Green Man Festival is an independent music and arts festival held annually in mid-August in the Brecon Beacons, Wales since 2003. It is the largest contemporary music and arts festival in Wales and has been given major event status by Welsh Government due to the festival's positive impact and wealth creation. Einsteins’s Garden is the first UK festival science engagement and is now the playground of some of the world's top research organisations, including Swansea University. AIMS: To disseminate SMARTAQUA and research collaborations with Welsh companies to a wider audience 2. To promote gender equality 3. To promote sustainability

1. ​@GreenManFestival
​Einstein’s Garden
​by Dr Sara Barrento
​August 2019

2. 2© Duarte, Inc. 2014
+ 25,000 visitors/day
+ 10 million pounds to the Welsh economy
+ Eco-friendly with positive impact
GREEN MAN FESTIVAL

3. 3© Duarte, Inc. 2014
GREEN MAN FESTIVAL BACKGROUND
​Green Man
​Green Man Festival is an independent
music and arts festival held annually in
mid-August in the Brecon Beacons, Wales
since 2003.
​It is the largest contemporary music and
arts festival in Wales and has been given
major event status by Welsh Government
due to the festival's positive impact and
wealth creation.
​Einstein’s Garden
​Einsteins’s Garden is the first UK festival
science engagement and is now the
playground of some of the world's top
research organisations, including
Swansea University.
​Each year 40 stalls (worth over £17,000)
are allocated to Welsh Charities and Not-
for-Profit Organisations.
​SMARTAQUA aims for the
festival
1. To disseminate SMARTAQUA and
research collaborations with Welsh
companies to a wider audience
2. To promote gender equality
3. To promote sustainability

4. 4© Duarte, Inc. 2014
Event Planning and Organization
​The event took place from the 15-19 of August 2019 at
Crickhowell. Brecon Beacons, Wales. Event planning and
organization started in March 2019. Planning included the
following:
Ë Writing of application proposal
Ë Proposal Submission
Ë Risk assessment
Ë Creation of task team (6 people)
Ë Task agenda including branding, stall set up and
disassembling, accommodation, travelling
arrangements by bike
Ë Implementation of task agenda
Ë Communication on social media (LinkedIn, Twitter,
Strava, Facebook)
Ë Final Report

5. 5© Duarte, Inc. 2014
STALL DESIGN AND SCIENCE COMMUNICATION
A fish with an itch
​Dr. Sara Barrento created the stall design to
deliver an underwater experience for
grownups and children. The stall design
facilitated conversations around cleaner fish
and kelp forests. We attracted visitors to our
stall using an ocean drum, a forest of seaweeds
made of flower paper, origami lumpfish clinging
on the kelp and three salmon cushions with sea
lice on the side. This was an invitation to a a
story: “Once upon a time in the deep, deep
ocean, there was a fish with an itch…” We also
invited visitors to dive in our seawater tub, and
find the shells in the bottom, or just sit in our
beach sofas for a chat, an origami session …
​Our partners contributed with freebies (e.g.
pens, leaflets, handbooks) and we created
posters to display SMARTAQUA activities with
Ocean Matters, The Cleaner Fish Company,
FishGen and 360 Aquaculture.

6. 6© Duarte, Inc. 2014
SMARTAQUA STALL
Posters and freebies from our partner institutions
All posters available at SMARTAQUA.ORG.UK
The Cleaner Fish
Company
FishGen
360 Aquaculture
Ocean Matters
RSPCA
Leaflets, pens and beanies
CIWF
Handbooks

7. 7© Duarte, Inc. 2014
​1. Lumpfish Origami
Create your own lumpfish to help the
salmon get rid of the sea lice
Target audience: families
​2. Find the sealice
Game based on a maize. Several sea lice
are displayed on the side of a salmon, you
need to find the sealice starting on the
blue arrow.
Target audience: children
​3. Dive In
​Visitors had the opportunity to wear
diving masks and grab shells from a tub
filled with real seawater from Swansea
Bay.
​Target audience: children
SMARTAQUA ACTIVITIES
We had a diverse team of six people including delivery officers, project managers and a finance officer. Three members
of staff were on site during opening hours (10:00 to 18:00) and we took shifts. We delivered three activities.

8. 8© Duarte, Inc. 2014
MEANINGFUL CONVERSATIONS
​Our team included a technician who started lumpfish
aquaculture with native fish in the UK four years ago (André
Pires), an ecologist (Dr. Richard O’Rorke), a marine biologist
(Dr Sara Barrento), but also our SMARTAQUA finance officer
(Emma Wardman) and AMBER project manager (Victoria
Hurst).
​Together we facilitated meaningful conversations about
aquaculture of salmon, tilapia, seaweeds and microalgae.
​Fish welfare and sustainability was a key topic. Seaweeds and
microalgae were viewed as sustainable and healthy. Some
visitors were familiar with Spirulina.

9. 9© Duarte, Inc. 2014
MEANINGFUL CONVERSATIONS
​Dr. Santosh Vijaykumar joined our team to do a podcast about
conflicting news on food in the media. Santosh is a senior
research fellow at Northumbria University and has been
collaborating with Dr. Sara Barrento through the cherish de –
Digital Economy Research Centre. Together we had the
opportunity to interview visitors to our stall.

10. ​CrossCuttingThemes

11. 11© Duarte, Inc. 2014
SMARTAQUA @GREEN MAN FESTIVAL
AND THE CROSS CUTTING THEMES
The Cross Cutting Themes
(CCTs) also referred to as
horizontal themes are issues that
touch on general principles such
as democracy, equality,
sustainability and good
governance. The SMARTAQUA
team implemented a sustainable,
healthy and gender equality
delivery approach to Green
Man.
​Sustainability
Awareness
​We support low carbon and
sustainable transport solutions and
our team cycled to the festival and
back. We twitted about it, we did
LinkedIn, Facebook and Strava.
We have a full story on the
SMARTAQUA.ORG.UK website
and shared our route.
​Four members of SMARTAQUA
cycle on a daily basis to work.
​Equal
Opportunities
​We had a very diverse staff team
at Einstein’s Garden. Different
nationalities (Portuguese, New
Zealanders and British), mixed
professions (2 researchers, 2
project managers, and one finance
officer), 2 men, 4 women, together,
committed to deliver STEM
activities for all. This diversity was
highly praised by visitors.

12. 12© Duarte, Inc. 2014
​From Swansea
​to Crickhowell
​on our bikes
​Mountain bike leader and
SMARTAQUA technician
André Pires, guided Tamsyn
Urenwebster (Delivery
Officer) and Sara Barrento
(Project Manager) along the
national cycling network and
the quieter B roads from
Swansea University to Green
Man Festival.
SUPPORTING
LOW CARBON
AND
SUSTAINABLE
TRANSPORT
SOLUTIONS

13. 13© Duarte, Inc. 2014
TO ENCOURAGE SUSTAINABLE WAYS OF TRANSPORT
Total views on social media = 1567 and growing

14. 14© Duarte, Inc. 2014
TO ENCOURAGE SUSTAINABLE WAYS OF TRANSPORT
Sharing the route on storyteller, Strava, LinkedIn, & Twitter

15. 15© Duarte, Inc. 2014
ACTIVITY SUPPORTING
FEMALE PARTICIPATION
IN STEM

16. 16© Duarte, Inc. 2014
Support the creation of an
environment, which supports
inclusive work places and promotes
equality of opportunity for staff

17. 17© Duarte, Inc. 2014

18. 18© Duarte, Inc. 2014