The social media campaign for Toy Story 3 utilized multiple tactics to target both children and new older audiences. Strengths included the established Pixar/Disney brand and previous Toy Story successes. Tactics involved print/TV ads, viral YouTube videos like "Groovin' with Ken", campus screenings, partnerships with Twitter and Facebook where fans could share ticket purchases. The goals were to expand beyond loyal fans to those in their twenties while still engaging children and families. The film was a huge critical and financial success, becoming the highest grossing animated film ever and receiving a Best Picture nomination.
The document outlines a PR campaign plan for the movie Toy Story 3. The plan aims to increase awareness and interest in the new movie through various promotional activities and media impressions. The campaign tactics include parades, collector's edition DVD releases, sweepstakes, happy meals, and premiere events. The plan details the audiences, objectives, strategies, tactics, calendar, and evaluation metrics for the Toy Story 3 promotional campaign.
With the aim of engaging parents, grandparents and kids alike, this campaign sought to achieve standout in a cluttered market by creating a shared family moment and aligning activity with a spirit of adventure and a sense of heritage.
Why should brands use facebook? March 2011 MadridKRDS
¿Por qué las marcas deberían usar Facebook? Ponencia presentada por Thomas Jestin (Co-fundador de KRDS) y Pablo Asencio (Country Manager de KRDS España) en OMExpo Madrid 2011.
A look at the top digital trends from the first few months of 2011, including group messaging, the evolution of game mechanics, and the humanization of brands.
This document outlines a marketing plan for Southern Comfort aimed at capturing a greater share of the millennial market. It identifies the target audience as aspirational and adventurous millennial women and men aged 21-29. The plan's objectives are to increase brand preference, consumption, and social media engagement. It proposes a campaign called "Flavor the Moment" promoting Southern Comfort's various flavors and ability to suit any occasion. The budget allocates most funds to digital advertising, magazines, and out-of-home placements. Key tactics include social media contests, influencer partnerships, and custom Spotify playlists.
The social media campaign for Toy Story 3 utilized multiple tactics to target both children and new older audiences. Strengths included the established Pixar/Disney brand and previous Toy Story successes. Tactics involved print/TV ads, viral YouTube videos like "Groovin' with Ken", campus screenings, partnerships with Twitter and Facebook where fans could share ticket purchases. The goals were to expand beyond loyal fans to those in their twenties while still engaging children and families. The film was a huge critical and financial success, becoming the highest grossing animated film ever and receiving a Best Picture nomination.
The document outlines a PR campaign plan for the movie Toy Story 3. The plan aims to increase awareness and interest in the new movie through various promotional activities and media impressions. The campaign tactics include parades, collector's edition DVD releases, sweepstakes, happy meals, and premiere events. The plan details the audiences, objectives, strategies, tactics, calendar, and evaluation metrics for the Toy Story 3 promotional campaign.
With the aim of engaging parents, grandparents and kids alike, this campaign sought to achieve standout in a cluttered market by creating a shared family moment and aligning activity with a spirit of adventure and a sense of heritage.
Why should brands use facebook? March 2011 MadridKRDS
¿Por qué las marcas deberían usar Facebook? Ponencia presentada por Thomas Jestin (Co-fundador de KRDS) y Pablo Asencio (Country Manager de KRDS España) en OMExpo Madrid 2011.
A look at the top digital trends from the first few months of 2011, including group messaging, the evolution of game mechanics, and the humanization of brands.
This document outlines a marketing plan for Southern Comfort aimed at capturing a greater share of the millennial market. It identifies the target audience as aspirational and adventurous millennial women and men aged 21-29. The plan's objectives are to increase brand preference, consumption, and social media engagement. It proposes a campaign called "Flavor the Moment" promoting Southern Comfort's various flavors and ability to suit any occasion. The budget allocates most funds to digital advertising, magazines, and out-of-home placements. Key tactics include social media contests, influencer partnerships, and custom Spotify playlists.
The document discusses trends in travel, including shorter booking windows, trips centered around occasions or family bonding, eco-friendly trips, and destinations reinventing themselves. It also discusses opportunities and challenges for Orlando in engaging with media, including leveraging partnerships and news hooks. Digital and social media are positioned as ways to communicate directly with media and consumers. Strategies are proposed for various Orlando initiatives in 2010 focusing on digital media, events, and partnerships.
This document discusses the evolution of content marketing over the past century and how different social media platforms require different content strategies. It provides examples of how brands like Red Bull, Asda, and Topshop are successfully using platforms like YouTube, Facebook, Twitter, and Pinterest to engage audiences. While content marketing has been around for over 100 years, new technologies and the rise of social media have created new opportunities for storytelling and brand advocacy. However, the document cautions that success requires understanding audiences and choosing the right platforms and content for each.
Forum, Conference and Awards Presentations Landing page: https://www.portada-...Portada
The conference agenda included panels on the multicultural sports media landscape, engaging Hispanic sports fans through marketing campaigns, and trends in social media marketing for sports. It also featured case studies on soccer sponsorships and reaching Latino audiences, as well as discussions on targeting Hispanic millennials and the importance of social marketing. The full-day event examined key issues in connecting brands to multicultural sports fans.
After The Honeymoon: Keeping Your Social Media Audience Engaged For the Long ...Donnie Clapp
In "Finding Your Voice: Creating Strong Bonds with Your Customers via Social Media", I talked about how speaking authentically to your brand's audience is no different, in the end, than hanging out with your best friends. Both become easy when you let go of pretension and allow your true self to show through.
Now, in "After The Honeymoon: Keeping Your Social Media Audience Engaged For the Long Term", I talk about how being successful long-term is like a successful marriage: difficult but possible, and very dependent on working to keep the passion alive through constant communication.
See the full video of this presentation here: http://www.youtube.com/watch?v=viS8cnaqTn0
Media Plan To Improve Dr. Pepper's Brand RecognitionJay Sosa
This document outlines a media plan for Phase B. It discusses advertising objectives like informing and persuading the target audience. The primary target audience is millennial Hispanics ages 15-33. It analyzes their media habits and segments them as socially active and goal-driven. The media objectives are to increase mobile spending by 10% and focus on Hispanic channels. The strategies include sponsorships, sweepstakes, and working with artists. Most of the $400 million budget goes to digital/social media, events, and TV across platforms like cable, websites and billboards.
This document discusses strategies for making companies more likeable on social media, particularly Facebook. It notes that word-of-mouth marketing through social media can help create more transparent and responsive organizations. Specific tips include defining your target audience, acting authentically, being honest and transparent, asking questions to engage users, and inspiring users to share stories. Status updates that ask users to like or engage with a question are much more effective at driving engagement than other types of updates.
ATTN is a media company that provides context and information to entertain and inform people about the world around them. It has a massive reach of over 3 billion monthly impressions and 850 million monthly video views. ATTN focuses on programming around generational passion points like health, innovation, and female empowerment. It produces content across various formats from short-form social videos to long-form documentaries. ATTN partners with brands to create co-branded content and experiences to drive awareness and action among its large, engaged audience of mostly college-educated millennials.
North Carolina Parks And Recreation Association Presentation on Social Media Cara McLeod
#Hashtags to Handbills: Engaging your community through digital media (social media) Presented by Matt Carusona, NCRPA, Cara McLeod, Raleigh Parks, Recreation and Cultural Resources, Kendrick Mayes, Garner Parks, Recreation and Cultural Resources.
Both traditional and digital media are vital to any agency's communication plan. As digital media continues to grow it has been embraced and utilized by agencies. This session will focus on social media best practices, implementation and ways to incorporate traditional media.
The document discusses various content marketing strategies and ideas for the NFL. It provides examples of how the NFL has successfully created and distributed valuable content to fans online and across channels. This includes using content to educate fans, create competition and conversation, tell stories, and build community engagement. The NFL's content reaches fans on NFL.com, through mobile apps, social media, and TV shows. The document also suggests new content ideas and ways to develop events and shareable content to further promote fan participation and loyalty.
Social Media: Tailoring your strategy to a targeted digital audienceCasey Knox
Social media provides the opportunity to reach the consumer at every single touchpoint from trigger to action/purchase/advocacy. Learn valuable insights on where where to find them, and what to do when you get there.
The Media & Entertainment industry makes up 33% of the global M&E industry and is expected to reach over $800 billion in 2021. It was traditionally promoted through reviews in newspapers and magazines but now relies heavily on social media influencers. Influencers have become powerful marketers as 70% of consumers trust their opinions as much as friends. Brands can leverage influencers to capitalize on events, platform features, and user-generated content to build community and increase respect, awareness and loyalty.
Making the news in 2017 - what does it take to thrive in a post-print world? ...CharityComms
Tim Harrison, director of tracking and research and Jonny Harper, researcher, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This document compares marketing strategies between the 1960s and today. It shows that in the 1960s, marketing relied on radio, TV, magazines and newspapers for media, yellow pages and travel agencies for search, and friends/family/coworkers for social connections. Today, marketing utilizes various online advertising, search engine optimization, and social media platforms like Facebook, Twitter, YouTube and blogs. Both Barack Obama's and John F. Kennedy's presidential campaigns effectively used new media forms of their time - Obama leveraged social media and Kennedy's success depended on the first televised presidential debate.
The media plan aims to promote the new season of the TV show Orphan Black and its star Tatiana to a broader audience. It recommends a multi-channel marketing strategy including an official website, search engine optimization, social media promotion, TV spots on BBC America, print ads in magazines, outdoor ads, and live events in major cities to drive viewership and engagement. Key target segments are 24-44 year olds with incomes of $71,000-$77,000 who are trendsetters and passionate about TV programs. The plan provides metrics to measure the success of each channel.
Engaging the Long Tail -Part One - FACVBStephen Joyce
An overview of the long tail of travel and travel social media. You\'ll get some insight into what makes social media work, why it has caught on, and how you can use these new tools and technologies to promote your destination.
1. The document outlines an advertising strategy for 1facewatch, a watch brand that donates proceeds to charity. It analyzes the market, competitors, and target millennial demographic.
2. The strategy is to create a social media campaign called "Change & Share" using the hashtag "#DoIt1FaceWay" to promote sharing photos of good deeds and driving traffic to 1facewatch's Facebook and Instagram pages.
3. The campaign will integrate Facebook and YouTube ads as well as transit advertising like subway stations to reach on-the-go millennials in key cities. Character stories and watches in 8 colors will represent 8 causes to generate buzz.
Pittsburgh Nonprofit Summit - Technology & Social Media GPNP
You are probably aware of the Pittsburgh Day of Giving through Pittsburgh Gives, and you have heard that there are online tools out there that can help you raise money; but how can you optimize your Pittsburgh Gives opportunity and where do you find those online tools? Online funding platforms are becoming increasingly popular and mobile networks are also entering this realm. Join our panel of experts and learn about the various ways you can use funding platforms and mobile networks to increase giving.
The document provides a summary of Nexen Tire's brand marketing partnerships and campaigns in 2015. It details numerous partnerships across various industries including Angels baseball, Nitro Circus, ESPN, EnduroCross, SuperPark, Surfer Magazine, Powder Awards, Canoe & Kayak, SUP Magazine, and Ask Patty. For each partnership, it lists the marketing channels used and total impressions generated, with totals ranging from millions to over 100 million impressions. It also discusses Nexen Tire's print collateral, POP displays, and involvement in the SEMA International Tradeshow.
This document summarizes findings from a study on multiscreen cross-platform media and advertising engagement. The study found that emotional connection to content increases with additional experiences across platforms like TV, online and virtual worlds. Engagement and retention of advertising also increases incrementally with exposure across multiple screens. Recognizing the same ad across TV, online banners, and virtual worlds dramatically improves brand perception and purchase intent. The study provides empirical evidence that a consumer-centric, cross-platform approach can increase engagement with content and effectiveness of advertising.
Learn how to create content that informs, entertains and converts with Ben Putano from WeContent and The Kansas City Spirit. Discover what types of content performs best across social platforms and best engages your targeted audience. You’ll also learn the importance of treating each channelas its own medium for designing content to specfic to that medium, the key elements of every great story, and a tried-and-true template for creating effective content.
LinkedIn is no longer a social site for just finding a job. With over 500 million members and 2 more joining every second, LinkedIn is changing the way we sell to our customers and network with our colleagues. Understanding the difference between LinkedIn vs other social sites can help propel your career and business to the next level.
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The document discusses trends in travel, including shorter booking windows, trips centered around occasions or family bonding, eco-friendly trips, and destinations reinventing themselves. It also discusses opportunities and challenges for Orlando in engaging with media, including leveraging partnerships and news hooks. Digital and social media are positioned as ways to communicate directly with media and consumers. Strategies are proposed for various Orlando initiatives in 2010 focusing on digital media, events, and partnerships.
This document discusses the evolution of content marketing over the past century and how different social media platforms require different content strategies. It provides examples of how brands like Red Bull, Asda, and Topshop are successfully using platforms like YouTube, Facebook, Twitter, and Pinterest to engage audiences. While content marketing has been around for over 100 years, new technologies and the rise of social media have created new opportunities for storytelling and brand advocacy. However, the document cautions that success requires understanding audiences and choosing the right platforms and content for each.
Forum, Conference and Awards Presentations Landing page: https://www.portada-...Portada
The conference agenda included panels on the multicultural sports media landscape, engaging Hispanic sports fans through marketing campaigns, and trends in social media marketing for sports. It also featured case studies on soccer sponsorships and reaching Latino audiences, as well as discussions on targeting Hispanic millennials and the importance of social marketing. The full-day event examined key issues in connecting brands to multicultural sports fans.
After The Honeymoon: Keeping Your Social Media Audience Engaged For the Long ...Donnie Clapp
In "Finding Your Voice: Creating Strong Bonds with Your Customers via Social Media", I talked about how speaking authentically to your brand's audience is no different, in the end, than hanging out with your best friends. Both become easy when you let go of pretension and allow your true self to show through.
Now, in "After The Honeymoon: Keeping Your Social Media Audience Engaged For the Long Term", I talk about how being successful long-term is like a successful marriage: difficult but possible, and very dependent on working to keep the passion alive through constant communication.
See the full video of this presentation here: http://www.youtube.com/watch?v=viS8cnaqTn0
Media Plan To Improve Dr. Pepper's Brand RecognitionJay Sosa
This document outlines a media plan for Phase B. It discusses advertising objectives like informing and persuading the target audience. The primary target audience is millennial Hispanics ages 15-33. It analyzes their media habits and segments them as socially active and goal-driven. The media objectives are to increase mobile spending by 10% and focus on Hispanic channels. The strategies include sponsorships, sweepstakes, and working with artists. Most of the $400 million budget goes to digital/social media, events, and TV across platforms like cable, websites and billboards.
This document discusses strategies for making companies more likeable on social media, particularly Facebook. It notes that word-of-mouth marketing through social media can help create more transparent and responsive organizations. Specific tips include defining your target audience, acting authentically, being honest and transparent, asking questions to engage users, and inspiring users to share stories. Status updates that ask users to like or engage with a question are much more effective at driving engagement than other types of updates.
ATTN is a media company that provides context and information to entertain and inform people about the world around them. It has a massive reach of over 3 billion monthly impressions and 850 million monthly video views. ATTN focuses on programming around generational passion points like health, innovation, and female empowerment. It produces content across various formats from short-form social videos to long-form documentaries. ATTN partners with brands to create co-branded content and experiences to drive awareness and action among its large, engaged audience of mostly college-educated millennials.
North Carolina Parks And Recreation Association Presentation on Social Media Cara McLeod
#Hashtags to Handbills: Engaging your community through digital media (social media) Presented by Matt Carusona, NCRPA, Cara McLeod, Raleigh Parks, Recreation and Cultural Resources, Kendrick Mayes, Garner Parks, Recreation and Cultural Resources.
Both traditional and digital media are vital to any agency's communication plan. As digital media continues to grow it has been embraced and utilized by agencies. This session will focus on social media best practices, implementation and ways to incorporate traditional media.
The document discusses various content marketing strategies and ideas for the NFL. It provides examples of how the NFL has successfully created and distributed valuable content to fans online and across channels. This includes using content to educate fans, create competition and conversation, tell stories, and build community engagement. The NFL's content reaches fans on NFL.com, through mobile apps, social media, and TV shows. The document also suggests new content ideas and ways to develop events and shareable content to further promote fan participation and loyalty.
Social Media: Tailoring your strategy to a targeted digital audienceCasey Knox
Social media provides the opportunity to reach the consumer at every single touchpoint from trigger to action/purchase/advocacy. Learn valuable insights on where where to find them, and what to do when you get there.
The Media & Entertainment industry makes up 33% of the global M&E industry and is expected to reach over $800 billion in 2021. It was traditionally promoted through reviews in newspapers and magazines but now relies heavily on social media influencers. Influencers have become powerful marketers as 70% of consumers trust their opinions as much as friends. Brands can leverage influencers to capitalize on events, platform features, and user-generated content to build community and increase respect, awareness and loyalty.
Making the news in 2017 - what does it take to thrive in a post-print world? ...CharityComms
Tim Harrison, director of tracking and research and Jonny Harper, researcher, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This document compares marketing strategies between the 1960s and today. It shows that in the 1960s, marketing relied on radio, TV, magazines and newspapers for media, yellow pages and travel agencies for search, and friends/family/coworkers for social connections. Today, marketing utilizes various online advertising, search engine optimization, and social media platforms like Facebook, Twitter, YouTube and blogs. Both Barack Obama's and John F. Kennedy's presidential campaigns effectively used new media forms of their time - Obama leveraged social media and Kennedy's success depended on the first televised presidential debate.
The media plan aims to promote the new season of the TV show Orphan Black and its star Tatiana to a broader audience. It recommends a multi-channel marketing strategy including an official website, search engine optimization, social media promotion, TV spots on BBC America, print ads in magazines, outdoor ads, and live events in major cities to drive viewership and engagement. Key target segments are 24-44 year olds with incomes of $71,000-$77,000 who are trendsetters and passionate about TV programs. The plan provides metrics to measure the success of each channel.
Engaging the Long Tail -Part One - FACVBStephen Joyce
An overview of the long tail of travel and travel social media. You\'ll get some insight into what makes social media work, why it has caught on, and how you can use these new tools and technologies to promote your destination.
1. The document outlines an advertising strategy for 1facewatch, a watch brand that donates proceeds to charity. It analyzes the market, competitors, and target millennial demographic.
2. The strategy is to create a social media campaign called "Change & Share" using the hashtag "#DoIt1FaceWay" to promote sharing photos of good deeds and driving traffic to 1facewatch's Facebook and Instagram pages.
3. The campaign will integrate Facebook and YouTube ads as well as transit advertising like subway stations to reach on-the-go millennials in key cities. Character stories and watches in 8 colors will represent 8 causes to generate buzz.
Pittsburgh Nonprofit Summit - Technology & Social Media GPNP
You are probably aware of the Pittsburgh Day of Giving through Pittsburgh Gives, and you have heard that there are online tools out there that can help you raise money; but how can you optimize your Pittsburgh Gives opportunity and where do you find those online tools? Online funding platforms are becoming increasingly popular and mobile networks are also entering this realm. Join our panel of experts and learn about the various ways you can use funding platforms and mobile networks to increase giving.
The document provides a summary of Nexen Tire's brand marketing partnerships and campaigns in 2015. It details numerous partnerships across various industries including Angels baseball, Nitro Circus, ESPN, EnduroCross, SuperPark, Surfer Magazine, Powder Awards, Canoe & Kayak, SUP Magazine, and Ask Patty. For each partnership, it lists the marketing channels used and total impressions generated, with totals ranging from millions to over 100 million impressions. It also discusses Nexen Tire's print collateral, POP displays, and involvement in the SEMA International Tradeshow.
This document summarizes findings from a study on multiscreen cross-platform media and advertising engagement. The study found that emotional connection to content increases with additional experiences across platforms like TV, online and virtual worlds. Engagement and retention of advertising also increases incrementally with exposure across multiple screens. Recognizing the same ad across TV, online banners, and virtual worlds dramatically improves brand perception and purchase intent. The study provides empirical evidence that a consumer-centric, cross-platform approach can increase engagement with content and effectiveness of advertising.
Similar to SMCKC November Breakfast: VML and Snapchat - Building A Millennial Following (20)
Learn how to create content that informs, entertains and converts with Ben Putano from WeContent and The Kansas City Spirit. Discover what types of content performs best across social platforms and best engages your targeted audience. You’ll also learn the importance of treating each channelas its own medium for designing content to specfic to that medium, the key elements of every great story, and a tried-and-true template for creating effective content.
LinkedIn is no longer a social site for just finding a job. With over 500 million members and 2 more joining every second, LinkedIn is changing the way we sell to our customers and network with our colleagues. Understanding the difference between LinkedIn vs other social sites can help propel your career and business to the next level.
Facebook advertising can help grow your business. Traditional print and outdoor ads are becoming less effective as the next generation wants information now via digital platforms like Facebook. Setting up targeted Facebook ad campaigns and becoming familiar with creating different ad types can help you get the best results from your advertising dollars.
Are you tired of being told your job is “just playing around on Facebook all day”? Have you wondered how you can move your career forward in the final frontier of digital advertising? Teresa will present on intangible, unique skill sets that will propel your career forward. You'll learn:
How to build a cutting-edge technology skillset that puts you ahead of other candidates, Navigating the politics and challenges of a career in social media, Translating and using your social media skills in other digital media careers.
Teresa Maly is the advertising operations manager at Intouch Solutions, where she grows the healthcare marketing agency’s ad ops capabilities in display, along with paid social and paid search QA. Before joining Intouch, she had campaign management roles at Smart Reach Digital and Sandlot Strategic, where she led the viral #endlessfries and McDonald’s of the Future campaign for a franchise in St. Joseph, MO. In addition to being a freelance consultant, Teresa’s favorite side gig is social media management for Planet Comicon, which fits perfectly with her love of cats and cosplay.
Discover from Thea Neal, selected as one of Forbes 30 under 30 in marketing and advertising to learn:
!. Imposter Syndrome: What it is and why you should avoid it
2. How to use social media to portray your best self – no matter your age or spot on the career ladder
3. Becoming the host of your life – how to use a “hosting” mentality to pitch yourself like a product
Join VML’s Social Strategist Christina Miller, and the voice behind the Wendy's pig-tails, Community Manager Matt Keck, as they share their approach to social engagement and tips for how to prepare to seize Cannes worthy opportunities when they arise.
This presentation will detail how the Lawrence Police Department used humor on Twitter to reshape the way the department was perceived not only in Lawrence, but nationally as well
We have more data at our fingertips than ever before, yet it seems to continue to get harder to measure what really matters in our social media and digital marketing campaigns. This presentation will provide a walkthrough of some simple, yet powerful tools and reporting available in Google Analytics that we can leverage today.
Building an audience on your social channels isn’t the only goal you should have for your social media efforts. Learn how you can integrate your social media posts into your existing marketing campaigns so that you can provide better support your sales team and drive more inbound leads to your funnel.
You'll learn:
How to use social ads to warm up the sales pipeline
What kinds of content to create—and where to post it—to generate potential leads on social channels
How to incorporate social posts into an integrated marketing campaign—what, who, where, and why
Are you #RaisedRoyal? Daniela Duron of the Kansas City Royals shares about our hometown baseball team's strategy on social, including what a typical day entails during the season. The presentation includes the various social media platforms they manage, their strategy for each and how they measure social analytics. In addition, you'll see various examples of the types of content theyfocus on, including player access, club interaction and live video and photography that gives fans exclusive access to the team while representing the Royals brand.
From Susan G. Komen to Big Slick KC to American Heart Association & more, Charlie Hustle has partnered with several local nonprofits to help raise awareness and funds for their specific cause. During these month long campaigns, they have sold an experience much deeper than just a t-shirt.
You'll learn:
- How to engage your social audience and show them what they really care about
- How to make it a community effort and get influencers involved
- Where to start with social fundraising and what social channels to use to spread your message.
Live is the buzzword on every social media marketers tongue right now - but how do you capitalize on the trend, meet your audience in the moment, and get executive buy-in to broadcast live?
With social channels like Facebook, Instagram, YouTube and more launching features that make it easier than ever to connect to fans live, time is of the essence to capitalize on a feature still underutilized by most marketers.
Whether your CEO is nervous to make a mistake on-air or you feel like you don’t have the right equipment to make your go-live moment shine, this session will guide you through how to make livestreaming a reality.
John Kreicbergs, the marketing co-chair for Kansas City’s annual Boulevardia festival (2017 #AMPSKC Legacy Award/Best in Show winner), app development general manager for Propaganda3 and one of the co-founders of the event-based technology platform AppTapp, as he highlights:
The dos and don’ts of digital brand engagement for festivals, from social to email, apps to experiential digital activities and more.
How principles of gamification and game design can be applied to festivals.
How sponsor/brand involvement and activation at festivals is quickly evolving…and booming!
The National Weather Service (NWS) Kansas City office has become recognized nationwide for its unique way of interacting with its users through social media. By engaging its users using humor, creativity and a sense of understanding of their interests, the NWS in Kansas City has built a solid relationship with the community it serves, including thousands of people who would be otherwise unfamiliar with the NWS and its services. This relationship building has become critical to maximizing the reach and effectiveness of potentially life-saving information when the weather takes a turn for the worse.
The job of anyone in the hospitality industry is to feed, nurture and entertain people. It makes sense that social media has entered the hospitality as a natural extension of that goal, since much of social media is meant to entertain. Ça Va’s owner and general manager Caitlin Corcoran will discuss what it looks like to develop a social media strategy for a hospitality brand and how that strategy ultimately enables guests to build a lasting relationship with that brand.
How does social media impact search engine rankings? Does social factor into SEO strategy? What the heck are “social signals?” There are seemingly endless questions surrounding the impact of social on search and we’ll tackle them in this session by separating fact from fiction and by detailing the relationship between the two.
In an age of instant, digital communications, you can’t afford to have the wrong crisis communications approach. Honesty and transparency are key to preserving your company brand and reputation. Here Morningstar Communications vice president Tricia McKim and account executive Brian Van Note share tips for crisis communications planning and management. Learn how to use social media to your advantage during a crisis and walk away with three action steps you can start immediately.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
3. ThEOpPoRtUnItY
The percentage of millennial travelers going to Tennessee and
engaging with Tennessee Tourism content was declining.
At the time, Snapchat had a monopoly on millennials and
offered an opportunity to connect with this hard-to-reach
younger audience.
Snapchat + TN content and access was the perfect marriage to give
younger audiences the exclusive content they desire while
showcasing the state.
3
4. OuRChAlLeNgEs
Generating a mass of followers on a platform where
discovery is not the main focus of the platform.
Millennials aren’t traveling, they’re chasing something: the
share-able experiences that normal life simply doesn’t offer.
4
5. OuRStRaTeGy
Provide exclusive access to experiences that only Tennessee
can offer with unique perspectives and giveaways that
highlight the entire state and inspire travel.
Snap Your Way In: Turn Snapchat into the box office for the
world’s most exclusive concert event.
5
10. PaId SoCiAl
Targeting Garth Brooks fans
that recognized the logo was
successful in driving on-post
engagement and excitement,
specifically on mobile.
Teaser and launch content was amplified across
Facebook and Instagram
TeAsEr LaUnCh
11. YoUtUbE BuMpEr AdS,
PaIdSeArCh +PaNdOrA
YouTube Bumper Ads
The :06 Bumper ads on YouTube were a quick and
effective way to illicit urgency and excitement to a
targeted audience.
Paid Search
Launch ad copy outperformed Teaser ad
copy with the addition of “Free Event”
and the prospect of tickets on the
landing page.
Pandora
Launch ad copy outperformed Teaser ad
copy with the addition of “Free Event”
and the prospect of tickets on the
landing page.
14. 25
Pyramid in Memphis
Nashville FanFair
Bluebird Cafe
Pancake Pantry
Ella Guru
SeVeNStOrIeS
COOKEVILLE, TN
Cookeville
Birthplace of Country Music
Hitching Post
16. CoMmUnItY MaNaGeMeNt
Facebook
While the Facebook channel generally doesn’t see a lot
of conversation, this campaign sparked conversation
and improved our response rate increased to 72%.
Twitter
Twitter conversation generated more than 930k
impressions and increased mentions by 451%.
17. FaCeBoOkEvEnTPaGe
Facebook Event Page
The most successful organic tactic (beyond community
management efforts).
This tactic provided an ideal organic space for
conversation and communication.
Users received notifications when we posted in the event
page and/or details were updated and thus, this tactic is
ideal for brand activation promotion.
This tactic directly engaged with the majority of
our target audiences
18. GaRtH+ PaRtNeRShArEs
Garth Shares
Whenever Garth Brooks posted or we shared a post, it
sparked conversation across organic and paid content.
An engaged weekly audience on the Studio G Facebook
Live segments ensured that the campaign stayed top-of-
mind for fans.
TN Travel Partner Shares
Partners weregiven details on the campaign and 7 stories
with actionable ways to support the campaign.
21. PrEsSCoNfErEnCe+RaDiO
10/3 Press Conference
Generated more than 368 million impressions with
international coverage including:
•Australia
•Canada
•Germany
•Ireland
•Singapore
•Thailand
•United Arab Emirates
•United Kingdom
Bluebird Radio Broadcast
Garth’s return to the Bluebird was broadcast on
his Sirius channel with 32 million subscribers.
Dallas Radio Remotes
This unique opportunity generated 56 million
impressions.
22. UsAToDaYSwEePsTaKeS
Entries
Total entries: 25,308
Promo Landing Page/Sweeps Entry
Total Page Views: 81,895
ROS Digital Ads
Impressions: 4,639,469
Email Blasts
Sent to: 1,028,790subscribers
Open Rate: 20.2%
National Print
Half page color ad
Average reach: 975,139
28. SpOnSoRsHiP +InFlUeNcErS
Amazon sponsored a watch party
outside the amphitheater
7,000+ people in attendance at the park
viewing party. Fritos set-up a display
with 3,500 bags of chips giveaway.
Influencers
674k content views; content focused on
teasing event or driving to TN Snapchat
1 long-form piece of content