1.
Should you gamify community
contributions?
Alex Poon
CharmVerse Co-founder
DAO Camp 2023

2.
Token communities are easy to join.
Sometimes, too easy
Source: ccarella.eth, https://create.zora.co/collections/0x7183bb21a9fd0cd2af098895c0e470b7f61c4a17
= Member

3.
Challenge: Keep community engaged
Source: DeepDAO

4.
Engagement we want
Further vision and
goals
Increase positive
contributions
Attract members w/
shared values
Reject members
w/o aligned values
Diversity of
thoughts -> better
decisions

5.
A cautionary tale on paid incentives

6.
Lessons learned from
Software Engineering
Management

7.
01 Line of code
02 Pull request count (changes to
software)
03 Commit frequency
04 Velocity points
Metrics driving wrong behaviors

8.
Metrics that work
01 Cycle Time
Time to implement, test, & deliver code for a feature
02 Deployment Frequency
# of deployments in a given duration of time
03 Change Failure Rate
% of deployments which caused a failure in production
04 Mean time to Recovery
Average time to restore service after production failure
Source: Accelerate: The Science of
Lean Software and DevOps

9.
Why these metrics work?
Focus on impact &
output, not
activities/input
Capture teamwork
& individual
contributions
“Gaming” the
metrics, improve
results

10.
Design principles for gamifying
member contributions
01 Encourage meaningful & positive contributions
02 Measure impact and output
03 Individual incentives should not disincentivize teamwork
04 Avoid monetary rewards except to incentivize things that
directly bring economic benefit
05 Expect and account for “Gaming”

11.
Gamification examples
● Proposals with high percentage of UPVOTES
● Comment with high # of LIKES
● Post with high # of EMOJI REACTIONS
● Proposals that PASSED
● Suggestions that are ACCEPTED
● KUDOS from other members
● Replies with high # of DOWNVOTES

12.
Tool setup
Contribution
Tracking Engine
CharmVerse
Community Ops
Github
Software code hosting
Discord
Chat
Actions Reactions
Code Submissions
Git POAP
Verifiable
Credentials
NT NFT

13.
Thank You!
Twitter: alexpoon_hk
Telegram: alexpoon_hk