The document discusses how customer engagement platforms (CEBP) like VoiceSage can help companies improve key business processes and metrics through blended communication modes. It provides case studies of companies that saw decreases in call center volumes and increases in productivity and sales by using VoiceSage to automate processes like payment reminders and updates. The speaker advocates identifying "lags and drags" in processes, tying metrics to individuals, and measuring total benefits to transform clients into "raving groupies" about the impact of CEBP solutions.