Grids

Typography pieces imp

Posters and broadsheet

Posters and broadsheet new

Social issue campaign ideas

This document lists several potential social issue campaign topics: environment/pollution, drunk driving, abuse, addiction, fracking, and wildlife. It provides brief descriptions of each issue, noting they could raise awareness about their impacts and inform people. Campaigns could focus on local, national, or global levels and cover various related talking points to influence perspectives and understanding.

Aims and considerations sheet

The document discusses considerations for research on a social action project focused on the environment. It outlines plans to look at 4-5 existing campaigns to examine design, information presentation, and sensitive issue handling. Primary research will include an online survey of 5-10 people to understand views on environmental impact. The research aims to gather a range of answers to help develop the campaign, with results expected to be displayed in schools and on social media. Potential issues addressed include sensitivity when researching certain topics and how social, personal, or political factors could influence the research.

Posters and broadsheet

Ellie Dawson created a booklet to promote Veganism. In reviewing her work, she found that the overall booklet turned out better than expected. While the theme was generally consistent, she realized some elements could have been more cohesive, such as using the same wooden background texture throughout. Feedback from surveys and peers confirmed some areas for improvement and also indicated that the front cover and "Accidentally Vegan" infographic were very effective. Ellie demonstrated strong planning skills and time management. The project helped develop her technical and creative abilities in Photoshop and InDesign.

Typography pieces

Finished booklet improved

Task1

This document discusses various design elements that can be used when laying out a page, including headlines, borders, columns, page numbers, typeface, margins, whitespace, font, baselines, datelines, orientation, rules, straplines, crossheads, optical balance, cut-outs, blobs, stars, and reverse layout. It touches on how these individual elements can be combined and arranged on a page to achieve an effective design.

Page layout t5 pro forma 2

This document discusses different methods for sourcing and processing images. It outlines the advantages and disadvantages of sourcing images from books, Google images, stock image libraries, copyright free sites, and one's own existing images. Regarding processing, it discusses cropping, scaling to different sizes, adjusting resolution for print vs. web, and manipulating images with appropriate captions. The key advantages are ensuring copyright and quality, while disadvantages include time, cost, and lack of control over quality.

Task 2

UNIDAD 4: COMERCIO ELECTRONICO

El documento describe cuatro sitios web relacionados con el comercio electrónico: Mercado Libre, una página para la venta de artículos; Revista Fórum, una revista electrónica cuyo principal enfoque es el comercio electrónico; La Comadreja Tacos, una página de publicidad cuyas ventas han aumentado gracias al comercio electrónico; y Juventud Expresiva, cuyo principal enfoque es vender publicidad a través de videos y fotografías. El documento concluye que el comercio electrón

UNIDAD 4: COMERCIO ELECTRONICO

Este documento describe siete modelos de comercio electrónico: 1) tiendas electrónicas, 2) proveedores electrónicos, 3) subastas electrónicas, 4) centros comerciales electrónicos, 5) catálogos en línea, 6) escaparates o vitrinas de marketing, y 7) proveedores de servicios de cadena de valor. Para cada modelo se proporcionan ejemplos y definiciones. El documento también analiza conceptos como venta directa, venta por suscripción, venta por publicidad y proveedores de la cadena de valor

UNIDAD 4: COMERCIO ELECTRONICO

La seguridad privada se refiere a la protección de bienes y derechos privados como edificios y hogares. El encriptamiento de datos es el proceso de cifrar información para que solo pueda ser leída por quienes conocen la clave de desencriptación. Existen métodos simétricos que usan la misma clave y métodos asimétricos que usan claves públicas y privadas. Los hackers pueden acceder sistemas de forma ilegal y enfrentan penas de prisión, pero también existen hackers éticos que ayudan a mejorar la segur

UNIDAD 4: COMERCIO ELECTRONICO

El documento describe los derechos y obligaciones de los prestadores de servicios de Internet según la Ley de Servicios de la Sociedad de la Información y Comercio Electrónico (LSSICE). La ley establece que los prestadores deben indicar en su página web su nombre, datos de contacto, NIF y otros datos. También deben informar a los usuarios sobre el uso de cookies y su finalidad, y colaborar con las autoridades cuando se les requiera. Los proveedores de acceso a Internet deben informar a los usuarios sobre medidas de seguridad y posibles

UNIDAD 4: COMERCIO ELECTRONICO

El documento define la legislación informática como un conjunto de normas jurídicas que regulan el tratamiento de la información. Describe los delitos informáticos como actos contra la confidencialidad, integridad y disponibilidad de sistemas y datos. Lista leyes mexicanas como la Ley Federal de Derecho de Autor y normas internacionales que regulan actividades informáticas. Concluye que México debe adaptar más su legislación para enfrentar nuevos crímenes digitales y concientizar al público sobre el uso adecuado de la tecnología.

UNIDAD 4: COMERCIO ELECTRONICO

Este documento presenta una investigación sobre el comercio electrónico que incluye definiciones de varios autores, clasificaciones, ventajas y desventajas, estándares y tecnologías empleadas. Define el comercio electrónico como la compra y venta de bienes y servicios a través de medios electrónicos como Internet. Clasifica cinco tipos de comercio electrónico según los participantes (B2B, B2C, B2E, C2C, G2C) y describe brevemente cada uno. También cubre tecnologías

Audience analysis

The document summarizes the results of a survey about environmental issues. It asked people questions about the most important environmental issues, influential organizations, individual actions to help the environment, and replacing fossil fuels. For most questions, climate change and reducing fossil fuel use were seen as top priorities. Respondents felt renewable resources like solar, hydro, and wind could replace fossil fuels because they are endless and globally accessible.

Client factfile

Greenpeace is a non-governmental environmental organization founded in 1969 that operates in over 40 countries. They do not accept funding from governments, companies, or political parties, relying instead on donations from 2.9 million individual supporters and foundations. Greenpeace campaigns on issues like climate change, deforestation, overfishing, and nuclear weapons, and has helped achieve bans on toxic waste exports, commercial whaling, and nuclear weapons testing. They continue working to stop environmental damage and promote renewable energy while informing people about climate change impacts through facts, figures, and categories on their website.

Research

This document summarizes four case studies of campaigns aimed at raising awareness about important issues: 1) A climate change campaign used images of a melting earth to convey the urgency of action. It informed people and encouraged behaviors to reduce carbon footprints. 2) An anti-smoking campaign used images of cigarettes as ropes to depict smoking as dangerous. It provided smoking statistics and risks to encourage stopping smoking. 3) A mental health campaign promoted improving mental health through colors and accessible text. It helped people understand the importance and benefits of better mental health. 4) An ocean conservation campaign featured a surfboard grave to symbolize the loss of surfing from sewage. It informed people of the damage to

Evaluation

The document provides an evaluation of a client project completed by Ellie Dawson. It discusses the legal, regulatory, and financial constraints of the project and how none were issues. It then summarizes Ellie's management of the project, including time management, communication with the client, and meeting the brief requirements. Finally, it discusses the new skills Ellie gained and feedback received from the client, which was overall very positive while providing some minor suggestions.

Production work

Client project evaluation

The document summarizes the client's project to design a logo and business cards. It discusses managing constraints like copyright and regulations. It also covers managing the project through planning, equipment, and communication. Time management was achieved through splitting the 5 week timeline into phases and creating a production schedule. Feedback from the client was positive regarding meeting requirements for the logo and business card designs.

Primary research for veganuary

The document contains research from surveys about reasons for becoming vegan or not becoming vegan, what people find most important and off-putting about veganism, and how long people would be willing to try a vegan diet. The research found that animal welfare is a primary reason for becoming vegan, while food restrictions deter people from veganism. The most appealing aspect is helping animals, and the biggest turn-off is giving up cheese and meat. Most respondents said they would try veganism for a week.

Client research

Mind is a mental health charity founded in 1946 that aims to provide support and treatment for those suffering from mental health conditions. It works to lobby the government and raise public awareness of mental health issues. Mind receives funding through donations, sponsorships, grants and charity shops. It campaigns on issues like reducing stigma and discrimination against those with mental illnesses. Some of Mind's impacts include reaching over 390,000 people through its services and influencing 75% of the government's mental health priorities. It still hopes to make support available to all who need it and improve understanding of mental illness.

Idea development pro forma

Here is a proposed production schedule for the 3 week period: Week 1: - Finalise design concepts by Friday - Client feedback on concepts by Monday of week 2 Week 2: - Complete draft designs by Wednesday - Client feedback on drafts by Friday Week 3: - Make any revisions based on feedback by Tuesday - Complete final designs by Thursday - Deliver final designs to client by Friday I will be available every day except Wednesday afternoons for client meetings or feedback. I have blocked out time on Mondays and Fridays to incorporate any feedback or revisions into the designs. This schedule allows for iteration based on client input while still leaving time to finalize the

Viewers also liked

Finished booklet

Booklet evaluation 2

Typography pieces

Finished booklet improved

Task1

Page layout t5 pro forma 2

Task 2

UNIDAD 4: COMERCIO ELECTRONICO

UNIDAD 4: COMERCIO ELECTRONICO

UNIDAD 4: COMERCIO ELECTRONICO

UNIDAD 4: COMERCIO ELECTRONICO

UNIDAD 4: COMERCIO ELECTRONICO

UNIDAD 4: COMERCIO ELECTRONICO

Audience analysis

Client factfile

Research

Viewers also liked (16)

Finished booklet

Booklet evaluation 2

Typography pieces

Finished booklet improved

Task1

Page layout t5 pro forma 2

Task 2

UNIDAD 4: COMERCIO ELECTRONICO

Audience analysis

Client factfile

Research

More from eleanor-dawson

Evaluation

Production work

Client project evaluation

Primary research for veganuary

Client research

Idea development pro forma

Working to a brief finished

The document discusses different types of briefs that can be used for media projects, including contractual, formal, informal, co-operative, negotiated, commission, tender, competition, and my brief structures. It provides definitions and discusses advantages and disadvantages of each brief type. The document also covers reading the brief, negotiating the brief, potential issues, and opportunities the brief allows.

Idea development pro forma

The client is developing ideas for marketing materials for a new café called Stanley and Ramona's. The document outlines 5 initial ideas brainstormed by the client: 1) Logo designs, 2) Menu design, 3) Cocktail flyer using typography, 4) Cocktail evening poster featuring photographed cocktails, and 5) Relaunch flyer. Each idea is then evaluated against criteria like suitability, ability to deliver, resources required, and timeline. The client decides to further develop ideas 1, 2, and 5. Updates and mockups are provided showing the developed ideas. The client assesses the final ideas and finds them suitable for the audience, client needs, and production timelines and costs.

Pitch

Client project pitch

The client has instructed the creator to develop marketing documents to advertise their land management business and attract new customers. The target audience is farmers and large landowners who need help maintaining their property. Existing branding uses a simple black and white logo and billing letter text. Deliverables include the logo, business cards featuring contact details and services, and photos of the business in action. The creator has the skills and equipment needed to complete the project alone within the scheduled timeline without requiring a budget.

Working to a brief pro forma

Ghghggd

The document discusses an advertising campaign created to raise awareness of mental health issues. The campaign includes posters, logos, merchandise, and informational leaflets. The creator aimed to convey that mental illnesses are serious issues that affect real people, while avoiding an overly dark tone. Posters use images of people and magnifying glasses to represent the invisibility of some mental health problems. The logo and branding aim to be recognizable while clearly communicating the purpose of raising mental health awareness. The creator believes the campaign techniques are effective at communicating the intended messages to the target audience, but could be improved by including more statistics and information.

Social action production

This document discusses branding and promotional materials for a social action organization, including logo designs, poster ideas, and leaflet designs to promote the organization's message and brand through visual communication. It focuses on developing consistent branding using the organization's logo and tagline across various promotional materials like posters, leaflets, and merchandise to raise awareness of their social causes.

Planning soccial action

This document outlines resources and annotations for planning social issues work including a logo, poster, and merchandise. For the logo, it notes using friendly, colourful designs incorporating images and clear text related to mental health. For the poster, it intends to use large eye-catching images and text based on examples viewed. And for merchandise, it will use simple logos or taglines placed on items like t-shirts and mugs to promote the brand.

Posters and broadsheet new new 2

Sa&cp evaluation IMPROVED

The techniques used in Ellie Dawson's campaign to raise awareness of domestic violence against men were effective. She purposefully made her posters look dark and dull to grab attention but also make people imagine the experience of victims. Some posters featured a man with a black eye to emphasize abuse of men. The simple yet clear logo and merchandise design promoted the message while encouraging people to wear the items. The campaign aimed to challenge perceptions that men cannot be victims and that abuse is less serious or common for men. Feedback from surveys helped shape the focus on addressing lack of support and challenging stigma around male victims speaking out.

Client factfile pp2

The client, 1in3, was founded in 2009 to advocate for male victims of domestic violence and raise awareness of this issue. They feel that only acknowledging violence against women ignores the data showing that males are also substantial victims. 1in3 campaigns for parity and works to ensure support services are available for male victims as they are for female victims. Some of their achievements include equalizing ages for benefits and allowances. They continue working toward equality in areas like state pension ages. Key facts show around 40% of severe domestic violence victims are male, yet services focus only on females. 1in3 aims to address this imbalance.

Production work 2

Research pro forma sa&cmp

The document discusses four case studies of social campaigns: 1) The Wildlife Trusts campaign aimed to raise awareness of climate change locally, nationally, and globally. 2) Accessible Arts and Media created a website and activities to increase access to media production for people with disabilities. 3) Donald Trump's "Make America Great Again" campaign aimed to change voting behavior and support his presidential campaign. 4) An NHS Lothian campaign aimed to make parents aware of responsible drinking around children and the example they set.

Planning and mood boards