This proposal outlines a marketing plan for a client using various digital platforms. It includes managing the client's WeChat account through content creation and promotion. It also involves working with key opinion leaders, distributing press releases, posting on social media, creating newsletters, and promoting through office and association partnerships. Additional services proposed are augmented reality, app listings, event organization, and gathering positive reviews. Key performance indicators and reporting structures are defined.

1. Sample Proposal

2. Agenda
• Wechat account(marketing/post
promotion/night life wechat)
• KOL, blogger & media
• Press release distribution
• Social media
• Non-exclusive newsletter
• Office promotion
• Association promotion/cross
marketing
• Cross marketing
• Augmented reality
• Listing of the place
• Listing of the promotions
• App Management
• Positive reviews
• Event organization
Terms of Proposal

3. WeChat – content marketing
Content
creation
linked to the
brand or the
industry
Celine b. Official WeChat account – content sample
Generic post related to
readers preferences
(First post to carry the
other messages)
Social Cloud Official WeChat account – content sample
KPI:
• Follower per reader increase ~4-5%
Article
introducing
new
promotions
Promotional
article
Tabs and
shop set up

4. WeChat – content marketing
Wechat mini website Wechat gamification

5. WeChat – post promotion
*Social Cloud official WeChat account –
April’s readers acquisition analysis
34.09% of total readers are
acquired by referrals
To stimulate the post reach
and engagement posts will
be shared among various
group-chats (300+
members)
*
KPI:
• total ~30-35% increase in views /
post

6. Group chat
KPI: 500 people per city per chat
I love SH, I
love food
Advertising event chat
Exapat in SHchat

7. Media/bloggers/KOL
Media, Kol, Bloggers articles/video/radio about the brand. Foreigners and Chinese, inside China

8. Press release Distribution

9. Social Cloud WeChat/Social Media
Generic post related to
readers preferences
(First post to carry the
other messages)
Social Cloud Official WeChat account – content sample
Article
introducing
news from
clients
Posts of clients
news:Facebook

10. Social Cloud WeChat/Social Media
Posts of clients
news: Weibo
Posts of clients
news:Pinterest
Posts of clients
news:Instagram

11. Newsletter KPI: 5-10% of the receiver
Social Cloud newsletter to 88.000 contacts together with the other clients, contacts split in all china.
News about the
clients, clickable title
Inside clickable link

12. Office promotions 办公室推广
Online Software with unique log in and password for each person of the offices close to the restaurant for deal
Online promotion with office badges

13. Association promotion/cross marketing
Deal with categories association
Events with category associations

14. Cross Marketing
With existent restaurants/life relaxing shops(hair salon, tattoo shops)/events/brands/association/travel
agencies/hotels

15. Augmented reality
Following the augmented reality trend all over the world the brand brings the experience to China with
food.

16. Place listings
Listing of the place (and the brand) in chinese and foreigners website and magazines in Shanghai

17. Promotion listings
Listing of the promotion of place (and the brand) in chinese and foreigners website and magazines in Shanghai

18. APP management
Nihao Lihaoma Bonapp Go app
WeVite

19. App Management
Lawo P1
美拍 小红书

20. Positive Reviews 正面评价Positive Reviews 正面评价 (samples)
Trip AdvisorBon App
Dianping

21. Bonus: Events
Internations
Meet up
Fashion gathering

22. Terms of the proposal
1. will provide all the information and pictures needed for Social Cloud to create the contents.
Social Cloud won’t be responsible for delays in the delivery of information by Pizza Taxi.
2. Social cloud will take care of all the translation in English/Chinese of all the material provided
by.
3. At the end of every month Social Cloud will send a report to
4. If a deisgner is needed for flyers and voucher the price for the not in house deisgner is 120RMB
per flyer/voucher

23. Additional Information
附加信息
PR & Marketing company 市场公关公司
www.socialcloudchina.com
www.weibo.com/socialcloudch
www.facebook.com/socialcloudchina.com
www.pinterest.com/socialcloudch
www.instagram.com/socialcloud_china/
https://www.youtube.com/c/SocialCloudChina
https://www.linkedin.com/company/social-cloud-china
https://plus.google.com/u/0/+SocialCloudChina
https://twitter.com/SocialcloudCh
13761027404 – info@socialcloudchina.com
Jiangning road 495, room 1103
Shanghai 上海市江宁路495号1103室