2. Event Sponsors and Partners
Title Sponsor
Co SponsorsGold Sponsors Visual Partner
Online PartnersMedia Partner Magazine Partner Radio Partner

4. The Promotional
Mix for Grand AV
EXPO 2015
THE
TARGET
Newspaper
&
Magazines
Television
Radio
Outdoor
Digital &
Social
Media
Direct
Marketing

5.  THE TIMES OF INDIA
(CHENNAI TIMES)
 Pre-Event Coverage
 ¼ Page Advertisement 3 insert
 ½ Page Advertisement 2 inserts
 Full Page Feature on The Times Of India
 Special coverage of event during event days
Media Partner

6. Samples of Ad in TOI
14th Sept 2015 15th Sept 2015 16th Sept 2015

7. Half Page Ad in Times of India
17th Sept 2015

8. Full Page feature in Times of India
19th Sept 2015

9. Half Page Ad in Times of India
20th Sept 2015

10. Other newspaper coverage
Makkal Kural 17th Sept 2015 Makkal Kural 19th Sept 2015 Trinity Mirror 17th Sept 2015

11.  WHAT HI FI
3 Full Page Advertisements every
month starting from June 2015

12. Full Page Ads in What Hi Fi?
June 2015 July 2015 August 2015

13. Broadcast & Online Campaign
TV
Media
Coverage with done by Vernacular TV News
Channels like Thanthi TV
Radio
Media
Online
Media
 Coverage in Radio Mirchi on all the days of the event and 3 days
prior to the event
4 days ad campaign run on Radio Mirch
Social Media Campaign with specific interest groups
Email invites to the whos-who of Chennai
Online registration campaign with Online Media Partner

14. Bus Back Ads 200 Nos. placed in important
Route buses which reaches all
Corners of Chennai.
Bus Back Branding

15. Bus Back Sample Photos

16.  Tata Ace Canter Activity
 Started from Month of August to September
 Covering Strategic locations in Chennai & ROT
 All partner logos were placed in Tata Ace branding.
Canter Activity

17. Canter Activity Sample Photos

18. Hoardings across strategic location across the city.
Bill Boards
Sample Photos of Bill Boards

19.  Invites to Premium Car Owners from TN (Audi, BMW, Benz, ect.,)
 Round Table members.
 Rotary District 3020 members.
 Invites to TN Medical Association & Indian Dental Association members.
 Invites to aspiration branded product owners like Mont Blanc pens, RADO watches,
 Architectures & Interior designers.
 Invites to Subscribers of Premier Gadget Magazines (in the States of TN, Pondi, Kerala, Karnataka & AP.)
 Data base of other HNI.
Direct Mailer activity – 50000
Invitations.

20. Venue Branding Photos

21. Venue Branding Photos

22. Event Inauguration

23. Exhibition Stalls Sample Pictures

24. Exhibition Stalls Sample Pictures

25. With Warm Regards & Thanks,
Vijay Antony Babu
Brand Blitz Event Management Pvt. Ltd.,
098412-33815 / 044-43063853
www.grandavexpo.com