This document provides information about an annual dragon boat festival including sponsorship opportunities. It includes details on attendance demographics, social media reach, and major sponsorship packages that provide naming rights and branding for stages, tents, and areas of the festival site. Sponsorship levels range from $1,000 to $25,000 with benefits including tickets, promotional space, and various forms of recognition.

3. CONTENTS
1. Cover Page
3. Table Of Contents
5. About Festival
7. Social Media
9. About Foundation
13. Sponsorship Opportunities
o Team Staging Tent
15. Sponsorship Opportunities
o Beach Stage
o Parade of Champions
o Ceremonies & Awards
17. About Festival
o Entertainment
19. Sponsorship Opportunities
o Hillside Main Stage
o Backstage Exclusive
21. Sponsorship Opportunities
o Family Fun
23. Sponsorship Opportunities
o Environmental Partner
o Hydration Station
o Bicycle Parking
25. Sponsorship Opportunities
o VIP Area
27. Sponsorship Opportunities
o Volunteer Village
29.Sponsorship Opportunities
o Mobile App
31.Sponsorship Opportunities
o Become A Vendor
o Exclusive Wine Supplier
33.Sponsorship Price List
34.Back Cover – Festival Map

5. WHO
FREE ADMISSION
• 75,000 attendees
PARTICIPANTS
• 5,000 athletes
• 200 teams
DEMOGRAPHICS
• 55% Female
• 45% Male
EDUCATION
• 66% College/University
AGE
• 5% under 18
• 22% 18 – 24
• 34% 25 – 34
• 14% 35 – 44
• 20% 45 – 60
• 5% over 60
INCOME
• 10% $100k+
• 37% $75K+
• 16% $55k+
• 37% other
WHAT
NORTH AMERICA’S PREMIER
DRAGON BOAT FESTIVAL
•Not-for-profit founded in 1993
•First inaugural festival in 1994
•Today it is a multi-day celebration of the
arts, sports, culture and heritage.
WHERE
• Mooney’s Bay Park, Ottawa, ON, CA
WHEN
DATES
• June 23-26, 2016
SCHEDULE
• Thursday 5pm-11pm
• Friday 5pm-11pm
• Saturday 7am-11pm
• Sunday 7am-10pm
WHY
BRAND LOYALTY
• 92% of those surveyed say the
Festival programming is good to
excellent.
• 75% of attendees say they will
definitely return to the Festival.

7. RADIO
• 360 Commercials, promotional announcements, live mentions
• Radio Presenter Live 88.5
NEWSLETTER
• 1500 Dedicated Dragon Boat Insiders
• 53% Open Rate, 12% Click Through Rate
FACEBOOK
• 9089 followers increased 359% year over year.
YOUTUBE
• 25,161 views increased 263.5% year over year
TWITTER
• 2625 followers increased 57% year over year.
TELEVISION
• 127 Commercials, promotional announcements, live mentions
PRINT
• 94,439 people reached through print and online campaign with The Ottawa Citizen
WEBSITE
• Unique Users: 42,508 and Page Views: 245,529. Of Unique Users 54% new visitors.
• 37% of website traffic was either outside the province or outside the 100km.

9. OTTAWA DRAGON BOAT FOUNDATION
Mission—help build, strengthen, and enhance community life in Ottawa by raising, managing and
distributing funds to charitable organizations.
ABOUT
In 1998, a charitable component was added to the Ottawa Dragon Boat Festival, raising funds for
local charities on an annual basis. Next, the Ottawa Dragon Boat Foundation was established in
2003 to help focus and grow the level of community support. To-date, $3.7 million has been raised,
benefiting 40 Ottawa area charities.
SUPPORTED CHARITIES
Algonquin College Foundation, Alzheimer’s Association, ArtsSmarts, Bruyere Foundation,
Cameron Highlanders of Ottawa, Canadian National Institute for the Blind, Candlelighters
Childhood Cancer Support Program, Can-Go Afar Foundation, Centretown Laundry Co-op, CHEO
Foundation, Children at Risk, Chinatown Gateway Project, Debra Dynes Family House, Food Bank
of Ottawa, Friends in Canadian Sport Fishing, Glebe Community Centre, Good Day Workshop,
Heartwood House, Helping with Furniture, Junior Achievement of Eastern Ontario, Max Keeping
Foundation, MS Society, OCRI School Breakfast Program, Ottawa Children’s Treatment Centre,
Ottawa Human Society, Ottawa Mission, Ottawa Police Youth Centre, Peace Camp Ottawa,
Pediatric Oncology Group of Ontario, Retts Syndrome, Rideau Valley Conservation, Roger’s
House / Sens Foundation, Royal Ottawa Foundation for Mental Health, Shepherds of Good Hope,
Special Needs Equipment Exchange Service, Special Olympics Ontario Ottawa District, The Royal,
Tamir Foundation, Youth Services Bureau and Youville Centre.

11. SILENT AUCTIONSILENT AUCTION
Contribute your products and/or services to the onsite charitable silent auction in support of theContribute your products and/or services to the onsite charitable silent auction in support of the
Foundation’s philanthropic efforts.Foundation’s philanthropic efforts.
FUNDRAISING REWARDSFUNDRAISING REWARDS
Contribute your products and/or services to the fundraising rewards program for participantsContribute your products and/or services to the fundraising rewards program for participants
who raise funds in our annual Pledge Challenge.who raise funds in our annual Pledge Challenge.
HOST A FUNDRAISING ACTIVITYHOST A FUNDRAISING ACTIVITY
Hold a fundraising event at your business with proceeds supporting the Ottawa Dragon BoatHold a fundraising event at your business with proceeds supporting the Ottawa Dragon Boat
Foundation. Plan for a day or a month long fundraising drive - we have lots of fun ideas for you!Foundation. Plan for a day or a month long fundraising drive - we have lots of fun ideas for you!
MATCHING GIFTSMATCHING GIFTS
Support your employees as they fundraise by matching their total and double the contributionSupport your employees as they fundraise by matching their total and double the contribution
from your company.from your company.

13. TEAM STAGING TENT
• Diamond Level Sponsorship
• The tent would be called the “Company Name Team Staging Tent”
• Prime exposure & presence
• Over 200 teams registered
• Over 5,000 paddlers
• 200 paddlers through the area every 9 mins
• Competitive division
• Corporate division
• Community division
• Company name incorporated into each Team Staging Tent mention

15. BEACH STAGE
• Diamond Level Sponsor
• Beach Stage and Main Tent Naming Rights. The stage would be called the
“Company Name Beach Stage”
• High visibility opportunity
• Venue area accommodates approximately 2,500 attendees
• Exclusive beach access
• 12 performances
PARADE OF CHAMPIONS
• RCAF Pipes and Drums
• Takes place as the lead in to the Opening Ceremony
• Participating teams march through the festival site
CEREMONIES & AWARDS
• Opening Ceremony: Friday
• Closing Ceremony: Sunday
• Dignitaries include: The Mayor, Councillors & MPs
• Performers include: Success Lion Dance and more!

17. WHAT PEOPLE ARE SAYING:WHAT PEOPLE ARE SAYING:
Hendrick PapeHendrick Pape ofof Soundcheck EntertainmentSoundcheck Entertainment sayssays “One thing is certain… With plenty of live“One thing is certain… With plenty of live
entertainment to choose from one festival stands out, the *Tim Hortons Ottawa Dragon Boatentertainment to choose from one festival stands out, the *Tim Hortons Ottawa Dragon Boat
Festival.”Festival.”
Trevor Greenway, Metro NewsTrevor Greenway, Metro News “…the * Tim Hortons Ottawa Dragon Boat Festival is already“…the * Tim Hortons Ottawa Dragon Boat Festival is already
shaping up to be a hard-hitting music event for concertgoers this summer.” and he further addedshaping up to be a hard-hitting music event for concertgoers this summer.” and he further added
“The *Tim Hortons Ottawa Dragon Boat Festival is one of the best all-free music events the region“The *Tim Hortons Ottawa Dragon Boat Festival is one of the best all-free music events the region
has to offer.”has to offer.”
Aedan Helmer, Ottawa SunAedan Helmer, Ottawa Sun “Star-studded lineup for *Tim Hortons Ottawa Dragon Boat Festival”“Star-studded lineup for *Tim Hortons Ottawa Dragon Boat Festival”
STAR-STUDDED FREE CONCERTS:STAR-STUDDED FREE CONCERTS: Hey Rosetta!, Tokyo Police Club, Dan Mangan + Blacksmith,Hey Rosetta!, Tokyo Police Club, Dan Mangan + Blacksmith,
The Rural Alberta AdvantageThe Rural Alberta Advantage,, The Sheepdogs, Arkells, Sam Roberts Band, Sloan, Yukon Blonde,The Sheepdogs, Arkells, Sam Roberts Band, Sloan, Yukon Blonde,
Mounties, Raine Maida, Steven Page, The Trews, Spirit of the West, David Usher, Great LakeMounties, Raine Maida, Steven Page, The Trews, Spirit of the West, David Usher, Great Lake
Swimmers, Born Ruffians, Hey Ocean!, Jeff Healey, Bedouin Soundclash, 54-40, Ashley MacIsaac,Swimmers, Born Ruffians, Hey Ocean!, Jeff Healey, Bedouin Soundclash, 54-40, Ashley MacIsaac,
Said The Whale, PS I Love You, Paper Lions, Whale Tooth, Cuff The Duke, Ash Koley, Sam CashSaid The Whale, PS I Love You, Paper Lions, Whale Tooth, Cuff The Duke, Ash Koley, Sam Cash
and the Romantic Dogs, The Treasures, Devin Cuddy, Skydiggers and many more!and the Romantic Dogs, The Treasures, Devin Cuddy, Skydiggers and many more!
SUPPORTING OTTAWA’S LOCAL ARTISTS:SUPPORTING OTTAWA’S LOCAL ARTISTS: Hollerado, Jeremy Fisher, The Balconies, TheHollerado, Jeremy Fisher, The Balconies, The
Acorn, Amanda Reheaume, Jim Bryson, Kalle Mattson, Julia Dales, Craig Cardiff, Amos TheAcorn, Amanda Reheaume, Jim Bryson, Kalle Mattson, Julia Dales, Craig Cardiff, Amos The
Transparent, Monkey Junk, Autumns Cannon, Lynn Miles, The Joynt, Los Paisanos, The Claytones,Transparent, Monkey Junk, Autumns Cannon, Lynn Miles, The Joynt, Los Paisanos, The Claytones,
Chris MacLean, Silver Creek and many more!Chris MacLean, Silver Creek and many more!

19. HILLSIDE STAGE
• Diamond Level Sponsor *3 year commitment
• High visibility Naming Rights opportunity
• The stage would be called the “Company Name Stage”
• Concert attendance approximately 60,000 attendees over 4 days
• 12 Concerts
• Free Admission
• Fully Licensed
• Past Headliners Include: Sam Roberts, The Sheepdogs, Arkells, Hey Rosetta
YOUTUBE VIDEO SERIES “BACKSTAGE EXCLUSIVE “
• Video series featuring exclusive song performances by a variety of artists
• Over 15,000 views
Brent Albrecht, Indie88 “our nation’s capital is no stranger to hosting
large festivals (Blues Fest, Folk Fest etc) they’re adding another one to their
repertoire. The Ottawa Dragon Boat Festival is bringing some of the
biggest names in Canadian music together…”

21. FAMILY FUN
• Gold Level Sponsor
• High visibility Naming Rights opportunity
• Games including Bubbles Bouncy Castle
• Live performances
• Interactive educational activities
• Past performers include:
o A Company of Fools
o Canadian Raptor Conservancy Birds of Prey Show
o Illusionist Chris Pilsworth
o Lil John The Clown
o The Great Balanzo of Acme Circus
o Little Ray’s Reptiles
o Magician Michael Bourada
o Radical Science
o Spartacat, Riley The Racoon
o The Cow Guys
o The Manipulators
o The Paddling Puppeteers
o Ventriloquist Tim Holland
o Craz-E-Crew BMX stunt team
o Chris Clark bicycle stunt show
o Taichi Chuan

23. HYDRATION STATION
• providing a hydration station, for re-fillable personal water bottles
• to-date 36,824 plastic bottles diverted from local landfills
BICYCLE PARKING
• providing a secured bike parking area
• 2,500+ bikes parked each year
ENVIRONMENTAL PARTNER
• Silver Level Sponsor
• Naming rights
• Includes Rights to Bike Parking & Hydration Station *See details below
Past Greening Initiatives Include
• 2005: First carbon neutral festival in North America. Partnering with Tree
Canada and Rideau Valley Conservation Foundation to plant 2,287 trees,
absorbing 364 tonnes of carbon.
• 2007: Initiated a full recycling program
• 2010: First Ecologo Certified festival in the world

25. VIP AREA
• Diamond Level Sponsor
• High visibility Naming Rights opportunity
• The VIP area would be called the “Company Name VIP Area”
• Exclusive beach access with prime viewing of the races
VIP AREA HOSTS
• Sponsors
• Dignitaries (Mayor, MPs, MPPs, Councilors)
• Special guests
• Performers
• Media
• Top foundation fundraisers

27. VOLUNTEER VILLAGE
• Silver Level Sponsor
• Naming Rights
• Statistics – 1,000 volunteers
• Demographics
57% Women
43% Men
• Ages
48% aged 14-25
36% aged 26-54
16% aged 55 and up

29. MOBILE APP
• Silver Level Sponsor
• “Presented or Powered By” opportunity
• Canadians are now spending half their online time on mobile devices
• There are now 1.3 million Canadians that in the course of a month will
only use a mobile device to access the Internet and won’t use a
computer at all.
• Associate & engage your brand with an event people care about .
• Integrate call to action: coupons, contest, sharing, request for info.
• Clickable Banner which can include logo and/or call to action.
• SouvenirCam photo.
*Stats according to measurement firm ComScore
*http://ottawacitizen.com/storyline/canadians-are-now-spending-half-
their-online-time-on-mobile-devices

31. VENDORS: BECOME A CONCESSIONAIRE
• Please ask your representative for details
• Corporate and Community vendor spaces sell out early
• 80% of vendors return year after year
• Lucrative opportunity for sale of food and beverages
VENDORS: BECOME AN EXHIBITOR
• Please ask your representative for details
• Corporate and Community vendor spaces sell out early
• 80% of vendors return year after year
• Lucrative opportunity for sale and marketing of products and services
EXCLUSIVE WINE SUPPLIER
• Bronze Level Sponsor
• Feature your wines to attendees, athletes and VIP’s
• See your sparkling wine be a part of participants celebrations
• Promote your brand to the VIP attendees
• 25 cases (12)

33. * Official functions Include the Pre-Festival Launch Party, Opening & Closing Ceremonies and Post-Festival Appreciation Party
** 10x10 in size, location TBD by the Festival. Tents, Tables, Chairs can be ordered through the Festival
*** Maximum banner size is 36" x 60", location TBD by the Festival
**** Size determined by sponsorship level
In-kind sponsorship proposals will be evaluated on a case by case basis
$25,000 $20,000 $17,000 $9,000 $5,000 $3,000 $1,000Total Sponsorship Cash Contribution:
Total Sponsorship would include:
VIP Passes
VIP Parking Passes
Acknowledgment on web site
An invitation to all official functions*
Opportunity to set up a promotional booth**
A sponsorship plaque presentation
Opportunity to post banner***
Advertising
Logo on newsletter
Logo on promotional material
Logo on boat plaque
Right to tie-in special promotions
Race and Cup Naming Rights
Complimentary team registration
Opportunity for on-site promotional giveaway
DIAMOND PLATINUM GOLD
SILVER
BRONZE
VENDOR
FRIEND
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Join the Excitement! Enhance your brand by partnering with the Festival
that’s serious sport and serious fun!