This document discusses opportunities for improving location-based check-in services like Foursquare by moving to a more passive, permission-based model of check-ins. It suggests checking users in automatically if they spend 15+ minutes at a location and allowing granular sharing permissions. Integrating with social networks like Facebook and connecting to reviews, maps and the businesses' pages are also discussed as ways to keep services relevant against competitors like Google. The document advocates for a more seamless, behind-the-scenes experience for location sharing between friends.
The document provides information on techniques for brainstorming and generating new ideas, including mind mapping, word listing, picture association, brutethink, idea inversion, role playing, deconstruction, future casting, 10x10, idea clustering, and SCAMPER. It also lists some important figures in the history of innovation such as Innocenzo Manzetti, Peter Durand, and Larry Page and Sergey Brin.
Lessons in Persuasive Language from The Game of ThronesThe Hoffman Agency
The document discusses Tyrion's persuasive speech to Daenerys in Game of Thrones, comparing it to speeches by Winston Churchill and Jerry Maguire. It notes that Tyrion's speech was effective without slides or props, relying solely on his words and delivery. The document suggests that while tools like PowerPoint are useful, the most persuasive presentations are often given by a speaker alone on stage expressing their viewpoint with conviction.
Learn how to create content that informs, entertains and converts with Ben Putano from WeContent and The Kansas City Spirit. Discover what types of content performs best across social platforms and best engages your targeted audience. You’ll also learn the importance of treating each channelas its own medium for designing content to specfic to that medium, the key elements of every great story, and a tried-and-true template for creating effective content.
LinkedIn is no longer a social site for just finding a job. With over 500 million members and 2 more joining every second, LinkedIn is changing the way we sell to our customers and network with our colleagues. Understanding the difference between LinkedIn vs other social sites can help propel your career and business to the next level.
Facebook advertising can help grow your business. Traditional print and outdoor ads are becoming less effective as the next generation wants information now via digital platforms like Facebook. Setting up targeted Facebook ad campaigns and becoming familiar with creating different ad types can help you get the best results from your advertising dollars.
Are you tired of being told your job is “just playing around on Facebook all day”? Have you wondered how you can move your career forward in the final frontier of digital advertising? Teresa will present on intangible, unique skill sets that will propel your career forward. You'll learn:
How to build a cutting-edge technology skillset that puts you ahead of other candidates, Navigating the politics and challenges of a career in social media, Translating and using your social media skills in other digital media careers.
Teresa Maly is the advertising operations manager at Intouch Solutions, where she grows the healthcare marketing agency’s ad ops capabilities in display, along with paid social and paid search QA. Before joining Intouch, she had campaign management roles at Smart Reach Digital and Sandlot Strategic, where she led the viral #endlessfries and McDonald’s of the Future campaign for a franchise in St. Joseph, MO. In addition to being a freelance consultant, Teresa’s favorite side gig is social media management for Planet Comicon, which fits perfectly with her love of cats and cosplay.
Discover from Thea Neal, selected as one of Forbes 30 under 30 in marketing and advertising to learn:
!. Imposter Syndrome: What it is and why you should avoid it
2. How to use social media to portray your best self – no matter your age or spot on the career ladder
3. Becoming the host of your life – how to use a “hosting” mentality to pitch yourself like a product
This document discusses opportunities for improving location-based check-in services like Foursquare by moving to a more passive, permission-based model of check-ins. It suggests checking users in automatically if they spend 15+ minutes at a location and allowing granular sharing permissions. Integrating with social networks like Facebook and connecting to reviews, maps and the businesses' pages are also discussed as ways to keep services relevant against competitors like Google. The document advocates for a more seamless, behind-the-scenes experience for location sharing between friends.
The document provides information on techniques for brainstorming and generating new ideas, including mind mapping, word listing, picture association, brutethink, idea inversion, role playing, deconstruction, future casting, 10x10, idea clustering, and SCAMPER. It also lists some important figures in the history of innovation such as Innocenzo Manzetti, Peter Durand, and Larry Page and Sergey Brin.
Lessons in Persuasive Language from The Game of ThronesThe Hoffman Agency
The document discusses Tyrion's persuasive speech to Daenerys in Game of Thrones, comparing it to speeches by Winston Churchill and Jerry Maguire. It notes that Tyrion's speech was effective without slides or props, relying solely on his words and delivery. The document suggests that while tools like PowerPoint are useful, the most persuasive presentations are often given by a speaker alone on stage expressing their viewpoint with conviction.
Learn how to create content that informs, entertains and converts with Ben Putano from WeContent and The Kansas City Spirit. Discover what types of content performs best across social platforms and best engages your targeted audience. You’ll also learn the importance of treating each channelas its own medium for designing content to specfic to that medium, the key elements of every great story, and a tried-and-true template for creating effective content.
LinkedIn is no longer a social site for just finding a job. With over 500 million members and 2 more joining every second, LinkedIn is changing the way we sell to our customers and network with our colleagues. Understanding the difference between LinkedIn vs other social sites can help propel your career and business to the next level.
Facebook advertising can help grow your business. Traditional print and outdoor ads are becoming less effective as the next generation wants information now via digital platforms like Facebook. Setting up targeted Facebook ad campaigns and becoming familiar with creating different ad types can help you get the best results from your advertising dollars.
Are you tired of being told your job is “just playing around on Facebook all day”? Have you wondered how you can move your career forward in the final frontier of digital advertising? Teresa will present on intangible, unique skill sets that will propel your career forward. You'll learn:
How to build a cutting-edge technology skillset that puts you ahead of other candidates, Navigating the politics and challenges of a career in social media, Translating and using your social media skills in other digital media careers.
Teresa Maly is the advertising operations manager at Intouch Solutions, where she grows the healthcare marketing agency’s ad ops capabilities in display, along with paid social and paid search QA. Before joining Intouch, she had campaign management roles at Smart Reach Digital and Sandlot Strategic, where she led the viral #endlessfries and McDonald’s of the Future campaign for a franchise in St. Joseph, MO. In addition to being a freelance consultant, Teresa’s favorite side gig is social media management for Planet Comicon, which fits perfectly with her love of cats and cosplay.
Discover from Thea Neal, selected as one of Forbes 30 under 30 in marketing and advertising to learn:
!. Imposter Syndrome: What it is and why you should avoid it
2. How to use social media to portray your best self – no matter your age or spot on the career ladder
3. Becoming the host of your life – how to use a “hosting” mentality to pitch yourself like a product
Join VML’s Social Strategist Christina Miller, and the voice behind the Wendy's pig-tails, Community Manager Matt Keck, as they share their approach to social engagement and tips for how to prepare to seize Cannes worthy opportunities when they arise.
This presentation will detail how the Lawrence Police Department used humor on Twitter to reshape the way the department was perceived not only in Lawrence, but nationally as well
We have more data at our fingertips than ever before, yet it seems to continue to get harder to measure what really matters in our social media and digital marketing campaigns. This presentation will provide a walkthrough of some simple, yet powerful tools and reporting available in Google Analytics that we can leverage today.
Building an audience on your social channels isn’t the only goal you should have for your social media efforts. Learn how you can integrate your social media posts into your existing marketing campaigns so that you can provide better support your sales team and drive more inbound leads to your funnel.
You'll learn:
How to use social ads to warm up the sales pipeline
What kinds of content to create—and where to post it—to generate potential leads on social channels
How to incorporate social posts into an integrated marketing campaign—what, who, where, and why
Are you #RaisedRoyal? Daniela Duron of the Kansas City Royals shares about our hometown baseball team's strategy on social, including what a typical day entails during the season. The presentation includes the various social media platforms they manage, their strategy for each and how they measure social analytics. In addition, you'll see various examples of the types of content theyfocus on, including player access, club interaction and live video and photography that gives fans exclusive access to the team while representing the Royals brand.
From Susan G. Komen to Big Slick KC to American Heart Association & more, Charlie Hustle has partnered with several local nonprofits to help raise awareness and funds for their specific cause. During these month long campaigns, they have sold an experience much deeper than just a t-shirt.
You'll learn:
- How to engage your social audience and show them what they really care about
- How to make it a community effort and get influencers involved
- Where to start with social fundraising and what social channels to use to spread your message.
Live is the buzzword on every social media marketers tongue right now - but how do you capitalize on the trend, meet your audience in the moment, and get executive buy-in to broadcast live?
With social channels like Facebook, Instagram, YouTube and more launching features that make it easier than ever to connect to fans live, time is of the essence to capitalize on a feature still underutilized by most marketers.
Whether your CEO is nervous to make a mistake on-air or you feel like you don’t have the right equipment to make your go-live moment shine, this session will guide you through how to make livestreaming a reality.
John Kreicbergs, the marketing co-chair for Kansas City’s annual Boulevardia festival (2017 #AMPSKC Legacy Award/Best in Show winner), app development general manager for Propaganda3 and one of the co-founders of the event-based technology platform AppTapp, as he highlights:
The dos and don’ts of digital brand engagement for festivals, from social to email, apps to experiential digital activities and more.
How principles of gamification and game design can be applied to festivals.
How sponsor/brand involvement and activation at festivals is quickly evolving…and booming!
The National Weather Service (NWS) Kansas City office has become recognized nationwide for its unique way of interacting with its users through social media. By engaging its users using humor, creativity and a sense of understanding of their interests, the NWS in Kansas City has built a solid relationship with the community it serves, including thousands of people who would be otherwise unfamiliar with the NWS and its services. This relationship building has become critical to maximizing the reach and effectiveness of potentially life-saving information when the weather takes a turn for the worse.
The job of anyone in the hospitality industry is to feed, nurture and entertain people. It makes sense that social media has entered the hospitality as a natural extension of that goal, since much of social media is meant to entertain. Ça Va’s owner and general manager Caitlin Corcoran will discuss what it looks like to develop a social media strategy for a hospitality brand and how that strategy ultimately enables guests to build a lasting relationship with that brand.
How does social media impact search engine rankings? Does social factor into SEO strategy? What the heck are “social signals?” There are seemingly endless questions surrounding the impact of social on search and we’ll tackle them in this session by separating fact from fiction and by detailing the relationship between the two.
In an age of instant, digital communications, you can’t afford to have the wrong crisis communications approach. Honesty and transparency are key to preserving your company brand and reputation. Here Morningstar Communications vice president Tricia McKim and account executive Brian Van Note share tips for crisis communications planning and management. Learn how to use social media to your advantage during a crisis and walk away with three action steps you can start immediately.
This document summarizes information about the Kansas City Restaurant Week event organized by Visit KC and Page Communications. It provides details on the event including that in 2016 it featured 185 participating restaurants, generated over $322,000 for local charities from the previous year, and saw social media impressions increase over 1,800% from 2013 to 2016. It also outlines the roles of Visit KC and Page Communications in marketing, PR, and executing strategies for the annual 10-day event promoting local restaurants.
The document discusses citizen engagement and communication strategies used by Kansas City, Missouri. It provides details on:
1) Preferences for receiving information from the City, with mailed city magazine and website being most popular. Social media engagement included coordinating messages during snowstorms and live tweeting city meetings.
2) The @KCMO311 Twitter account is used to receive service requests from residents since 2013.
3) Engagement included supporting fans of local sports teams, contests promoting the city, and snow removal coordination. Metrics showed growth in social media followers in 2015.
Get it straight from the experts: Learn what you should and shouldn't do, gray areas and potential legal pitfalls in the ever emerging world of social media.
As the Social Media Manager for Houlihan’s Restaurants, Faryle Scott (@faryle) manages all aspects of social from strategy and content creation to online reputation management for 90 restaurant locations across the United States.
Prior to joining the Digital Team at Houlihan’s, Faryle found her love for social media first at Sunflower Publishing and then RED Development in their Marketing Departments.
Go where the people are. You don’t always have to reinvent the wheel for a successful social campaign. Attendees will learn how joining a conversation that your audience is already participating in can create word-of-mouth advertising as well as shift part of the conversation to highlight your brand. With a bit of innovation (and some fun swag), become a part of the convo.
Join VML’s Social Strategist Christina Miller, and the voice behind the Wendy's pig-tails, Community Manager Matt Keck, as they share their approach to social engagement and tips for how to prepare to seize Cannes worthy opportunities when they arise.
This presentation will detail how the Lawrence Police Department used humor on Twitter to reshape the way the department was perceived not only in Lawrence, but nationally as well
We have more data at our fingertips than ever before, yet it seems to continue to get harder to measure what really matters in our social media and digital marketing campaigns. This presentation will provide a walkthrough of some simple, yet powerful tools and reporting available in Google Analytics that we can leverage today.
Building an audience on your social channels isn’t the only goal you should have for your social media efforts. Learn how you can integrate your social media posts into your existing marketing campaigns so that you can provide better support your sales team and drive more inbound leads to your funnel.
You'll learn:
How to use social ads to warm up the sales pipeline
What kinds of content to create—and where to post it—to generate potential leads on social channels
How to incorporate social posts into an integrated marketing campaign—what, who, where, and why
Are you #RaisedRoyal? Daniela Duron of the Kansas City Royals shares about our hometown baseball team's strategy on social, including what a typical day entails during the season. The presentation includes the various social media platforms they manage, their strategy for each and how they measure social analytics. In addition, you'll see various examples of the types of content theyfocus on, including player access, club interaction and live video and photography that gives fans exclusive access to the team while representing the Royals brand.
From Susan G. Komen to Big Slick KC to American Heart Association & more, Charlie Hustle has partnered with several local nonprofits to help raise awareness and funds for their specific cause. During these month long campaigns, they have sold an experience much deeper than just a t-shirt.
You'll learn:
- How to engage your social audience and show them what they really care about
- How to make it a community effort and get influencers involved
- Where to start with social fundraising and what social channels to use to spread your message.
Live is the buzzword on every social media marketers tongue right now - but how do you capitalize on the trend, meet your audience in the moment, and get executive buy-in to broadcast live?
With social channels like Facebook, Instagram, YouTube and more launching features that make it easier than ever to connect to fans live, time is of the essence to capitalize on a feature still underutilized by most marketers.
Whether your CEO is nervous to make a mistake on-air or you feel like you don’t have the right equipment to make your go-live moment shine, this session will guide you through how to make livestreaming a reality.
John Kreicbergs, the marketing co-chair for Kansas City’s annual Boulevardia festival (2017 #AMPSKC Legacy Award/Best in Show winner), app development general manager for Propaganda3 and one of the co-founders of the event-based technology platform AppTapp, as he highlights:
The dos and don’ts of digital brand engagement for festivals, from social to email, apps to experiential digital activities and more.
How principles of gamification and game design can be applied to festivals.
How sponsor/brand involvement and activation at festivals is quickly evolving…and booming!
The National Weather Service (NWS) Kansas City office has become recognized nationwide for its unique way of interacting with its users through social media. By engaging its users using humor, creativity and a sense of understanding of their interests, the NWS in Kansas City has built a solid relationship with the community it serves, including thousands of people who would be otherwise unfamiliar with the NWS and its services. This relationship building has become critical to maximizing the reach and effectiveness of potentially life-saving information when the weather takes a turn for the worse.
The job of anyone in the hospitality industry is to feed, nurture and entertain people. It makes sense that social media has entered the hospitality as a natural extension of that goal, since much of social media is meant to entertain. Ça Va’s owner and general manager Caitlin Corcoran will discuss what it looks like to develop a social media strategy for a hospitality brand and how that strategy ultimately enables guests to build a lasting relationship with that brand.
How does social media impact search engine rankings? Does social factor into SEO strategy? What the heck are “social signals?” There are seemingly endless questions surrounding the impact of social on search and we’ll tackle them in this session by separating fact from fiction and by detailing the relationship between the two.
In an age of instant, digital communications, you can’t afford to have the wrong crisis communications approach. Honesty and transparency are key to preserving your company brand and reputation. Here Morningstar Communications vice president Tricia McKim and account executive Brian Van Note share tips for crisis communications planning and management. Learn how to use social media to your advantage during a crisis and walk away with three action steps you can start immediately.
This document summarizes information about the Kansas City Restaurant Week event organized by Visit KC and Page Communications. It provides details on the event including that in 2016 it featured 185 participating restaurants, generated over $322,000 for local charities from the previous year, and saw social media impressions increase over 1,800% from 2013 to 2016. It also outlines the roles of Visit KC and Page Communications in marketing, PR, and executing strategies for the annual 10-day event promoting local restaurants.
The document discusses citizen engagement and communication strategies used by Kansas City, Missouri. It provides details on:
1) Preferences for receiving information from the City, with mailed city magazine and website being most popular. Social media engagement included coordinating messages during snowstorms and live tweeting city meetings.
2) The @KCMO311 Twitter account is used to receive service requests from residents since 2013.
3) Engagement included supporting fans of local sports teams, contests promoting the city, and snow removal coordination. Metrics showed growth in social media followers in 2015.
Get it straight from the experts: Learn what you should and shouldn't do, gray areas and potential legal pitfalls in the ever emerging world of social media.
As the Social Media Manager for Houlihan’s Restaurants, Faryle Scott (@faryle) manages all aspects of social from strategy and content creation to online reputation management for 90 restaurant locations across the United States.
Prior to joining the Digital Team at Houlihan’s, Faryle found her love for social media first at Sunflower Publishing and then RED Development in their Marketing Departments.
Go where the people are. You don’t always have to reinvent the wheel for a successful social campaign. Attendees will learn how joining a conversation that your audience is already participating in can create word-of-mouth advertising as well as shift part of the conversation to highlight your brand. With a bit of innovation (and some fun swag), become a part of the convo.
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CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
ChatGPT 4o for social media step by step Guide.pdfalmutabbil
In this comprehensive guide, we'll delve into the exciting world of ChatGPT and explore
its practical applications for social media success. Learn how to craft captivating posts
that resonate with your audience, leverage automation to save precious time, and utilize
ChatGPT's analytical prowess to stay ahead of the curve.
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
Using Playlists to Increase YouTube Watch TimeSocioCosmos
Discover how to use playlists to keep viewers engaged and increase your watch time.
https://www.sociocosmos.com/product-category/youtube/youtube-comments/
Facebook Fan Page Profits to boost your profits today!Rohit Gupta
Discover how to turn your Facebook Fan Page into a powerful tool for generating profits! Whether you're an entrepreneur, marketer, or small business owner, learn proven strategies to engage your audience, increase followers, and monetize your fan page effectively. From content creation and engagement tactics to advertising and conversion optimization, unlock the secrets to maximizing your business's success on Facebook. Start leveraging your fan page to boost your profits today!
Discover essential SEO Google tools to boost your website's performance, from Google Analytics and Search Console to Keyword Planner and Page Speed Insights.
Learn more: https://elysiandigitalservices.com/seo-google-tools/
TACKLING ILLEGAL LOGGING: PROBLEMS AND CHALLENGESAJHSSR Journal
ABSTRACT: Illegal logging poses significant environmental, economic, and social challenges worldwide. This
research explores the problems associated with illegal logging in the present and future, shedding light on the
multifaceted nature of this issue and the accompanying challenges faced by governments, organizations, and
communities. The study employs a comprehensive literature review to analyze the current state of illegal
logging, its causes, and its consequences. It examines the environmental impact of deforestation, including
biodiversity loss, habitat degradation, and climate change. The researchers identify the challenges faced in
combating illegal logging in the present and anticipate future obstacles. It considers illegal logging networks'
complex and elusive nature, the limited enforcement capacity, and the need for international cooperation and
coordination. The study also examines the adoption and effectiveness of policies, regulations, and technological
advancements in curbing illegal logging practices in Davao City.
Keywords -Problems and Challenges, Cultural Disruptions, Anticipate future problems.
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