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1. Proposed Business Plan of Hopeful Horizons Medical equipment Centre
Presented by: Grace Muthoni Wanjiru
Supervised by: Mr. Anthony Matu

2. EXECUTIVE SUMMARY
• Business Description- This justifies the business opportunity and lays down the business goals on
long term and short-term basis.
 Marketing Plan -This chapter deals with marketing tactics of the products and services offered in
the proposed business plan.
 Organizational Plan -The chapter deals with the organization and management structure and also
explains about the recruitment training and promotion with in the business and also the licenses,
permits and by-laws.
 Operational Plan -This shows the production facilities and production strategies that will be
implemented in the business it will also explain the regulation affecting operations of the business.
 Financial Plan - This chapter the expected expenses and incomes of the business on monthly basis
for a period of three years

3. CHAPTER ONE: NAME, LOCATION AND
ADDRESS OF THE BUSINESS
 Name of the Business: Hopeful horizons medical equipment Centre
 Location of the Business: Nyeri town along Nyeri - Karatina road
opposite KCB Bank
 Business Address: HOPEFUL HORIZON MEDICAL CENTRE,P.O
BOX 1998 – 10100 NYERI; EMAIL;
gracemuthoni5666@gmail.com ; TELEPHONE; 0795059990

4. Chapter one Cont’d
 Form of Business Ownership- This will be a sole proprietorship type of business
 Products and Services- The business offers offering services of selling and
delivering medical equipment’s to Nyeri county health facilities like hospitals,
medical schools, nursing homes, health centers, and clinics around Nyeri county.
Justification of Opportunities
 Opportunity to Make a Difference
 Continuous Growth and Evolution
 Global Opportunities
 Job Stability and Security
 Industry Recognition and Prestige
 Transform the Future of Healthcare

5. Goals of the Business
Short Term Goals
 Use profits to raise capital or strengthen the business
 Increase our product or service's market share
 Reach out to more community members
 Strengthen customer service
 Establish the brand message and voice
Long-term Goals
 Increase the medical sales performance by 10-15%
 Increase the business share in its market
 Learn about market trends
 Improve business productivity
 Expand to a new region

6. Entry Strategy
Step1
 Conduct market research
 Define my target audience
 Analyze the competition
 Understand the regulatory environment
Step 2
 Develop a Product Marketing Strategy
 Define our unique selling proposition
 Determine our pricing strategy
 Choose effective distribution channels

7. Entry strategy con’t
Step 3
 Obtain Regulatory Approval; Regulatory approval is essential
 Familiarize yourself with regulatory requirements:
 Conduct testing and evaluation
 Submit our application
 Respond to feedback.
 Take the first step towards accelerating regulatory approval and
commercialization by scheduling a consultation today
Step 4
 Develop a Sales Strategy
 Define our sales goals
 Identify potential customers

8. Entry strategy con’t
 Train our sales team
 Monitor our sales performance
Step 5
 Launch and Monitor our Product
 competitive as you grow.
 Plan our launch
 Monitor our product’s performance
 Address issues promptly
 Continuously improve:

9. Growth Strategy.
 Increase operations by increasing efficiency
 Invest in better staff training
 Help employees understanding what their role is and how they can impact
outcomes.
 Be Engaged with Customers through the Entire Sales Cycle
 Stay Up to Date on Medical Technology

10. CHAPTER TWO: MARKETING PLAN
55%
45%
Target Market Share
Hopeful horizon medical equipment Centre Other firms

11. Competition
Competitors
 Mount Kenya laboratory suppliers
 Nyeri medical bags supplier
 passion medical suppliers
 hello doctor medical supplier
 Get well medical Supplier

12. Advantages and Disadvantages of the
Business over its Competitors
Advantages
 Cost advantage
 It sells products of high quality
 Differentiation better than our competitors
 Due to Specialization.
 Flexible and has a room for expansion
Disadvantages
 Lack of secrecy
 It has to comply with legal requirements.
 The company is expensive to establish, maintain and wind up

13. Sale Tactics
 It will be a wholesale shop
 Know our customer and their decision-making process
 Know the competitors advertising strategies, their strength and
weaknesses, opportunities and threats of the competitors, their product
prizes, promotions and distribution channel.
 Use of E-commerce platforms such as creating of an app and website for
order and house and office delivery of medicine to save on time for the
busy schedule of the working class
 Build trust and good rapport with the prospects
 Provide value and solution to the
 Follow up and nature our prospects by providing support, feedback and
guidance to the customers

14. Advertising Strategy
 Social media advertising
 Ownership advertising
 Social Ads
 Email Marketing
 Discounts and Promotions
 Loyalty Programs
 Influencer Marketing

15. Pricing and Distribution Strategies
 Competition Pricing/Price Matching- The company will have three
options when setting the price for goods: set it below the competition,
at the competition or above the competition
 Cost Based Pricing- This is a straight-forward pricing strategy which
could lead to underpriced products
 Psychological Pricing- This use an odd pricing strategy and price our
products just below the whole pound amount
 Value-based Pricing -This determines how much money or value our
product will generate for the customer
 Short term Penetration Pricing- This set a relatively low initial
introductory price.

16. CHAPTER THREE: ORGANIZATION
PLAN
Business Manager
Sales Manager Personal Assistance
Sales Cashier Security Driver

17. Recruitment, Training, Promotion, and Incentive
Forms of Recruitment
 Application
 Resume screening
 Screening call where recruiters
shortlist applicants.
 Assessment test
 In person interviewing
 Decision and job offer.
Forms of Training
 Induction
 On the job training
 Off-the-job-training
Promotion
• Examine their current roles and duties
• Evaluate their ability
• Examine how they performed
• Take the time
Remuneration
• Personnel Remuneration
BUSINESS MANAGER 60,000
PERSONAL ASSISTANT 20,000
SALES MANAGER 25,000
SALES REPRESENTATIVES 15,000
CASHIER 25,000
DRIVER 15,000
SECURITY 15,000

18. Licenses, Permits, and By-Law
 Licenses- This will be sort from the NYERI County council offices and this will cost KSH.
20,000.
Permits
 Water- Nyeri water and sanitation company (NYEWASO)
 Electricity- Kenya power lighting company (KPLC)
 Signage permit-Local county’s building and planning department where the store is
located.
 Business permit - County’s business and licensing Authority

19. CHAPTER 4: OPERATIONAL PLAN
Equipment and machinery Description Specification Use Quantity Cost per item Total cost
Office seats cantilever black 12 12 10,000 12,000
Office tables wooden 2 2 40,000 80,000
Computers refurbished Hp 5 5 17,000 85,000
Fridge 2 2 15,000 30,000
Delivery lorry 1 600000 600000
Telephone 2 3000 6000
Production or Operational Facilities Capacity

20. Ground Plan for the Work Shop.
ENTRANCE
PARKING LOT
SECURITY
SECRETARY DESK
EQUIPMENTS STORE
CASHIER Office
BUSINESS MANAGER
OFFICE
PERSONAL ASSISTANT
OFFICE

21. Chapter 4 cont’d
Operational and Service Delivery
 The business will be operated from 8am to 4pm, from
Monday to Friday.
 The service delivery will make sure that the package
recipients sign for it and that the designations are correct.
 Make sure that each item is delivered safely.
 Keep track of mileage and car maintenance in the company
logbook.
Workers Compensation
 Worker will be paid salaries to compensate their services
 •They will be deducted some money to pay for their medical
insurance
Regulations Affecting Operations
• Local taxes, signage permit, building permit
since they will be renewed after every six
months.
• Trading license to be comply with the law

22. CHAPTER 5: FINANCIAL PLAN
ITEM COST
Stock 2,000,000
Advertisement 100,000
Furniture 200,000
Rent 50,000
Permit and Licenses 20,000
Labor 175,000
Electricity 12,000
Transport of equipment cost 20,000
Water 5,000
Office telephone 6,000
Total 2,671,000
Pre – Operational Plan First Month