifting to more digital/interactive formats. Advertising is leveraging viral marketing, interactive campaigns including in online games, and branded entertainment.
Presented to the VAC as an introduction to the potential of social media.
The Committee comprises 12 elected members, the 18 Variety Branch Secretaries, the 6 Variety, Light Entertainment and Circus Councilors and members elected by the Executive Committee of the Variety Artistes' Federation.
The purpose of the Committee is to advise the Equity Council on Variety matters.
They are wanting to know about the social media phenomenon and how it can help members get work, get connected and get noticed.
This document discusses how brand equity is challenged in a fragmented media landscape. It summarizes how consumers now get their news from multiple platforms rather than a single source. The Washington Post is used as a case study of how a brand had to adapt to this changing environment. The Post recognized the need to innovate continuously by utilizing new storytelling tools, acquiring audiences through various sources like search and partnerships, and distributing content across multiple platforms like mobile. This allowed the Post to maintain its brand equity and competitive position despite the fragmentation of the media market.
This document summarizes research on online journalism in Brazil. It provides statistics on internet usage in Brazil, showing that most Brazilians access the internet from home or work. While dial-up connections are still most common, broadband usage is growing. The majority of Brazilians use the internet to check email, do personal research, and read news. Major international portals like Google and Yahoo compete with Brazilian portals for audiences. The document also discusses the history and development of online journalism in Brazil, including the rise of blogs and participatory journalism. It profiles some prominent Brazilian online news organizations and television channels and considers the future of convergence between different digital media in Brazil.
The Digital Revolution with @drbexl and @tim_hutchingstim_hutchings
This document provides an overview of a presentation on the digital revolution. It discusses various aspects of how digital technologies are impacting and changing traditional media forms, including broadcasting, newspapers, music, cinema, publishing, and more. Some key themes discussed include the fragmentation of audiences, challenges to established authority structures, concerns about privacy in a digital age, and debates around whether recent technological changes truly constitute a revolution or simply an evolution. The document aims to promote discussion on how digitalization is affecting media industries and social practices.
The Digital Revolution? For #MediaLit14, with @drbexl & @tim_hutchingsBex Lewis
This document provides an overview of a presentation on the digital revolution. It discusses how technologies like Twitter, mobile phones, and the internet have changed communication and media consumption. It also addresses how these changes impact concepts like authority, privacy, and whether a true revolution is occurring. Several topics are covered in the presentation, including the impact of new media on traditions like church, print media, broadcasting, and how industries like music and film have adapted to the digital age.
Introduction to hyper-local media, part three: issues, challenges and futureg...Damian Radcliffe
12" pack broken into three, due to file size. This is part three, which looks at the issues, challenges and opportunities for the sector. It also involves some future gazing. Comments, feedback and suggestions are very welcome.
10. AGAIN 15 OUT OF 16 REGIONS AFFECTED
25 DEAD / LOSSES STILL UNKNOWN
11. WAVE COMES TO WROCLAW
PEOPLE JOIN FIRE-FIGHTERS, DEFEND THEIR CITY
12. REPORT FROM A STRONGHOLD
KOZANOW DISTRICT / SATURDAY / MAY 22 / 5.00 AM
13. REPORT FROM A STRONGHOLD
BARTEK | PEOPLE TAKE AWAY CARS FROM PARKINGS
AND ESCAPE. WHERE ARE THE CITY OFFICIALS?
MARTA | I AM AT PLESZEWSKA STREET. WE’VE RUN
OUT OF SAND. COME HERE WITH SAND, PLEASE!
PIOTR | NEWEST DATA FROM THE CHECK POINT ON
THE ODRA RIVER: WATER IS 637 CM HIGH
MARIUSZ | SOLDIERS SEEN IN THE NEIGHBOURHOOD.
ARE THEY GOING TO BLOW EMBANKMENTS?
14. REPORT FROM A STRONGHOLD
MARIUSZ | CALLED THE CRISIS MANAGEMENT OFFICE.
THERE ARE NO PLANS TO BLOW EMBANKMENTS
MICHAL | KOZANOW DISTRICT’S FIGHTING. 9 LORRIES
WITH SOLDIERS, 4 DIGGERS, HUNDREDS OF PEOPLE HELP
KIEPAS | FOG OVER THE CITY. TEMPERATURE 13
DEGREES. HUMIDITY 93%. NO RAIN AT THE MOMENT
GOSIA | CAN’T HELP YOU AS I AM IN FRANCE NOW, BUT
I AM FOLLOWING YOU AND WISH GOOD LUCK!
15. REPORT FROM A STRONGHOLD
MARIUSZ | POKOJ BRIDGE IS STILL OPEN. MARCINIAK
HOSPITAL IS SAFE -- NEWS CONFIRMED
PAWEL | IS HERE ANYBODY FROM PIESZA STREET? CAN’T
CONTACT MY GRANDPARENTS. WHAT’S UP THERE?
KAJETAN | I AM BACK FROM KOZANOW. WORKING ALL
NIGHT. NEIGHBOURS BROUGHT US STRAWBERRIES
KRZYSZTOF | UPLOADED FRESH PICTURES. RIVER IS
ONLY 1 METER BELOW THE TOP OF EMBANKMENT
16. REPORT FROM A STRONGHOLD
AMATEUR FOOTAGE TAKEN WITH A MOBILE PHONE
36. 1989 UNDERGROUND OPPOSITION, COMMUNISTS
AGREE ON THE FIRST FREE ELECTIONS
37. GAZETA LAUNCHED BY SOLIDARITY ACTIVISTS
AND UNDERGROUND JOURNALISTS
38. 21 YEARS SUPPORTED REFORMS, NATO, EU
HELPED TO CREATE OPEN SOCIETY
39. GAZETA + WEB + MAGS + BOOKS + OUTDOOR +
RADIO + MUSIC, TV PROD. + CINEMAS
40. GAZETA BESTSELLING QUALITY NEWSPAPER
38% SHARE IN DAILIES’ AD MARKET
347
thousand copies
sold in newstands
on average day
in 2009
4.2
million readers
reached in
an average
week (2009)
Source: PBC, Agora, 2009
41. GAZETA.PL POLISH PORTAL NO. 2 / SITE NO. 4
UMBRELLA FOR 90+ NICHE BRANDS
In websites’ categories
11.7 Category
total Polish online market
Position
4
million real users Recruitment 1
in March 2010 Real estate 1
Social networks 2
6.1 Sport
News, opinions, media
2
2
million real users Education 3
on news services Lifestyle 4
Automotive 5
64.4% New technologies
Business, finance, law
5
6
total reach among Culture, entertainment 8
Polish internet users Tourism 11
Source: PBI/Gemius, Feb. 2010
42. REVENUE OUR ONLINE DIVISION REACHED
POSITIVE EBITDA ON 1Q 2010
Online ad revenue as the percentage of total ad revenue
of a newspaper company. Average numbers vs. Gazeta.pl performance
25
20
15
10
5
1.9 3.5 2.3 5.6 11.5 24
0
Asia Pacific Africa South America North America Europe Gazeta.pl
Source: World Association of Newspapers: Borell Benchmarking New Digital Revenues Survey, 2008;
Agora financial reports for 2009 (ad revenues for newspaper publishing and internet divisions)
52. PRINT VS. ONLINE
NEWSROOM INTEGRATED / ONE COMMAND,
TEAM / 1-4 FTE WEB-FOCUSED
PRINT STORY DRIVEN / FEATURE-LIKE WRITING STYLE /
CAMPAIGNING / STRONG IN EDITORS’ COMMENTS
WEB REAL-TIME INFORMATION DRIVEN / USEFUL
CITY INFO + BREAKING NEWS / UGC PROMOTED
SALES INTEGRATED / GAZETA VERTICALS INCLUDED /
EXTENSIVE USE OF SELF-SERVICE SYSTEMS
53. BOLD CHOICE THE MOST USEFUL? NO,
THE MOST CONTROVERSIAL
54. ACTION SOCIAL NETS MORE EFFICIENT FOR
COORDINATION THAN FOR DEBATE
55. BOLD OPINION DEBUNKING MYTHS ABOUT
2010 FLOOD IN WROCLAW
57. SHARING PEOPLE SHARE MORE IF THEY
SEE THE DIFFERENCE THEY MAKE
58. CALL’EM NEWSPAPER STORY ABOUT POOR
QUALITY OF FOOD IN HOSPITALS
59. THEY RESPOND PORTAL’S MAIN STORY
OUT OF READERS’ PHOTOS
60. TRAIN THEM, GIVE TOOLS
OUR PHOTO SCHOOL / 250,000+ ENTRIES / LIVE EVENTS
61. INSPIRE TO CHANGE THE WORLD
40,000 MOTHERS REVIEW HOSPITALS / SET STANDARDS
62. DEBATE ON OUR FUTURE
70,000 LETTERS IN LOCAL DEBATES RUN NATIONWIDE
63. DISCOVER 25 REPORTERS GO BACK TO SCHOOL
CHECK THE IMPACT OF THE WEB
64. MOVE PEOPLE 611 RUNNING EVENTS
100,000+ PARTICIPANTS
65. GUIDE THEM IF YOU CAN
CITY WALKS AS A FREE ADD-ON TO OUR LOCAL GUIDES
66. STAY OPEN SPACE FREED BY CLASSIFIED AD
SALES RE-ARRANGED AS CAFES
67. LOOK THROUGH THE WINDOW
LOCAL REPORTING CAN’T RELY ON TECH, UGC ONLY
68. THANKS
GRZEGORZ PIECHOTA HEAD OF SOCIAL CAMPAIGNS
AT GAZETA WYBORCZA | PRESIDENT OF INMA EUROPE
MAIL: GRZEGORZ.PIECHOTA@AGORA.PL
TEL.: +48507095928 | WWW: FORUM4EDITORS.COM