The document discusses using storytelling in branding and packaging design. It mentions developing a brand story for a paprika product based on a tale of a Snow Old Man making snow with a ravioli colander. The document also references various brand names and products from different countries along with notes about tourists, cows, and high-end omega-3 oil from Norwegian fjords.

1. Margarita Vassilieva Paprika branding packaging design based on story

2. Сок №1 в России Maitolaakso The Capital of milk

3. tourists are coming

4. huopatossut puoralla

5. don’t bark!

6. happy cows

8. Tan Sarian I’m strong as an eggplant!

9. Tan Sarian I’m ruddy as a tulip!

10. Grandpa Kirian, are you a maniac? Tan Sarian don’t add to a cogniac!

11. high end omega-3 oil

12. Norwegian fiords behind it

13. For mind and heart

14. For mind and heart

15. For mind and heart

18. Croisette crisp bread

19. Ravioli * Lumiukko * Snow Old Man

20. A story about a snowless winter and the Snow Old Man who made a snow from a moonlight with help of ravioli colander…

21. People like stories behind the brand

22. Paprika branding brand development and brand strategy www.paprika.ru [email_address]