The document proposes a new marketing concept to promote tourism in Budapest, Hungary. It acknowledges that previous marketing approaches led to disappointed tourists by portraying an overly positive image that did not match their actual experiences. The new concept proposes turning this around by creating a reality TV show that streams worldwide. The show would feature international participants competing in challenges throughout Budapest to experience both the difficulties and opportunities of visiting the city as tourists. This aims to provide an honest portrayal of visiting Budapest while entertaining worldwide viewers, generating significant publicity and interest in traveling there.