This document provides 11 strategies for growing sales and revenue in the age of the customer. It discusses how buyers have evolved to be more knowledgeable, digitally-savvy, and in control of the purchasing process. The strategies recommended include knowing your customers, providing a positive customer experience, unifying sales and marketing, being organized, following up consistently, collaborating as a team, automating tasks, using multiple channels, working with partners, and repeating strategies on a regular basis. The goal is to engage customers on their terms and develop a customer-obsessed culture.
Point of Sale Industry Report - An Executive SummaryAnil Noorani
Point of sale is ’more influential’ than tv, radio and press advertising, a new TKM consultants report finds.
The retail environment remains challenging and TKM Consultant’s 2017 POS survey, sponsored by Creo, aims to better understand how marketers responsible for POS, are adapting to the changing market landscape and their consumers’ needs.
The report helps us understand marketers’ opinions on how well they are executing campaigns across territories, building shopper insight and strategy into their campaigns, measuring ROI and using technology to help manage campaigns.
Further information can also be seen on the retail times website at: http://www.retailtimes.co.uk/point-sale-influential-tv-radio-press-advertising-new-report-finds/
Shopper marketing encompasses a wide array of delivery mechanisms and promotional tactics that can be used to reach consumers along the path to purchase, from demand generation through the entire shopping process to post-purchase relationship management.
The case study describes how Symyx Technologies developed and executed an integrated go-to-market (GTM) strategy that grew revenue and bookings, penetrated new market segments, and increased brand equity for the Symyx Electronic Laboratory Notebook (ELN).
7 trends for new graduates should know before starting a career in MarketingVivek Bapat
Career Advice: 7 trends for new graduates should know before starting a career in Marketing.
Talk delivered to Seniors and Graduate Students at The Moody College of Communications, University of Texas ( 4/24/2018)
Point of Sale Industry Report - An Executive SummaryAnil Noorani
Point of sale is ’more influential’ than tv, radio and press advertising, a new TKM consultants report finds.
The retail environment remains challenging and TKM Consultant’s 2017 POS survey, sponsored by Creo, aims to better understand how marketers responsible for POS, are adapting to the changing market landscape and their consumers’ needs.
The report helps us understand marketers’ opinions on how well they are executing campaigns across territories, building shopper insight and strategy into their campaigns, measuring ROI and using technology to help manage campaigns.
Further information can also be seen on the retail times website at: http://www.retailtimes.co.uk/point-sale-influential-tv-radio-press-advertising-new-report-finds/
Shopper marketing encompasses a wide array of delivery mechanisms and promotional tactics that can be used to reach consumers along the path to purchase, from demand generation through the entire shopping process to post-purchase relationship management.
The case study describes how Symyx Technologies developed and executed an integrated go-to-market (GTM) strategy that grew revenue and bookings, penetrated new market segments, and increased brand equity for the Symyx Electronic Laboratory Notebook (ELN).
7 trends for new graduates should know before starting a career in MarketingVivek Bapat
Career Advice: 7 trends for new graduates should know before starting a career in Marketing.
Talk delivered to Seniors and Graduate Students at The Moody College of Communications, University of Texas ( 4/24/2018)
8 Pillars of Demand Generation InfographicScott Levine
The 8 Pillars Of Demand Generation
An Infographic of the Modern Demand Generation Ecosystem
Demand generation and lead generation are often used synonymously, but they are actually quite different.
The 8 Pillars of demand generation were developed to address a wide range of topics that include everything from building awareness to sales enablement.
Demand generation is typically a multistep integrated marketing and sales process that varies in size and scope based on sales complexity. Demand generation can include building awareness, positioning and consumer research to support purchase behavior, sales enablement, customer onboarding and post-sale customer satisfaction.
Lead Generation: Strictly speaking, lead generation is the process of generating interest in a product or service. Typically, leads are gathered to build a list that provides contacts for sales.
Top 100 global engineering and construction brands Sumit Roy
Amongst the developed nations, the biggest growth is expected in the United States, whereas growth prospects in Europe remain rather bleakWestern European construction market is expected to be 5% smaller in 2025 than it was at its peak in 2007. Swiss ABB is this year’s biggest loser, falling 16% to US$4.5 billion, and the European housing bubble has undercut investors’ incentive to fund housing construction projects.
Larsen & Toubro is the biggest riser this year on the back of significant investment by India’s Modi government in all its core sectors. Its brand value rose by 36% this year to US$3.2 billion
Key engineering and construction brands, including Holcim and Lafarge have already started leveraging these megatrends by disposing of assets in Europe and investing more in Asia and other growth markets. 2014 saw collective brand values across the sector rise by 4% and enterprise values rise by 10%, with four of the five fastest rising brands being Chinese.
A marketing campaign is not a press release, advertisement, digital tactic, etc. It’s all of these and more. But how do you determine the right mix of traditional, digital, social, direct response, mobile and more as an integrated marketing campaign?
Integrated marketing communications should drive purposeful, cross-functional and organizational collaboration to accomplish stated business objectives.
Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Develop a strong, integrated campaign that will help you justify your marketing budget – or get a budget – to your organization’s executive leadership.
Hvordan beregne avkastningen på din Content Marketing? Her er 10 formler!Content Marketing Norge
Michael Brenner, forfatter av boken The Content Formula og CEO i Marketing Insider Group, snakket under Epic Content Marketing 2016 om hvordan du kan måle avkastningen på din innholdsmarkedsføring.
I følgende artikkel er en handlingsplan på 10 steg og 10 kalkulasjoner som vil gi deg de tallene du trenger for å overbevise bedriften til å satse på Content Marketing: http://contentmarketing.no/kalkulere-avkastning-og-roi/
Alfred Levi is Senior Vice-President Marketing and Media at
AholdDelhaize.
Speech abstract:
Retail Media: the next marketeers hope
Retail is changing rapidly. Technology is challenging the status quo as customers discover many different ways to fulfill their daily food needs and competition is coming from every single corner.
Marketing is changing as well. The basic rule of fulfilling consumer needs and desires still holds, but the way we get our brands, stories, benefits and propositions to that same consumer is also in a turmoil change. Our management and stakeholders expect immediate ROI and RoAS, our customers expect direct conversion offering at any type of communication around a brand and everyone is looking for integration for online and offline efforts and results. Old Communication and Media Channels don’t deliver against the new expectations. Marketers are in search of new options
Retailers are in the middle of that development. We have multiple contacts with millions of clients every day, we know their purchase behavior and so can target them more precise than any other type of media can. And we can close the loop, by linking purchases to marketing efforts. The dream of any Marketer.
For that reason, AholdDelhaize has developed a Global Marketing & Media program with a go-to-market team in all countries, in Belgium MMD (Marketing & Media Delhaize). In my contribution for the Marketing Congress I will share the background, set up, content and future of working with our Ahold Delhaize retailer marketing/media/data opportunities. And provide some examples how shopper and market data may strongly improve the impact of marketing and media investments.
Guerrilla Marketing Practices and Customer Satisfaction of Selected Banks in ...ijtsrd
Several banks do not adequately understand their customers’ needs and preferences, which has led to customer dissatisfaction. Their marketing strategies are not correctly aligned to ensure customer satisfaction. They assume they know the needs of their customers better than the customers themselves. This has often lead to the adoption of wrong strategies which yield no promising results. Hence customers become dissatisfied and are willing to leave the organisation once they get the opportunity. For the banks to be sustainable, innovative marketing through guerrilla marketing is essential. Therefore, this paper examines the effect of guerrilla marketing practices on customer satisfaction of selected deposit money banks in Lagos State, Nigeria. Descriptive survey research design was adopted for the study. The population of the study consists of management staffs at the strategic and operational management level from eight selected deposit money banks in Lagos state giving a population of 4837 and a sample size of 464 respondents were determined using the Raosoft sample size calculator. A structured questionnaire was administered which gave a response rate of 95.0 . The instrument was validated and the Cronbach’s alpha reliability coefficient for the constructs ranged from 0.752 to 0.904. The data gathered was analyzed through descriptive, multiple regression analysis. The findings revealed that there is a positive and significant effect guerrilla marketing practices on customer satisfaction R2 = 0.625, F = 185.246 4 ,438 P 0.05 . The study concludes that guerrilla marketing practices have a positive relationship on customer satisfaction of selected deposit money banks in Lagos State, Nigeria. The study recommends that banks’ customer experience management CEM staff and management as a whole should put adequate measures in place to ensure that the feedbacks from customers are used to improve customer satisfaction to gain the customer’s attention by using different tools and techniques such as personal relations, direct marketing and unique advertising. Nwankpa, Chibueze M | Adefulu, A. D | Egwuonwu. T. K | Owolabi, T "Guerrilla Marketing Practices and Customer Satisfaction of Selected Banks in Lagos State, Nigeria" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-4 , June 2021, URL: https://www.ijtsrd.compapers/ijtsrd41244.pdf Paper URL: https://www.ijtsrd.commanagement/marketing/41244/guerrilla-marketing-practices-and-customer-satisfaction-of-selected-banks-in-lagos-state-nigeria/nwankpa-chibueze-m
S.O.T.I.: The Future of the Programmatic Forward MarketDigiday
Jeff Green, CEO and co-founder of The Trade Desk presented the findings of Digiday's State of the Industry survey, which draws on the most influential leaders in digital advertising to offer their assessment of agency efficiency and their evolving role in the creative process.
With the Marketing Canvas, you can describe, design, challenge and pivot your Marketing Strategy on ONE PAGE.
In the following slides, you will find a DO-IT-YOURSELF process for applying this methodology for your business (Startup, SME or Corporate companies).
Enjoy the process and don’t hesitate to comment, criticise or contribute.
Laurent (@lbouty, laurent@bouty.net)
Startup Business Idea Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Startup Business Idea Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2ZfNCCq
The new paradigm combining crm and erp to accelerate visibility and revenueSociusPartner
Companies looking to maximize efficiency between sales and operations are integrating CRM and ERP to reduce data entry duplication, empower employees with the right information at the right time, automate time consuming data entry processes, and improve overall visibility of customer interactions. This roundtable will feature several Socius customers who will share their experiences, challenges, best practices and benefits in linking CRM and ERP together
A compelling and believable growth plan relies on solid growth economics. If you can demonstrate solid growth economics to investors, you can prove that investing in your venture will lead to accelerated growth and deliver a return.
These slides explore the 4 core elements that are needed to demonstrate solid growth economics:
1. Ability to target a big market
2. Product to market fit
3. Evidence of a growth engine, or a plan to build one
4. Favourable unit economics
Analytics Retention - Must-Have Analytics For Your Retention Tool Kit via Forrester Research by Srividya Sridharan with Dave Frankland and Allison Smith
8 Pillars of Demand Generation InfographicScott Levine
The 8 Pillars Of Demand Generation
An Infographic of the Modern Demand Generation Ecosystem
Demand generation and lead generation are often used synonymously, but they are actually quite different.
The 8 Pillars of demand generation were developed to address a wide range of topics that include everything from building awareness to sales enablement.
Demand generation is typically a multistep integrated marketing and sales process that varies in size and scope based on sales complexity. Demand generation can include building awareness, positioning and consumer research to support purchase behavior, sales enablement, customer onboarding and post-sale customer satisfaction.
Lead Generation: Strictly speaking, lead generation is the process of generating interest in a product or service. Typically, leads are gathered to build a list that provides contacts for sales.
Top 100 global engineering and construction brands Sumit Roy
Amongst the developed nations, the biggest growth is expected in the United States, whereas growth prospects in Europe remain rather bleakWestern European construction market is expected to be 5% smaller in 2025 than it was at its peak in 2007. Swiss ABB is this year’s biggest loser, falling 16% to US$4.5 billion, and the European housing bubble has undercut investors’ incentive to fund housing construction projects.
Larsen & Toubro is the biggest riser this year on the back of significant investment by India’s Modi government in all its core sectors. Its brand value rose by 36% this year to US$3.2 billion
Key engineering and construction brands, including Holcim and Lafarge have already started leveraging these megatrends by disposing of assets in Europe and investing more in Asia and other growth markets. 2014 saw collective brand values across the sector rise by 4% and enterprise values rise by 10%, with four of the five fastest rising brands being Chinese.
A marketing campaign is not a press release, advertisement, digital tactic, etc. It’s all of these and more. But how do you determine the right mix of traditional, digital, social, direct response, mobile and more as an integrated marketing campaign?
Integrated marketing communications should drive purposeful, cross-functional and organizational collaboration to accomplish stated business objectives.
Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Develop a strong, integrated campaign that will help you justify your marketing budget – or get a budget – to your organization’s executive leadership.
Hvordan beregne avkastningen på din Content Marketing? Her er 10 formler!Content Marketing Norge
Michael Brenner, forfatter av boken The Content Formula og CEO i Marketing Insider Group, snakket under Epic Content Marketing 2016 om hvordan du kan måle avkastningen på din innholdsmarkedsføring.
I følgende artikkel er en handlingsplan på 10 steg og 10 kalkulasjoner som vil gi deg de tallene du trenger for å overbevise bedriften til å satse på Content Marketing: http://contentmarketing.no/kalkulere-avkastning-og-roi/
Alfred Levi is Senior Vice-President Marketing and Media at
AholdDelhaize.
Speech abstract:
Retail Media: the next marketeers hope
Retail is changing rapidly. Technology is challenging the status quo as customers discover many different ways to fulfill their daily food needs and competition is coming from every single corner.
Marketing is changing as well. The basic rule of fulfilling consumer needs and desires still holds, but the way we get our brands, stories, benefits and propositions to that same consumer is also in a turmoil change. Our management and stakeholders expect immediate ROI and RoAS, our customers expect direct conversion offering at any type of communication around a brand and everyone is looking for integration for online and offline efforts and results. Old Communication and Media Channels don’t deliver against the new expectations. Marketers are in search of new options
Retailers are in the middle of that development. We have multiple contacts with millions of clients every day, we know their purchase behavior and so can target them more precise than any other type of media can. And we can close the loop, by linking purchases to marketing efforts. The dream of any Marketer.
For that reason, AholdDelhaize has developed a Global Marketing & Media program with a go-to-market team in all countries, in Belgium MMD (Marketing & Media Delhaize). In my contribution for the Marketing Congress I will share the background, set up, content and future of working with our Ahold Delhaize retailer marketing/media/data opportunities. And provide some examples how shopper and market data may strongly improve the impact of marketing and media investments.
Guerrilla Marketing Practices and Customer Satisfaction of Selected Banks in ...ijtsrd
Several banks do not adequately understand their customers’ needs and preferences, which has led to customer dissatisfaction. Their marketing strategies are not correctly aligned to ensure customer satisfaction. They assume they know the needs of their customers better than the customers themselves. This has often lead to the adoption of wrong strategies which yield no promising results. Hence customers become dissatisfied and are willing to leave the organisation once they get the opportunity. For the banks to be sustainable, innovative marketing through guerrilla marketing is essential. Therefore, this paper examines the effect of guerrilla marketing practices on customer satisfaction of selected deposit money banks in Lagos State, Nigeria. Descriptive survey research design was adopted for the study. The population of the study consists of management staffs at the strategic and operational management level from eight selected deposit money banks in Lagos state giving a population of 4837 and a sample size of 464 respondents were determined using the Raosoft sample size calculator. A structured questionnaire was administered which gave a response rate of 95.0 . The instrument was validated and the Cronbach’s alpha reliability coefficient for the constructs ranged from 0.752 to 0.904. The data gathered was analyzed through descriptive, multiple regression analysis. The findings revealed that there is a positive and significant effect guerrilla marketing practices on customer satisfaction R2 = 0.625, F = 185.246 4 ,438 P 0.05 . The study concludes that guerrilla marketing practices have a positive relationship on customer satisfaction of selected deposit money banks in Lagos State, Nigeria. The study recommends that banks’ customer experience management CEM staff and management as a whole should put adequate measures in place to ensure that the feedbacks from customers are used to improve customer satisfaction to gain the customer’s attention by using different tools and techniques such as personal relations, direct marketing and unique advertising. Nwankpa, Chibueze M | Adefulu, A. D | Egwuonwu. T. K | Owolabi, T "Guerrilla Marketing Practices and Customer Satisfaction of Selected Banks in Lagos State, Nigeria" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-4 , June 2021, URL: https://www.ijtsrd.compapers/ijtsrd41244.pdf Paper URL: https://www.ijtsrd.commanagement/marketing/41244/guerrilla-marketing-practices-and-customer-satisfaction-of-selected-banks-in-lagos-state-nigeria/nwankpa-chibueze-m
S.O.T.I.: The Future of the Programmatic Forward MarketDigiday
Jeff Green, CEO and co-founder of The Trade Desk presented the findings of Digiday's State of the Industry survey, which draws on the most influential leaders in digital advertising to offer their assessment of agency efficiency and their evolving role in the creative process.
With the Marketing Canvas, you can describe, design, challenge and pivot your Marketing Strategy on ONE PAGE.
In the following slides, you will find a DO-IT-YOURSELF process for applying this methodology for your business (Startup, SME or Corporate companies).
Enjoy the process and don’t hesitate to comment, criticise or contribute.
Laurent (@lbouty, laurent@bouty.net)
Startup Business Idea Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Startup Business Idea Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2ZfNCCq
The new paradigm combining crm and erp to accelerate visibility and revenueSociusPartner
Companies looking to maximize efficiency between sales and operations are integrating CRM and ERP to reduce data entry duplication, empower employees with the right information at the right time, automate time consuming data entry processes, and improve overall visibility of customer interactions. This roundtable will feature several Socius customers who will share their experiences, challenges, best practices and benefits in linking CRM and ERP together
A compelling and believable growth plan relies on solid growth economics. If you can demonstrate solid growth economics to investors, you can prove that investing in your venture will lead to accelerated growth and deliver a return.
These slides explore the 4 core elements that are needed to demonstrate solid growth economics:
1. Ability to target a big market
2. Product to market fit
3. Evidence of a growth engine, or a plan to build one
4. Favourable unit economics
Analytics Retention - Must-Have Analytics For Your Retention Tool Kit via Forrester Research by Srividya Sridharan with Dave Frankland and Allison Smith
Q&A With Infinity Contact Founder, Chief Executive Officer and Owner, Tom Leidigh
About Tom Leidigh
30 years of executive experience in sales, direct marketing, and CRM program development. Tom is recognized as a leader in outsourced contact and is primarily focused on expansion strategies, trade alliances, and new product development.
Tom earned an M.B.A. with top honors from Arizona State University, and a B.B.A. from the University of Iowa.
Question: Why do clients choose Infinity?
Mr. Leidigh: As an innovator in integrated contact solutions, Infinity Contact has a singular focus: We collaborate with clients to Get Customers, Keep Customers and maximize customer lifetime value. Infinity Contact was founded to provide our clients with an enhanced experience of getting customers and keeping customers. That is real basic in terms of what all our clients want to do but the methodology and process behind that was where we thought we could differentiate B2B sales customer acquisition . Our brand is called Buyerlytics and it is really the science of sales and customers retention. It is integrating data, technology, customer contact and analytics into one program under the Buyerlytics brand. Many of our competitors offer a component or two but our ability to integrate those into a unified program is a huge differentiator and value prop for our clients.
Afinium.com Big Data Big Sales White Paper 2014 Afinium
Customer centricy drives sales, and real time data analytics allows creation of uniquely personalized buyer experiences to convert even casual browsers into loyal customers.
Industry 4.0: Technology Insights for Channel Program OptimizationSeth Jacobsen
The concept of Industry 4.0 – also known as the fourth industrial revolution – is mostly rooted in data, analytics, autonomous learning, and the Internet of Things. The impact of smart technology, however, is not limited to the supply chain and manufacturing operations. Opportunities to innovate exist in the sales and distribution channel as well. Of course, the ultimate goal is to reduce costs, increase productivity and market share, and drive revenue growth.
Every three years we conduct global research
into “What it Takes to Win Business” based on
the perspectives of 178 global Buyers and Sales
Professionals from a range of industry sectors.
We use the findings to help our clients understand
how their customers make their buying decisions,
become more customer-centric and improve their
win/loss ratio.
Communications Service Providers (CSPs) live in a world where penetration rates are over 100 percent in most markets and consumers have multiple different — yet relatively similar — choices.
As CSPs strive to retain customers, they are finding that traditional marketing techniques no longer generate sufficient returns. Instead, they are turning to the concept of Customer Value Management with one-to-one personalization as a way to generate more value from their existing subscriber base.
This article discusses the importance of understanding Customer Value Management and offers five key recommendations to improve customer interactions and deliver value back to the business.
These insights are based on a podcast discussion among Jeriad Zoghby of Accenture Interactive, Dr. Rob Walker and Tom Erskine of Pegasystems.
Learn more: http://www.pega.com/solutions/by-industry/communications-and-media
growth_vs_scaling_how_to_achieve_it.pptxsarah david
growth and scaling both necessitate long-term thinking, close monitoring, and flexibility. Scaling is the process of improving an organization’s ability to meet rising demand while growth is the process of growing the firm itself. Sustainable growth and long-term success can be achieved when growth methods are combined with scaling endeavours.
Buyers can now discover nearly everything about companies, products and
services from websites and other Web sources, including what customers are
saying on social media.
Webinar - making customer retention your strategy for hyper-growthRanceTimiEbiwari
Consumer expectations have shifted. Digital-first brands are now the leaders in creating valuable experiences. Thoughtful, meaningful engagement is a more effective strategy than persistent, irrelevant campaigns.
10 Actions To Help Ensure Your Business Succeeds | BBH StockholmAlexander Niléhn
A BBH briefing on how to ensure your business succeeds in the time of COVID-19: How brands stay relevant, stay useful and emerge strong.
Please steal and share.
This paper describes what it means to implement effective management campaigns. It also highlights how teleprospecting can be a key tactic in your marketing strategy.
This will go into the minute details of growth and scaling, examining its unique features, advantages, and considerations.
Successful start-ups that grow and scale quickly are known as “unicorns” or “billion-dollar companies” .
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
10. 9
GROWINGSALESINTHEAGEOFTHECUSTOMER
www.convergehub.comw
855.411.CRM9 | 510.924.1683r
minfo@convergehub.com
Automate
MarketingandSalesrepshavetheirhandsfullgeneratingleadsand
convertingthem tocustomers.Theydonotneedtogothroughthe
additionalburden ofdoing redundantdata entry and increasing
administrativeresponsibilities.Whenrepsarefacedwithchallengesof
carryingoutextensivereportingtasksandotheractivitiesthatare
definitelynotamongtheircoreskills,theytendtofeelpressurizedand
productivitygoesdown.
Automationoftedioustaskswiththehelpofrighttoolscansavemoneyandenergy.Therighttoolsshouldbeable
tosupportexistingbusinessprocesseswithautomationandalsofacilitateendtoenddatamanagement.For
example,usetheautomationfeaturesofCRM systemstoupdateandscoreleadsbasedoncertaincriteria,and
alsobeabletotrackallinteractions,documentsandinformationfrom oneplace.Automationofdaytodaytasks
suchasleadassignment,updatinglists,sendingmessagesandemailsandfollow-upreminders,monitoring
individualandteamperformance,andsoonleadstoenhancementofproductivity.
UsemultipleChannels
Multichannelmarketingreferstothepracticeofinteracting
with prospects and customers using a combination of
communicationchannels–websites,retailstores,social
platforms,mailordercatalogs,onlinechat,directmail,email,
mobile,etc.–andenablingprospectsandcustomerstotake
actionusingthechanneloftheirchoice.
TToday’sbuyersusevariouschannelstogatherinformation
aboutaproducttheywanttopurchaseorgetservicefora
producttheyhavepurchased.Multichannelmarketingis
aboutchoice.
CompaniesCompanies mustdevelop the ability to engage with
prospectsusingwhateverchanneltheychoose.Youhaveto
bewhereyourbuyersareandengagewiththem asthey
wanttobeengaged.Ithasbeenfoundthatmultichannel
customersspend three to fourtimesmore than single
channelcustomersdo.
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11. 10
GROWINGSALESINTHEAGEOFTHECUSTOMER
855.411.CRM9 | 510.924.1683r
minfo@convergehub.com
www.convergehub.comw
WorkwithPartners
In today’s world no business can work in a silo.
Businessesworktogethertoprovideservicesorbring
inmorebusinessthroughchannelpartners,Working
withPartnersallowsbusinessestomaximizethereturn
ontheirinvestmentsandgrowtheirchannelbusiness
alongwiththeirdirectsalesbusiness.Italsohelps
partnersmake more sales,close more deals,and
generatehigherprofits.generatehigherprofits.
Yourbusinessshouldfocusonestablishingclearand
easycollaborationandcommunicationchannelswith
partners.Referringleads,sharingrelevantdocuments
andcommunicatinginasecuredenvironmentiscritical
tosuccessfulpartnerrelationship.
Asthenumberofchannelswillcontinuetoriseinfuture,theneedtoembracemultichannelmarketingwillbecome
criticalforallbusinesses.
Createandmaintainasingleview acrossallchannels–Prospectsandcustomersshould
receivesameinformationregardlessofthechanneltheyareaccessingfrom
Establish a multichannelmarketing platform – Yourmarketing platform should support
engagementacrossmultiplechannels
Createconsistentcustomerexperiencesacrossallchannels–Thekeytothisistomanage
customerexperienceasabrand,andnotcreatedistinctexperienceforeachchannel
Someofthekeyfactorscontributingto
successofmultichannelmarketingare
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