This document discusses using public art and arts-driven economic development to create vibrant communities. It provides examples of partnerships and funding models for public art, including percent for art programs and collaborations between arts councils and other government agencies. Case studies highlight how initiatives in North Carolina have supported projects in Wilson, Durham, and Winston-Salem that have attracted new businesses and development through public art and placemaking.

1. Public Art
Creating Public Support & Funding

2. Why Arts-Driven Economic Development?
The role of placemaking in economic development
• Think of Pittsburgh, Brooklyn, Portland, Providence
Quality of life and the retention/attraction of talent
• Valuing diversity, authenticity and expression
Increasing economic role of design and creativity
• Manufacturing & other products
• Web design & social interaction
Arts, creativity & innovation in today’s workplace
• Creativity  innovation
• Value of multi-disciplinary teams
• Technological change makes specific skills transitory

3. Arts Driven Economic Development
Components & Tools
COMPONENTS
1. Partnerships – Leadership – Initiators
2. Percent for Art Programs – Public Art
3. Place-based Economic Development
4. Arts District Initiatives
5. Artist Live-Work Spaces
TOOLS
1. Ordinances ,Tax Credits, Zoning, Incentives
2. Public-Private Funding
3. Support for Festivals & Local Arts Programming
4. Marketing, Branding and Promotion

4. Public Art Partnerships
North Carolina Departments of
Cultural Resources & Transportation
with Local Community Support

5. “Art+Transportation” Charter Statement
 Work collaboratively to positively affect aesthetics in NC’s bridges and other infrastructure.
 Identify potential aesthetic themes, practical treatments and artistic expressions that are
constructible, maintainable and cost effective.
 Efforts will culminate in the creation of a strategic process that articulates the deployment of
demonstration projects, and the development and implementation of a collaborative process for
use on future projects.
DCR & DOT collaborate to meet one of Governor McCrory’s
Priorities– “Art on Bridges”
Approach
Public Art
Cultural Trails
Historic Preservation
Creativity
Brand
History
Enrichment
Artistic Expression
Engineers
Timeline
Scope
Districts
Transportation Infrastructure
Maintenance
Safety
Funding
Art + Transportation
Art that moves you

6. Based on Governor McCrory’s directive in January, 2013 DOT & DCR:
1. Strengthened their partnership through collaboration and teamwork
2. Continued Section 106 (Federal Mandate) efforts to enhance historic
infrastructures throughout NC
3. Created New Aesthetic Practices for short & long term Improvements:
• Enhances bridges with intentional use of Texture, Color, Decorative Bridge Rails
• Offers more robust and comprehensive Landscaping with artistic expression
• Considers dramatic application of Lighting for intentional flare
4. Initiated Aesthetics Manual
5. Identified opportunities for enhanced artistic displays for North Carolina’s
overall aesthetic improvement
• Gateways
• Creative Pilots
• Big Wins
Accomplishments
The team recognizes immediate changes in practices and
have identified multiple opportunities for art in NC

7. The “Aesthetics Manual” will use a tiered approach that
articulates options and encourages engagement
Options A B C D
Description Basic Moderate Major Aspirational
Selection Colors
(grey or tan)
Texture
(brick or stone)
Embellishments;
Lighting
Structural
Enhancements
Major art
features
Scope Small Small Medium Large
Cost $ $$ $$$ $$$$
Funding Source DOT DOT + Local DOT+Local+
Private+Other
Agencies
DOT+ Local+
Private+Other
Agencies
Involvement DOT + DCR + DOC + Other Agencies +Local + Artists
Accomplishments
Aesthetic Manual

8. Public Art in Transportation

9. Securing Support
Without public support – people, neighborhoods, companies –
funding for a public art program will be elusive. Communities
use a number of ways to build support:
• Create & support a Public Art Plan or Cultural Plan or District
• Identify cornerstone supporters from city leadership, arts
organizations, community groups, foundations, and
companies with strong local connections
• Start small….or large and dramatic
• Start with temporary public art
• Community based projects
• Marketing and outreach

10. Value of a Community
Public Art Master Plan
• Educates the public on what public art is and is not
• Describes all funding, methods, and policies
• Describes how public art projects are selected
• Details target locations for public art within the
community
• Details the artistic, cultural, tourism, and economic
values of public art

11. Value of a Community
Public Art Master Plan
• Informs people, communities and groups how they
can be involved
• Provides tools & funding for public art maintenance
• Encourages a clear link between art planning and
other aspects of the community.
This integration could take many forms for a municipal
government; including consideration of art in capital
improvement plans, urban planning, public works
(including transportation), and parks and recreation.

12. Securing Funding
Funding is the cornerstone of any public art program. Aside
from donations from private individuals and corporations,
there are a number of approaches through which to garner
financial support for public art.
• Public/Private Sector Collaborations
• Percent- and Non-Percent-for-Art Programs
• Soliciting/Requiring Participation from Developers
• Alternate Funding Sources
A good source for background on funding is
http://www.pps.org/reference/artfunding/

13. Public Art Funding Options
Percent for Art
• Private Development
• Required
• Voluntary
• Public Infrastructure Development
Public, Non-Profit & Private Partnerships

14. Private Development Percent for Art
Ordinances
Art in Private Development, Section 4-407 of the Tempe Zoning and
Development Code as found in the Art in Private Development
Guidelines, establishes that property owner(s) of any project that
contains more than 50,000 square feet net floor area of commercial or
office use….shall contribute to Art in Private Development, and may do
so in one of the following ways:
• Provide & install artwork that is to be integrated on the site of the
development. The artwork must be…visible and accessible at all
times to the public.
• Make an In-lieu cash contribution to the Tempe Municipal Arts Fund
which is used to fund art projects.
• The developer’s investment in artwork is based on the amount of floor
area at a rate of $0.44 per square foot in 2013.

15. Voluntary Percent for Art Ordinances
All public art for private developers is optional but supported by
the City of Chico Art in Public Places Voluntary Program for Private
Development Projects. The City suggests private developers
consider a voluntary expenditure of one percent (1%) of the
building project budget on works of art or art treatments as part of
the project, and will assist developers in the public art process at
the time a permit application is made.
Examples of existing public art in Chico can be found in the City of
Chico Art in Public Places Informative Brochure and Map of Public
Art in Chico, CA. Additional resources include the City of Chico Arts
Master Plan.

16. Public Development Art Ordinances
(Chapel Hill) A Percent for Public Art Program is hereby established
to help define the community’s identity and sense of place, promote
social interaction and discourse, bring the arts into everyday life and
memorialize the past while expressing shared values for the future.
Selection of Sites for Public Art Annually
The Council shall decide annually which capital budgets shall include
1% or another amount for public art, and on which sites the artwork
should be located.
Authorization to Commission, Acquire, Maintain and Conserve Art
The Town Council’s authorization to commission, acquire, maintain and
conserve art shall be consistent with Council adopted policy and shall
include input from the public as well as from the Chapel Hill Public Art
Commission

17. Denver
Permanent
Charlotte
Phoenix

18. Denver
Temporary
Arlington, VA
San Jose, CA
St. Louis

19. ncarts.org/smart
Vollis Simpson Whirligig Park
Wilson
Golden Belt Artist Studios
Durham

20. Wilson
Features and
Characteristics of
SmART Cities &
Towns
• Artists & Initiators with
Vision & Drive
• Distinctiveness of Place
• Private Sector
Participation
• Partnerships
• Intrinsic Cultural Activity
• Community
Collaboration
Grove Arcade, Asheville

21. SmART Initiative
Task Force Recommendations
Implemented
• Provide financial assistance
• Set up a system of Resource
Teams
• Create a Web-based Resource
Center (ncarts.org/smart)
• Forge partnerships with other
governmental agencies
Not Yet Implemented
• Create an Arts & Cultural Districts
Program
• Incentivize private developers to
participate in arts-driven
development
Milton Rhodes Center for the Arts, Winston-Salem

22. SmART Initiative Impacts
• Wilson
– Live/work space development, restaurants, retail, office
– Public-Private Partnerships
– So far over $25m development in works or planned
• Durham
– Broad consensus on priority actions
– Focusing on connectivity as more people/businesses come to
downtown
• Winston-Salem
– Cooperation between organizations, governments, &
developers
– Public-Private Partnerships
– Over $79 million in planned development

23. Chris Beacham
Senior Program Director for Creative Economies
North Carolina Arts Council
www.ncarts.org
http://www.ncarts.org/smart
chris.beacham@ncdcr.gov
919 807-6506