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- 2. • To unify and mobilize the arts community, business community, municipalities and other key community partners by creating a brand, marketing initiatives, series of exhibits, events and performances to celebrate Broward County’s Centennial that includes a historical perspective, and more importantly, a look to the future. 2 The Goal of the CELEBRATION
- 3. • An opportunity to celebrate Broward’s unique culture – The creativity and uniqueness of Broward County – The many cultures of Broward County – The diverse talent within the County – Broward’s physical attributes – With an inclusive approach – Creating the platform for the future 3 Centennial Event CELEBRATION
- 4. • Key partners – government, corporate, individual • Key places – ArtsParks, beaches, arena, convention center • Key players – the performers, local visual artists, musicians, students, designers, vendors 4 Partners,Places,Players
- 5. Partners on Board • Cities are engaged – Committed to hold events and host visual art showings • Pompano Beach • Pembroke Pines • Tamarac • Dania Beach • Hollywood • Fort Lauderdale – Shown interest in participation • Miramar • Sunrise • Parkland • Coral Springs • Lauderhill 5
- 6. Celebrate Visual Arts • The Centennial year 2014-21015 will feature new visual art throughout the County • Showings throughout the County during the year • Participation by artists, arts organizations, galleries and public spaces throughout the County • Goal to create 10 significant murals and/or sculptures throughout the County 6
- 7. Celebration of Breadth-Performing Arts • Centennial Events throughout the County – Celebrating the diverse offerings of the County – Engage creative team to help design unique programs – Three areas of the County– multiple stages for the final event • Student art contests with showcasing at main event(s) 7
- 8. Encourage Participation – Inside Out • Broward’s interpretation of Inside Out – Designed to capture individual expression • People throughout the County express their thoughts on their community – Community groups throughout the County would be encouraged to participate – Showcase who we are and what we believe is great about living here • Captured Digitally – Online Experience • Goal is to include all areas of the community 8
- 9. Collaborative Marketing – Branding • Social media activities w/CVB and Cultural Division • Utilize multiple websites and artscalendar.com • Leverage social media throughout County • Groups involved in centennial activities will be required to use the Centennial Branding • Grants will be developed for each specific category • Designed to raise overall awareness of the arts and creativity in Broward County 9
- 10. The County is the Canvas • The County is the stage – Locations would be scouted – installations – Participating groups and artists suggest places • Partners have indicated support and interest • Local Creative Team will be engaged – Working on unique approaches – Blending the cultures • Example: Pablo Malco Foundation – Working on infusing dance into new places 10 Example of creating unique spaces
- 11. BudgetREVENUE Sponsorships $ 550,000 County Investment $ 550,000 Total Revenue $ 1,100,000 EXPENSES Staffing/Coordination Production - SAG $ 75,000 CVB Coordinator - in kind $ - Cultural Division Coordinator $ 50,000 Subtotal Staffing/Coordination $ 125,000 Participatory Events In/Out Support $ 75,000 Artist Support /Grants $ 350,000 Subtotal Participatory Support $ 425,000 Marketing (CVB) Social Media $ 25,000 Advertising $ 150,000 Online $ 20,000 Graphics Design $ 25,000 Printing $ 80,000 Subtotal Marketing $ 300,000 Centennial Events Production $ 250,000 TOTAL EXPENSE $ 1,100,000 Surplus/Deficit $ - Production - SAG CVB Coordinator - in kind Cultural Division Coordinator In/Out Support Artist Support /Grants Social Media Advertising Online Graphics Design Printing Production Expenses 11
- 12. The Platform is Set – Signature Event • The platform is set for an annual celebration with a new creative edge • Celebration of Broward’s diverse assets through creative minds • Local Creative team is engaged – Engage the diverse opportunities in a unique way – Creation of new visual and performing art pieces that reflect unique physical features and our diverse talent 12 Commissioned Floating Sculptures
- 13. The Creativity Continues • The platform for including the diverse creative assets of Broward County is set by the Centennial • The Centennial will create the structure to celebrate Broward’s uniqueness • The evolution begins to raise the profile and awareness of what we have to offer • Create an event that has tourism implications – growth and profile is increased each year • The Signature Event establishes Broward County with a unique new creative platform each year 13
- 14. Cultural Tourism Development • The Centennial and Signature events further the development of cultural tourism • CVB – Cultural Division – SAG collaborative effort 14 Selling Cultural Experiences Current Event Development Comprehensive Events Calendar High Profile Cultural Opportunities
- 15. Broward County Centennial Celebration 2015 15
- 16. The Art of Community Concept of Centennial focuses on Community 16
- 17. 17 Internal Team – Broward Centennial County Administrator CVB SAG Public Communications Cultural Division Nicki Dan Margaret Earl Centennial Community Network Francine Jody Jim Leslie Justin AMS 1 Event Planner Art of Community
- 18. 18
- 19. Art of Community Centennial Event Plan 19
- 20. 20 DRAFT TIMELINE – BROWARD COUNTY CENTENNIAL TASK START FINISH County Commission Workshop 6/18/13 6/18/13 Additional Budget Development Finalize revenue and expense projections 6/19/13 9/1/13 Develop Agenda Item for formal approval by County Commission 6/19/13 9/1/13 Develop Sponsorship Packages 6/19/13 7/5/13 Finalize Sponsorship and Fundraising Goals 7/1/13 9/15/13 Create Job Description – Coordinator Position 7/15/13 8/15/13 Develop Communication Plan and Material 7/15/13 10/15/13 Hire Project Coordinator 8/1/13 10/1/13 Gain formal approval from County Commission 9/1/13 9/30/13 Community Awareness – Gain additional support Community Network Committee selected Cultural Division to present to Community Foundation AoC Committee selected and briefed Countywide Arts organizations Corporate Community Educational Institutions Key Stakeholders 9/15/13 12/1/13 Recruit and engage local “creative minds” Convene round table meetings AoC Committee to meet with Internal Team, creative minds, consultant Identifying venues and locations for arts (Commission districts) 9/15/13 12/1/13 Begin Sponsorship Activities 9/15/13 8/12/14 Announce Local Creative team Announce AoC team and objectives 1/1/14 5/10/14 Lead Sponsors Secured (Press Event) 1/1/14 5/1/14 First Phase of Creative Direction Complete 2/1/14 4/1/14 Finalize Programming AoC Projects defined/locations chosen 2/28/14 7/30/14 Presentation of Final Creative Direction – (Press Event) 3/1/14 4/1/14 Finalization of Ticketing Strategy 3/1/14 4/1/14 Local Artistic Interface – Curatorial process Public Art/Inside Out—Commission District activity AoC Projects announced/launched Press releases for each Commissioners, Community Foundation, AoC representatives incl. 4/1/14 10/1/14
- 21. 21 Launch PR/ Communication Strategy 4/1/14 4/1/15 ANNOUNCEMENT OF THE CENTENNIAL EVENT 9/1/14 9/30/14 ANNOUNCEMENT OF CENTENNIAL YEAR 10/1/14 10/30/14 Presentation of Local Artistic Participation (Press Event) 11/1/14 12/1/14 Finalize Agreements with Local Arts Organizations Agreements with Individual artists Agreements with AoC project participants/partners 1/1/15 2/1/15 Local Art’s organization – rehearsals begin – Artistic Director 1/1/15 2/1/15 Creative Mind interface with Local Artists (Press Event) Creative Mind interface with AoC Committee and Internal Team 1/1/15 3/1/15 Recruitment of Production Team 3/1/15 5/1/15 Formal Production Begins 5/1/15 10/1/15 Broward Centennial Celebration 10/1/15 10/4/15
Editor's Notes
- Partners: Board of County Commissioners—CVB, Cultural Division, Port Everglades, Aviation, Parks, Libraries, Transit, municipalities, ArtsParks, hotels, ArtServe, School Board Places—the venues: ArtsParks, beaches, arena, convention center, ArtServe, Riverwalk, FAT Village, museums Players—the performers, local artists, local musicians, students, designers, vendors
- A couple of specifics I’d like to highlight…I’ve talked to our city partners…some have committed and others are exploring possibilities and ideas with our staff. Now id ‘like to talk to you about what makes up this exciting event…how do we do it
- One major component of the centennial celebration will be visual art We’re going to showcase artists throughout the year at a variety of venues. We want to involve local artists, arts organizations, galleries and local businesses/local suppliers… Goal was to create a minimum of ten murals and / or sculptures… Fiat Graffiti example THE next area we want to talk about is the Performing Arts.
- This is not just placing performing arts groups on stage,,, this plan creates a platform to showcase our diverse talent Combination of events involving as many of our groups and performing artists as possible. We’d like to engage a creative team to help design unique programs for the centennial Something I’d like to focus on is student involvement with contests or exhibitions and a showcase at the culminating event. The other component we talked about is a piece that really enables all individuals to participate and express themselves through inside/out.
- Dan to discuss
- As we look at this, please think of the county as the canvas..the county as the stage Locations will be scouted for installations and visual art components We’ll work directly with our partners to help suggest locations and venues for exhibitions and installations We’ve been talking to some of the creative minds in the community and our plan is to get them involved…for example… pablo malco…a local hip hop dance artist who’s foundation is geared toward education, outreach and performance excellence in dance, and reaches out to every segment of the community Pablo is an example of a local artist who could work with our creative team to help define and develop our performing arts platform. (play video)