County Planning staff presented the draft Brooklyn Master Plan to Brooklyn City Council on November 23, 2020.

1. The City of Brooklyn
Master Plan
City Council Presentation
Draft Master Plan
November 23, 2020

2. Our Mission
To inform and provide services
in support of the short and long term
comprehensive planning, quality of life, environment,
and economic development of
Cuyahoga County and its cities, villages and townships.

3. Community Master Plans
2015: Beachwood, Cleveland Heights,
Olmsted Falls, Parma Heights,
University Heights
2016: Bay Village, Euclid, Richmond
Heights, Rocky River
2017: Parma, Brecksville, Maple Heights,
Mayfield Village, Strongsville
2018: Brooklyn, Broadview Heights,
Westlake, Woodmere
2020: Brooklyn Heights, Garfield Heights

4. Countywide Work
Cuyahoga County Data Book
Cuyahoga Greenways
Cuyahoga County Lakefront
Public Access Plan
https://www.countyplanning.us/

5. • Planning Process Overview
• Master Plan Overview
• Implementation Overview
• Next Steps
Agenda

6. Planning Process
Overview

7. What is a Master Plan?
A long-term plan for
how the community wants to
grow and develop in the future

8. Why Plan?
• Provides the opportunity for community input
• Prepares the City, residents, and businesses for the future
• Shapes future development to match your priorities
• Gives a competitive advantage when applying for grants
and funding

9. • Establish a current snapshot of the community
• Outline a vision that will drive the Plan forward and shape
policies
• Formulate goals and actions that help the community
achieve its vision
• Prioritize goals to assist City officials in allocating
resources for future endeavors
How Do We Plan?

10. Current
Conditions
Demographic,
housing,
business, land
use, and
transportation
overview
Community
Vision
Vision for how
the community
wants to grow
and develop in
the coming
decade
Goals &
Actions
Specific policies
and actions to
achieve the
community’s
desired future
Implementation
Partners,
priorities, and
responsibilities
for undertaking
actions
Draft
Master Plan
Combined &
completed
Master Plan
document
Community
Survey
Sample-survey
designed to gain
a deeper
understanding of
the community
The Brooklyn Master Plan: Six Steps

11. Current Phase
Current
Conditions
Demographic,
housing,
business, land
use, and
transportation
overview
Community
Vision
Vision for how
the community
wants to grow
and develop in
the coming
decade
Goals &
Actions
Specific policies
and actions to
achieve the
community’s
desired future
Implementation
Partners,
priorities, and
responsibilities
for undertaking
actions
Draft
Master Plan
Combined &
completed
Master Plan
document
Community
Survey
Sample-survey
designed to gain
a deeper
understanding of
the community
The Brooklyn Master Plan: Six Steps
Draft documents available on the County Planning website:
www.countyplanning.us/projects/brooklyn-master-plan

12. Stakeholders Groups
• Project Team: Mayor, department directors, and other City staff. This group
provided in-depth knowledge of the City, reviewed documents, and helped to keep
the planning process moving
• Steering Committee: Cross-section of the community representatives
providing further knowledge on the issues and perceptions of the community and
helped develop the scope of the document
• Public: Any interested residents or parties that desired to participate by
attending public meetings, viewing virtual presentations, replying to on-line surveys,
or contacting the City or County Planning with comments

13. Stakeholders Groups
• Project Team: 7 in-person and virtual meetings plus document reviews
• Steering Committee: 5 in-person meetings plus document reviews
• Public: 1 Open House, 1 Virtual Presentation, & this presentation to City
Council and follow up survey

14. Community Engagement & COVID-19
• County Planning is continually working to improve public
engagement by incorporating the latest technology and
techniques during the COVID-19 pandemic
• Virtual presentations, video meetings, online surveys, &
electronic review of documents have been extensively
incorporated in lieu of in-person meetings

15. Virtual Public Presentation
• Narrated PowerPoint presentation posted to our website
and accompanied by the draft Action Recommendation
document and an online and paper survey
• Over 230 views of the presentation and 122 survey
responses
• Separate review and survey responses from the Steering
Committee

16. Today’s Presentation
• Similarly, this presentation is being recorded and will be
posted online along with the draft Master Plan, and online
survey, and this PowerPoint
• Will be left open for at least two weeks to allow the public
to view and respond.

17. Master Plan
Overview

18. Master Plan Framework

19. Community Vision
• Broad ideas for how the community wants to grow in the
next ten years
• The Community Vision is the community’s desired future
in words
• The Community Vision begins to create a framework to
structure the Master Plan recommendations

20. • The Master Plan Goals are key building blocks used to
structure the document and form recommended actions
• Goals were developed based on data from the Current Conditions
document, input from the City of Brooklyn Master Plan Project Team
and Steering Committee, and public input
• Goals are used to organize the document around major issues,
policy areas, and development opportunities
Master Plan Goals

21. Key Objectives
• Each Goal has associated policy objectives to identify key
issues and further focus the action recommendations
• These are specific issues or opportunities, typically identified
through stakeholders, that need targeted action recommendations

22. Action Recommendations
• The specific actions the City and its partners can take to help
achieve the stated Key Objectives and Goals
• Supported with examples of successfully implemented local,
regional, & national projects
• Conceptual renderings and pictures showing the potential
implementation of strategies in Brooklyn

23. Community Vision Statement
Brooklyn will be a City that strives to maintain a balanced
community by providing residents with opportunities for
recreation, high quality services, and civic engagement while
utilizing best practices for managing economic growth and
redevelopment in targeted areas.

24. •Strengthen Brooklyn’s Identity
•Enhance Parks & Recreation Amenities
•Promote A Strong Local Economy
•Exceptional Services & Facilities
•A Livable Community
5 Goals for the Brooklyn Master Plan

25. KEY OBJECTIVES
• Take steps to strengthen Brooklyn’s Community Identity and physical
"sense of place"
• Accentuate the City’s proximity to downtown Cleveland, the airport,
interstates, and other major urban amenities
• Redevelop and enhance the “Civic Campus” on Memphis Avenue
• Beautify and enhance public spaces and infrastructure
• Promote neighborhood scale "live, work, play" oriented development
Goal 1: Strengthen Brooklyn’s Identity

26. Goal 1: Strengthen Brooklyn’s Identity

27. KEY OBJECTIVES
• Enhance amenities in existing parks
• Expand parks and greenspace in the community
• Expand programs and recreational offerings
• Increase trails and trail connections throughout the City, especially to
regional amenities, parks, and recreational assets, such as the Civic
Campus
• Increase community use of recreational programs and facilities
Goal 2: Enhance Parks & Recreation Amenities

28. Goal 2: Enhance Parks & Recreation Amenities

29. KEY OBJECTIVES
• Promote and support local businesses and entrepreneurs through "economic
gardening" strategies and support services
• Promote and support full use of existing commercial and industrial properties
• Promote and support storefront renovations in outdated or rundown commercial
centers, including amending property maintenance codes if existing codes are found to
be insufficient
• Update land use and development standards to include modern mixed-use and
sustainable development
• Grow the tax base by strengthening local businesses
• Support workforce recruitment and workforce training programs
• Improve traffic flow, interstate access, and infrastructure
Goal 3: Promote A Strong Local Economy

30. Goal 3: Promote A Strong
Local Economy

31. KEY OBJECTIVES
• Provide high quality safety services to continue providing safe neighborhoods
• Modernize City facilities (Police, City Hall, Recreation Center) to address long-
term maintenance issues and costs
• Maintain City services, including excellent levels of customer service in City government
• Maintain financial stability & continued transparency of City operations with residents
• Outline long-term capital planning projects and objectives
• Incorporate new, green, or “smart” technologies into infrastructure
• Support the Brooklyn Branch of the Cuyahoga County Library in their plans to update
local facilities
• Invest in technology to connect with residents and support businesses
• Create an engaged and informed community
Goal 4: Exceptional Services & Facilities

32. Goal 4: Exceptional Services & Facilities

33. KEY OBJECTIVES
• Work cooperatively with the local schools to support District initiatives that
enhance the quality of life of the community
• Support residents’ efforts to maintain or modernize existing homes
and expand housing opportunities for residents
• Develop amenities to attract and maintain young families
• Protect the small-town characteristics of Brooklyn neighborhoods
• Continually implement and update the Master Plan
• Implement safe and efficient transportation infrastructure
Goal 5: A Livable Community

34. Goal 5: A Livable Community

35. • Highlight areas that were specifically identified as needing
more detailed attention
• Includes major hubs, specific areas that have the potential
to change in the future, and primary transportation
corridors
• Planning Focus Areas also served as an opportunity to
showcase the application of specific action
recommendations
Planning Focus Areas

36. Planning Focus Areas

37. Planning Focus Areas –
Biddulph Plaza

38. Implementation
Overview

39. Implementation
• Goals and Actions are organized into tables to provide context and to
assist City Staff and stakeholders implement actions
• They provide an outline and guidance on:
• Priorities,
• General timelines and costs,
• Potential partners,
• Potential funding sources, and
• Action status

40. Sample Implementation Table

41. 41
Supporting
Actions
Main Action
Goal Number

42. 42
Priority Level
Identified by stars in the implementation
tables: three stars are the highest priority
while fewer stars indicate lower priorities

43. 43
HIGH PRIORITY MEDIUM PRIORITY LOW PRIORITY
Strategies that should be
pursued first:
• Integral to achieving the
Community Vision,
• Address a significant
need, or
• Relative ease of
implementation
Strategies that should be
pursued when funding
becomes available:
• Moderate impact on
achieving the Community
Vision,
• Have minor obstacles to
implementation, or
• Require other actions to be
completed first
Strategies that should be
pursued once other
actions are completed:
• Least impact on
achieving the
Community Vision,
• Significant cost/benefit
discrepancy, or
• Outside funding is
desired/required to be
feasible

44. 44
Years to Complete an Action
This is an estimate from when an action is
started and not from when the Master
Plan is adopted.

45. 45
The Responsible Parties & Partners
describe types of governmental,
non-profit, private, and civic organizations
that might assist in completing an action

46. 46
The Responsible Parties / Potential
Partners describe types of governmental,
non-profit, private, and civic organizations
that might assist in completing an action
Links to a Symbol
Legend

47. 47
Range of costs to give a general
understanding of the scope of a project

48. 48
Range of costs to give a general
understanding of the scope of a project
Importantly, estimated costs are only supplied for the strategy as described.
They do not take into account additional steps.

49. 49
Funding Sources

50. 50
Funding Sources
KeyBank
Foundation
319 Grant Program for
States and Territories

51. 51
A place to track the progress
of the Master Plan

52. ✓Adopt this Master Plan as a guide for City policy
✓Assign City personnel or departments responsibility for actions
✓Form a Plan Implementation Committee that meets regularly to review
progress
✓Annually review the Plan to update actions, determine priorities, and
identify accomplishments
✓Regularly report publicly on progress
Implementation Strategies

53. Next Steps

54. Community Feedback Is Important
• We want to know what the community thinks of Draft
Master Plan
• Should something be a higher priority? Lower? Questions
or concerns on an issue or action?
• We have provided an online comment form to allow them
to provide any comments or issues on the Draft Master Plan

55. Online Comment Form
Go to:
www.surveymonkey.com/r/BrooklynDraftMasterPlan
or
https://www.countyplanning.us/projects/brooklyn-
master-plan/brooklyndraftmasterplan/

56. Collecting Feedback
• We will be accepting public comment and feedback through
Sunday December 6, 2020.
• All comments will be reviewed with the Project Team and
appropriate edits will be made to finalize the Master Plan

57. Ready! Set! Implement!
• Adopt it and make it official City Policy.
• Don’t let it sit on a shelf – Find an action you care about and
get to work!
• The City has already taken steps toward several of the
Goals and Actions in the document
• Residents - Get engaged and make it happen!

58. Questions or Issues?
Feel free to email us with any questions or to discuss any issues:
Micah Stryker, AICP
Email: mstryker@cuyahogacounty.us
Thank You!