Green Label hosted an event called "Naturel: In the Paint" in Miami to showcase the pop artist Naturel's work using emerging technologies like 3D projection mapping. Over 600 guests experienced Naturel's signature polygon artwork brought to life across the walls and interacted with basketball-themed installations. The event promoted Mountain Dew and its partnership with Naturel and NBA star Russell Westbrook through branded decorations, cocktails, popcorn and pins that paid homage to their collaboration.

1. GREEN LABEL
2015 ART BASEL RECAP

2. This year in Miami, Dew
proved to be a light bearer for
creative culture with the
“Naturel: In the Paint” event - A
masterful showcase where
one of the hottest names in
pop art was brought to life
using emerging technology.

3. OVERVIEW
WHERE: Private Key Wynwood (567 NW 27th Street, Miami)
DATE: Thursday, December 3rd, 2015
TIME: 10PM - 1AM
Located 4 blocks from the Wynwood Walls in the vibrant heart of
Miami’s Art District, Private Key Wynwood provided the perfect
backdrop for the event.
Inspired by Mtn Dew’s unique position at the intersection of art
and basketball, Green Label partnered with graphic artist Naturel
and invited guests to step inside Naturel’s signature polygon
style world.
Over 600 guests were treated to a spectacular sensory
experience as Naturel’s artwork was brought to life using 3D
projection mapping, basketball hoops and a custom mural
painted by Naturel the day of the event.
Green Label received over 1,200 RSVP’S total through the
custom landing page and email capture technology.

4. • Custom “In the Paint” logo lockup on invitations and
event collateral
• 3D projections of Naturel’s artwork also included
animated Green Label and Mtn Dew logos
• GreenLabel, Mtn Dew and In the Paint gobos projected
onto the walls of the gallery
• Branded bar menus featuring custom
Dew cocktails
• Green Label-themed mural painted by Naturel on
exterior wall of the venue
• Branded wristbands showcasing Green Label branding
• Green ambient lighting throughout the space and on the
bars
BRANDING
ELEMENTS

5. PRODUCT
SAMPLING
Guests enjoyed limited-edition Russell Westbrook cans
designed by Naturel and three custom Dew cocktails:
• Dew-Rita
• VooDew
• Dewminator

6. MUSICAL ACT
Guests were treated to multiple musical acts throughout
the night starting with a DJ set by Austin Millz to get the
crowd warmed up and closing with an epic performance
by Goldlink

7. Green Label reimagined a traditional art gallery and
showcased each piece of Naturel’s artwork using floor to
ceiling projections that completely covered 3 walls of the
gallery.
These 16-foot tall projections constantly changed the
visuals that were displayed throughout the course of the
event, creating a constantly evolving exhibit.
3D WALL
PROJECTIONS

8. CUSTOM STILL-
LIFE BY
NATURELNaturel created a custom still-life piece that featured a Mtn
Dew can and a pair of Russell Westbrook’s signature red
glasses on a beach in Miami. The still life was printed, framed
and hung up in a prominent location at the venue for
everyone to see.

9. BASKETBALL
HOOPS
Green Label turned basketball hoops into works of art by
using Naturel’s artwork to create 8 customized basketball
hoops that were hung above the guests.

10. ARTIST-
INSPIRED PINS
BY PINTRILLGreen Label partnered with PinTrill to create a custom pin
collection that pays homage to the Mtn Dew’s Naturel x
Russell Westbrook collaboration.
500 Custom Mtn Dew and Naturel pins were
gifted to attendees

11. ARTISINAL
POPCORN
To recreate the in-arena experience of attending a
basketball game, concessionaires wearing Russell
Westbrook glasses and flat-brimmed hats handed out
artisanal popcorn and Naturel PinTrill pins from branded
boxes.

12. GIF PHOTO
BOOTHGuests had the opportunity posed for the 360-degree
camera at our GIF Photo Booth where they created their
own sharable GIFS branded with the event logos and
#NaturelxGreenLabel hashtag.
The activation generated over 125 GIFS which
were posted to attendees’ Twitter and Instagram accounts.

13. BASKETBALLS
Green Label turned basketballs into works of art by
completely wrapping each ball in green, white and red
graphics. Green Label and Mtn Dew logos also covered
the face of select basketballs and were strategically placed
behind the bar.

14. NOTABLE
ATTENDEES
The event brought out over 50
INFLUENCERS throughout the course of
the night including several notable musicians, artists
and industry influencers.• Naturel (Artist)
• Melissa Mercado (Artist)
• Goldlink (Rapper)
• Austin Millz (Rapper)
• Denzel Curry (Rapper)
• Mr Flawless (Jewelry Designer)
• Moxie Reia (Singer)
• Eskeerdo (Rapper)
• DJ Marvel (DJ)
• Dee & Ricky (Designers)
• David Cabrera (Photographer)
• Jay West (Artist)
• Emily Oberg (TV Personality)
• Charlie Edmiston (Artist)
• DJ Craze (DJ)
• Dre of Cool & Dre (Producer)
• Sneaker Steve (Sneakerhead)
• Jabari Johnson (Filmmaker)
• Atif Kazmi (Porhomme)
• Meka Udoh (2dopeboyz)
• Ashley Outrageous (SPU)
• Jonah King (SPU)
• Natalie Bergman (Singer)
• Elliot Bergman (Singer)
• Just Dirny (DJ)
• Sydney James (Artist)
• Joe de La Puma (TV
Personality)