This document discusses business communication and provides 7Cs of effective communication. It defines business communication as the transmission of information within an organization through verbal or non-verbal language to effectively understand partners' ideas and improve company performance. It then outlines 7Cs of effective communication: courtesy, conciseness, completeness, concreteness, coherence, clarity, and correctness. Examples are provided for each C. The document concludes that clear communication is important to ensure the listener understands the message correctly.