The document discusses ways to make data center cooling more efficient and environmentally friendly. It states that cooling accounts for over 63% of data center energy consumption. Various techniques are presented to reduce cooling costs including raising ambient temperatures, implementing hot/cold aisle containment, improving airflow, conducting technology refreshes, and using renewable energy sources like solar power to drive absorption chillers. The bottom line is that applying even a few of these proven techniques can help lower operating costs while freeing up resources.