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Graham Brierton
Chief Technology Officer
March 4th, eComm '09
Radical CEBP
 100% hosted web-based application
 No upfront costs, no integration fees
 Only charge for proven, delivered value
 1000% growth from 2007 - 2008
Lags and Drags:
 Are major operational headaches
 Are major costs
 Are significant profit eaters
 Can be fixed with solid CEBP
Blended Mode Communication:
 Voice
 SMS
 Email
 Instant Messaging
1. Build the Interaction
Using VoiceSage
2. Setup the Call
Using VoiceSage
3. Analyse the Results
Using VoiceSage
3. Analyse the Results – Instant Reporting
Using VoiceSage
3. Analyse the Results – External Reporting
Using VoiceSage
3. Analyse the Results – Deep Query Reporting
Using VoiceSage
Measuring the Effect:
 Metrics, metrics, metrics
 Measurable business processes
 Focus on lags and drags
How to CEBP Like a Rock Star:
 Identify a key business process
 Improve a bottom line metric within it
 Tie the metrics to individuals
 Measure the actual total benefit
 Turn your clients into raving groupies
(One for everyone!)
Case Study: Company 1
 Interact: “Where's my stuff?” updates
 Metric: Decrease calls to call centre
 Metric: Increase centre productivity
Case Study: Company 1, Process 2
 Interact: Payment reminder call
 Interact: Automated payment collection
 Metric: Sales days outstanding
Elephant One:
 Payment and repurchase routine related
 An unnoticed lag and drag
 True cost includes next purchase delay
Case Study: Company 2, Process 2
 Interact: Payment reminder call
 Interact: Automated payment collection
 Metric: Sales days outstanding
Elephant Two:
 Internal measures of contact efficiency
 Industry/segment comparisons
 VoiceSage Verify: new customer filter
The Future:
 Growth of data as the market
 Cost-recovery funding models
 More dead elephants
 More raving groupies
Thank you!
Download this presentation:
http://www.voicesage.com/ecomm09

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Graham Brierton: VoiceSage at Ecomm 09

  • 1. Graham Brierton Chief Technology Officer March 4th, eComm '09
  • 2. Radical CEBP  100% hosted web-based application  No upfront costs, no integration fees  Only charge for proven, delivered value  1000% growth from 2007 - 2008
  • 3. Lags and Drags:  Are major operational headaches  Are major costs  Are significant profit eaters  Can be fixed with solid CEBP
  • 4. Blended Mode Communication:  Voice  SMS  Email  Instant Messaging
  • 5. 1. Build the Interaction Using VoiceSage
  • 6. 2. Setup the Call Using VoiceSage
  • 7. 3. Analyse the Results Using VoiceSage
  • 8. 3. Analyse the Results – Instant Reporting Using VoiceSage
  • 9. 3. Analyse the Results – External Reporting Using VoiceSage
  • 10. 3. Analyse the Results – Deep Query Reporting Using VoiceSage
  • 11. Measuring the Effect:  Metrics, metrics, metrics  Measurable business processes  Focus on lags and drags
  • 12. How to CEBP Like a Rock Star:  Identify a key business process  Improve a bottom line metric within it  Tie the metrics to individuals  Measure the actual total benefit  Turn your clients into raving groupies
  • 14. Case Study: Company 1  Interact: “Where's my stuff?” updates  Metric: Decrease calls to call centre  Metric: Increase centre productivity
  • 15. Case Study: Company 1, Process 2  Interact: Payment reminder call  Interact: Automated payment collection  Metric: Sales days outstanding
  • 16. Elephant One:  Payment and repurchase routine related  An unnoticed lag and drag  True cost includes next purchase delay
  • 17. Case Study: Company 2, Process 2  Interact: Payment reminder call  Interact: Automated payment collection  Metric: Sales days outstanding
  • 18. Elephant Two:  Internal measures of contact efficiency  Industry/segment comparisons  VoiceSage Verify: new customer filter
  • 19. The Future:  Growth of data as the market  Cost-recovery funding models  More dead elephants  More raving groupies
  • 20. Thank you! Download this presentation: http://www.voicesage.com/ecomm09