Google Masterclass Part 3: Google Search & SEOSurefire Local
The Google Masterclass Series is a free online workshop with 4 sessions to help you market your home services business on Google and get found by homeowners in your local area who are searching for your services.
Part 3: Google Search & SEO
Your Website in Google's Eyes - Discover how Google views your website and the 9 top aspects of your website to consider when it comes to ranking higher in Google search. Is your website built with structured data, is it secure, is it loading fast enough on mobile?
Tree service digital +google maps optimization presentationtreeservicedigital
We would love the opportunity to earn your business and be a part of your team in the marketing space. Being on the internet is extremely important in today’s day and age, and we feel that we can help you get a tangible ROI with our strategic and planned services.
How to Rock Your Houzz Profile [Home Contractor's Ultimate Social Media Academy]Surefire Local
There's a huge opportunity to get your business in front of customers online... Houzz is a favorite among 40 million homeowners, and not many exterior contractor businesses are using this platform to its fullest potential. Join this webinar to learn how to create the ultimate Houzz presence that allows you to engage this growing community.
What is the Ultimate Social Media Marketing Academy all about?
Join us for an end-of-the-year webinar series about how contractors are successfully using Facebook, Nextdoor, Houzz, YouTube and (surprise) Google!
Our Ultimate Social Media Marketing Academy will bring together hundreds of home contracting businesses for a free online workshop with 4 sessions. You helped us identify the most-talked-about social media marketing platforms in 2018. Our in-house gurus have heard your questions and will be diving into ideas, training and secrets on Facebook, Nextdoor, Houzz, YouTube and the surprise social network of the year - Google.
Over the last year, we've held 81 educational seminars with industry thought-leaders and partners to share actionable ideas on marketing and business growth. We're humbled to have been able to share valuable information with over 10,000 home improvement contractors across the country. We've learned a lot from all of you...namely the biggest marketing challenges that contractors like you face. We're really looking forward to sharing solutions that can help you turn these challenges into successes.
Google My Business Workshop: How Your Home Contracting Business Can Rank High...Surefire Local
Join us to explore how the top home improvement contractors are using Google My Business - a free and easy-to-use tool - to manage and improve their online presence across Google, including Search & Maps.
During this workshop, you'll get hands-on training with the latest Google My Business features:
- Control what information people see when they search for your business online
- Message with prospects searching for your business directly on Google
- Read & respond to reviews and share photos that represent your quality work
- View insights on how customers find your business online - from search keywords to devices used
- Publish relevant content using Posts & message in real-time with people who are searching for your business on Google
Gain a Competitive Edge In today's Digital WorldTim Gentle
In today's digital world, it is important for businesses to think digital about how they " "Find, Engage and Service" customers. In today's keynote at the East Gippsland Digital Forum, I provided an array of digital tools and strategies for business owners and managers to consider using. Buckle in though, as we also look future digital trends.
Bringing on new team members is one of the most vital and misunderstood skills in business. In this webinar, we cover the key steps required to find, filter and hire the perfect team members, who give you the space and ability to grow your business to the next level.
You will be given:
- A proven system to have the top talent in your industry applying to work for you
- A screening process to ensure you only spend your time with qualified applicants
- Templates and systems that you can use immediately to professionalize your hiring process
Google Masterclass Part 3: Google Search & SEOSurefire Local
The Google Masterclass Series is a free online workshop with 4 sessions to help you market your home services business on Google and get found by homeowners in your local area who are searching for your services.
Part 3: Google Search & SEO
Your Website in Google's Eyes - Discover how Google views your website and the 9 top aspects of your website to consider when it comes to ranking higher in Google search. Is your website built with structured data, is it secure, is it loading fast enough on mobile?
Tree service digital +google maps optimization presentationtreeservicedigital
We would love the opportunity to earn your business and be a part of your team in the marketing space. Being on the internet is extremely important in today’s day and age, and we feel that we can help you get a tangible ROI with our strategic and planned services.
How to Rock Your Houzz Profile [Home Contractor's Ultimate Social Media Academy]Surefire Local
There's a huge opportunity to get your business in front of customers online... Houzz is a favorite among 40 million homeowners, and not many exterior contractor businesses are using this platform to its fullest potential. Join this webinar to learn how to create the ultimate Houzz presence that allows you to engage this growing community.
What is the Ultimate Social Media Marketing Academy all about?
Join us for an end-of-the-year webinar series about how contractors are successfully using Facebook, Nextdoor, Houzz, YouTube and (surprise) Google!
Our Ultimate Social Media Marketing Academy will bring together hundreds of home contracting businesses for a free online workshop with 4 sessions. You helped us identify the most-talked-about social media marketing platforms in 2018. Our in-house gurus have heard your questions and will be diving into ideas, training and secrets on Facebook, Nextdoor, Houzz, YouTube and the surprise social network of the year - Google.
Over the last year, we've held 81 educational seminars with industry thought-leaders and partners to share actionable ideas on marketing and business growth. We're humbled to have been able to share valuable information with over 10,000 home improvement contractors across the country. We've learned a lot from all of you...namely the biggest marketing challenges that contractors like you face. We're really looking forward to sharing solutions that can help you turn these challenges into successes.
Google My Business Workshop: How Your Home Contracting Business Can Rank High...Surefire Local
Join us to explore how the top home improvement contractors are using Google My Business - a free and easy-to-use tool - to manage and improve their online presence across Google, including Search & Maps.
During this workshop, you'll get hands-on training with the latest Google My Business features:
- Control what information people see when they search for your business online
- Message with prospects searching for your business directly on Google
- Read & respond to reviews and share photos that represent your quality work
- View insights on how customers find your business online - from search keywords to devices used
- Publish relevant content using Posts & message in real-time with people who are searching for your business on Google
Gain a Competitive Edge In today's Digital WorldTim Gentle
In today's digital world, it is important for businesses to think digital about how they " "Find, Engage and Service" customers. In today's keynote at the East Gippsland Digital Forum, I provided an array of digital tools and strategies for business owners and managers to consider using. Buckle in though, as we also look future digital trends.
Bringing on new team members is one of the most vital and misunderstood skills in business. In this webinar, we cover the key steps required to find, filter and hire the perfect team members, who give you the space and ability to grow your business to the next level.
You will be given:
- A proven system to have the top talent in your industry applying to work for you
- A screening process to ensure you only spend your time with qualified applicants
- Templates and systems that you can use immediately to professionalize your hiring process
Sing it with me...Wouldn't it be nice if you could wake up and see a steady flow of quality leads coming to your business from your online presence? Okay, maybe I'm remembering that song a bit differently.
The point is, you want to claim as many online profiles as you can for your business so that when someone searches for you on Google, you own the results page. Your online presence is much more than just your website too. It's all the places online that your business information is found like Google My Business, Facebook, Nextdoor, YouTube, Houzz, and so on.
That's the question we tackled in this latest webinar: Houzz for HVAC Dealers: How to Rock Your Houzz Profile. Jenny Sylvers (Houzz Certified Marketer and Marketing Strategist here at Surefire) took a deep dive into Houzz and why it's an important part of your online presence. More specifically, she walks through:
- The importance of having an online presence
- How Houzz fits into that puzzle
- What Houzz offers you as a HVAC Dealer -- [hint: It helps you get found in search for starters]
- 3 steps to getting started and create an effective Houzz profile for your business
- And 8 tips to help along the way
Workshop: The Future of Home Contractor Websites - How to Convert More Local ...Surefire Local
Watch this online workshop to learn how you can use your website to more effectively engage online visitors and convert the right leads.
Your website and it's search-ability can either make or break a sale. Today, homeowners are most often searching for a nearby home contracting business on their mobile phone or asking their smart speaker device. To help ensure your website appears in these searches across all devices, your website needs to have the correct "signals" built in that Google and other search engines can detect.
Some of the things covered in this workshop are:
- Best practices for building a website that ranks high in local online search
- Mobile vs Desktop and how to optimize for each
- Why WordPress is one of the best platforms for your website
- Why it's absolutely necessary to OWN your website, not rent it
- And much more!
Matt Rideout, from iBec creative, doesn't want you to redesign your website. Instead he wants you to fix all the things that are underperforming, as you learn about your customer's likes and dislikes until you end up with a fresh site that is working at it's highest potential. Think high impact + low investment. Sound like a fresh, awesome and really effective strategy for web design? We think so too.
Iterative Design
This information packed Pub Talk begins with some good old common sense advice, and some compelling stats on how to reorient your web design efforts from the high risk launch and fail model of the past, to a more comfortable, and effective, iterative design model. Matt shares lots of great examples of how some small changes added up to big impact.
3 Step process
Matt breaks the iBec iterative design process down into parts. This straight forward approach shows you how to target your problem areas, develop a hypothesis about what's wrong, and then test it. He shares some real world examples that show how they uncovered areas that could be improved, then walks you through how they tackled the problem, and finally shares the results.
Online testing tools you will use
Did I mention that most of the tools they use are either free or very inexpensive? Matt shared tools for funnel visualization, heat mapping, scroll tracking, and getting feedback from visitors. He also explained how they used those tools to answer some important questions about why customers where abandoning the checkout, bouncing on the homepage and generally not understanding the offer.
Test, Test, Test
Always be testing—that's the mantra. By understanding where the roadblocks or bottlenecks are, measuring the changes and then refining the site, Matt and his team have been able to dial up some serious improvements in their client's e-commerce sites.
This was a terrific class with lots of actionable advice and some really cool tools.
Google My Business Workshop & Summer 2019 UpdatesSurefire Local
Google My Business is an easy way to make your business more discoverable in your local market across Google Search & Maps...resulting in higher quality leads contacting your home services business.
With Google constantly updating the features and capabilities your business can take advantage of, we put together this online training to help walk you through the big announcements and important updates for using your Google My Business listing to win in local search.
During this training, you'll learn how to optimize and leverage your Google My Business listing, including:
- How to engage homeowners with Google Posts, Videos, and Photos across Search and Maps.
- Details on Google's recent updates to service area and how to make sure your listing is set up correctly
- Why you absolutely want to take advantage of the Services List feature in Google My Business
- And more best practices to increase your search visibility on Google
Google & YouTube - The Big Social Network [Home Contractor's Ultimate Social ...Surefire Local
With digital marketing constantly changing, there's a lot a business has to keep up with to stay ahead of the competition. Google has introduced these 12 new features that make it the biggest social network...how can you use them for your business?
What is the Ultimate Social Media Marketing Academy all about?
Join us for an end-of-the-year webinar series about how contractors are successfully using Facebook, Nextdoor, Houzz, YouTube and (surprise) Google!
Our Ultimate Social Media Marketing Academy will bring together hundreds of home contracting businesses for a free online workshop with 4 sessions. You helped us identify the most-talked-about social media marketing platforms in 2018. Our in-house gurus have heard your questions and will be diving into ideas, training and secrets on Facebook, Nextdoor, Houzz, YouTube and the surprise social network of the year - Google.
Over the last year, we've held 81 educational seminars with industry thought-leaders and partners to share actionable ideas on marketing and business growth. We're humbled to have been able to share valuable information with over 10,000 home improvement contractors across the country. We've learned a lot from all of you...namely the biggest marketing challenges that contractors like you face. We're really looking forward to sharing solutions that can help you turn these challenges into successes.
Home Services Contractors: How-to Optimize Your Lead Conversion Process for 5...Surefire Local
The latest numbers are in! It now costs Home Services companies $403.60 for each and every ‘issued’ lead they give to their salespeople. With an average closing ratio of about 33%, that means is costs $1210.80 for each SOLD lead. Yikes! This number is going up every year!
So, What’s the Solution?
Simply put, the best way to combat these out of control leads costs is to get MUCH BETTER at lead conversion. In this webinar, Tim Musch will detail each of the 5 sales you and your staff need to make to optimize lead conversion. Once identified, we’ll detail exactly what it takes to get much more efficient at each of those 5 sales you need to make. You’ll learn:
- The one painless thing you could do tomorrow that would drive 10-20% more profit to your bottom line
- How you can immediately increase sales without generating more leads or increasing closing ratios
- How to separate your company from ALL your competitors (this is key)
- Specific strategies to turn your unsold leads into profitable business (huge)
- Simple processes to easily create “lifetime” customers (repeat business)
An Attractive Web Design Can Attract Your Clients. Get Ready Your Website With Web Design Brisbane Specialists That Expert In Zoo Web Designs And Providing Website Hosting Too.
Digital Marketing Essentials Boot Camp for Contractors Part 1: Building a Gre...Surefire Local
Online reviews have become the new currency of your online reputation. With the right plan in place, you can use reviews to drive significant traffic to your online presence. In this session, we'll walk through everything you need to know about building the ultimate reviews strategy for your business.
Record Breaking Occupancy Rates....Is This Good News? (Property Management In...AppFolio
With co-hosts Trulia, we hosted a fantastic webinar called "Record Breaking Occupancy Rates....Is This Good News?" with presenter Amy Kosnikowski Dilisio, Industry Expert. With the predictions of ongoing demand for rental housing, the increase in new product hitting the market along with the national occupancy rate at 95% -- Is it time to worry or celebrate? Flip through the slides to find out
New Ways to Prove ROI From Your Digital MarketingSurefire Local
In order to increase your leads and new jobs, it's crucial to prove the effectiveness of your marketing program with reliable data to decide what to focus on in the future. However, that's not always an easy task. In this webinar, you'll learn how to easily and effectively track each of your marketing programs and prove how they drive revenue.
In this webinar training, we cover the following:
How to maximize results from your existing marketing budget
Key metrics and reports every business should have
How to identify your top-performing programs & predict revenue from future activities
Google recently changed over to a new platform called "Google My Business", formerly known as Google Places.On this presentation, we explain what this change means for your business, what you need to do and how you can take quick action to get the first mover advantage in your area.
Ultimate Guide for Marketing Your Local Business on GoogleSurefire Local
Tune in to hear the latest Google trends and tips for marketing your local business. In this free webinar, you'll walk through the anatomy of Google Search and discover techniques that will help you make sure your business is easily found on the world’s most popular search engine. You’ll come away with actionable steps you can take to increase your business’s local search visibility using your website and Google’s tools: Google My Business, Google Ads, Local Service Ads, YouTube, Image Search, and more.
Some of the things you'll learn are how to:
- Use your Google My Business listing to its maximum potential
- Get Google to recognize your entire service area and the essential elements to include on your website
- Expand your reach exponentially and get found at the top of Google by quality prospects
5 Key Digital Marketing Strategies to Maximize Your Marketing DollarsSurefire Local
Are you looking for new marketing strategies to help you reach your goals or just want to make sure you have all the essentials covered? This free webinar will give you a quick refresher on digital marketing best practices and help you maximize your marketing efforts with a high Return on Investment.
Some of the things we’ll cover are:
- Understanding the journey your customers take from discovering to contacting your business
- Common local marketing challenges and how to overcome them
- The importance of leveraging technology to enhance your digital marketing efforts
- 5 key digital marketing principles to keep in mind
Getting Started on Houzz for Exterior Replacement ContractorsSurefire Local
Sing it with me...Wouldn't it be nice if you could wake up and see a steady flow of quality leads coming to your business from your online presence? Okay, maybe I'm remembering that song a bit differently.
The point is, you want to claim as many online profiles as you can for your business so that when someone searches for you on Google, you own the results page. Your online presence is much more than just your website too. It's all the places online that your business information is found like Google My Business, Facebook, Nextdoor, YouTube, Houzz, and so on.
That's the question we tackled in this latest webinar: Houzz for HVAC Dealers: How to Rock Your Houzz Profile. I am a Houzz Certified Marketer and Marketing Strategist here at Surefire and took a deep dive into Houzz and why it's an important part of your online presence. More specifically, she walks through:
- The importance of having an online presence
- How Houzz fits into that puzzle
- What Houzz offers you as an Exterior Replacement Contractor -- [hint: It helps you get found in search for starters]
- 4 steps to getting started and create an effective Houzz profile for your business
- And 10 tips to help along the way
GUIDE: Simple SEO: How to Build Trust with GoogleSurefire Local
Search Engine Optimization (SEO) is one of the most critical components of your online presence...but with SEO constantly changing, it's not easy to stay ahead of the curve and outrank the competition.
Join us as we walk through the latest trends and elements your website should have in order to win more local homeowners online. We'll discuss:
- The role online search plays in the customer journey
- How mobile and local search have changed dramatically over the past year
- Key elements your website MUST HAVE to rank high locally
- How a coordinated approach to digital marketing increases your chances of getting found online by the right people
Sing it with me...Wouldn't it be nice if you could wake up and see a steady flow of quality leads coming to your business from your online presence? Okay, maybe I'm remembering that song a bit differently.
The point is, you want to claim as many online profiles as you can for your business so that when someone searches for you on Google, you own the results page. Your online presence is much more than just your website too. It's all the places online that your business information is found like Google My Business, Facebook, Nextdoor, YouTube, Houzz, and so on.
That's the question we tackled in this latest webinar: Houzz for HVAC Dealers: How to Rock Your Houzz Profile. Jenny Sylvers (Houzz Certified Marketer and Marketing Strategist here at Surefire) took a deep dive into Houzz and why it's an important part of your online presence. More specifically, she walks through:
- The importance of having an online presence
- How Houzz fits into that puzzle
- What Houzz offers you as a HVAC Dealer -- [hint: It helps you get found in search for starters]
- 3 steps to getting started and create an effective Houzz profile for your business
- And 8 tips to help along the way
Workshop: The Future of Home Contractor Websites - How to Convert More Local ...Surefire Local
Watch this online workshop to learn how you can use your website to more effectively engage online visitors and convert the right leads.
Your website and it's search-ability can either make or break a sale. Today, homeowners are most often searching for a nearby home contracting business on their mobile phone or asking their smart speaker device. To help ensure your website appears in these searches across all devices, your website needs to have the correct "signals" built in that Google and other search engines can detect.
Some of the things covered in this workshop are:
- Best practices for building a website that ranks high in local online search
- Mobile vs Desktop and how to optimize for each
- Why WordPress is one of the best platforms for your website
- Why it's absolutely necessary to OWN your website, not rent it
- And much more!
Matt Rideout, from iBec creative, doesn't want you to redesign your website. Instead he wants you to fix all the things that are underperforming, as you learn about your customer's likes and dislikes until you end up with a fresh site that is working at it's highest potential. Think high impact + low investment. Sound like a fresh, awesome and really effective strategy for web design? We think so too.
Iterative Design
This information packed Pub Talk begins with some good old common sense advice, and some compelling stats on how to reorient your web design efforts from the high risk launch and fail model of the past, to a more comfortable, and effective, iterative design model. Matt shares lots of great examples of how some small changes added up to big impact.
3 Step process
Matt breaks the iBec iterative design process down into parts. This straight forward approach shows you how to target your problem areas, develop a hypothesis about what's wrong, and then test it. He shares some real world examples that show how they uncovered areas that could be improved, then walks you through how they tackled the problem, and finally shares the results.
Online testing tools you will use
Did I mention that most of the tools they use are either free or very inexpensive? Matt shared tools for funnel visualization, heat mapping, scroll tracking, and getting feedback from visitors. He also explained how they used those tools to answer some important questions about why customers where abandoning the checkout, bouncing on the homepage and generally not understanding the offer.
Test, Test, Test
Always be testing—that's the mantra. By understanding where the roadblocks or bottlenecks are, measuring the changes and then refining the site, Matt and his team have been able to dial up some serious improvements in their client's e-commerce sites.
This was a terrific class with lots of actionable advice and some really cool tools.
Google My Business Workshop & Summer 2019 UpdatesSurefire Local
Google My Business is an easy way to make your business more discoverable in your local market across Google Search & Maps...resulting in higher quality leads contacting your home services business.
With Google constantly updating the features and capabilities your business can take advantage of, we put together this online training to help walk you through the big announcements and important updates for using your Google My Business listing to win in local search.
During this training, you'll learn how to optimize and leverage your Google My Business listing, including:
- How to engage homeowners with Google Posts, Videos, and Photos across Search and Maps.
- Details on Google's recent updates to service area and how to make sure your listing is set up correctly
- Why you absolutely want to take advantage of the Services List feature in Google My Business
- And more best practices to increase your search visibility on Google
Google & YouTube - The Big Social Network [Home Contractor's Ultimate Social ...Surefire Local
With digital marketing constantly changing, there's a lot a business has to keep up with to stay ahead of the competition. Google has introduced these 12 new features that make it the biggest social network...how can you use them for your business?
What is the Ultimate Social Media Marketing Academy all about?
Join us for an end-of-the-year webinar series about how contractors are successfully using Facebook, Nextdoor, Houzz, YouTube and (surprise) Google!
Our Ultimate Social Media Marketing Academy will bring together hundreds of home contracting businesses for a free online workshop with 4 sessions. You helped us identify the most-talked-about social media marketing platforms in 2018. Our in-house gurus have heard your questions and will be diving into ideas, training and secrets on Facebook, Nextdoor, Houzz, YouTube and the surprise social network of the year - Google.
Over the last year, we've held 81 educational seminars with industry thought-leaders and partners to share actionable ideas on marketing and business growth. We're humbled to have been able to share valuable information with over 10,000 home improvement contractors across the country. We've learned a lot from all of you...namely the biggest marketing challenges that contractors like you face. We're really looking forward to sharing solutions that can help you turn these challenges into successes.
Home Services Contractors: How-to Optimize Your Lead Conversion Process for 5...Surefire Local
The latest numbers are in! It now costs Home Services companies $403.60 for each and every ‘issued’ lead they give to their salespeople. With an average closing ratio of about 33%, that means is costs $1210.80 for each SOLD lead. Yikes! This number is going up every year!
So, What’s the Solution?
Simply put, the best way to combat these out of control leads costs is to get MUCH BETTER at lead conversion. In this webinar, Tim Musch will detail each of the 5 sales you and your staff need to make to optimize lead conversion. Once identified, we’ll detail exactly what it takes to get much more efficient at each of those 5 sales you need to make. You’ll learn:
- The one painless thing you could do tomorrow that would drive 10-20% more profit to your bottom line
- How you can immediately increase sales without generating more leads or increasing closing ratios
- How to separate your company from ALL your competitors (this is key)
- Specific strategies to turn your unsold leads into profitable business (huge)
- Simple processes to easily create “lifetime” customers (repeat business)
An Attractive Web Design Can Attract Your Clients. Get Ready Your Website With Web Design Brisbane Specialists That Expert In Zoo Web Designs And Providing Website Hosting Too.
Digital Marketing Essentials Boot Camp for Contractors Part 1: Building a Gre...Surefire Local
Online reviews have become the new currency of your online reputation. With the right plan in place, you can use reviews to drive significant traffic to your online presence. In this session, we'll walk through everything you need to know about building the ultimate reviews strategy for your business.
Record Breaking Occupancy Rates....Is This Good News? (Property Management In...AppFolio
With co-hosts Trulia, we hosted a fantastic webinar called "Record Breaking Occupancy Rates....Is This Good News?" with presenter Amy Kosnikowski Dilisio, Industry Expert. With the predictions of ongoing demand for rental housing, the increase in new product hitting the market along with the national occupancy rate at 95% -- Is it time to worry or celebrate? Flip through the slides to find out
New Ways to Prove ROI From Your Digital MarketingSurefire Local
In order to increase your leads and new jobs, it's crucial to prove the effectiveness of your marketing program with reliable data to decide what to focus on in the future. However, that's not always an easy task. In this webinar, you'll learn how to easily and effectively track each of your marketing programs and prove how they drive revenue.
In this webinar training, we cover the following:
How to maximize results from your existing marketing budget
Key metrics and reports every business should have
How to identify your top-performing programs & predict revenue from future activities
Google recently changed over to a new platform called "Google My Business", formerly known as Google Places.On this presentation, we explain what this change means for your business, what you need to do and how you can take quick action to get the first mover advantage in your area.
Ultimate Guide for Marketing Your Local Business on GoogleSurefire Local
Tune in to hear the latest Google trends and tips for marketing your local business. In this free webinar, you'll walk through the anatomy of Google Search and discover techniques that will help you make sure your business is easily found on the world’s most popular search engine. You’ll come away with actionable steps you can take to increase your business’s local search visibility using your website and Google’s tools: Google My Business, Google Ads, Local Service Ads, YouTube, Image Search, and more.
Some of the things you'll learn are how to:
- Use your Google My Business listing to its maximum potential
- Get Google to recognize your entire service area and the essential elements to include on your website
- Expand your reach exponentially and get found at the top of Google by quality prospects
5 Key Digital Marketing Strategies to Maximize Your Marketing DollarsSurefire Local
Are you looking for new marketing strategies to help you reach your goals or just want to make sure you have all the essentials covered? This free webinar will give you a quick refresher on digital marketing best practices and help you maximize your marketing efforts with a high Return on Investment.
Some of the things we’ll cover are:
- Understanding the journey your customers take from discovering to contacting your business
- Common local marketing challenges and how to overcome them
- The importance of leveraging technology to enhance your digital marketing efforts
- 5 key digital marketing principles to keep in mind
Getting Started on Houzz for Exterior Replacement ContractorsSurefire Local
Sing it with me...Wouldn't it be nice if you could wake up and see a steady flow of quality leads coming to your business from your online presence? Okay, maybe I'm remembering that song a bit differently.
The point is, you want to claim as many online profiles as you can for your business so that when someone searches for you on Google, you own the results page. Your online presence is much more than just your website too. It's all the places online that your business information is found like Google My Business, Facebook, Nextdoor, YouTube, Houzz, and so on.
That's the question we tackled in this latest webinar: Houzz for HVAC Dealers: How to Rock Your Houzz Profile. I am a Houzz Certified Marketer and Marketing Strategist here at Surefire and took a deep dive into Houzz and why it's an important part of your online presence. More specifically, she walks through:
- The importance of having an online presence
- How Houzz fits into that puzzle
- What Houzz offers you as an Exterior Replacement Contractor -- [hint: It helps you get found in search for starters]
- 4 steps to getting started and create an effective Houzz profile for your business
- And 10 tips to help along the way
GUIDE: Simple SEO: How to Build Trust with GoogleSurefire Local
Search Engine Optimization (SEO) is one of the most critical components of your online presence...but with SEO constantly changing, it's not easy to stay ahead of the curve and outrank the competition.
Join us as we walk through the latest trends and elements your website should have in order to win more local homeowners online. We'll discuss:
- The role online search plays in the customer journey
- How mobile and local search have changed dramatically over the past year
- Key elements your website MUST HAVE to rank high locally
- How a coordinated approach to digital marketing increases your chances of getting found online by the right people
Im presenting to some extremely smart people who help couples to have kids.. In a nut shell Im hoping to explore ways to increase success rates for IVF.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.John Walsh
April 15th 2014 - Dublin
www.insideecommerce.ie
@insideecommerce
Inside eCommerce has partnered with online retailers, MicksGarage.com, to share their experiences in Building for Scale Internationally.
This one day event will provide invaluable insights into the strategy, innovation and technical implementation behind creating a successful eCommerce offering. Six speakers from the company’s top management team including the two founders will give masterclass sessions focusing on key areas of the business. Attendees will learn over the course of the day how all these functions fit together to form a well oiled machine.
MicksGarage, car parts experts and now one of Irelands leading “eTailers”, was started 10 years ago in the bedroom of company founder, Mick Crean. Mick and his brother, Ciaran, now ship over 1000 products daily to more than 70 countries worldwide and employ 48 people in their Dublin headquarters.
Some of Jasmine Sandler client case studies on SEO & Digital Marketing services work as a lead Digital strategist since 2006. More testimonials, case studies and results can be found on www.jasminesandler.com
This presentation gives you the process to build a website that will convert traffic into qualified leads.
The process begins with marketing strategy and planning. This is to work out your marketing messages and your target audience.
We show you how to profile your target audience using persona mapping. This is the secrete of website conversion.
Your 2016 internet marketing plan for plumbing & hvac businessesSeven Figure Agency
You can watch a recording of the webinar that goes with these slides at http://plumberseo.net/2016-internet-marketing-plan
I'm sure you have set your goals and possibly updated your business plan in preparation for this new year...but have you updated your Internet Marketing Plan? The internet is a fast moving target. On this episode we outline exactly what you should be doing online in 2016 for maximum impact in terms of Exposure, Leads & Profitability.
Download the checklist & additional resources by going to http://plumberseo.net/2016-internet-marketing-plan
SEO and Content Marketing Programs offered by Agent-cy, an SEO and Content co...Jasmine Sandler
An overview of the team, process, pricing and case studies related to Agent-cy SEO services including: SEO Audit , SEO Management, Content Marketing Services.
Omnichannel Attribution: How to Virgin Holidays join online and offline channelsmarketingfinder.co.uk
The divide between online and offline marketing is smaller than ever, and although the practicality of making the join has been questioned in the past, the technology exists today for you to make it happen.
Featuring guest speaker James Libor, Senior Marketing Planning & Efficiency Executive from Virgin Holidays, this webinar will demonstrate the importance of joining online and offline channels for an omnichannel approach to measurement and attribution, and how it can be used to power better decisions.
Web & Links Park - Introduction and Company ProfileWeb & Links Park
With an Aim to Take Your Business to a Higher Orbit of Growth Through Cutting Edge Innovative Services & Marketing Solutions, Web & Links Park Offers a Wide Range of Digital Services Right from SEO, SEM, and SMM to Digital Marketing, Branding, and Design/UX. Stay Tuned to Get Updated on a Variety of News From the Digital Landscape.
Acquisition, Conversion and Retention – Getting the Most Out of Your Magento ...Nosto
Here are the presentations for PushON, Peer1, dotMailer, and Nosto which were presented at the PushON Magento Event '' Acquisition, conversion and retention – getting the most out of your Magento website'' that took place in Manchester on 8th of July 2014 at the Hive.
The event covered all the key questions facing eTailers in just a morning.
The following topics were discussed during the event:
* How to increase conversions and boost revenues with personalised recommendations
*How to grow your business online using SEO and PPC
*Why speed matters- a walk through the process of the ideal Magento hosting environment
*Using email marketing to humanise the online purchase journey and maximise the return on relationship
Agent cy - Digital Marketing Agency and Training FirmJasmine Sandler
An overview of Digital Marketing services from Agent-cy in 2017. Agent-cy Online Marketing provides 3 pillars of service from Digital Marketing Strategy to Digital Marketing Managed Services to Digital Marketing Training.
Agent cy 2016 SEO Services Program with Content Marketing- Jasmine Sandler - ...Jasmine Sandler
B2B SEO Services and Content Marketing Agency. Related SEO Services features, benefits and pricing. Includes SEO Audit, SEO Implementation, Content Marketing. SEO Managed Services, SEO Strategy, SEO Consulting.
If you build it, they will come... or not? - MediaVision at Digital Growth DayOMN
Digital Growth Day: September 18, 2014
IF YOU BUILD IT, THEY WILL COME... OR NOT?
Building a perfectly optimised website is not a one-off affair. It needs to integrate into the broader marketing plan. Without continuous enhancement and promotion, it simply won't fly.
Tom Schonenberger, Founding Director, MediaVision
Katia Pereira, Head of Client Services & Senior Digital Strategist, MediaVision
These slides are from Noisy Little Monkey's Google Analytics training session. We run the courses from our offices in the Aardman Animations Studio in Bristol.
The slides cover:
- the basics of Analytics account set up
- what the measures mean and which of them are most useful for your business
- setting up goals
- using custom reports and segments
- if you are using AdWords, how Analytics can help to evaluate your ad spend.
ABM in Practice: How to Personalize your HomepageOptimizely
How do you implement an ABM program you can trust to deepen engagement with the accounts that matter most?
In this presentation, learn:
1) How Optimizely started by identifying high-value website personalization opportunities for our most valuable audiences.
2) The homepage redesign process, and the requirements that enabled strategic personalization.
3) Real results from our personalization efforts so far, and plans for next tests and personalization campaigns.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Growth Hackers #3, June 5th 2014
1.
2. Need a video that explains your
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3.
4.
5. Analytics | User Experience (UX) | Search
Mobile | Web
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32. 32
A little bit about @EamoGrant
• Degree in Geography
• MSc in Information Systems (Geographic)
• Early adopter of mobile tech – Using GPS & Ipaqs in 2001
• Started Blogging in 2003
Founder of several companies:
• Flowers Made Easy 2006
• PhotoBooth.ie 2008
• WholesaleFlowers.ie 2008
• The Flower School 2009
• HobbyFlorist.com 2010
• Captivate.ie in 2011
• WinesMadeEasy 2011
• Joined AA in 2012
46. 46
Product Market Fit
Dear Customers,
We would like to ask you for 3 minutes of your time to help us
help you in 2012.
We have designed a short survey - 10 Questions in total,
which will take you less than 3 minutes to complete.
SURVEY LINK - http://www.surveymonkey.com/s/7BW88SZ
Simply - copy and paste the link above into your web browser and
fill out the questions for us.
As a thank you, we are offering anyone who submits the survey
in the next 24 hours a 10% discount code which can be used all
of next week online at www.WholesaleFlowers.ie
Thank you in advance for your time and custom.
Kind Regards,
Eamonn Grant
WholesaleFlowers.ie
http://www.surveymonkey.com/s/7BW88SZ
57. MVP - PhotoBooth.ie
• 96 email enquiries later…
• 3 Booking Deposits on route…
• We decided to build a PhotoBooth…..
• From Scratch….
• And made a complete balls of it.
• So we built it again…
• But at this point….
• We had hundreds of enquiries
• A Minimum Viable Product (It worked)
• 3 Months before our next booking
• Lots of learning
• And Cash to do it.
58. MVP - Learnings
• Digital gives you a chance
• To test a theory
• To appear complete
• To seem big
• With no budget
• And no wasted time
62. 62
• We had no clear digital strategy & a more limited understanding of the true
potential online.
• The digital team were fire fighting the wrong problems
• Our PPC account structure was focused on the wrong metrics & built in an
ineffective way – focused on desktop & budget, not CTR & conversion
• SEO – Our website didn’t take into account the value of Routeplanner, Roadwatch
and other content online.
• Online data showed evidence of declining interest.
• We had limited focus on mobile users. We only looked at desktop – missing at
least 25% of the market as a result and impacting the research online, purchase
offline process
• We only had a small presence in social media with @aaroadwatch on twitter
• AA Business & other services were a low priority online.
The Problem with a perfect brand is…..
63. 63
• We had no clear digital strategy & a more limited understanding of the true
potential online.
• The digital team were fire fighting the wrong problems
• Our PPC account structure was focused on the wrong metrics & built in an
ineffective way – focused on desktop & budget, not CTR & conversion
• SEO – Our website didn’t take into account the value of Routeplanner, Roadwatch
and other content online.
• Online data showed evidence of declining interest.
• We had limited focus on mobile users. We only looked at desktop – missing at
least 25% of the market as a result and impacting the research online, purchase
offline process
• We only had a small presence in social media with @aaroadwatch on twitter
• AA Business & other services were a low priority online.
The Problem with a perfect brand is…..
64. 64
• Full review of everything
• Usability
• Design
• SEO
• PPC
• Technical Structure
• Built a relationship with Google
• Let all Agencies go
• Skilled up our team internally
• Went Social
• Moved Roadwatch/Routeplanner
• Focused on Speed
• Delivered Responsive Design
What we did
65. 65
• Full review of everything
• Usability
• Design
• SEO
• PPC
• Technical Structure
• Built a relationship with Google
• Let all Agencies go
• Skilled up our team internally
• Went Social
• Moved Roadwatch/Routeplanner
• Focused on Speed
• Delivered Responsive Design
What we did
67. 67
• Brought the management of everything in house
• Proved our worth with small wins early on
• Educated the Executive Team
• Fixed our metrics - CRITICAL
• Focused on Conversion
• Looked at quality of traffic
• Dedicated huge effort to Mobile
• Monitored Completion from 100 angles
• Monitored Conversion from 100 angles
• Monitored CTR like Hawks.
RESULTS:
What we did:
68. 68
• The small stuff works on a big scale
• You need to be Balanced in your effort and focus
What I have learn’t:
69. 69
Feel free to contact me -
@EamoGrant
eamonngrant@gmail.com
74. 74
Need a video that explains your
product or service? We create
slick looking and sounding
videos for your business:
• Professional Scriptwriting
• Professional voice artist.
• Music and sound effects.
http://piehole.tv/