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Sam Lount: Graphic Analysis
Number 1
Website ebay
Banner
Size (pixels) W:266 H:147
Purpose. Advertise some products that you will be able to buy off the
website.
Audience. Any aged person looking for new electronics at great deals
usually people who are looking for new equipment when theirs is
outdated..
Suitability. Not that suitable because you often go on ebay with an idea
of what you want. It does make you think more about the new electrical
goods though.
Impact. The banner fades in and out so that it makes it seem like it is
limited time only so it makes me want to have a look at some of the
cheap products.
Positives. Colourful and uses white space effectively.
Negatives. Doesn’t really tell you much about what you will actually
looking at and that isn’t really what ebay is about.
Size. Very big and bold in the middle of the screen. There is no way you
can miss it.
Navbar
Size (pixels)W:760 H:86
Purpose. Allows you to search for certain products when you know what
you want.
Audience. Anyone on the website that knows what they want.

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Suitability. Really suitable most people who use ebay know what they
are looking for and with this nav bar they can find it easily, it also has an
advanced search for things you are certain about. Without this ebay
could not run because it would take people ages to find the thing they
are looking for and the other buttons are not good enough to determine
a closed search.
Impact. It has a huge impact on the website it is used by almost every
customer and without it the website could not be anywhere near as
successful.
Positives. It lets you search for products and categorise. It’s the most
useful thing on the website.
Negatives. Not that helpful if you don’t know the name of the product
you are looking for.
Size. Long and obvious to see on the page.
Buttons
Size (pixels)W:195 H:299
Purpose. Takes you to your own account in wich you can view you watch
list and basically run your buying and selling page rom.
Audience. People with their own ebay account.
Suitability. Very suitable you often have to use it unless you buy
something on “buy it now”. You are also able to look at everything that

3. UNIT 21 AO1 Name
you are wanting and it also allows you to look at recommended items. All
the choices you are given have been thought out and you do use all of
them
Impact. The button isn’t very big but is easily visible if you are familiar
with ebay. But without the button you would not be able to use the
website smoothly and as an individual.
Positives. You do so much with this button so it is a very helpful. Not too
big on the page.
Negatives. Doesn’t look like a button and it only turns blue when
hovering over it.