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Get your Geek on!
Mastering Tech Tools
  with your friends from JESS3

          Tuesday, July 6
Jesse Thomas

    @jess3 on twitter
   /jess3 on facebook
jessethomas@jess3.com
Nike, Facebook, Google,
American Express, Discovery
Channel, IBM, Intel, Microsoft,
   MySpace, Pfizer, NASA,
  Nestle, Pepsi / Tropicana,
 Classmates.com, C-SPAN,
  Salesforce.com, The Wall
  Street Journal and many
           others.
Social Media Data
  Visualization
Aggregation
a simple efficient
 way to view the
  conversation
twitter   Ken Kaplan      RT @rabeidoh: social media & tech conferences going on in 2010. Which ones are you
avatar    @kenekaplan     planning on going to? http://bit.ly/7gnRU9




twitter   Josh Bancroft   "iPhone App Development: The Missing Manual" by @CHOCKENBERRY? That's like
avatar    @jabancroft     peanut butter and chocolate. And pickle brine. :-) Will buy. :-)




                                                                                                    Location



twitter   Ken Kaplan      RT @rabeidoh: social media & tech conferences going on in
                          2010. Which ones are you planning on going to?                            Portland, Oregon
avatar    @kenekaplan     http://bit.ly/7gnRU9




twitter   Josh Bancroft   "iPhone App Development: The Missing Manual" by
                          @CHOCKENBERRY? That's like peanut butter and chocolate. And               New Delhi, India
avatar    @jabancroft     pickle brine. :-) Will buy. :-)




                                                                                 Location                  Department




twitter   Ken Kaplan      RT @rabeidoh: social media & tech conferences
                          going on in 2010. Which ones are you planning on       Portland, Oregon          Engineering
avatar    @kenekaplan     going to? http://bit.ly/7gnRU9




twitter   Josh Bancroft   "iPhone App Development: The Missing Manual"
                          by @CHOCKENBERRY? That's like peanut butter            New Delhi, India          Developers
avatar    @jabancroft     and chocolate. And pickle brine. :-) Will buy. :-)
using a map as an
    interface
example go green
   go public
example nasa
  buzzroom
sort by person
pages for individual
 pieces of media
live feed for events,
   installations etc
create a page with
 all your facebook
  widgets so that
   users can add
 every single one
       swiftly
INTEL HEADER


                                    INTEL HEADER
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                                                                                                 INTEL Social Directory         What we are experiencing online.



                                                                                                 WITH 17 FAN PAGES AND 193,448 COMBINED FANS, WE HOPE YOU
                                                                                                 WILL FIND WHAT YOU NEED AND THEN SOME.

                                                                  SUB NAV
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INTEL Social Directory         What we are experiencing online.
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WITH 17 FAN PAGES AND 193,448 COMBINED FANS, WE HOPE YOU                                              EUROPE & ISRAEL                FORUM                             NEERING FAIR



WILL FIND WHAT YOU NEED AND THEN SOME.                                                           VISIT - SHARE - BECOME A FAN   VISIT - SHARE - BECOME A FAN       VISIT - SHARE - BECOME A FAN




                                                                                                      FACEBOOK FAN WIDGET            FACEBOOK FAN WIDGET               FACEBOOK FAN WIDGET

                                                                                                      PROGRESS THRU PRO              INTEL MAIN FAN PAGE               NEW 2010 INTEL CORE
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     PROGRESS THRU PRO              INTEL MAIN FAN PAGE               NEW 2010 INTEL CORE
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VISIT - SHARE - BECOME A FAN   VISIT - SHARE - BECOME A FAN       VISIT - SHARE - BECOME A FAN
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     EUROPE & ISRAEL                FORUM                             NEERING FAIR



VISIT - SHARE - BECOME A FAN   VISIT - SHARE - BECOME A FAN       VISIT - SHARE - BECOME A FAN                                       INTEL FOOTER




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                                                                                                                                                                                                                     CONNECT WITH INTEL
                                                                                                                                                                                                                     ON LINKEDIN

                                                                                                                                                                                                                     41,000 people on
                                                                                          SUB NAV                                                                                                                    LinkedIn work at Intel
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                                                                                                                                                   OF EXTERNAL                                                       MOST POPULAR INTEL

                                                                                                                                                   CONTENT                                                           VIDEOS ON YOUTUBE



INTEL Social Directory                              What we are experiencing online.

                                                                                                                                    The Best of CES 2010 — TECH cocktail
                                                                                          CONNECT WITH INTEL                        Source: http://techcocktail.com/home/2010/01/13/ces-2010-photographs-

                                                                                          ON LINKEDIN                                       by-jen-consalvo/


                                                                                                                                    This link has been shared by 4 intel employees this month


                                                                                          41,000 people on
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                        OF EXTERNAL
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                                                                                          MOST POPULAR INTEL               tweet
                                                                                                                           avatar                                                                    RETWEET
                                                                                                                                                                                                                          FACEBOOK FAN WIDGET



                        CONTENT                                                           VIDEOS ON YOUTUBE
                                                                                                                                                                 tweet text
                                                                                                                                                                                                                          PROGRESS THRU PRO
                                                                                                                                                                                                                          CESSORS
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                                                                                                                           avatar                                                                    RETWEET
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                                                                                                                                                                                                                     VISIT - SHARE - BECOME A FAN
                                                                                                                           tweet
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                                                                                                                                                                                                                          FACEBOOK FAN WIDGET
                                                                                                                           tweet
                                                                                                                           avatar                                                                    RETWEET
                                                                                                                                                                 tweet text                                               PROGRESS THRU PRO
                                                                                                                                                                                                                          CESSORS
         The Best of CES 2010 — TECH cocktail
                                                                                                                           tweet

         Source: http://techcocktail.com/home/2010/01/13/ces-2010-photographs-                                             avatar                                                                    RETWEET
                                                                                                                                                                 tweet text

                 by-jen-consalvo/                                                                                                                                                                                    VISIT - SHARE - BECOME A FAN

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Conversations at intel
tweet
                                                                                              FACEBOOK FAN WIDGET
avatar                                                                    RE T WEE T
Data Visualization
   Inspiration
example new york
  times, GOOD
 magazine, cooks
    illustrated
tufte, mention the
    obama nod
linkedin = business
facebook = fun
    google = everything
Group Buying
ex: GroupOn
ex fsq swarm badge
ex: LivingSocial
Social
Recommendations
example netflix
example Amazon
Location, Location,
    Location
Timing is everything

              Twitter didn't exist

              Facebook didn’t exist

              Texting wasn’t
              satisfying



    Founded in 2000
It’s what happens
after the check in
    that counts
gowalla is more of a
       game
Where did this
 come from?
example C-SPAN
   foursquare
WSJ use of
foursquare
 nyc times
  square
games create emotion
  and self-motivation

emotion deeply connects
  decision making and
     performance
Life is a Game
        We are collectors.

  We spend our lives leveling up.

 We are motivated by social status
and desire to be recognized for our
          achievements.
examples
Where there’s a number, there’s a
             game:

        RSS Subscriber
       Flickr Comments
          Email inbox
        Facebook Likes
     Linkedin Connections
       Twitter Followers
Social Games

Obvious     Obscure


Farmville     Kiva
MobWars     Causes
 Poker      Groupon
Energy Games
home energy
dashboards
Media thinks Visual
huff post badges
I voted badge
Oil Plugin
Mobile Payment
Jesse Thomas

   @jess3 on twitter
  /jess3 on facebook
jessethomas@jess3.c
          om

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GovLoop JESS3

  • 1. Get your Geek on! Mastering Tech Tools with your friends from JESS3 Tuesday, July 6
  • 2. Jesse Thomas @jess3 on twitter /jess3 on facebook jessethomas@jess3.com
  • 3. Nike, Facebook, Google, American Express, Discovery Channel, IBM, Intel, Microsoft, MySpace, Pfizer, NASA, Nestle, Pepsi / Tropicana, Classmates.com, C-SPAN, Salesforce.com, The Wall Street Journal and many others.
  • 4. Social Media Data Visualization
  • 6. a simple efficient way to view the conversation
  • 7.
  • 8. twitter Ken Kaplan RT @rabeidoh: social media & tech conferences going on in 2010. Which ones are you avatar @kenekaplan planning on going to? http://bit.ly/7gnRU9 twitter Josh Bancroft "iPhone App Development: The Missing Manual" by @CHOCKENBERRY? That's like avatar @jabancroft peanut butter and chocolate. And pickle brine. :-) Will buy. :-) Location twitter Ken Kaplan RT @rabeidoh: social media & tech conferences going on in 2010. Which ones are you planning on going to? Portland, Oregon avatar @kenekaplan http://bit.ly/7gnRU9 twitter Josh Bancroft "iPhone App Development: The Missing Manual" by @CHOCKENBERRY? That's like peanut butter and chocolate. And New Delhi, India avatar @jabancroft pickle brine. :-) Will buy. :-) Location Department twitter Ken Kaplan RT @rabeidoh: social media & tech conferences going on in 2010. Which ones are you planning on Portland, Oregon Engineering avatar @kenekaplan going to? http://bit.ly/7gnRU9 twitter Josh Bancroft "iPhone App Development: The Missing Manual" by @CHOCKENBERRY? That's like peanut butter New Delhi, India Developers avatar @jabancroft and chocolate. And pickle brine. :-) Will buy. :-)
  • 9. using a map as an interface
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. example go green go public
  • 17.
  • 18. example nasa buzzroom
  • 19.
  • 21.
  • 22. pages for individual pieces of media
  • 23.
  • 24. live feed for events, installations etc
  • 25.
  • 26. create a page with all your facebook widgets so that users can add every single one swiftly
  • 27. INTEL HEADER INTEL HEADER SUB NAV INTEL Social Directory What we are experiencing online. WITH 17 FAN PAGES AND 193,448 COMBINED FANS, WE HOPE YOU WILL FIND WHAT YOU NEED AND THEN SOME. SUB NAV FACEBOOK FAN WIDGET FACEBOOK FAN WIDGET FACEBOOK FAN WIDGET PROGRESS THRU PRO INTEL MAIN FAN PAGE NEW 2010 INTEL CORE CESSORS PROCESSORS INTEL Social Directory What we are experiencing online. VISIT - SHARE - BECOME A FAN VISIT - SHARE - BECOME A FAN VISIT - SHARE - BECOME A FAN FACEBOOK FAN WIDGET FACEBOOK FAN WIDGET FACEBOOK FAN WIDGET DISCOVER INTEL INTEL DEVELOPER INTEL SCIENCE & ENGI WITH 17 FAN PAGES AND 193,448 COMBINED FANS, WE HOPE YOU EUROPE & ISRAEL FORUM NEERING FAIR WILL FIND WHAT YOU NEED AND THEN SOME. VISIT - SHARE - BECOME A FAN VISIT - SHARE - BECOME A FAN VISIT - SHARE - BECOME A FAN FACEBOOK FAN WIDGET FACEBOOK FAN WIDGET FACEBOOK FAN WIDGET PROGRESS THRU PRO INTEL MAIN FAN PAGE NEW 2010 INTEL CORE CESSORS PROCESSORS FACEBOOK FAN WIDGET FACEBOOK FAN WIDGET FACEBOOK FAN WIDGET VISIT - SHARE - BECOME A FAN VISIT - SHARE - BECOME A FAN VISIT - SHARE - BECOME A FAN PROGRESS THRU PRO INTEL MAIN FAN PAGE NEW 2010 INTEL CORE CESSORS PROCESSORS FACEBOOK FAN WIDGET FACEBOOK FAN WIDGET FACEBOOK FAN WIDGET DISCOVER INTEL INTEL DEVELOPER INTEL SCIENCE & ENGI EUROPE & ISRAEL FORUM NEERING FAIR VISIT - SHARE - BECOME A FAN VISIT - SHARE - BECOME A FAN VISIT - SHARE - BECOME A FAN VISIT - SHARE - BECOME A FAN VISIT - SHARE - BECOME A FAN VISIT - SHARE - BECOME A FAN FACEBOOK FAN WIDGET FACEBOOK FAN WIDGET FACEBOOK FAN WIDGET FACEBOOK FAN WIDGET FACEBOOK FAN WIDGET DISCOVER INTEL EUROPE & ISRAEL INTEL DEVELOPER FORUM DISCOVER INTEL INTEL DEVELOPER INTEL SCIENCE & ENGI VISIT - SHARE - BECOME A FAN VISIT - SHARE - BECOME A FAN EUROPE & ISRAEL FORUM NEERING FAIR VISIT - SHARE - BECOME A FAN VISIT - SHARE - BECOME A FAN VISIT - SHARE - BECOME A FAN INTEL FOOTER FACEBOOK FAN WIDGET FACEBOOK FAN WIDGET FACEBOOK FAN WIDGET PROGRESS THRU PRO INTEL MAIN FAN PAGE NEW 2010 INTEL CORE CESSORS PROCESSORS
  • 28.
  • 29. INTEL HEADER INTEL HEADER SUB NAV INTEL Social Directory What we are experiencing online. UPLOADS (1299) SUB NAV EMBED EMBED EMBED YOUTUBE YOUTUBE YOUTUBE VIDEO VIDEO VIDEO COPY THE CODE BELOW AND PASTE IT ON YOUR WEBSITE: COPY THE CODE BELOW AND PASTE IT ON YOUR WEBSITE: COPY THE CODE BELOW AND PASTE IT ON YOUR WEBSITE: INTEL Social Directory What we are experiencing online. <OBJECT WIDTH="425" HEIGHT="344"><PARAM NAME= <OBJECT WIDTH="425" HEIGHT="344"><PARAM NAME= <OBJECT WIDTH="425" HEIGHT="344"><PARAM NAME= EMBED EMBED EMBED YOUTUBE YOUTUBE YOUTUBE UPLOADS (1299) VIDEO VIDEO VIDEO COPY THE CODE BELOW AND PASTE IT ON YOUR WEBSITE: COPY THE CODE BELOW AND PASTE IT ON YOUR WEBSITE: COPY THE CODE BELOW AND PASTE IT ON YOUR WEBSITE: <OBJECT WIDTH="425" HEIGHT="344"><PARAM NAME= <OBJECT WIDTH="425" HEIGHT="344"><PARAM NAME= <OBJECT WIDTH="425" HEIGHT="344"><PARAM NAME= < prev - next > EMBED EMBED EMBED PLAYLISTS (29) YOUTUBE YOUTUBE YOUTUBE VIDEO VIDEO VIDEO COPY THE CODE BELOW AND PASTE IT ON YOUR WEBSITE: COPY THE CODE BELOW AND PASTE IT ON YOUR WEBSITE: COPY THE CODE BELOW AND PASTE IT ON YOUR WEBSITE: <OBJECT WIDTH="425" HEIGHT="344"><PARAM NAME= <OBJECT WIDTH="425" HEIGHT="344"><PARAM NAME= <OBJECT WIDTH="425" HEIGHT="344"><PARAM NAME= < prev - next > FAVORITES (321) EMBED EMBED EMBED YOUTUBE YOUTUBE YOUTUBE VIDEO VIDEO VIDEO < prev - next > COPY THE CODE BELOW AND PASTE IT ON YOUR WEBSITE: COPY THE CODE BELOW AND PASTE IT ON YOUR WEBSITE: COPY THE CODE BELOW AND PASTE IT ON YOUR WEBSITE: <OBJECT WIDTH="425" HEIGHT="344"><PARAM NAME= <OBJECT WIDTH="425" HEIGHT="344"><PARAM NAME= <OBJECT WIDTH="425" HEIGHT="344"><PARAM NAME= INTEL FOOTER < prev - next > PLAYLISTS (29)
  • 30. INTEL HEADER INTEL HEADER SUB NAV INTEL Social Directory What we are experiencing online. CONNECT WITH INTEL ON LINKEDIN 41,000 people on SUB NAV LinkedIn work at Intel SCREENSHOT OF EXTERNAL MOST POPULAR INTEL CONTENT VIDEOS ON YOUTUBE INTEL Social Directory What we are experiencing online. The Best of CES 2010 — TECH cocktail CONNECT WITH INTEL Source: http://techcocktail.com/home/2010/01/13/ces-2010-photographs- ON LINKEDIN by-jen-consalvo/ This link has been shared by 4 intel employees this month 41,000 people on LinkedIn work at Intel View more name name name name SCREENSHOT View more MOST POPULAR INTEL FAN PAGES ON FACEBOOK OF EXTERNAL Conversations at intel MOST POPULAR INTEL tweet avatar RETWEET FACEBOOK FAN WIDGET CONTENT VIDEOS ON YOUTUBE tweet text PROGRESS THRU PRO CESSORS tweet avatar RETWEET tweet text VISIT - SHARE - BECOME A FAN tweet avatar RETWEET tweet text FACEBOOK FAN WIDGET tweet avatar RETWEET tweet text PROGRESS THRU PRO CESSORS The Best of CES 2010 — TECH cocktail tweet Source: http://techcocktail.com/home/2010/01/13/ces-2010-photographs- avatar RETWEET tweet text by-jen-consalvo/ VISIT - SHARE - BECOME A FAN View more View more This link has been shared by 4 intel employees this month View more INTEL FOOTER name name name name MOST POPULAR INTEL View more FAN PAGES ON FACEBOOK Conversations at intel tweet FACEBOOK FAN WIDGET avatar RE T WEE T
  • 31. Data Visualization Inspiration
  • 32. example new york times, GOOD magazine, cooks illustrated
  • 33. tufte, mention the obama nod
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46. linkedin = business facebook = fun google = everything
  • 49. ex fsq swarm badge
  • 54.
  • 55.
  • 56.
  • 58.
  • 59. Timing is everything Twitter didn't exist Facebook didn’t exist Texting wasn’t satisfying Founded in 2000
  • 60.
  • 61. It’s what happens after the check in that counts
  • 62.
  • 63. gowalla is more of a game
  • 64.
  • 65. Where did this come from?
  • 66.
  • 67. example C-SPAN foursquare
  • 68. WSJ use of foursquare nyc times square
  • 69. games create emotion and self-motivation emotion deeply connects decision making and performance
  • 70. Life is a Game We are collectors. We spend our lives leveling up. We are motivated by social status and desire to be recognized for our achievements.
  • 71. examples Where there’s a number, there’s a game: RSS Subscriber Flickr Comments Email inbox Facebook Likes Linkedin Connections Twitter Followers
  • 72. Social Games Obvious Obscure Farmville Kiva MobWars Causes Poker Groupon
  • 74.
  • 77.
  • 78.
  • 80.
  • 83.
  • 84.
  • 86.
  • 87.
  • 88.
  • 89.
  • 90.
  • 91. Jesse Thomas @jess3 on twitter /jess3 on facebook jessethomas@jess3.c om