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Medical tourism business for PATA travel agents - Julie Munro

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Hotels, airlines and travel agencies are finding opportunities in medical tourism. Medical travel certification is a way to ensure business success in medical tourism.

Published in: Health & Medicine, Business

Medical tourism business for PATA travel agents - Julie Munro

  1. 1. Julie MunroPresident, Medical Travel Quality AllianceMTQUA.ORGPresented at PATA SummitApril 2013, BangkokMTQUA.ORGMEDICAL TRAVEL QUALITY ALLIANCE
  2. 2. Opportunity in medical tourismMTQUA.ORGMTQUA.ORG
  3. 3. Vacationer says,“I want an experiencethat I will always remember!”Medical traveler says,“I want an experiencethat I can quickly forget!”MTQUA.ORGMTQUA.ORG
  4. 4. Challenge in medical tourismChallenge in medical tourism
  5. 5. What is medical tourism?MTQUA.ORGMTQUA.ORGDownload Volume 3 of Best Practices in Medical Tourismhttp://www.mtqua.org/home-2/what-is-medical-tourismhttp://www.mtqua.org/home-2/what-is-medical-tourism/
  6. 6. Medical tourism is health care.Your customers are patients.MTQUA.ORGMTQUA.ORG
  7. 7. Medical tourism is not going away.Medical tourism is not going away.How does a travel agent gainHow does a travel agent gainrespect and trust?respect and trust?MTQUA.ORGMTQUA.ORG
  8. 8. MTQUA.ORGMTQUA.ORG
  9. 9. MTQUA.ORGMTQUA.ORG
  10. 10. MTQUA.ORGMTQUA.ORG
  11. 11. Medical travel agentsrun contestsfor plastic surgery -? unnamed hospitals? unnamed surgeons
  12. 12. MTQUA.ORGMTQUA.ORGOne agent puts contest winner’sprivate consultation on public You Tube,and becomes a cause celebre onAustralian television show, Current Affair.
  13. 13. To a traveler,a “package” means only one thing –make one phone call to the right personto get everything done.MTQUA.ORGMTQUA.ORG Book flights Get accommodations Make hospital appointments Schedule the procedure
  14. 14. Medical tourism is not a vacation.Medical tourists are notholiday goers.MTQUA.ORGMTQUA.ORG
  15. 15. Wellness tourism is not medical tourism. Alternative therapies and wellness treatments Most dental treatments Some non-invasive cosmetic procedures (Botox,facial fillers, spot liposuction, fat injections) Acupuncture Ayurveda Mineral waters Colonic cleansing Most executive check-upsMTQUA.ORGMTQUA.ORG
  16. 16. Foundation of medical tourism –discretionary procedures Total Knee Replacement Coronary Artery BypassGraft Kidney Transplant Arthroscopic Surgery Fertility Treatment Microdiscectomy Liposuction Hip Resurfacing Weight Loss Surgery Cancer Treatment Plastic Surgery Dental ImplantsMTQUA.ORGMTQUA.ORG
  17. 17. These discretionary procedures are nearly alwaysinvasive procedures Total Knee Replacement Coronary Artery BypassGraft Kidney Transplant Arthroscopic Surgery Fertility Treatment Microdiscectomy Liposuction Hip Resurfacing Weight Loss Surgery Cancer Treatment Plastic Surgery Dental ImplantsMTQUA.ORGMTQUA.ORG
  18. 18. SyringeScalpelCanula
  19. 19. Complications that can occurCardiopulmonary: Cardiac arrest during surgeryDeep vein thrombosisPulmonary emboliSurgery-related: HemorrhageInfectionAnesthesia-related: PneumothoraxHypotensionPost-operative related: SepsisUrinary tract infectionPneumoniaMTQUA.ORGMTQUA.ORG
  20. 20. MTQUA.ORGMTQUA.ORG
  21. 21. Opportunities in medical tourismOpportunities in medical tourismMTQUA.ORGMTQUA.ORG
  22. 22. MTQUA.ORGMTQUA.ORGOpportunities in services•Advance planning & advice• Exchange of medical records• Pre-surgery instructions• Special accommodations• After-care and recovery management• Follow-up care at home• Possible complication and special needsat destination or at home
  23. 23. Opportunities at point of origin•Book hotel, ground transportation•Work with local hospital or doctor•Represent destination hospital•Represent destination facilitator/care manager(pre- and post- travel)•Broker services for allMTQUA.ORGMTQUA.ORG
  24. 24. Opportunities at medical destination•Refer customers to hospital, clinic or doctor•Work with hospital or doctor (ground services)•Work with patient as facilitator /care manager/patient representativeMTQUA.ORGMTQUA.ORG
  25. 25. ethicsethicssafetysafetyprivacyprivacysecuritysecuritymarketingmarketingtransparencytransparencycommunicationcommunicationcultural awarenesscultural awarenessMTQUA.ORGMTQUA.ORGKnow the boundaries between tourism and health care.Gain trust and respect by understanding and applyingbest practices in medical tourism.
  26. 26. Medical Travel Quality AllianceMedical Travel Quality AllianceQuality and safety in medical tourismQuality and safety in medical tourismWWW.MTQUA.ORGWWW.MTQUA.ORG
  27. 27. Medical Travel Quality AllianceMedical Travel Quality AllianceQuality and safety in medical tourismQuality and safety in medical tourismWWW.MTQUA.ORGWWW.MTQUA.ORG
  28. 28. Medical Travel Quality AllianceMedical Travel Quality AllianceQuality and safety in medical tourismQuality and safety in medical tourismWWW.MTQUA.ORGWWW.MTQUA.ORG
  29. 29. Medical Travel Quality AllianceMedical Travel Quality AllianceQuality and safety in medical tourismQuality and safety in medical tourismWWW.MTQUA.ORGWWW.MTQUA.ORG
  30. 30. Medical Travel Quality AllianceMedical Travel Quality AllianceQuality and safety in medical tourismQuality and safety in medical tourismWWW.MTQUA.ORGWWW.MTQUA.ORG
  31. 31. Medical Travel Quality AllianceMedical Travel Quality AllianceQuality and safety in medical tourismQuality and safety in medical tourismWWW.MTQUA.ORGWWW.MTQUA.ORG
  32. 32. Medical Travel Quality AllianceMedical Travel Quality AllianceQuality and safety in medical tourismQuality and safety in medical tourismWWW.MTQUA.ORGWWW.MTQUA.ORG
  33. 33. In medical tourism, lives are at stake.In medical tourism, lives are at stake.Be a responsible participant.Be a responsible participant.
  34. 34. Be a certified participant.Be a certified participant.For more information, email quality@mtqua.org
  35. 35. Be a respected participant.Be a respected participant.R-E-S-P-E-C-T !R-E-S-P-E-C-T !
  36. 36. Download theMedical Tourism Certification brochurehttp://www.mtqua.org/home-2/download-medical-tourism-certification/for information aboutcertification forhospitals, doctors, clinics,agents, facilitators,and other medical tourismservice providers.

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