This document discusses what enables some companies to thrive in uncertain times while others do not. It describes "10xers" as companies that beat their industry index by 10 times. While 10xers are often seen as risk-takers and visionaries, the reality is different. 10xers succeed through "10x leadership" which includes having fanatic discipline, showing empirical creativity through experimentation, living in productive paranoia through planning for contingencies, and having a level 5 ambition for the company's success rather than their own. Key practices of 10x leadership include having clear performance markers, experimenting through low-cost tests, building cash reserves, and maintaining specific, methodical, and consistent operating practices tailored to each

2. “ Why do some companies thrive in
uncertainty, even chaos, and others do not?
”

3. 10Xers
10xers are companies who truly THRIVED and beat its
industry index by at least 10times

4. MYTH
 Risk-seekers
 Visionaries
 Innovationist
 Quick in decision
 Radical changes
 More good luck
REALITY- 10xers were NOT
visionaries,
ambitious, risk-takers, heroic,
charismatic

5. How they
became
SUCCESSFUL &
GREAT?
10X LEADERSHIP

6. Don’t overreact ; Be unbending to your focus on your quests
20 Mile March- concrete performance mechanism
Clear performance markers
Self imposed constraints
Appropriate to the specific enterprise
Largely within the company’s control to achieve
A proper timeframe
Imposed by the company upon itself
Achieved with high consistency
Have Fanatic Discipline

7. Show Empirical Creativity
Don’t rely on conventional wisdom ; Be direct observant ,see it
and judge it for yourself
Fire bullets and Cannonballs – experiment tells what will work?
Find low-cost, low-risk, and low-distraction test or experiment then hit
cannonballs

8. Live in Productive Paranoia
Don’t be fearful –Prepare for plan B or safety margin or buffers
Leading above The Death Line
 Build cash reserves and buffers
 Bound risk and manage risk
 Zoom Out then zoom in

9. Level 5 Ambition
Motivating Force- Be incredibly ambitious for the cause of
the company for the work not for yourselves

10. SMaC-Specific Methodical and Consistent
 A set of durable operating practices
 The more uncertain the market, the stronger your SMaC recipe should
be
 Requires empirical creativity (for developing and evolving it) fanatic
discipline (for sticking to it) and productive paranoia (for sensing
necessary change)

11. Return On Luck (ROL)
Luck is not a strategy, but using good luck to get good results and
preparing for bad luck is a strategy
10x leadership quality helps to win greater ROL

13. THANK YOU
Presented By: Rifat Nahar Ritu