Green house effect is the process in which thermal radiation from a planetary surface is captivated through the gases of atmospheric green house

1. Ways to Reduce
Green House
Emission
Writer: Anum Khan

2. Introduction
• Green house effect is the process in which
thermal radiation from a planetary surface is
captivated through the gases of atmospheric
green house (Meinshausen.2009)
• Carbon dioxide and other gases released when
we flame fuels such as petroleum and coal gas,
natural gas, this emission called as green house
effect (Woodcock.2009)
• This lead to the problems related to higher sea
levels, changing climate, extreme storms etc.

3. GOAL
• To generate the awareness regarding green
house emission
• To provide the ways in order to reduce the
green house emission

4. Audience
• Target audience will be based
on Abu Dhabi in the region of
United Arab Emirates.

5. Five Characteristics of Audience
• Less knowledge about ways to reduce the green house
emission
• Have greater potential to get suggestion for the
improvement of their country
• Moderate Brand conscious
• High rate of illiteracy
• Problem solving ability

6. Research to Reduce Green House
Emission
• Use Less Heat and Air Conditioning
– Add insulation to walls and set up weather
caulking or stripping around windows and doors
that can lower your heating costs.
– In order to reduce the amount of energy there is a
need to heat and cool the home.
– Turn down the heat while a person is sleeping
during the day or at night, and set the
temperatures moderate at all times.

7. Drive Less and Drive Smart
• Not as much of driving means fewer
emissions.
• Besides saving gasoline, biking and walking are
the best forms of exercise.
• When a person drives, make sure that the car
of that person is running efficiently manner.

8. Advantage Drive less and drive smart
• Keep the tires in a right way that
can improve the mileage of gas
by more than 3 percent.
• Every gallon of gas a person
saves then, he or she not only
helps in budget, but also keeps
20 pounds of carbon dioxide out
of the atmosphere.

9. Buy Energy Efficient Products
• The appliances of home now move towards
the models in a range of energy-efficient.
• Florescent bulbs are intended in order to
supply more natural-looking light as using far
less energy rather than standard light bulbs.
• Purchase the products which are energy
efficient in nature.

10. Minimal Packaging Criteria
• Purchase the products which have minimal
packaging that will help to reduce the waste.
• Can save 2400 pounds of carbon dioxide
annually by recycling half of the waste of
household.

11. Energy Savings
• In order to save energy, set the water heater
at 120 degree and wash the clothes in cold or
warm water in order to reduce use of hot of
water
• Reduce personal energy consumptions by
turning off the lights and other electronics;
only use them when there is a need for it.

12. Fuel Switching
• Use fuels with lower carbon contents
that reduce the carbon emissions.
• Producing more energy from renewable
sources

13. Telecommute and Teleconference
• Telecommuting can be the efficient way
in order to do paper work in office.
• Teleconference is the tip that less wasted
of carbon dioxide.

14. Buy Local Products
• It is the better concept that embodied energy which takes
accounts of water, carbon and energy that produced foods.
• Buy something that is produced locally because it generates
lower carbon oxide.

15. Buy Local Products
• The market of local fresh food is a better place in
order to start food shopping.
• Another option is to buy Australian made
manufactured food products it also have less Co2.
• It will give the benefits of climate change and
help the local economy.

16. Channel Selection
• Different Channels are used to create
awareness among the people of Abu Dhabi in
the region of United Arab Emirates.
• Such as banner ads, social networking, TV
commercials and by conducting seminars.
• Banner ads is the selected channel.

17. Banner Ads
• The aim of this banner ad is to
promote the ways and procedure
to reduce green house emission.
• It will give the lower marketing
costs
• It avoids the expensive contracts in
a long terms basis

18. Characteristics
• lower marketing costs
• avoids the expensive
contracts in a long terms
basis

19. Encoding the message
• The message of creating the awareness is
encoding to the cars users, factory workers,
house wife etc.
• Videos are also used while conducting
seminars in order to encode the message
effectively.
• http://video.about.com/greenliving/How-to-
Help-Reduce-Greenhouse-Gases.htm

20. Source of Noise
There are some barriers to encode the message;
• Overload of information can be the noise or barriers
that may affect in creating awareness among people.
• Poor encoding can be the barrier for a person who
generates awareness about how to reduce green house
emission gases.
• Long communication in seminars can affect the lack of
interest.

21. Message Influence on Society
Message is fully encoded by a person who generates
the awareness about how to reduce the green
house emission gases among the people of Abu
Dhabi in the region of United Arab Emirates.
People insulating their houses
Planting plants and trees
They are starting to change their bulbs to save
energy
Start recycling

22. References
• Meinshausen, M., Meinshausen, N., Hare, W., Raper, S. C., Frieler,
K., Knutti, R., ... & Allen, M. R. (2009). Greenhouse-gas emission
targets for limiting global warming to 2 C. Nature, 458(7242), 1158-
1162.http://www.nature.com/nature/journal/v458/n7242/abs/nat
ure08017.html
• Scott, D., Peeters, P., & Gössling, S. (2010). Can tourism deliver its
“aspirational” greenhouse gas emission reduction targets?. Journal
of Sustainable Tourism, 18(3), 393-
408.http://www.tandfonline.com/doi/abs/10.1080/0966958100365
3542
• Woodcock, J., Edwards, P., Tonne, C., Armstrong, B. G., Ashiru, O.,
Banister, D., ... & Roberts, I. (2009). Public health benefits of
strategies to reduce greenhouse-gas emissions: urban land
transport. The Lancet, 374(9705), 1930-
1943.http://www.sciencedirect.com/science/article/pii/S01406736
09617141

23. Thank You for Your
Attention