This document outlines best practices for securing and preparing for media interviews to meet client business goals. It recommends framing the opportunity for the reporter by explaining how the interview will benefit the client's goals. For scheduling, it suggests identifying the best format and confirming logistical details. A briefing document should include temporal details, a strategic narrative, desired outcomes, likely questions, relevant client messaging points, and reporter background. The client should be prepared by reviewing this document and discussing sensitivities. Follow-up includes assessing the interview, determining outcomes, and merchandising any resulting coverage back to the client by tying it to business objectives.