The document summarizes an after-party event hosted by Green Label to promote the film "We Are Blood" at the 2015 DEW TOUR LA. Over 300 guests attended and enjoyed Dew-inspired cocktails and a DJ set. Notable skateboarders and industry figures were in attendance. Green Label created editorial content and videos about the film that received over 56k views. Social media promotion in the lead-up and during the event helped spread awareness and engaged followers. The event generated significant earned media attention totaling over 248 million impressions.