In this presentation, we will talk about some of the common problems that many small businesses today are facing, as well as how Google+ Local can help you overcome those barriers. Just to tell you a little bit about myself, my name is Terry Power and my company is TriadInternetMarketing. We help local businesses take control of their online identity by claiming and optimizing their local business listing pages. If you need to contact me for any reason after viewing this, I can be reached at (336) 310-9322 and my website is TriadInternetMarketing.com. If you’re like most business owners today, you may be experiencing some problems when it comes to getting your phone to ring or getting more foot traffic coming through your doors. I probably don’t need to tell you that traditional marketing costs are through the roof – such as yellow pages, newspaper ads, and tv commercials. Some of your closest competitors are probably using new methods to gather most of the local attention, which takes away from your company’s bottom line. Technology, such as the internet, social media, and mobile marketing are the new-age ways to market your business. These methods actually generate results because times have changed… However, many businesses get stuck because they don’t know what to do so they end up not doing anything – or even worse, wasting a lot of time trying to do it themselves and ultimately waste money in the process. However, there are ways to overcome these barriers… One way to make that happen is by claiming and optimizing your Greensboro Google+ Local listing. You may have heard of Google+ Local (or formerly called Google Places). It is a business-related platform that focuses specifically on companies and their locations… All businesses should claim and complete their Google+ Local business listings 100%. This will not only help your listing rank better, but it will provide your audience with the type of information they may be looking for, such as your phone number, address, hours of operation, website address, and more. Another major part of Google+ Local is the ability for users to leave customer reviews about your company. So to ensure that your company has more good reviews than bad ones, be sure to ask your satisfied customers to leave reviews for your company whenever possible. Also stay on top of these reviews and be sure to respond to show other viewers that you actually care about customer satisfaction. The main benefit of using Google+ Local is that it will help your company get more search engine exposure. In addition, it’s integrated with Google Maps so visitors will know exactly how to get to your location, which is powerful. Claiming and completing your Google+ Local listing is a must today if you are serious about increasing the amount of exposure your company gets online. Want more info ? Call (336) 310-9322 or visit TriadInternetMarketing.com

1. Google+ Local
Overview
Why Google+ Local Can Grow
Your Local Business

2. Table of Contents
1
Dilemmas & Overcoming Barriers
2
What is Google+ Local
3
Google+ Local Benefits & Facts
4
How We Can Help

3. About Me
Terry Power
Professional Local Marketing Services
Specializing in Powerful Online
Strategies That Get Results!
(336) 310-9322
www.TriadInternetMarketing.com

4. Business Dilemmas

5. Traditional Marketing Costs
Are Some of the Expensive
Traditional Marketing Methods
Losing Their Effectiveness?
 Yellow Page Books
 Newspaper Ads
 TV Commercials
 Radio Ads

6. Your Competitors
Are Your Competitors Taking
Your Fair Share of the
Market?
 More Local Attention
 More Repeat Business
 Better Marketing

7. Technology
Are You Having Trouble
Implementing New-Age Marketing
Strategies that Can Help Grow
Your Business?
 Online Marketing
 Mobile Marketing
 Social Marketing
 … and MORE

8. Overcoming Barriers
There IS Hope:
 Put your business in front of your
target audience
 Spend your marketing dollars
where they can yield the best
returns
 Utilize the power of online
marketing to stay connected to
your local market

9. Overcoming Barriers
One Way to Accomplish This is by Claiming &
Optimizing Your Google+ Local Listing!

10. What is Google+ Local?
Google+ Local is a business-related
platform that focuses specifically on
companies and their locations…
It is a keyword-based business directory
that pulls up businesses that local
consumers may be looking for…
It’s a critical piece of local search engine
optimization process.

11. What Does it Involve?
Claim &
Complete Your
Profile 100%
Monitor
Reviews
Add
Company
Details
Ask
Customers
for Reviews
Add Great
Content
Optimize Your
Profile

12. How Does it Work?
It’s the NEW Yellow Pages!
1. An online user types their location AND a
keyword for something they’re looking for into
the Google search engine(a product, service or
company name)
1. Google+ Local results will come up – listing many
different businesses that fit the description
1. It shows a map detailing location, hours of
operation, phone numbers, addresses, links to
their websites, and more

13. Benefits of Google+ Local

14. Benefits of Google+ Local
 Draws in local consumers who are searching for your
type of product or service
 When a search has local intent, the Google+ Local
results usually appear at the top of the page
 Strengthens your brand by having your company logo,
photos, videos, and social interaction etc.
 Gives you a way to present potential customers with
special offers, coupons, and promotions

15. Local Search Facts
 97% of Consumers Search for LOCAL
Products, Services or Businesses Online
 20% of All Computer Searches are LOCAL
 95% of All Mobile Searches are LOCAL
 Most of Them Take Some Type of Action
by Visiting or Contacting Businesses

16. Local Search Facts
 Many Consumers Never make it Past the
First Page of Search Engine Results
 72% of Consumers Said They Trust Online
Reviews as Much as Personal
Recommendations

17. Potential Profit Leaks
Here are the 3 Main Problems:
Your company’s listing is unclaimed and
incomplete
Your company’s listing is buried on page 6 or
higher with relevant local keyword terms
You have 2 reviews – one good and one negative,
which could hurt credibility

18. Here are Your Competitors Listings

19. Competitor Analysis
Here Why Theirs is More Profitable:
Consumers will see their listing before they see
yours due to higher rankings
They have all of the pertinent information that
consumers would be looking for during a search
They have several positive customer reviews that
will grab more attention than your listing

20. Consequences
Pitfalls of Not Using Google+ Local:
 You miss out on an opportunity to
generate new local leads
 You miss out on an opportunity to gain
more online exposure for your brand
 You let your competitors out-do you in
terms of trust and credibility

21. What Next?
 Create a plan to claim and
complete your Google+ Local
profile
 Incorporate conversion-boosting
features such as videos, photos,
images, special discount offers, etc.
 Make sure your listing is welloptimized to show up higher in the
search results
It’s TIME TO Really Go Local!
Who?
What?
When?
Where?
How?
Help!

22. How We Can Help
 Help You Claim and Optimize Your Google+
Local Listing
 Analyze Your Competition
 Help You Generate More Reviews from Your
Customers
 Provide Ongoing Maintenance and Support
of Your Google+ Local Listing

23. Our Special Offer
For a LIMITED-TIME, we can setup your
Google+ Local listing for just $197
(normally: $397)
On-going Maintenance for just $97/month
(normally: $197/month)
Offer Ends on March 1st 2014

24. Questions & Answers
If you have questions, please contact us !

25. Contact Info
Terry Power
Professional Local Marketing Services
Email Us
(336) 310-9322
www.TriadInternetMarketing.com