Adidas is a German sports apparel manufacturer that sells shoes, accessories, and clothing. It faces challenges competing against rivals like Nike and Reebok. Its goals are to be the top seller in its industries and develop strategies like "impossible is nothing." Adidas also aims to build individual outlet stores for direct customer access and use social media like Twitter and Facebook to promote new stores and products. It measures success based on store revenue and aims for each new store to earn $20,000 per month to cover costs and be profitable.
This is the first presentation I have created. This is a mini case study on IKEA and what it could be doing. This presentation has been created as a part of the marketing internship under Prof. Sameer Mathur.
This is the first presentation I have created. This is a mini case study on IKEA and what it could be doing. This presentation has been created as a part of the marketing internship under Prof. Sameer Mathur.
As part of the 3Year Honors Program at SNHU, we were required to integrate everything we had learned during our three years at SNHU and put it towards helping a local business. We had the opportunity to work with a small business called Tropical Elegance, a unique gift store. We created a new marketing plan along with an ecommerce website to aid in the growth of the company.
In the post years of the 3Year program, I continued to aid the NPD (New Paradigm Design) experience by attending all meetings that the student consultants had with Maria Painchaud (the coordinator of NPD). I was also to aid each student consultant team with the knowledge I had obtained and the experiences that I had encountered during our time.
BusiWord includes 350 common business terms, concepts, models, and formulas from the accounting, finance, investment, management, economics, and marketing fields.
BusiWord provides an entertaining way for people in the business world to learn new terms and concepts or test their knowledge while enjoying solving crossword puzzles. It could also serve as a fun tool for executives looking for staff team-building activities. It’s a fruitful use of time!
BusiWord can be solved in private, with a colleague, or within a group.
Advice for businesses looking to expand overseas.
Includes steps to take; challenges to expect and potential opportunities.
All based on my own experience,
Kraftly is a marketplace where we invite people across the globe to sell and buy unique handmade, vintage and quirky products. We wish to create a community where everyone can Connect. Share. Grow with artists worldwide.
Integrated Marketing Communication - Adidas Viren Lathiya
Integrated Marketing Communication tools of Adidas. This Presentation Includes:-
1) Tools Of I.M.C
2) Channels
3) Marketing Mix Strategies
4) Competitive Advantage
5) B.C.G Matrix
6) Competitive Strategies
Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or IMC, as we'll call it, means integrating all the promotional tools, so that they work together in harmony.
As part of the 3Year Honors Program at SNHU, we were required to integrate everything we had learned during our three years at SNHU and put it towards helping a local business. We had the opportunity to work with a small business called Tropical Elegance, a unique gift store. We created a new marketing plan along with an ecommerce website to aid in the growth of the company.
In the post years of the 3Year program, I continued to aid the NPD (New Paradigm Design) experience by attending all meetings that the student consultants had with Maria Painchaud (the coordinator of NPD). I was also to aid each student consultant team with the knowledge I had obtained and the experiences that I had encountered during our time.
BusiWord includes 350 common business terms, concepts, models, and formulas from the accounting, finance, investment, management, economics, and marketing fields.
BusiWord provides an entertaining way for people in the business world to learn new terms and concepts or test their knowledge while enjoying solving crossword puzzles. It could also serve as a fun tool for executives looking for staff team-building activities. It’s a fruitful use of time!
BusiWord can be solved in private, with a colleague, or within a group.
Advice for businesses looking to expand overseas.
Includes steps to take; challenges to expect and potential opportunities.
All based on my own experience,
Kraftly is a marketplace where we invite people across the globe to sell and buy unique handmade, vintage and quirky products. We wish to create a community where everyone can Connect. Share. Grow with artists worldwide.
Integrated Marketing Communication - Adidas Viren Lathiya
Integrated Marketing Communication tools of Adidas. This Presentation Includes:-
1) Tools Of I.M.C
2) Channels
3) Marketing Mix Strategies
4) Competitive Advantage
5) B.C.G Matrix
6) Competitive Strategies
Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or IMC, as we'll call it, means integrating all the promotional tools, so that they work together in harmony.
2. Adidas Overview
• Adidas is a German-based sports apparel
manufacturer selling shoes, accessories and clothes
appealing to all different demographics and interests.
3. Challenges
• Separating and establishing themselves over their
competitors. (Nike, Reebok, Under Armour)
• Current economy (consumers spend their money more
carefully)
• Stealing/obtaining celebrity endorsers from Nike/Under
Armour
4. Goals
• Be the top seller in the shoe, sports wear,
clothing and accessory industry far beyond
their competitors.
• Developing marketing strategies such as
“impossible is nothing.”
5. MiAdidas
• Custom design your own shoe
• Colors, designs, shapes, sizes of your own
shoe
• If they can make their feature more prominent
than Nike’s, they can gain a different
consumer segment.
6. Build Individual Outlet Stores/Theme
• Build individual outlet stores in more locations
(malls, stand alone stores)
• Something Nike and Under Armour does not
do
• If people see Adidas store's popping up
everywhere, people will buy more of their
products because they are more accessible to
the public
7. Social Media
• Twitter it is the fastest way people connect to a mass
group of people.
• Start a facebook group for each store that is opening
up and post status's that say "5% off everything in the
store in the next 15 minutes." (generate attention and
extra revenue that necessarily would not be there)
• Also will have a blog that people in the store can be
running of the interesting things people say/do while
shopping for Adidas wear. All these things can help
bring attention and develop personality within the
store and the products.
8. Measuring Success
• See how much money big outlet stores make
in a month, week, holiday season.
• If the percentage of revenue is similar after
paying employees, promotions, marketing,
rent etc. Than establishing and building new
stores is a good idea.
9. Regular Budget
• 8,000 per store. That includes rent and
utilities ($1000), paying employees ($6000),
shipping products to store($500), marketing
running promotions($500).
• If each store can make 20,000 during the
course of a regular month (about $666 per
day, which is feasible because they are pricier
products with longer lives so people will
spend money on durable products).
10. Holiday Budget
• During the holidays, you would pay a little bit
more to keep the employees working/working
more hours because it is busier and a little bit to
run more promotions.
• Rent ($1200), paying employees ($8000),
shipping products ($600), marketing, running
promotions ($600). It would cost about $10,400
for a seasonal month. Each store can definetly
make about $25000 during one seasonal month
(about $830 per day)