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Building Intelligent
Solutions with Graphs
Stefan Armbruster
Field Engineer
• Neo4j Services
• Solutions and Managed Services
• Adding AI/ML to Solutions
• Real world examples
and best practices
2
Agenda
3
Neo4j Services
4
Neo4j Professional Services
Training how to efficiently use
the technology
Build a transport vehicle
with (or for) you
5
Neo4j PS Professional Services Offer
Training &
Enablement
Solution Delivery
and Management
Packaged Services
Typically 5-25 days
Neo4j advises
Customer or SI builds
80% of engagements
Custom Scoped
50+ days
Neo4j delivers
Customer or SI supports
20% of engagements
PROFESSIONAL
SERVICES
GRAPH ACADEMY
SOLUTIONS
CUSTOMER SUPPORT
● Packaged Services
● Staff Augmentation
● Project/Solution Delivery
● Class room training
● Online/Virtual training
● Certification
● Innovation Labs
● Solution Workshops
● Solutions Development
●24x7x365 & KB
●Platinum support
●Cloud Managed Services
●DBaas (NEW)
●Agile Solution Support
Training
Enablement
Solution Delivery
and Mgmt
Organisation and offerings
7
Packaged Services
Project Lifecycle
Graph
Awareness
Technical
Assessment
Solution
Implementation
Roll-out /
Production
Innovation
Lab
Bootcamp
Solution Design Workshop
Solution Audit
Staff Augmentation
Product Training
8
Neo4j based Solutions
- Performance
- Agility
- Value connections
- 360 degree views (customer, product etc)
- Finding patterns / anomalies
- Sysadmin friendly
- Hardware efficiency
- Intuitivity
9
Typical Technical Requirements
10
From use case to solution delivery
Solution
accelerators
11
Why Neo4j Solutions?
Accelerate
Your
Success
Increased
Solution
Maturity
Shorten
implementation
cycles
12
What is needed?
Solution
accelerators
SOLUTION
(FOUNDATION)
FRAMEWORK
DELIVERY
METHODOLOGY
SKILLS &
RESOURCES
Solution (Foundation) Framework
Neo4j Graph Platform
Recom
Framework
Custom
App
Solution Foundation Framework
Neo4j Data Orchestrator Framework
Neo4j Deployment Framework Neo4j Managed Service
Fraud
Framework
Network Mgmt
Framework
Custom
App
Custom
App
Custom
App
Custom
App
Custom
App
Neo4j Version Management Service
Solution (Foundation) Framework
Neo4j Graph Platform
Recom Telco
App
Solution Foundation
Framework
Development &
Administration
Analytics
Tooling
Graph
Analytics
Graph
Transactions
Data Integration
Discovery & VisualizationDrivers
App App
Solution Foundation Framework
Neo4j Graph Platform
Recom Telco
App
Solution Foundation
Framework
Development &
Administration
Analytics
Tooling
Graph
Analytics
Graph
Transactions
Data Integration
Discovery & VisualizationDrivers
App App
API dev
3rd party
graph viz
Custom dev -
graph viz libraries
3rd party
analytics
Python,
Java ML, ...
Kettle
3rd party
DI/EAI
Docker
Kubernetes
Git
Lineage
Kettle
GRANDstack
Apache Kafkaapoc.load.*
GRANDstack
https://grandstack.io/
GraphQL API Layer
Apollo Client
ReactJS ( ReactGraphVis) VisJS
Dashboards
Business Logic (JS)
Apollo Server
Neo4j
GraphQL
Pluginneo4j-graphql-js
17
Data Integration
Solution (Foundation) Framework
Neo4j Graph Platform
Recom Telco
App
Solution Foundation
Framework
App App
Availability
Demand
Framing & Collateral Sales Demo Solution Beta
Repeatable
Solution
Recommendation
Framework
HCM
Framework
Privacy Shield
Framework
Risk Mgmt
Framework
Fraud
Framework
C360
Framework
CRM
Framework
Network
Mgmt
Bill Of
Materials
19
Recommendation
Engine
20
Managed Solutions
Cloud Managed Services Agile Solution Support
Project
definition
Solution Design
Workshop
Deploy
Agile Sprints
Solution Delivery Methodology
21
Product
backlog
Backlog
Product
Increment
Main building blocks
● Project definition: clarity about objectives and organisation
● Solution design workshop: requirements and high level design
● Solution Delivery
○ Agile/SCRUM
○ Traditional / Waterfall
● (Regular) Releases /
● Solution support
Solution
Support
Waterfall
Main artefacts
Small Medium Large
Scoping SoW ● ● ●
Project def Project definition doc ● ●
Design Graph model ● ● ●
UI design ●
Technical Architecture ● ● ●
Backlog / Project plan ● ● ●
Sprints Sprint backlog ● ●
User Stories ●
Roll-out User guide ●
Ops guide ● ●
Support SLA ●
Support document ●
Architecture and design Roll-out and deploy
Project management Operations Management
IntegrationAPILogicModel
Skills & Methods
23
Database
24
Machine Learning
and Analytics
Where AI and ML fit in
25
Development &
Administration
Analytics
Tooling
Graph
Analytics
Graph
Transactions
Data Integration
Discovery & VisualizationDrivers & APIs
AI
Differences between ML and Analytics
26
Machine learning:
• Determine domain parameters
• Historical-based discoveries
• Learn and improve without explicit
programming
Graph analytics:
• Uses inherent graph structures
• Uncover real-world networks
through their connections
• Forecast complex network
behavior and identify action
Differences between ML and Analytics
Today challenges with Machine Learning:
• Doesn’t take multiple relationship hops into account
• Takes time to iteratively train a model
• Computational inefficiency of connecting data
Benefits of Mixing Graph Analytics with ML
Graphs bring:
• Context to machine learning
• Feature filtration
• Connected feature extraction
• Support for many languages (Python,
.Net, Java, Go, JavaScript, R, etc.)
• Different data integration options
• Triggers, event-driven architecture
• User-defined functions and
procedures
Working with your Machine Learning algorithms and Neo4j
Pathfinding
& Search
Centrality /
Importance
Communit
y
Detection
Similarity &
ML Workflow
• Parallel Breadth/Depth First
Search
• Shortest Path
• Single-Source Shortest Path
• All Pairs Shortest Path
• Degree Centrality
• Closeness Centrality
• Betweenness Centrality
• PageRank/Personalized PageRank
• Triangle Count
• Clustering Coefficients
• Connected Components (Union Find)
• Strongly Connected Components
• Harmonic Closeness Centrality
• Dangalchev Closeness Centrality
• Wasserman & Faust Closeness
Centrality
• Approximate Betweenness Centrality
• A* Shortest Path
• Yen’s K Shortest Path
• K-Spanning Tree (MST)
• Minimum Spanning
Tree
• Euclidean Distance
• Cosine Similarity
• Jaccard Similarity
• Label Propagation
• Louvain Modularity – 1 Step
• Louvain – Multi-Step
• Balanced Triad
Out of the box Graph Algorithms in Neo4j
• Random Walk
• One Hot Encoding
Knowledge graph example:
• Using topic finding ML processes
(e.g. Latent Dirichlet Allocation)
• Feeding the output into a graph database
• Search for topics, find related concepts, etc.
31
Graph and Machine Learning Examples
Recommendation engine example:
• Use ML processes such as collaborative filtering
• Enrich graph with the output
• Use graph as feedback for future iterations
Putting it all Together
33
Examples and Best
Practices
Our Neo4j activity implementation has led to a great decrease in complexity, storage, and
infrastructure costs. Our full dataset size is now around 40 GB, down from 50 TB of data
that we had stored in Cassandra. We’re able to power our entire activity feed
infrastructure using a cluster of 3 Neo4j instances, down from 48 Cassandra instances of
pretty much equal specs. That has also led to reduced infrastructure costs. Most
importantly, it’s been a breeze for our operations staff to manage since the architecture is
simple and lean.”
David Fox, Adobe, Oct 2018
34
Customer Quote
How can Neo4j Services help you to get there?
Customer Use Case:
• Leading online platform to showcase and discover creative work
• More than 10 million members
• Allows creatives to share their work with millions of daily visitors
• Highlights Adobe software used in the creation process
• Drives people to the Adobe Creative Cloud
• Social platform for discovery, learning, and more
35
Adobe – Project Behance
Activity feed:
• Mongo DB (2011) - 125 nodes, dataset size of about 20tb
(terabytes)
• Cassandra (2015) - 48 nodes, dataset size of about 50tb
(terabytes)
• Neo4j (2018) - 3 nodes, dataset size of 33gb (gigabytes)
5 day
BOOTCAMP
36
Conclusion
• Neo4j PS makes customer projects successful
• through enablement
• through project / solution delivery
• Graph Based Solutions are accelerators for your success
• Neo4j is a good foundation for AI and ML
• Customer are using Neo4j for their success
37
Thank you

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GraphTalk Wien - Intelligente Lösungen mit Graphen erstellen

  • 1. Building Intelligent Solutions with Graphs Stefan Armbruster Field Engineer
  • 2. • Neo4j Services • Solutions and Managed Services • Adding AI/ML to Solutions • Real world examples and best practices 2 Agenda
  • 4. 4 Neo4j Professional Services Training how to efficiently use the technology Build a transport vehicle with (or for) you
  • 5. 5 Neo4j PS Professional Services Offer Training & Enablement Solution Delivery and Management Packaged Services Typically 5-25 days Neo4j advises Customer or SI builds 80% of engagements Custom Scoped 50+ days Neo4j delivers Customer or SI supports 20% of engagements
  • 6. PROFESSIONAL SERVICES GRAPH ACADEMY SOLUTIONS CUSTOMER SUPPORT ● Packaged Services ● Staff Augmentation ● Project/Solution Delivery ● Class room training ● Online/Virtual training ● Certification ● Innovation Labs ● Solution Workshops ● Solutions Development ●24x7x365 & KB ●Platinum support ●Cloud Managed Services ●DBaas (NEW) ●Agile Solution Support Training Enablement Solution Delivery and Mgmt Organisation and offerings
  • 7. 7 Packaged Services Project Lifecycle Graph Awareness Technical Assessment Solution Implementation Roll-out / Production Innovation Lab Bootcamp Solution Design Workshop Solution Audit Staff Augmentation Product Training
  • 9. - Performance - Agility - Value connections - 360 degree views (customer, product etc) - Finding patterns / anomalies - Sysadmin friendly - Hardware efficiency - Intuitivity 9 Typical Technical Requirements
  • 10. 10 From use case to solution delivery Solution accelerators
  • 13. Solution (Foundation) Framework Neo4j Graph Platform Recom Framework Custom App Solution Foundation Framework Neo4j Data Orchestrator Framework Neo4j Deployment Framework Neo4j Managed Service Fraud Framework Network Mgmt Framework Custom App Custom App Custom App Custom App Custom App Neo4j Version Management Service
  • 14. Solution (Foundation) Framework Neo4j Graph Platform Recom Telco App Solution Foundation Framework Development & Administration Analytics Tooling Graph Analytics Graph Transactions Data Integration Discovery & VisualizationDrivers App App
  • 15. Solution Foundation Framework Neo4j Graph Platform Recom Telco App Solution Foundation Framework Development & Administration Analytics Tooling Graph Analytics Graph Transactions Data Integration Discovery & VisualizationDrivers App App API dev 3rd party graph viz Custom dev - graph viz libraries 3rd party analytics Python, Java ML, ... Kettle 3rd party DI/EAI Docker Kubernetes Git Lineage Kettle GRANDstack Apache Kafkaapoc.load.*
  • 16. GRANDstack https://grandstack.io/ GraphQL API Layer Apollo Client ReactJS ( ReactGraphVis) VisJS Dashboards Business Logic (JS) Apollo Server Neo4j GraphQL Pluginneo4j-graphql-js
  • 18. Solution (Foundation) Framework Neo4j Graph Platform Recom Telco App Solution Foundation Framework App App Availability Demand Framing & Collateral Sales Demo Solution Beta Repeatable Solution Recommendation Framework HCM Framework Privacy Shield Framework Risk Mgmt Framework Fraud Framework C360 Framework CRM Framework Network Mgmt Bill Of Materials
  • 20. 20 Managed Solutions Cloud Managed Services Agile Solution Support
  • 21. Project definition Solution Design Workshop Deploy Agile Sprints Solution Delivery Methodology 21 Product backlog Backlog Product Increment Main building blocks ● Project definition: clarity about objectives and organisation ● Solution design workshop: requirements and high level design ● Solution Delivery ○ Agile/SCRUM ○ Traditional / Waterfall ● (Regular) Releases / ● Solution support Solution Support Waterfall
  • 22. Main artefacts Small Medium Large Scoping SoW ● ● ● Project def Project definition doc ● ● Design Graph model ● ● ● UI design ● Technical Architecture ● ● ● Backlog / Project plan ● ● ● Sprints Sprint backlog ● ● User Stories ● Roll-out User guide ● Ops guide ● ● Support SLA ● Support document ●
  • 23. Architecture and design Roll-out and deploy Project management Operations Management IntegrationAPILogicModel Skills & Methods 23 Database
  • 25. Where AI and ML fit in 25 Development & Administration Analytics Tooling Graph Analytics Graph Transactions Data Integration Discovery & VisualizationDrivers & APIs AI
  • 26. Differences between ML and Analytics 26 Machine learning: • Determine domain parameters • Historical-based discoveries • Learn and improve without explicit programming
  • 27. Graph analytics: • Uses inherent graph structures • Uncover real-world networks through their connections • Forecast complex network behavior and identify action Differences between ML and Analytics
  • 28. Today challenges with Machine Learning: • Doesn’t take multiple relationship hops into account • Takes time to iteratively train a model • Computational inefficiency of connecting data Benefits of Mixing Graph Analytics with ML Graphs bring: • Context to machine learning • Feature filtration • Connected feature extraction
  • 29. • Support for many languages (Python, .Net, Java, Go, JavaScript, R, etc.) • Different data integration options • Triggers, event-driven architecture • User-defined functions and procedures Working with your Machine Learning algorithms and Neo4j
  • 30. Pathfinding & Search Centrality / Importance Communit y Detection Similarity & ML Workflow • Parallel Breadth/Depth First Search • Shortest Path • Single-Source Shortest Path • All Pairs Shortest Path • Degree Centrality • Closeness Centrality • Betweenness Centrality • PageRank/Personalized PageRank • Triangle Count • Clustering Coefficients • Connected Components (Union Find) • Strongly Connected Components • Harmonic Closeness Centrality • Dangalchev Closeness Centrality • Wasserman & Faust Closeness Centrality • Approximate Betweenness Centrality • A* Shortest Path • Yen’s K Shortest Path • K-Spanning Tree (MST) • Minimum Spanning Tree • Euclidean Distance • Cosine Similarity • Jaccard Similarity • Label Propagation • Louvain Modularity – 1 Step • Louvain – Multi-Step • Balanced Triad Out of the box Graph Algorithms in Neo4j • Random Walk • One Hot Encoding
  • 31. Knowledge graph example: • Using topic finding ML processes (e.g. Latent Dirichlet Allocation) • Feeding the output into a graph database • Search for topics, find related concepts, etc. 31 Graph and Machine Learning Examples Recommendation engine example: • Use ML processes such as collaborative filtering • Enrich graph with the output • Use graph as feedback for future iterations
  • 32. Putting it all Together
  • 34. Our Neo4j activity implementation has led to a great decrease in complexity, storage, and infrastructure costs. Our full dataset size is now around 40 GB, down from 50 TB of data that we had stored in Cassandra. We’re able to power our entire activity feed infrastructure using a cluster of 3 Neo4j instances, down from 48 Cassandra instances of pretty much equal specs. That has also led to reduced infrastructure costs. Most importantly, it’s been a breeze for our operations staff to manage since the architecture is simple and lean.” David Fox, Adobe, Oct 2018 34 Customer Quote How can Neo4j Services help you to get there?
  • 35. Customer Use Case: • Leading online platform to showcase and discover creative work • More than 10 million members • Allows creatives to share their work with millions of daily visitors • Highlights Adobe software used in the creation process • Drives people to the Adobe Creative Cloud • Social platform for discovery, learning, and more 35 Adobe – Project Behance Activity feed: • Mongo DB (2011) - 125 nodes, dataset size of about 20tb (terabytes) • Cassandra (2015) - 48 nodes, dataset size of about 50tb (terabytes) • Neo4j (2018) - 3 nodes, dataset size of 33gb (gigabytes) 5 day BOOTCAMP
  • 36. 36 Conclusion • Neo4j PS makes customer projects successful • through enablement • through project / solution delivery • Graph Based Solutions are accelerators for your success • Neo4j is a good foundation for AI and ML • Customer are using Neo4j for their success