1. Entrepreneurship
Business Plan

3. M.Shoaib
Ahmed Rai
M.Shoaib
Ahmed Rai
Gc University Fsd.Gc University Fsd.
Tabish
Bashir
Tabish
Bashir
Gc University FsdGc University Fsd
Arslan
Najeeb
Arslan
Najeeb
Gc University FsdGc University Fsd
Name University

4. PROJECT:

7. Key success factor.
•The project’s major key success factor is that the business is unique in the market
and requires less startup capital. Its estimated to be around Rs:600,000.
•Transportation and conversion cost is highly affordable.
•Competitors in the market are few in the business.
•This helps the business to bring innovations and hence the growth level of
business would be very high with high profit margin

8. The price of our product is Rs. 15/ Kg, the
price of per unit could be reduced if the
product is produced in bulk quantity and
could be offered at less price in market
accordingly to gain maximum market share.

15. Staffing
The operations doesn’t requires very highly skilled employees.
There is no need to employ highly trained technical staff to run the
operations.
Green Gold needs 11 employees in total.
4 owners working there in different fields i.e HRM, Finance, Marketing and
the supervision of the business project with the equal salary of 20000/-
1 driver with 12000/-, & 6 Segregators & Collectors Basic salary 10,000 per
month.

16. Equipment and Material
1 Suzuki pickup used Rs.300,000/-
4 Diggers or garbage picker, lum-sum Rs. 3000/-
1 water pipe, 1000/-
1 water pump, 5000/-

17. Marketing and Sales
MARKETING STRATEGIES.
The primary targets of our business is the local grower, nursery producer,
farmers etc.
POSITIONING:
We are positioning our product in such a way that all green fertilizer can get
the steady stream of supplies. We have positioned our product in the local.
Market at 1st
position.
PRODUCT STRATEGY:
The product strategy is that the product will be offered at a lower price if it is
collected at a bulk quantity's. By-product strategy is also included in our
marketing and sales strategy. Inorganic material sold to scrappers.

18. Marketing and Sales
SALES.
The final product is being sold to various B2B customers,
Different distribution channels are used by different businesses
to distribute their products to the ultimate consumers and those
are as follows.
Direct selling (Manufacturer → Consumer)
Indirect Selling (intermediaries)
Green Gold will use the direct selling channel.

20. Management and ownership.
MANAGEMENT.
The business is a partnership between four entrepreneurs. The
management would be jointly administered by four persons. The planning
strategizing and allocation of resources would be with the mutual consent of
all partners.
The roles of the owners have been divided according to their expertise in the
field of business.
OWNERSHIP.
The business is a absolutely profit generating organization. Four of its
owners are also included in the board of directors.
So the ownership would be entitled to the four partners.

21. RISK.
Cutthroat competition.
Due to the entry of new competitors, there are chances that
more and more people may go to invest in this sector, so due to
competitors there may be a competition of getting raw material
from the house holds
Limited number of buyers.
The numbers of buyers are limited due lack of awareness in
general public, this is the main reason due to which we can face
serious problems.
Immature market.
Potential is too much high but due to lack of awareness markete
is some how immature.

22.
MITIGATIONS.
Strong relationship with the customers and suppliers
We are focusing more and more on suppliers and customer
relationship. Customer loyalty is in our basic agenda. Good
relations with our suppliers and working as a team will bring
good results.

23.
Impact on Economy
Green gold is a research oriented project , we get proper
research about the products being used by society and this
information can be further proved for the GOVT that in the 800
respected homes. The products of how much cost are being
sold. Which diseases are prevailing in the society. The GOVT
can measure different segments of locality.

24. RISK AND MITIGATION.
RISK.
Cutthroat competition.
Due to the entry of new competitors, there are chances that
more and more people may go to invest in this sector, so due to
competitors there may be a competition of getting raw material
from the house holds
Limited number of buyers.
The numbers of buyers are limited due lack of awareness in
general public, this is the main reason due to which we can face
serious problems.

25. RISK AND MITIGATION.
RISK.
Cutthroat competition.
Due to the entry of new competetors, there are chances that
more and more people may go to invest in this sector, so due to
competetors there may be a competition of getting raw material
from the house holds
Limited number of buyers.
The numbers of buyers are limited due lack of awareness in
general public, this is the main reason due to which we can face
serious problems.

27. Green Gold Fertilizer Ltd.
Profit and Loss Account
At the end of Month Jan 31, 2014
Particulars Rs. Particulars Rs.
Fuel 50000
Salaries 67000 Sales 134400
Packing 17000 Sales 2 84000
Misc. Exp 8000 Revenue from Waste Collectio 40000
Rent 5000
Depriciation 2500
Profit 1 27225
Profit 2 27225
Profit 3 27225
Profit 4 27225
258400 258400

28. Green Gold Fertilizer Ltd.
Balance Sheet
At the end of Month Jan 31, 2014
Asset Rs. Liblities & Capital Rs.
Vichele 297500
Diggers Tools 5000
Water Pump
5000
Debtors
Cash 200000
Cash At bank 201400
Capital 600000
Profit 1 27225
Profit 2 27225
Profit 3 27225
Profit 4 27225
708900 708900