This document provides examples of Angie Phillips' brand development work for various food and drink companies. It showcases logo, packaging, and website designs created for several Italian olive oil producers to help build their brands. Branding elements like typefaces, images, and colors were implemented consistently across different media to ensure brand recognition and coherence. Business cards and promotional materials were also designed.
This document discusses key elements in building sustainable brands:
1. Brands should create new categories through divergence rather than extending existing brands or converging categories. Red Bull created a new energy drink category through divergence.
2. Strong brands provide a "badge of origin" with a recognizable visual identity supported by the company's mission and values to create trust.
3. Brands must deliver on their "promise of performance" by aligning products, communications, and employees to meet customer expectations across all touchpoints.
4. While global brands offer scale, local brands may emerge stronger if localization reconnects with local consumer lifestyles rather than just promoting a Western lifestyle.
Altura Add Value Through Corporate And Brand Identitychrissmos
This document discusses corporate identity and brand management. It provides definitions of corporate identity as articulating an organization's ethos, aims, and values to differentiate it. Well-managed corporate identity can integrate activities, provide visual cohesion, and build understanding among stakeholders. The document also discusses how altura helps clients develop strategic brand identities using its "Brand Foundations" model to ensure the right strategy and save time and money. Clients praise how altura creates identities reflecting their visions and helps internal alignment.
Studio One Digital is a design and production firm that specializes in creating marketing and advertising content. They produce branding solutions and content that can be reused globally. Their capabilities include design, production, photography, and digital work. They have experience working with major advertising agencies and direct brands. They aim to fully understand their clients' brand guidelines and work in the clients' preferred way.
The document discusses how branding is important for investment and outlines key steps in developing an effective brand. It explains that a brand story should include purpose, mission, vision and proposition to succinctly convey the company's values. Visual elements like logo, name and social media presence help bring the brand story to life. Establishing a clear brand early on can increase valuation and avoid costly rebranding later.
The document summarizes new corporate brand identities from Primerica, Cable & Wireless Communications, Yellow Pages (Canada), Everything Everywhere, CNO Inc., Australia Unlimited, Hong Kong, and Astral. It notes that some brand identities are further explained after being featured, such as with Ageas, where more aspects of the branding were later revealed. The summaries of each new brand identity critique aspects of the logos, wordmarks, and strategies in both positive and negative ways.
This document provides guidance on branding for small businesses. It discusses how branding is important for differentiation in competitive markets. Small businesses often do not understand basic marketing principles and think branding is expensive. The document then discusses how to design an effective brand through defining its name, personality, story, promise and positioning. It also provides examples of successful brands that have well-defined personalities and stories that make them easy to promote and recognize.
This document provides a toolkit to help brands navigate their COVID-19 response. It outlines various phases of lockdown and recommends that brands research customer needs during each phase, know what competitors are doing, and plan marketing accordingly. The toolkit advises addressing changing customer demands, innovating products/services, adapting channels to rising media consumption, balancing brand building with activations, and maintaining a consistent tone of voice. It emphasizes community giving and staying true to brand fundamentals during this disruptive time.
India has a population of over 1.2 billion people and aims to increase tourism through campaigns like "Incredible India". The country earns $20 billion annually from foreign tourist arrivals and provides medical tourism services that are more affordable than in other countries. India also has a large export economy, with major exports including IT services, petroleum, precious stones, pharmaceuticals, and iron and steel. The country works to strengthen relationships in Asia and Africa through public diplomacy efforts and has received over $100 billion in foreign direct investment for its growing economy.
This document discusses key elements in building sustainable brands:
1. Brands should create new categories through divergence rather than extending existing brands or converging categories. Red Bull created a new energy drink category through divergence.
2. Strong brands provide a "badge of origin" with a recognizable visual identity supported by the company's mission and values to create trust.
3. Brands must deliver on their "promise of performance" by aligning products, communications, and employees to meet customer expectations across all touchpoints.
4. While global brands offer scale, local brands may emerge stronger if localization reconnects with local consumer lifestyles rather than just promoting a Western lifestyle.
Altura Add Value Through Corporate And Brand Identitychrissmos
This document discusses corporate identity and brand management. It provides definitions of corporate identity as articulating an organization's ethos, aims, and values to differentiate it. Well-managed corporate identity can integrate activities, provide visual cohesion, and build understanding among stakeholders. The document also discusses how altura helps clients develop strategic brand identities using its "Brand Foundations" model to ensure the right strategy and save time and money. Clients praise how altura creates identities reflecting their visions and helps internal alignment.
Studio One Digital is a design and production firm that specializes in creating marketing and advertising content. They produce branding solutions and content that can be reused globally. Their capabilities include design, production, photography, and digital work. They have experience working with major advertising agencies and direct brands. They aim to fully understand their clients' brand guidelines and work in the clients' preferred way.
The document discusses how branding is important for investment and outlines key steps in developing an effective brand. It explains that a brand story should include purpose, mission, vision and proposition to succinctly convey the company's values. Visual elements like logo, name and social media presence help bring the brand story to life. Establishing a clear brand early on can increase valuation and avoid costly rebranding later.
The document summarizes new corporate brand identities from Primerica, Cable & Wireless Communications, Yellow Pages (Canada), Everything Everywhere, CNO Inc., Australia Unlimited, Hong Kong, and Astral. It notes that some brand identities are further explained after being featured, such as with Ageas, where more aspects of the branding were later revealed. The summaries of each new brand identity critique aspects of the logos, wordmarks, and strategies in both positive and negative ways.
This document provides guidance on branding for small businesses. It discusses how branding is important for differentiation in competitive markets. Small businesses often do not understand basic marketing principles and think branding is expensive. The document then discusses how to design an effective brand through defining its name, personality, story, promise and positioning. It also provides examples of successful brands that have well-defined personalities and stories that make them easy to promote and recognize.
This document provides a toolkit to help brands navigate their COVID-19 response. It outlines various phases of lockdown and recommends that brands research customer needs during each phase, know what competitors are doing, and plan marketing accordingly. The toolkit advises addressing changing customer demands, innovating products/services, adapting channels to rising media consumption, balancing brand building with activations, and maintaining a consistent tone of voice. It emphasizes community giving and staying true to brand fundamentals during this disruptive time.
India has a population of over 1.2 billion people and aims to increase tourism through campaigns like "Incredible India". The country earns $20 billion annually from foreign tourist arrivals and provides medical tourism services that are more affordable than in other countries. India also has a large export economy, with major exports including IT services, petroleum, precious stones, pharmaceuticals, and iron and steel. The country works to strengthen relationships in Asia and Africa through public diplomacy efforts and has received over $100 billion in foreign direct investment for its growing economy.
CDA redesigned The North Face's global packaging system to be more environmentally sustainable and communicate the brand's technological leadership in the outdoor industry. The redesigned system now uses materials with 100% post-consumer waste and environmentally-friendly inks.
The document discusses using storytelling in branding and packaging design. It mentions developing a brand story for a paprika product based on a tale of a Snow Old Man making snow with a ravioli colander. The document also references various brand names and products from different countries along with notes about tourists, cows, and high-end omega-3 oil from Norwegian fjords.
India's national brand encompasses several aspects including tourism, exports, film industry, investment and immigration, culture and heritage, and people. Tourism capitalizes on India's diversity and blend of traditions, while major exports include chemicals, agriculture, apparel, jewelry, and gifts. Bollywood is a dominant film industry. Investment campaigns promote India as an emerging business destination. The country also has a rich cultural heritage spanning its various ethnic groups and religions. Developing India's brand can boost tourism, exports, and investments.
Branding, packaging, and labeling are important elements in product planning and promotion. A brand identifies a product or service and can include elements such as a brand name, trade name, brand mark, and trademark. There are three main types of brands: national brands, private distributor brands, and generic brands. Packaging fulfills functions like promoting the product, providing information, and ensuring safe use. Labels also provide important information to customers and are regulated by government agencies.
Steel fibers for reinforced concrete kasturi metalKasturi Metal
Introduction on Steel and PP Fibers and Fiber reinforced Concrete Concept. Clear information on how fiber reinforced concrete can act as a super crack resistor and make brittle concrete more ductile.
Kasturi Metal Composites P Ltd , India is the largest manufacturer of fibers for concrete reinforcement in India. Its Brand Duraflex™ Steel Fibers – Glued and Loose, and Durocrete™ Macro and Micro Polypropylene Fibers is the most preferred brand in India for various national and International Projects.
- Amul was formed in 1946 as a dairy cooperative in India owned by 2.6 million milk producers in Gujarat. It spurred India's "white revolution" making India the largest milk producer.
- Amul has a wide range of dairy products from cheese and ice cream to milk powders and health drinks. It aims to provide products for all types of consumers across price points.
- Amul uses integrated marketing communication including TV, print, and social media. Its iconic "Amul girl" cartoon advertisements comment on social and political issues.
(1) Products and services have become so alike that brands add emotion and trust to differentiate them, simplify consumer choice, and create relationships between brands and loyal consumers.
(2) Brands create aspirational lifestyles that consumers can associate with, allowing brands to charge more and be extended to new categories.
(3) Effective packaging and labeling promotes products, defines their identity, provides important information to consumers, and ensures safe use while protecting the product.
This document is a presentation on branding prepared by students of MBA 1st year at Career Point University Hamirpur for the session 2013 to 2015. The presentation covers topics such as the definition of a brand, components of a brand, reasons for branding, criteria for choosing brand elements, devising a brand strategy, packaging, levels of packaging, packaging as a tool, labeling, warranties and guarantees. It provides information on these topics through definitions, examples and explanations spread over 26 slides.
The document discusses the brand history and elements of Cadbury Dairy Milk chocolate. It outlines that Cadbury was founded in 1824 as a family business in Birmingham, England and discusses some of its early growth. It notes that Kraft Foods acquired Cadbury in 2010. The brand elements section highlights that Cadbury Dairy Milk has maintained its strong market position through consistent branding elements like its distinctive purple color, imagery showing a milk splash, and vintage logo in white font.
Haldiram was started in 1937 as a small sweet shop in Bikaner, India. It was the first company to brand and package traditional Indian snack foods ("namkeen"), pioneering techniques that increased shelf life from less than a week to over six months. Over time, Haldiram grew from a small sweet shop to an international chain present in over 50 cities. It faces competition from other snack food brands but maintains strength in its brand, packaging innovation, and understanding of regional markets. Going forward, Haldiram aims to expand its export business, distribution network, and product lines.
Brands are an integral part of our lives that go beyond just distinguishing products. They give products meaning and benefits to consumers like identification, practicality through repurchasing, quality guarantees, and ensuring the best option for their needs. Managing brands over time requires considering how many are needed, keeping them up to date, extending them geographically in a coherent way, and measuring their value as important assets.
"Consumer behaviour may be defined as the behaviour that consumers display in searching for, purchasing, evaluating and disposing of produces, services and ideas which they expect will satisfy their needs."
This document discusses market segmentation and strategic targeting. It covers the importance of segmentation to address different consumer needs and help products compete. Segmentation identifies distinct groups based on various criteria to allow for targeted marketing. Common bases for segmentation include demographics, lifestyles, consumption behaviors, benefits sought, and brand loyalty. Effective segmentation and targeting requires understanding consumer differences and selecting segments to focus on delivering specific value.
The document discusses consumer behavior and the factors that influence purchasing decisions. It outlines the stimulus-response model of consumer behavior and lists psychological, personal, cultural, and social factors. It explains the buyer decision process, including need recognition, information search, evaluation of alternatives, purchase, and post-purchase behavior. It also discusses the adoption of new products and identifies stages in the adoption process.
Stealing from Surf Brands for A/E/C Firm DifferentiationDavid Lecours
Closing keynote by David Lecours at the SMPS Pacific Regional Conference in Honolulu, HI. Surf brands and Architecture, Engineering, Construction (A/E/C) firms must fight commmoditization with these recommended tools.
Mediaworks is a marketing communications company that provides fractional marketing services using small, experienced teams. They believe in the power of storytelling and design. Their fractional marketing model is well-suited for startups and allows clients to outsource their entire marketing department to Mediaworks in a cost-effective way. They employ a film company approach, adapting teams and services to the needs of each project.
Willoughby Design is a branding firm that specializes in designing brand experiences through packaging, retail environments, and marketing campaigns that create lasting impressions and brand believers. They employ strategic thinking and design innovation to help clients bring new ideas to market. Willoughby has over 30 years of experience working with a wide range of retail clients. They offer services including brand strategy, identity design, retail concept development, packaging design, and sustainability consulting.
I would very much like to introduce our agency services, hoping we can be any help to your business's growth.
We focus on BX (Brand Experiences) and CX (Customer Experience). Let me briefly explain the services that have accelerated our client's business growth.
Under the BX (brand experience services), we do
Brand Strategy
Branding/ Rebranding
Digital Marketing Management (Strategy Planning to Execution)
Advertising Campaign (Strategy Planning to Execution)
Digital Media Buying (Performance Marketing)
Under the CX (customer experience services), we do
UI/UX Design
Custom Website Development
HubSpot CRM Implementation
Sales & Marketing Automation
Email Marketing
ChatBot Development
Search Engine Optimization
Customer Data Tracking & Analytics
We have worked for industry-leading brands like Grand Royal Group International, FDB Bank, Vivo, MCB Bank, LG Electronics, Suzuki Motor, Mobile Legend, etc.
We would like to learn more about your business's objectives and listen to your goals.
Forthgear is an integrated marketing and communications firm that has been in business since 1995. They help companies attract and engage customers through branding initiatives, advertising, creative development, and digital and traditional media solutions. Forthgear's services include marketing strategy, campaign development, graphic design, web development, photography, video production and more. Their goal is to understand clients' business objectives and develop strategies to convey and reinforce their brand promise.
Michael Silvers creates graphic designs, illustrations, and digital images that are colorful, high quality, impactful, stylish, detailed, and beautiful. He has over 10 years of experience in graphic design, illustration, photography, and visual arts. His portfolio includes logo designs, brand images, identity manuals, and other graphic works for businesses, organizations, and publications.
Paperboat Comunication is a Mumbai based advertising, design and marketing communication company servicing all sizes of clients with different marcom needs. Brand creation, Brand maintenance, Design projects, Website development led by strategic thinking is Paperboat Communication's core competency. Run by senior creative professionals with 16-22 years of large agency experience handling large brands. Paperboat Communication is located at A 305, Kanara Business Center, Laxmi Nagar, Ghatkopar East, Mumbai 400075. Mail arindam.sengupta@paperboatcom.in. Or call Arindam +91 9820279022; Raju +91 9821170772
CDA redesigned The North Face's global packaging system to be more environmentally sustainable and communicate the brand's technological leadership in the outdoor industry. The redesigned system now uses materials with 100% post-consumer waste and environmentally-friendly inks.
The document discusses using storytelling in branding and packaging design. It mentions developing a brand story for a paprika product based on a tale of a Snow Old Man making snow with a ravioli colander. The document also references various brand names and products from different countries along with notes about tourists, cows, and high-end omega-3 oil from Norwegian fjords.
India's national brand encompasses several aspects including tourism, exports, film industry, investment and immigration, culture and heritage, and people. Tourism capitalizes on India's diversity and blend of traditions, while major exports include chemicals, agriculture, apparel, jewelry, and gifts. Bollywood is a dominant film industry. Investment campaigns promote India as an emerging business destination. The country also has a rich cultural heritage spanning its various ethnic groups and religions. Developing India's brand can boost tourism, exports, and investments.
Branding, packaging, and labeling are important elements in product planning and promotion. A brand identifies a product or service and can include elements such as a brand name, trade name, brand mark, and trademark. There are three main types of brands: national brands, private distributor brands, and generic brands. Packaging fulfills functions like promoting the product, providing information, and ensuring safe use. Labels also provide important information to customers and are regulated by government agencies.
Steel fibers for reinforced concrete kasturi metalKasturi Metal
Introduction on Steel and PP Fibers and Fiber reinforced Concrete Concept. Clear information on how fiber reinforced concrete can act as a super crack resistor and make brittle concrete more ductile.
Kasturi Metal Composites P Ltd , India is the largest manufacturer of fibers for concrete reinforcement in India. Its Brand Duraflex™ Steel Fibers – Glued and Loose, and Durocrete™ Macro and Micro Polypropylene Fibers is the most preferred brand in India for various national and International Projects.
- Amul was formed in 1946 as a dairy cooperative in India owned by 2.6 million milk producers in Gujarat. It spurred India's "white revolution" making India the largest milk producer.
- Amul has a wide range of dairy products from cheese and ice cream to milk powders and health drinks. It aims to provide products for all types of consumers across price points.
- Amul uses integrated marketing communication including TV, print, and social media. Its iconic "Amul girl" cartoon advertisements comment on social and political issues.
(1) Products and services have become so alike that brands add emotion and trust to differentiate them, simplify consumer choice, and create relationships between brands and loyal consumers.
(2) Brands create aspirational lifestyles that consumers can associate with, allowing brands to charge more and be extended to new categories.
(3) Effective packaging and labeling promotes products, defines their identity, provides important information to consumers, and ensures safe use while protecting the product.
This document is a presentation on branding prepared by students of MBA 1st year at Career Point University Hamirpur for the session 2013 to 2015. The presentation covers topics such as the definition of a brand, components of a brand, reasons for branding, criteria for choosing brand elements, devising a brand strategy, packaging, levels of packaging, packaging as a tool, labeling, warranties and guarantees. It provides information on these topics through definitions, examples and explanations spread over 26 slides.
The document discusses the brand history and elements of Cadbury Dairy Milk chocolate. It outlines that Cadbury was founded in 1824 as a family business in Birmingham, England and discusses some of its early growth. It notes that Kraft Foods acquired Cadbury in 2010. The brand elements section highlights that Cadbury Dairy Milk has maintained its strong market position through consistent branding elements like its distinctive purple color, imagery showing a milk splash, and vintage logo in white font.
Haldiram was started in 1937 as a small sweet shop in Bikaner, India. It was the first company to brand and package traditional Indian snack foods ("namkeen"), pioneering techniques that increased shelf life from less than a week to over six months. Over time, Haldiram grew from a small sweet shop to an international chain present in over 50 cities. It faces competition from other snack food brands but maintains strength in its brand, packaging innovation, and understanding of regional markets. Going forward, Haldiram aims to expand its export business, distribution network, and product lines.
Brands are an integral part of our lives that go beyond just distinguishing products. They give products meaning and benefits to consumers like identification, practicality through repurchasing, quality guarantees, and ensuring the best option for their needs. Managing brands over time requires considering how many are needed, keeping them up to date, extending them geographically in a coherent way, and measuring their value as important assets.
"Consumer behaviour may be defined as the behaviour that consumers display in searching for, purchasing, evaluating and disposing of produces, services and ideas which they expect will satisfy their needs."
This document discusses market segmentation and strategic targeting. It covers the importance of segmentation to address different consumer needs and help products compete. Segmentation identifies distinct groups based on various criteria to allow for targeted marketing. Common bases for segmentation include demographics, lifestyles, consumption behaviors, benefits sought, and brand loyalty. Effective segmentation and targeting requires understanding consumer differences and selecting segments to focus on delivering specific value.
The document discusses consumer behavior and the factors that influence purchasing decisions. It outlines the stimulus-response model of consumer behavior and lists psychological, personal, cultural, and social factors. It explains the buyer decision process, including need recognition, information search, evaluation of alternatives, purchase, and post-purchase behavior. It also discusses the adoption of new products and identifies stages in the adoption process.
Stealing from Surf Brands for A/E/C Firm DifferentiationDavid Lecours
Closing keynote by David Lecours at the SMPS Pacific Regional Conference in Honolulu, HI. Surf brands and Architecture, Engineering, Construction (A/E/C) firms must fight commmoditization with these recommended tools.
Mediaworks is a marketing communications company that provides fractional marketing services using small, experienced teams. They believe in the power of storytelling and design. Their fractional marketing model is well-suited for startups and allows clients to outsource their entire marketing department to Mediaworks in a cost-effective way. They employ a film company approach, adapting teams and services to the needs of each project.
Willoughby Design is a branding firm that specializes in designing brand experiences through packaging, retail environments, and marketing campaigns that create lasting impressions and brand believers. They employ strategic thinking and design innovation to help clients bring new ideas to market. Willoughby has over 30 years of experience working with a wide range of retail clients. They offer services including brand strategy, identity design, retail concept development, packaging design, and sustainability consulting.
I would very much like to introduce our agency services, hoping we can be any help to your business's growth.
We focus on BX (Brand Experiences) and CX (Customer Experience). Let me briefly explain the services that have accelerated our client's business growth.
Under the BX (brand experience services), we do
Brand Strategy
Branding/ Rebranding
Digital Marketing Management (Strategy Planning to Execution)
Advertising Campaign (Strategy Planning to Execution)
Digital Media Buying (Performance Marketing)
Under the CX (customer experience services), we do
UI/UX Design
Custom Website Development
HubSpot CRM Implementation
Sales & Marketing Automation
Email Marketing
ChatBot Development
Search Engine Optimization
Customer Data Tracking & Analytics
We have worked for industry-leading brands like Grand Royal Group International, FDB Bank, Vivo, MCB Bank, LG Electronics, Suzuki Motor, Mobile Legend, etc.
We would like to learn more about your business's objectives and listen to your goals.
Forthgear is an integrated marketing and communications firm that has been in business since 1995. They help companies attract and engage customers through branding initiatives, advertising, creative development, and digital and traditional media solutions. Forthgear's services include marketing strategy, campaign development, graphic design, web development, photography, video production and more. Their goal is to understand clients' business objectives and develop strategies to convey and reinforce their brand promise.
Michael Silvers creates graphic designs, illustrations, and digital images that are colorful, high quality, impactful, stylish, detailed, and beautiful. He has over 10 years of experience in graphic design, illustration, photography, and visual arts. His portfolio includes logo designs, brand images, identity manuals, and other graphic works for businesses, organizations, and publications.
Paperboat Comunication is a Mumbai based advertising, design and marketing communication company servicing all sizes of clients with different marcom needs. Brand creation, Brand maintenance, Design projects, Website development led by strategic thinking is Paperboat Communication's core competency. Run by senior creative professionals with 16-22 years of large agency experience handling large brands. Paperboat Communication is located at A 305, Kanara Business Center, Laxmi Nagar, Ghatkopar East, Mumbai 400075. Mail arindam.sengupta@paperboatcom.in. Or call Arindam +91 9820279022; Raju +91 9821170772
Zemoga is an interactive design and marketing agency based in Bogota, Colombia, Wilton, CT and New York City. They work with clients to develop innovative interactive products, marketing solutions, and analytics using an "end to end" approach that maximizes ROI and creates unique products and services. Zemoga was founded in 2001 and has a personnel count of more than 70.
A presentation held at The Switch 360 seminar in Lappeenranta on September 17 2009.
The stored videostream of the presentation can be found at
http://content.magneetto.net/theswitch/
The document provides an overview of Sid Lee's advertising portfolio and approach. Sid Lee is an independent advertising agency established in 1993 with 550 professionals across multiple offices globally. Their approach involves understanding that conversations drive transactions and ensuring brand stories are experienced through multiple touchpoints. Examples of campaigns for clients like Adidas, Videotron and SAQ are summarized, showing Sid Lee's range of creative advertising services.
How to create a strong brand profile digitolyDigitoly
The document discusses the importance of branding and creating a strong brand profile. It states that branding is as important as other business functions like marketing, sales, and operations. It explains that an unattended brand will lose its power over time. The document then lists several elements that are important to include in creating a strong brand profile, such as having a clear logo, impactful tagline, strong web presence, and consistent marketing collateral. It emphasizes maintaining brand consistency and updating the brand periodically to stay aligned with the company's mission.
Advertising Jobs - Roles and Careers - Recruitment Agency24 Seven, Inc.
24 Seven is a leading advertising talent agency that represents a wide breadth of creative talent from art directors to copywriters. They are connected to major advertising agencies and new digital shops at the center of the fast-paced advertising industry. The agency helps bond consumers to brands through memorable campaigns created by their masters of innovative and creative advertising.
When it comes to Building
Successful Brands, we cover
the full process – from the
Brand Strategy, through
Brand Design and Brand
Integrated Communications.
The business case for brand outlines how branding can transform businesses and drive key metrics like sales, market leadership, and membership. It provides examples of how the company has helped clients achieve outcomes such as 67% year-on-year sales increases for 3 years, 30% email read-through rates and 5% click-through rates, and 12% increased fundraising. The document establishes branding as a powerful tool to grow businesses and communicates the company's expertise in achieving results for clients across industries.
Brand Impact is a full-service marketing communications agency that focuses on brand strategy, identity, marketing communication design, and experiential marketing. It has been in business for 5 years and has offices in Ajman, Dubai, Abu Dhabi, Singapore, Oman, and a production center in India. The agency aims to build trust and commitment through creative and strategic work on websites, branding, events, and other projects. It has in-house capabilities across various marketing disciplines and partners with other firms to provide 360-degree solutions. Past clients have praised Brand Impact for exceeding their expectations.
This document appears to be a collection of advertising materials created by Ronnie Lebow in 2010 for various clients. It includes branding projects for Global Music Depot and RE/MAX Al Sinclair, as well as advertisements, invitations and posters for MILLI, Up Country, and The Juice. It also contains two pages advertising Panasonic Toughbook notebooks for healthcare and law enforcement professionals. Any reproduction of the materials requires written authorization from Ronnie Lebow.
Zemoga is a digital innovation agency that offers strategic, development, and monitoring services to help clients develop innovative interactive products and marketing solutions. With over 100 personnel across offices in Bogota, Wilton, CT, and New York City, Zemoga takes an "end to end" approach to provide exceptional experiences that maximize ROI and create unique products and experiences for clients like Sears Holdings, HBO, and Toyota.
Sid Lee is an agency that provides branding services including brand positioning, brand platform development, style guides, training, and execution. They take a holistic approach to ensure brands have an authentic and distinct voice. Their multi-disciplinary team develops creative brand tools and stories. They have studios in multiple cities and work with clients around the world.
The document discusses the career of a graphic designer who has worked in print media, film processing, and packaging design over the past 8 years. It details jobs in India designing brochures, annual reports and catalogs, as well as working in Tanzania where responsibilities included large format printing and film processing. More recently, the designer has focused on packaging design for international clients and creating graphic user interfaces for software and websites.
Similar to Graphic Design by Angieandco, from Branding to Packaging and illustration (20)
2. angieandco
Brand Development Off-Line
Design Packaging Illustration
Your Notes
venture-Now
Jon Baker
Partner
Leadership
Sales Development
Arial
People Management
c0, m40, y100, k0
Developing business by
co, m70, y100, k0
coaching and training
Tel: 01234 750939
Mobile: 07803 082724
email: jon@venture-now.com
A different approach to development www.venture-now.com
Examples of brand building for printed media,
marketing and promotion.
The importance of consistent use of typefaces,
images and colours so maintaining a ‘brand
image’ at all times.
Brand recognition across all media is essential,
indicating coherence and stability, so endorsing
the professionalism of the company
T: 0208 504 1999 M: 07940 819 979
e: angiephillips@angieandco.com www.angieandco.com
3. angieandco
Brand Development On-Line
Design Packaging Illustration
A excellent example of brand development for on-line media. Building brand recognition across
various social media sites, utilising the brand elements with flexibility but adhering to the same
typefaces, images and colours so maintaining consistency at all times.
T: 0208 504 1999 M: 07940 819 979
e: angiephillips@angieandco.com www.angieandco.com
4. angieandco
Brand Development
Design Packaging Illustration
Performance
Improvement
Specialists
bringing Clarity,
Perspective and
Knowledge to
professionals.
Tel : 01234 750939
M : 07803 082724
e : jon@excedia.com
www.excedia.com
@Divingjon
jonbaker Jon Baker
Brand development and integration.
The Excedia Group was created as a holding company for
four divisions within the company. The brief was to bring
all sectors under the new brand while maintainig their
individual identity.
T: 0208 504 1999 M: 07940 819 979
e: angiephillips@angieandco.com www.angieandco.com
5. angieandco
New Logo & Branding
Design Packaging Illustration
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the best quality olives. These olives then go straight ad
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to the press where again, under cold temperatures
they are bottled. There is no heat treatment or
refining involved in our presses and therefore the
nutrients in our olive oil are very high. Also, the Brand creation for speciality Olive Oil
whole process takes less than 24 hours from tree to products at the higher end of the market.
bottle ensuring maximum freshness.
It was as important to reflect the ‘family owned’
Our
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olive o the
D.O.P
TWICE than “Make no mistake, Sicily is to olive
grown/handpicked production resulting in such
almost utrients oil what Bordeaux is to wine, no
t of n r Extr
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amoun regula Why not check out our more, no less.”
high quality oils.
that of e Oil promotional packs of
Virg in oliv
The Moresca trees used for our D.O.P Olive Oil Olive oil on our website The Verdese trees used for our Extra Virgin Olive Oil
...Simply Sicilian Logo, leaflet, banners & bottle labels, on-line
web banners.
T: 0208 504 1999 M: 07940 819 979
e: angiephillips@angieandco.com www.angieandco.com