This document discusses research on a new technology that can recreate movies of what the brain sees based on functional magnetic resonance imaging (fMRI) and computational models. An fMRI measures brain activity through detecting blood flow changes. The technology "paves the way for reproducing the movies inside your heads that no one else sees, like dreams and memories." The document then discusses the naming and branding of a potential product or service based on this technology called "DreamPlay." It explores developing a playful logotype and social media presence on Facebook to build an online community for the brand.
This session covers the breaking of the magic circle by Alternative/Augmented Reality and pervasive gaming. This presentation is accompanied by videos of events and examples of games
This session covers the breaking of the magic circle by Alternative/Augmented Reality and pervasive gaming. This presentation is accompanied by videos of events and examples of games
This central concept was 'unpacked' using SMARTBoards, iPod Touches, and Digital Video Cameras to explain how teachers can bring deeper thinking and richer learning all while Doing It Yourself.
A continuation, and the last part of Assignments 1, 2, 3, 4, 5a and 5b. This part of the assignment shows a linked "about" page on the website prototype.
Students lose track of time as they spend hours navigating the web for material to create their stories and feel a sense of belonging through encouragement by their peers to post their stories on Facebook, illustrate them on Flickr, and share them with friends and the public at large through the multiple resources available on the web. This participation in new media environments is a way to be creative and innovative, but it is also new opportunities for our students to acquire and synthesize information in a meaningful way. Students today often remix original texts based on their own interests in order to create a new work that encapsulates their ideas and concerns about the issues that matter most to them.
In this conversation, Erin Reilly will highlight tools and strategies our students are using today to make their voices heard. You will learn how to adapt these tools and strategies to classroom activities that will encourage everyone in the classroom to participate in their own learning and be encouraged to transform digital media and learning into a collective, embracing, and transforming process of engagement that leaves teachers and students alike wanting more.
This central concept was 'unpacked' using SMARTBoards, iPod Touches, and Digital Video Cameras to explain how teachers can bring deeper thinking and richer learning all while Doing It Yourself.
A continuation, and the last part of Assignments 1, 2, 3, 4, 5a and 5b. This part of the assignment shows a linked "about" page on the website prototype.
Students lose track of time as they spend hours navigating the web for material to create their stories and feel a sense of belonging through encouragement by their peers to post their stories on Facebook, illustrate them on Flickr, and share them with friends and the public at large through the multiple resources available on the web. This participation in new media environments is a way to be creative and innovative, but it is also new opportunities for our students to acquire and synthesize information in a meaningful way. Students today often remix original texts based on their own interests in order to create a new work that encapsulates their ideas and concerns about the issues that matter most to them.
In this conversation, Erin Reilly will highlight tools and strategies our students are using today to make their voices heard. You will learn how to adapt these tools and strategies to classroom activities that will encourage everyone in the classroom to participate in their own learning and be encouraged to transform digital media and learning into a collective, embracing, and transforming process of engagement that leaves teachers and students alike wanting more.
1. Movie Reproduction of the Mind Mernielyn Deeds
FA102a, Research and Brand Development
2. Assignment One, Research
“How To Make Movies Of What The Brain
Sees”
http://www.kurzweilai.net/how-to-make-movies-of-the-brains-thoughts
3. Assignment One, Research
-Reproduction made using functional
Magnetic Resonance Imaging (fMRI) and
computational models
http://www.kurzweilai.net/how-to-make-movies-of-the-brains-thoughts
4. Assignment One, Research
-An fMRI is a technique that measures
brain activity by detecting changes in
blood flow
http://psychcentral.com/lib/2007/what-is-functional-magnetic-
resonance-imaging-fmri/
5. Assignment One, Research
-”It paves the way for reproducing the
movies inside your heads that no one
else sees, like dreams and memories.”
http://www.dailymail.co.uk/sciencetech/article-2040599/Minds-eye-Experts-use-magnetic-scanner-
videos-playing-inside-peoples-brains.html
7. Assignment Two, Naming Process
1. Selected Words: mind, read, brain, movie, reproduce, dreams, memories, window
2.Generated Names:
DreamMindr (created by combining dream and mind; sounds like reminder)
iDRM (created by using acronym for Dream Recorded Movie)
DreamPlay (created combining dream and play)
“DreamPlay”
3. Justification:
Literally suggests what the product does ("it replays dreams"), and the words are both visually
appealing and easy to play around with (good for puns). Easy to say and remember. Would
encourage interest, purchase, and usage.
8. Assignment Two, Brand Character Diagram
Character/Persona Tone
Playful Insightful Honest Easy
Inspiring Friendly Virtual Direct
DreamPlay
Language Purpose
Fun Insider Entertain Remind
Visual Whimsical Inform Read
12. Assignment Four, Social Media Branding,
Research
Spotify:
http://www.facebook.com/spotifyusa
Herbalife:
http://www.facebook.com/Herbalife
Kindle Fire:
http://www.facebook.com/KindleFire
13. Assignment Four, Social Media Branding,
Creating Community
Method: Shared the page to a selected few of my facebook
friends by sending them the link and a message asking them to
”like” and comment on it.