The document provides an overview of the emerging market for podcasting. It defines podcasting as the distribution of audio or video files over the internet for listening on mobile devices and computers. Key points include:
- Podcasting grew significantly with the inclusion of podcasts on Apple's iTunes in 2005, attracting over 1 million subscriptions in the first two days.
- The number of available podcasts increased tremendously, with genres ranging from music to comedy to news. However, music podcasts made up a smaller percentage of downloads than genres like erotica.
- While most podcasts are produced in the US, newspapers and the BBC began producing podcasts in the UK market as well. Regulation of podcasts is