Green Report Card
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This document summarizes the results of a survey that measured consumer perceptions of 71 companies' environmental friendliness. National Geographic and Discovery Channel received the highest ratings, while Chevron and ExxonMobil received the lowest. Overall, companies were seen as falling into three categories - clearly green, clearly not green like oil companies, or average/indistinct. Differences also emerged within industries, with Toyota and Honda rated higher than US automakers for example.
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------------------------------------------------------------------------------------
DOES BEING GREEN RESULT IN IMPROVED FINANCIAL PERFORMANCE?
false
Wilcox, William E
;
Wilcox, Marlene V
Author Information
;
Jares, Timothy
.
Journal of Business and Behavior Sciences
26.1
(Spring 2014): 155-167.
Full text
Full text - PDF
Abstract/Details
References
25
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Many organizations are attempting to become more environmentally conscientious (Green) in response to customer demands, improved efficiencies, and the threat of government regulation. While the benefits have been highlighted anecdotally, this study attempts to assess whether companies that are more Green do reap the economic benefits as reflected in their financial performance. Using the Green rankings from Newsweek, our stud.
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Similar to Green Report Card
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The document summarizes the results of Climate Counts' 5th annual company scorecard that rates 136 major companies on their climate leadership. Some key findings include:
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A well-developed response is generally stated in 50–100 words. Besides responding directly to your peers' comments, the responses should expand the dialogue by asking questions or adding new information.
------------------------------------------------------------------------------------
DOES BEING GREEN RESULT IN IMPROVED FINANCIAL PERFORMANCE?
false
Wilcox, William E
;
Wilcox, Marlene V
Author Information
;
Jares, Timothy
.
Journal of Business and Behavior Sciences
26.1
(Spring 2014): 155-167.
Full text
Full text - PDF
Abstract/Details
References
25
Turn on hit highlighting for speaking browsers by selecting the Enter button
Abstract
Translate
Abstract
Undo Translation
Translate
Undo Translation
Press the Escape key to close
Translate
Translation in progress...
[[missing key: loadingAnimation]]
The full text may take 40-60 seconds to translate; larger documents may take longer.
OverlayEnd
Many organizations are attempting to become more environmentally conscientious (Green) in response to customer demands, improved efficiencies, and the threat of government regulation. While the benefits have been highlighted anecdotally, this study attempts to assess whether companies that are more Green do reap the economic benefits as reflected in their financial performance. Using the Green rankings from Newsweek, our stud.
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Welcome to the Business Administration Capstone.
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Please go to the next slide.
Objectives
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General, Industry, and Competitor Environments
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Please go to the next slide.
External Environmental Analysis
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Assessing
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Respond to...Businesses and managers are looking beyond profit.docx
Respond to...
Businesses and managers are looking beyond profit to maximize their exposure and create a brand that embraces doing the right thing. “More recently economists have recognized the triple bottom line concept that says environmentally conscious and socially responsible firms will want to achieve a balance between profits, avoidance of damage to the environment, and achieving social benefits” (Douglas, 2012). Although there are some companies that startup their business with an environmental and social awareness, such as The Honest Company, other companies are transitioning to this concept to stay in the competitive ballpark.
Jessica Albe, an American actress and businesswoman, teamed together with author, Christopher Gavigan to create a company that sells and makes non-toxic, eco-friendly, affordable product for babies and their families, (Field, 2013). This company took the triple bottom line concept and built a business around it based on their needs and the needs of their children. Although the article mentions “affordable product”, I wonder if that term is in relationship to the income of an actress or the everyday person that is looking for the best choices for their children. Companies like Whole Foods, who sell many healthy and organic products, are higher priced than the average supermarket; eating healthy is expensive. Is the premise around companies like these the same as the mango example in our textbook regarding expected value of profit contribution at alternative price levels? Unlike the mango, these products may not have a shelf expiration date, so the risk involved at setting the price for these products would have to weigh on the target audience, the demographics of this audience and a projected sales volume. From this perspective, the company could make assumptions on volume of sales for the top tier audience and possible create a secondary audience that they can offer reduced pricing to, such as an outlet or a major merchandising store, to handle the inventory of the percentage of unsold merchandise – which would reduce the risk.
I am fortunate to work for a company that has always worked with a culture of a triple bottom line. They have focused on giving back to the community and environmental issues since their founding in 1924, and still focus on maintaining these objectives into their business plan. The grandson of the founder, Steve Holman, resides over community outreach where over $1 million dollars a year is built into the budget for grants, sponsorships and employee help programs. The company also encourages their employees to give back to the community and offers Days of Caring, where employees can spend two workdays helping within their communities. We also have a social responsibility coordinator that reviews processes within the company to make sure we adhere to regulations, but also looks for improvement in these processes that will benefit the environment. We have always advertised this culture.
View full list
This document provides an overview of Mars, Inc., a global food company founded in 1911 and headquartered in McLean, Virginia. Some key details:
- Mars has annual revenue of $33 billion as of December 2013 and employs over 72,000 people worldwide.
- It operates across six main segments - Engineering, Finance, Human Resources, Information Technology, Marketing, and Purchasing - each containing various roles that support the company's food production and distribution.
- Mars aims to reduce its environmental impact and has set targets to lower water use, fossil fuel waste, and achieve zero waste to landfill by 2015. However, its social and environmental policies in sourcing agricultural commodities were ranked only 31%
Six growing trends in corporate sustainability 2013
Earlier this month Ernst & Young and GreenBiz Group released a new study, entitled ‘2013 Six Growing Trends in Corporate Sustainability.’ Based primarily on a survey of the GreenBiz Intelligence Panel of executives and thought leaders engaged in sustainability, this study reveals that “companies are increasingly connecting the dots between risk management and sustainability by making sustainability issues more prominent on corporate agendas.”
Cse research for sustainability reports north america january 2016
This document summarizes a research report on sustainability reporting trends in North America in 2015. The research analyzed 415 sustainability reports published by companies in the US and Canada for the 2014 reporting period. The sectors with the highest reporting presence were financial services, energy and utilities, mining, and food and beverage. The majority of reports came from large, public companies in these sectors. Most reports used terminology like "sustainability report" and were prepared according to Global Reporting Initiative guidelines, though external assurance of reports remained below global averages. The size and format of reports varied but GRI-aligned reports tended to be more extensive.
By Sean Doyle & Martin McDermo.docx
By: Sean Doyle & Martin McDermott
AB/MT219: Marketing
Marketing Research Plan Proposal Example
Client Name: ZMX Global, Inc.
Brand: Bon Vivant: Organic Gourmet
1
Marketing Research Plan Proposal
Introduction
Headquartered in New York City, ZMX Global, Inc. is a large global food company
operating in over 51 countries around the world. Most commonly known as a fine foods
company, ZMX Global, Inc. has an impressively unparalleled portfolio of brands and
products with an international appeal. ZMX Global, Inc. focuses on providing exquisite
culinary products to consumers by being the top purveyor of premium quality ingredients to
the finest food retailers in the world. One renowned brand owned by ZMX Global, Inc.,
known as Bon Vivant, provides the highest quality frozen foods in the retail marketplace.
Bon Vivant produces frozen entrées to meet the needs of consumers in the market for frozen
readymade meals.
Purpose Statement
Through conducting secondary research, the ZMX Global, Inc. marketing team has
identified a steady demand for organic foods in the consumer marketplace in the U.S.A.
(Beesley, 2009). Based on this trend, the marketing team has created a preliminary product
line idea called Bon Vivant Organic Gourmet, a readymade frozen organic food product
offering. The purpose of this marketing research plan proposal is to present a process for
collecting and analyzing data that will be used to determine the need for a new frozen organic
food product line in the consumer marketplace. The proposed marketing research will
provide insightful decision-making information to assist ZMX Global, Inc. leadership in
determining the value in moving forward with the development of the Bon Vivant Organic
Gourmet product line (Lamb et al., 2014).
Marketing Research Process
Upon approval by ZMX Global, Inc. leadership, this marketing research project will
be assigned to the Frozen Foods Product Manager for completion, and a budget will be
2
finalized for consideration. This proposed research design is cost efficient and can be
executed within a two week time period if funded.
Research Questions
The following marketing research problem and opportunity questions inform the
research design specifications for this project:
1. Is there a demand for an organic frozen food product line in the consumer marketplace?
2. What type of consumer would purchase a frozen organic food meal?
3. What geographic locations will result in volume sales of readymade frozen organic meals?
Planning the Research Design
Both quantitative and qualitative analysis will be conducted using the following types
of data:
Secondary Data. To be collected from the innumerable resources inside and outside
of the organization, secondary data will be used to assist in answering the research questions.
Secondary data deriving from inside the organization will consist of product ...
Running head GOVERNMENT PAPER .docx
Running head: GOVERNMENT PAPER 1
GOVERNMENT PAPER 3
Social Responsibility
YaMika S. Thomas
Columbia Southern University
3/27/2020
Social Responsibility
Social responsibility is an ethical theory whereby individuals and corporate entities strive to fulfill their civic duty. In other words, the actions of individuals and business organizations must have a beneficial effect on society as a whole. Business organizations, rather than searching for high-profit margins, need to focus on social responsibility
. Being socially responsible contributes to a company’s survival in the modern dynamic business environment (Leonard & Shoenberger, 2019). Social responsibility dictates that a company must validate its actions or decisions before proceeding. However, if a company’s operations or decisions cause harm to the environment or society as a whole, they would amount to social irresponsibility. Several business organizations are increasingly becoming socially responsible. One of them is Apple Inc. This paper provides the company’s overview, its corporate social initiative, the concept and application of social responsibility, the benefits of social responsibility, the four Is of nonmarket environment, nonmarket influences on Apple Inc., and the impact of nonmarket forces on the company.
Apple Inc. is the most significant global software company in the world
. The organization is based in Cupertino, , California. The tech company designs, creates, and markets consumer products including cell phones, laptops, computer software
, and provides online services. Apple Inc. is among the world's best
corporate social programs. For example,
the company supports local communities in different ways. In 2011, Apple initiated a worldwide charitable initiative and aimed to empower the staff to volunteer in local communities (Dudovskiy, 2019). Under this program, workers of the organization are free to select a project to contribute to their local communities. The company is raising funds to respond to natural disasters elsewhere. The company, for example, raised two million dollars to support Hurricane Irma victims in Puerto Rico.
Apple Inc. also educates and empowers its employees. The tech giant has supported education programs for more than three and a half million suppliers and employees since 2008 (Dudovskiy, 2019). Elsewhere, the tech giant launched a health clinic for its employees and their families. The business has also been acknowledged as a powerful advocate of diversity in the workplace. Historically underrepresented groups such as women, African Americans, Native Americans, Native Hawaiians, and Pacific Islanders picked 50% of their new hires in 2018
. The organization has also been lauded for its sustainability measures, for example, raising its energy
consumption by 57%.
The concept ...
Ocala/Marion County Chamber Green & Sustainable Workgroup
The document discusses the formation of a Green & Sustainable Business Work Group to develop a sustainability initiative for local businesses. The Work Group found that becoming more environmentally friendly provides benefits like attracting new customers and employees, increased innovation and opportunities. The Work Group recommends the Chamber implement a green business recognition program, advocate for sustainability, and promote green community and economic development.
Project: Superbrand
This document discusses 10 truths that are reshaping the corporate world according to a study by Havas Worldwide. It focuses on the first truth, which is that companies are expected to be transparent in their operations as consumers want to know what happens behind closed doors. The public and media now scrutinize companies' labor practices, sourcing, and environmental impact. Transparency has become imperative for businesses to earn trust and loyalty. Consumers have various tools to research companies' social and environmental records.
Unit 6 Research PaperPromotion is one variable of the marketin.docx
Unit 6 Research Paper
Promotion is one variable of the marketing mix. Sellers communicate information about their products and services in order to influence customers’ attitudes and behaviors.
Select one industry from the list below and conduct research about strategies that companies in the industry use to promote their products or services. In your report, include communication channels the companies use. What are their promotion objectives? How and why are the promotion strategies of the companies effective or not effective? Compare and contrast promotion strategies between a couple companies in the industry.
Please select one of the industries listed below and search for information about the promotion strategies of a couple companies in the industry.
Soft drink
Fast food
Snack
Hotel
Restaurant chain
Cell phone
Computer tablet
Banking
Insurance
Automobile
Airline
Entertainment
Magazine
Hair products
Cosmetics
Personal care products
Dental care products
Medicine
Department store
The Research Paper you submit must meet the following requirements:
Tell briefly about the industry and companies in the industry
Be at least two pages in length.
Identify the main topic/question related to Chapter 13
Use APA style for citing paraphrased and quoted material
Format your paper using APA style. Use your own words, and include citations and references as needed to avoid plagiarism
Question 1
1. Ideas about potential new products should:
A-
be encouraged from any and all sources, since only a few ideas will develop into successful products.
B-
not be eliminated from consideration until they have been tested in the commercialization stage.
C-
come primarily from employees of the firm--so that time won't be wasted evaluating product ideas that are inconsistent with the firm's objectives and resources.
D-
come from outside the firm, since studies show that really new ideas require a fresh perspective.
Question 2
1. As a product moves through its product life cycle:
A-
a firm should change its target market--but not its marketing mix.
B-
the competitive situation moves toward monopoly.
C-
industry profits keep increasing along with industry sales.
D-
customers' needs and attitudes may change.
Question 3
1. Josh Adams runs a large cattle farm in Texas. In order to take advantage of higher prices for beef in Europe compared to the United States, he has started selling cattle overseas by using an agent wholesaler who specializes in finding European customers for U.S. firms. He ships the cattle to Europe by water transport. Josh is involved in:
A-
exporting.
B-
management contracting.
C-
licensing.
D-
joint venturing.
Question 4
1. Traditional channels of distribution:
A-
do not perform bulk-breaking activities.
B-
are usually preferred to other distribution arrangements.
C-
are easier to control than corporate channel systems.
D-
may involve little or no cooperation among channel members.
Question 5
1. Ravi Singh is working ...
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