2. The client: Greenpeace
Overview of the client.
Who are they, when did they start, why did they start, what do they do, how are
they funded?
Greenpeace is a non-governmental environmental organization that works in over 40
countries. Greenpeace does not accept funding from governments, companies or political
parties, relying on 2.9 million individual supporters and foundation grants.
Greenpeace was first founded in 1969 when 7000 people protested against the U.S.
government as they were planning to test a nuclear weapon underground on the tectonically
unstable island of Amchitka in Alaska, afraid that the test might cause an earthquake or
tsunami using the slogan “Don’t make a wave. It’s your fault if our fault goes.”
Greenpeace focuses on several different issues; climate change, deforestation, overfishing
and many other issues that surround or threaten the environment or endangered species.
Greenpeace wants to create a world with clean energy and no weapons of mass destruction.
Greenpeace is funded through individual supporters and foundations, they also screen all
major donations to ensure they do not receive any unwanted donations. Greenpeace also
does not accept donations from governments, organizations and political parties so they can
avoid their influences.
3. The issues:
Your client might advocate on a number of different yet related issues.
What issues your client campaign on?
What are some of the impacts they have managed to achieve?
What are they still hoping to achieve?
Greenpeace has several different issues they campaign about. The main issues are
climate change, deforestation, overfishing, commercial whaling, genetic
engineering and anti-nuclear. These are some of the campaign issues that
Greenpeace feel are the most important and need the most attention because of
their effects on the planet.
Greenpeace have had multiple impacts on the issues they’ve campaigned against,
their first campaign to stop nuclear testing lead to The Comprehensive Nuclear
Test Ban Treaty. Greenpeace also played a pivotal role in the adoption a ban on
toxic waste to less developed countries; a moratorium on commercial whaling; a
ban on all nuclear weapons testing as well as other bans that protect the
environment and wildlife.
4. The issues:
(issue continued)
Greenpeace is still hoping to stop any damage that’s still being done to the
environment and save as much of the forest and endangered species that they can.
Greenpeace also wants to inform as many people as they can about the effects of
climate change and how renewable energy is a much better form of energy for us to
use.
Greenpeace also wants to stop all nuclear weapons testing (their first campaign),
pass a ban on toxic waste export to less developed countries, end high sea large
scale driftnet fishing and several other campaigns to help save the environment.
5. Facts and figures:
Use this space to highlight key facts and figures related to your client and the
social issue you are trying to tackle. These could be very useful later on in your
project as you try to raise awareness.
Greenpeace uses facts and figures to illustrate the effects of climate change and
to inform the readers about climate change. On their site, they use the fact that
in the UK, air pollution causes 40,000 premature deaths each year.
They also list other facts and figures on their website to inform the reader about
the effects of climate change and show how rates of climate change are rising.
Greenpeace files their facts by category so that the reader can easily find the
information that they’re looking for. They also include links to other pages that
might be related to what the reader is currently reading.
