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Canon of Design for a new journey in Product Management

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Canon of Design for a new journey in Product Management

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User Experience is one of the most important factors that distinguishes a product. In this session we underline the importance of human centered design as the key to product success and share important aspects of UX design throughout product development lifecycle. You will be able to harness design practices that lead to successful products.

User Experience is one of the most important factors that distinguishes a product. In this session we underline the importance of human centered design as the key to product success and share important aspects of UX design throughout product development lifecycle. You will be able to harness design practices that lead to successful products.

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Canon of Design for a new journey in Product Management

  1. 1. THE CANON OF DESIGN FOR A NEW JOURNEY IN PRODUCT MANAGEMENT Rajiv Kaul, Co-founder Intelligaia rajiv@intelligaia.com / 919 518 4014
  2. 2. LASSI Team: Polkovalkov, Alicia, Gunes, Cameron, Jamos, Dan, Dumraz and Rajiv From last ProductCamp Event
  3. 3. MATTERS.DESIGN
  4. 4. PLACESDESIGN PEOPLE AT THE CENTER OF EVERYTHING.
  5. 5. DESIGN-DRIVEN COMPANIES
  6. 6. HAS INSPIREDDESIGN PRODUCT MANAGEMENT AS WE KNOW IT.
  7. 7. THE EXPERIENCE IS THE PRODUCT ITSELF.
  8. 8. BUSINESS DESIGN ENGINEERING
  9. 9. THE NEW JOURNEY
  10. 10. THE PRODUCT MANAGER
  11. 11. TODAY’S PRODUCT MANAGER IS ALSO A DESIGN LEADER.
  12. 12. THE CANON OF DESIGN TRUST EMPATHY STORIES PROTOTYPE SYSTEM ADOPTIONINTERFACE
  13. 13. TRUST DESIGN SUPPOSING IS GOOD. FINDING OUT IS BETTER. MARK TWAIN
  14. 14. WHY TRUST DESIGN? TIME AND RESOURCES ARE SCARCE.
  15. 15. HOW TO TRUST THE DESIGN PROCESS? LISTEN. OBSERVE.
  16. 16. EMPATHY FEEL FOR THE PEOPLE YOUR PRODUCT SERVES.
  17. 17. WHY EMPATHY? IT TAKES A HELPFUL MINDSET TO BUILD A GREAT PRODUCT EXPERIENCE.
  18. 18. HOW TO INCREASE EMPATHY? KNOW THE PEOPLE YOU SERVE.
  19. 19. STORIES LET PEOPLE LIVE THEIR STORIES THROUGH YOUR PRODUCT.
  20. 20. WHY STORIES? CONNECT TO NEEDS COLLECT EVIDENCE PRIORITIZE
  21. 21. HOW TO CREATE THE RIGHT STORY? AS A <TYPE OF USER>, I NEED <GOAL> SO I CAN <REASON>.
  22. 22. LASSI’S EXAMPLE CHRIS: AS AN INJURED HIKER, I NEED ……. SO THAT …….
  23. 23. RAPID PROTOTYPING CREATE AND VALIDATE MULTIPLE IDEAS QUICKLY.
  24. 24. WHY USE RAPID PROTOTYPING? IT REMOVES UNCERTAINTY.
  25. 25. HOW TO RAPIDLY PROTOTYPE? PAPER & PENCIL CLICKABLE SKETCHES VIDEOS
  26. 26. DESIGN SYSTEMS EVERY PRODUCT NEEDS A DESIGN SYSTEM.
  27. 27. WHY HAVE A SYSTEM? SCALABLE PERVASIVE REDUCE MISTAKES OWN THE EXPERIENCE
  28. 28. DESIGN SYSTEMS BEST PRACTICES: SIMPLE IDENTICAL PARTS IDENTICALLY ASSEMBLED
  29. 29. HOW TO IMPLEMENT A DESIGN SYSTEM? DELEGATE AND DOCUMENT
  30. 30. INTERFACE DESIGN PUT THE UX IN THE UI.
  31. 31. WHY PUT UX IN THE UI? CONTEXT IS EVERYTHING.
  32. 32. HOW TO IMPROVE UI? BALANCE INTUITION WITH EVIDENCE.
  33. 33. ADOPTION SUCCESS = ADOPTION + DELIGHT
  34. 34. WHY WE NEED DELIGHT TOO? TO STAND THE TEST OF TIME.
  35. 35. HOW DO WE GET TO DELIGHT USERS? HEURISTIC ANALYSIS FREQUENT TESTING
  36. 36. THE CANON OF DESIGN Rajiv Kaul, Co-founder Intelligaia rajiv@intelligaia.com / 919 518 4014 TRUST EMPATHY PROTOTYPE INTERFACE Supposing is good. Finding out is better. Feel for the people your product serves. Create and validate multiple ideas quickly. Put the UX in the UI. STORIES SYSTEM Let people live their stories through your product. Every product needs a design system. ADOPTION Success = adoption + delight.

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