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Marg 11


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Marg 11

  1. 1. PR and Communications Initiatives By: Priyanka Singh
  2. 2. Aksh Optifibre Ltd
  3. 3. <ul><li>To position icontrol IPTV services brand as Leader </li></ul><ul><li>Leverage on the partnership and brand image of MTNL and BSNL to promote icontrol IPTV services </li></ul><ul><li>Brand strategy to capture rural and urban audience </li></ul><ul><li>Invited Telecom Secretary of India, and other senior officials BSNL Chairman, to unveils the services </li></ul><ul><li>Exclusive One-on-One/ Telephonic interactions with publication from Mainlines/ Financials /Wires/ Vernaculars/ scheduled prior to issuing the press release </li></ul><ul><li>Invited leading Journalist for product demo, Organized One-on-One media interviews by company’s spokespersons, provide them with media kit and literature, Organized press conferences( Backdrop, Preparing media Invitation and Media Kit, Press notes) </li></ul><ul><li>Participation in Industry Trend based stories on Telecom scenario </li></ul><ul><li>Assist in building critical relationships amongst central, state governments and local bodies ,policy makers, regulators and trade bodies </li></ul><ul><li>Establish icontrol brand, connected rural and urban India with global content on icontrol IPTV services. Achieved 30,000 customer base in 6 months </li></ul>Key highlights: Brand Launch Objectives Strategy Approach Key Success
  4. 4. IT and Telecom Secretary of India, Siddhartha Behura and BSNL Chairman, Kuldeep Goyal to unveil the services
  7. 7. Print and electronic media coverage for launch of IPTV services <ul><li>Economic Times , 17 June 2008, Edition: Chennai </li></ul><ul><li>Navbharat Times, 17 June 2008 ,Edition: Delhi </li></ul><ul><li>Navbharta, 17 June 2008, Edition: Mumbai </li></ul><ul><li>Hindmata, 17 June 2008, Edition: Mumbai </li></ul><ul><li>Dophar Ka Samay,17 June 2008, Edition: Mumbai </li></ul><ul><li>Rashtriya Sahara , 17 June 2008 ,Edition: Delhi </li></ul><ul><li>The Hindu,17 June 2008 ,Edition: Delhi </li></ul><ul><li>Rashtriya Sahara 17 June 2008 ,Edition: Delhi </li></ul><ul><li>DNA,17 June 2008, Edition: Mumbai </li></ul><ul><li>Financial Express, 18 June 2008, Edition : Mumbai </li></ul><ul><li>Pudhari, 23 June2008,Edition:Pune </li></ul><ul><li>Economic, </li></ul><ul><li>Business,17 June2008. Edition: New Delhi </li></ul><ul><li>The </li></ul><ul><li> </li></ul><ul><li>Exchange4media, 23 June 2008 </li></ul><ul><li>Mail Today , 23 June 2008 </li></ul><ul><li>,17 June 2008 </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> 16June 2008 </li></ul><ul><li>Money 17June 2008 </li></ul>Press Coverage's Coverage in wires
  8. 8. <ul><li>Strategic PR management through international marketing alliances </li></ul><ul><li>Issued the Press Release to local and international media“Aksh partners with Sony Pictures Television International for Hollywood content on icontrol (Aksh’s IPTV Service) “ </li></ul><ul><li>Draft, localize and disseminate Press Release </li></ul><ul><li>Prepare FAQs/ Briefing Document for AKSH and Sony Pictures spokespersons </li></ul><ul><li>Follow up with the media </li></ul><ul><li>Initiating corporate/ trend/ feature stories </li></ul><ul><li>PR concern: Able to salvage the situation successfully despite the fact news was already uploaded on BSE website in September ’08 leading to disinterest of major publication to the press release </li></ul>Develop Strategic Alliance Objectives Strategy Approach Key Success
  9. 9. Brand Coverage in International Seminar <ul><li>Delivered speech on Aksh IPTV solution offering in FTTH Council APAC “Seminar on FTTH Evolution and Practices” in APAC 10th December 2008 New Delhi </li></ul><ul><li>Distributed AKSH green color docket folders to the participants </li></ul>
  10. 10. Participated in HT Leadership Summit 2008 for Brand Building Interacting with Mrs.Cherie Blair Mr. Tony Blair
  11. 11. Other initiatives <ul><li>Corporate image building through: </li></ul><ul><ul><li>Develop Mission, Vission, Values of the company,logo development,corporate audio- visuls, peparing corporate presentations. </li></ul></ul><ul><ul><li>Initiating Trend/Feature stories and Live demonstration sessions. </li></ul></ul><ul><ul><li>Non-agenda relationship building meetings with senior telecom journalists & editors </li></ul></ul><ul><li>Managing internal communication apertures like intranet, newsletters, internal magazine, conceptualizing and organizing different engagement programmes for employees, external vendors eg., various workshops, family day, open houses, painting competition for kids, blood donation camps, sports initiatives, cultural programs, continuous education programmes (For e.g. Sponsored “Freedom to Watch’ campaign in Times House on the14th August 2008 to spread awareness about icontrol within Bennett, Coleman & Co. Ltd. Employees) </li></ul><ul><li>PR support in trade shows and events and updating website data from time to time </li></ul><ul><li>Publishing of bi-monthly trade journal, Brochures, Annual Report and Catalogues were part of the assignment. </li></ul>
  12. 12. Bharti,AIRTEL
  13. 13. Key highlights: Brand Launch <ul><li>To establish touchtel, the first private fixed line telephone service brand in India </li></ul><ul><li>To get government endorsement at the launch stage invited key political heads of the state (CM and Governor) to launch the services and inaugurate the facility followed by a press conference </li></ul><ul><li>Ensure good coverage by local national and electronic media along with the photographs. Highlight key messages through media: MORE YOU TALK LESS YOU PAY, for the first time in the history of telecom. </li></ul><ul><li>Brand awareness and positioning. Increased visibility of Bharti’s top management. touchtel brand was warmly welcomed by the journalists, consumers, dealers, internal and external stakeholders, Managed to get about 1 lac customers post launch within the first year </li></ul>Objectives Strategy Approach Key Success
  14. 14. Launch Event in Year 1998 Entire event was organized and managed by my team
  15. 15. <ul><li>Initiated various CSR activities image building in the society </li></ul><ul><li>Partnered with local NGO’s Digdharshika and Arushi to help/support blind and mentally retarded children. </li></ul><ul><li>Invited local and national print and electronic media and ensure proper coverage. </li></ul><ul><li>Released press notes for the events. </li></ul><ul><li>Build relationship with local bodies and government officials </li></ul><ul><li>Brand building exercise and gained TRUST of the local people </li></ul>Corporate Social Responsibility Initiatives Objectives Strategy Approach Key Success
  16. 16. Other Initiates <ul><li>Brand Image building : Use effective PR to i ncrease customer base and c reate mass brand visibility through celebrity endorsement, cultural events/celebrity nights and other events: eg. Sharukh Khan and Juhi Chawla Concert, Fashion shows, Sports event, Marathons, Blood donation camps etc </li></ul><ul><li>Crisis Management – Media handling during extra ordinary situations. </li></ul>
  17. 17. Spyker Cars N. V.
  18. 18. <ul><li>Create brand awareness of Spyker cars in India/ International market through PR and Media relations </li></ul><ul><li>Highlight R&D center as hub for design Innovative for premium high end formula one racing cars </li></ul><ul><li>Customer profiling and liaison with print media/ journals specially targeted to HNI’s (High Networth Individuals) </li></ul><ul><li>Organized exclusive events for political heads/industrialist, celebrities etc </li></ul><ul><li>Partnered with CII( Confederation Of Indian Industry) </li></ul><ul><li>Invited local, national print and electronic media and ensure proper coverage in Time of India, Hindustan times, ET , CII magazine, Auto etc and different news channels: Zee News, CNN, IBN etc. </li></ul><ul><li>Released press notes for the events and facilitated review and coverage in International auto magazines/ print media </li></ul><ul><li>Organized test drive for Renuka kirpalni, CNBC TV (auto journalist) to show the documentary on TV </li></ul><ul><li>Higher visibility and recall of Spyker Cars in India as well as global market </li></ul><ul><li>Signed MOU with Manav Rachana Engineering College to start SPYKER M.Tech Program </li></ul><ul><li>Received aid from Dutch Government to established Spyker R&D center in India </li></ul><ul><li>Negotiated with Haryana government to established for formula one track in Manesar </li></ul>PR and Image Building in Niche Luxury segment Objectives Strategy Approach Key Success
  19. 19. Planned and o rganized Chief Minister of Haryana, Shri Bhupinder Singh Hooda and senior government officials ,CII members and eminent journalist visit to Spyker manufacturing plant at Zeeworlde,Netherlands. Organized Spyker car test ride for Shri Bhupinder Singh Hooda to caught media attention
  20. 20. Relationship Building <ul><li>Initiated to bring formula one in India which paved the way for creation of formulation one track in Greater Noida, India.Spyker cars invited Formula One Group CEO Bernie Ecclestone to India </li></ul>Shri, Jyotiraditya Scindia,Minister of State, MD Spyker cars, Priyanka Singh
  21. 21. <ul><li>I was part of the global PR team and supported PR activities for Sepang formal 1 racing in Malaysia 2007 </li></ul><ul><li>Liaison with national and international media and ensure brand coverage in channels : BBC, CNN, IBN, CNBC18, Travel and Living, NDTV Good Times etc. </li></ul><ul><li>Also facilitate PR activities to related fund generation with investment banks ( eg. Organizing meeting ,preparing dockets, presentations press release post discussions/ negotiations etc) </li></ul><ul><li>Establish membership with CII, SIAM, ARAI, and ACMA and participate in special events, seminars conference </li></ul><ul><li>Content & design for brochures, marketing collaterals, internal, investors and customer newsletter, e-mail marketing, corporate presentation CDs, corporate and Product Videos, product catalogues, product literature & publicity material, exhibition, trade shows, road shows </li></ul><ul><li>Word of Mouth plays in important role in effective PR </li></ul>Other Activities
  22. 22. Thank You