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Growth
Marketing
Analysis
Framework
1. MarTech
What set of tools are you using to build customer
relationships across multiple channels?
2. Audience
Who your current users are vs who’s your ideal
user profile?
3. Acquisition
How do users find you?
4. Activation
Are your users engaging with your site/brand?
5. Retention
Do users come back?
6. Referral
Do users tell others about you?
7. Revenue
How do you make money?
Nicolas Vargas

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Growth Marketing Analysis Framework

  • 1. Growth Marketing Analysis Framework 1. MarTech What set of tools are you using to build customer relationships across multiple channels? 2. Audience Who your current users are vs who’s your ideal user profile? 3. Acquisition How do users find you? 4. Activation Are your users engaging with your site/brand? 5. Retention Do users come back? 6. Referral Do users tell others about you? 7. Revenue How do you make money? Nicolas Vargas