Comparison of digital marketing by mobile companies in india, including Sony, Apple, Motorola and samsung.

1. Presented By:
Group 9
• Ayush Manan Vishwakarma
• Surinder Singh
• Tushar Mittal
• Udit Jain
Digital Marketing Practices
by Mobile Phone Companies in India

3. Structure
Digital Marketing Comprises of two types of marketing strategies:
Push Strategy:
 Google Ads
 Youtube Ads
 Facebook Ads
 Emails
Pull Strategy:
 Social Media
• Facebook
• Twitter
• Youtube
 E-Commerce
• Flipkart.com
• Homeshop18.com
Search Engine Optimization (SEO)
Content Marketing
• Company Official Website

4. Page likes
1,14,00,000 11,500,000
22,000,000
14,600,000
Total Page Likes
Samsung Nokia Micromax Sony
Total posts
28 27
19
25
Total Post (2 weeks)
Samsung Nokia Micromax Sony
Likes per post
6226
20446
2260
8664
Samsung Nokia Micromax Sony
Comments per post
104
618
63 31
Comments Per Post
Samsung Nokia Micromax Sony

5. Channel followers
171,000 170,000
45,600
23,400
Channel Followers
Samsung Nokia Micromax Sony
No of tweets
55
50
23
19
Number Of Tweets
Samsung Nokia Micromax Sony
1 week
Retweets per tweet
4
61
14
4
Samsung Nokia Micromax Sony
Favorites per tweet
6
36
11
4
Samsung Nokia Micromax Sony

6. Channel Subscribers
11,412
25,749
17,323
8,288
Channel Subscribers
Samsung Nokia Micromax Sony
Total video posts
36
5 4 6
Total Video Posts
Samsung Nokia Micromax Sony
4 Weeks
Views Per Post
16311
3987
178123
227827
Samsung Nokia Micromax Sony

7. Feb 6
•Launched
•Out of stock
within an hour
(15000 units)
MOTO- G MOTO- E
May 14
•Launched
•Out of stock in
less than a day
•Offered special
benefits
May 23
•Reopened
stocks
•Out of stock in
less than a day
May 30
•Out of stock in
2.5 Hrs.
•2.5 L units sold
in one month
January 2014
•Micromax Canvas XL
•Twitter was the
medium to announce
March 2014
• Micromax Canvas
Knight
•company's online store

8. Other Companies following the trend
• Called the Apple of China
• Launch in September in India
• Exclusively through Flipkart

9. Trend analysis (5 Years)

10. Samsung Nokia Micromax Sony Motorola
Best Mobile
Phone
X  X X X
Mobile Phone   X X X
Smart Phones  X   X
Best Smart
Phone
 X X  X
Organic Search

11. Company Official Website Analysis
Samsung Nokia Micromax Sony Motorola
Aesthetics 1 2 5 4 3
Media 1 2 5 4 3
Text 2 1 4 3 5
Ease of use 1 3 4 2 5
Overall
Rating
1 2 5 4 3
Micromax
Motorola
Sony
Nokia
Samsung
Overall Ranking
Overall ranking
1
2
3
4
5

12. Samsung Nokia Micromax Sony Motorola
Best Mobile
Phone
 X X X X
Mobile
Phone
 X X X X
Smart
Phones
 X X  X
Best Smart
Phone
 X X X X
Not like everybody else – a commercial for youtube’rs
Total reach - 4,14,659 views in almost 2 months
Micromax turbo coming soon 11 sec video (Hugh Jackman )
Total reach – 7,33,164
Samsung GALAXY S5 - Official Introduction
Total Reach – 2,73,28,329
Xperia Z2 from Sony - Details Make The Difference
Total Reach – 1,24,41,687

13. Facebook Advertising
Email Marketing

14. Comparison and Recommendations
Best
Performing
Worst
Performing
Recommendations
Facebook Nokia Micromax
Out of overall Ranking, Samsung was the leader and
Micromax was the tail ender.
Micromax should work on
•Better page engagement
•Improving the official website
•Focusing on the advertisements
Twitter Nokia Samsung
Youtube Sony Nokia
E-commerce
Motorola Sony
SEO Samsung Sony
Content
Marketing
Samsung Micromx
Push
Marketing
Samsung Micromax