The document discusses strategies for innovation under uncertain conditions. It explains that successful innovators, or "10Xers", are focused with great discipline like a "20 mile march". They scale innovation first through "firing bullets" of smaller tests then "cannonballs" of larger projects. To succeed, one needs a Specific, Methodological, and Consistent (SMaC) approach tailored to the level of uncertainty. With a SMaC recipe, 10Xers take advantage of good luck and minimize the effects of bad luck, achieving a better "Return on Luck".

1. GREAT BY CHOICE
Innovation Strategy Talk

2. Gang Tao
Great by Choice - Innovation Strategy Talk

3. Great By Choice
How to do under uncertain,
chaotic environment

4. 10Xers
10Xer
Normal
 More Creative
 More Visionary
 More Charismatic
 More Ambitious
 More Lucky
 More Risky Take
 More Heroic
 More Bold

5. 20 MILE MARCH
 10Xers are focused on
data with GREAT
discipline and stick to
their plan, like a 20
Mile March.

6. FIRE BULLETS, THEN CANNONBALLS
 10Xers were not more
innovative than the control
companies; indeed, they
were considered less
innovative in some
comparisons. 10Xers scale
innovation (firing bullets)
and then the fire
cannonballs once they
know what's on target.

7. LEADING ABOVE THE DEATH LINE
 Explains "productive
paranoia," the idea that
you need to build cash
reserves and buffers,
bound your risk, and show
flexibility in looking at
macro and micro factors
at play in your business
and industry.

8. SMaC
 SMaC stands for Specific,
Methodological, and
Consistent. The more uncertain
your environment, the more
SMaC you need to be. A
SMaC recipe is a set of
durable operating principles
and practices that create a
replicable and consistent
success formula.

9. RETURN ON LUCK
 10Xers weren't more
lucky or unlucky than
comparisons. They had
better ROL because they
took full advantage of
good luck and
minimized the effects of
bad luck.

10. Summary
 Strict Discipline
 Creative based on Fact
 Constructive Anxiety
 Level 5 Ambition
 Capability of Making Choice

11. Other Books by Collins

12. Discussion
Anything
helpful to our
concept car
project

13. Five Stages to Fall