Gravity is a force that exists between all objects in the universe due to their mass. It attracts any two objects or particles toward each other, and is responsible for keeping the planets in orbit around the sun. Newton's law of universal gravitation states that the gravitational force between two objects is directly proportional to the product of their masses and inversely proportional to the square of the distance between them. The acceleration produced on a freely falling body under the effect of gravity is called acceleration due to gravity, and has an SI unit of m/s^2. The gravitational constant, denoted by G, is used in physics equations to represent the force of gravity between two objects based on their masses and distance.