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The identity card program
in Belgium
The keystone of e-Government
2
The identity card program in Belgium
The keystone of e-Government
Identity & Biometric Solutions
The context
In July 2001, the Belgian Council of Ministers decided to launch an
electronic ID card for all its citizens. This card was to be the cornerstone
of a wider e-Government project, aiming to simplify administrative
procedures, and modernize public services.
Approved by the Belgian Commission for the Protection of Personal
Information, and passed by the Parliament and Senate, the project was
officially launched in March 2003. The national deployment of the card
began in 2004.
The Challenge
As one of the first countries in the
world to implement this measure
on a national scale, Belgium has
had to set up an organization,
infrastructure, and brand-new
technical framework, known
as BelPIC (Belgian Personal
Identity Card). The aim was to
provide Belgian citizens with a
secure identity document, but also with a brand-new digital signature
and identification tool to access public and private services online. This
platform had to meet legitimate security, flexibility, and adaptability
requirements. It also had to comply with European Directive 1999/93/
EC on digital signatures.
Furthermore, a significant communication campaign had to be launched,
in order to raise awareness, and begin to prepare the 9 million citizens
it was hoped to target by 2009.
The solution
To this end, the Belgian government created a new organization,
the Fedict, a new PKI infrastructure, the FedPKI, and a new inter-
governmental technical framework.
The new secure identity card is now an official proof of identity for
Belgian citizens. There are many advantages to this system, such
as faster and more secure access to government services online,
including tax services, online police reports, changes of address,
request for birth certificates and other certificates, declaring
domestic staff, etc. Each card holder has an individual PIN for
authentication, and the card generates a legally recognized
signature.
The results
With more than 9 million cards in use by the end of 2009, the Belgian
eID project was the first to meet its targets in Europe, along with Estonia’s.
The Belgian card is the digital key for more than 600 e-applications
on the internet (source: Fedict, October 2009). Many public services
are now available online, and procedures which used to take hours
now only take a few seconds. Through agreements with other public
institutions and many private service providers, such as Certipost
(a joint venture between the Belgian Post Office and Belgacom), as well
as software providers such as Microsoft and Adobe, citizens can send
letters, PDF documents, and signed contracts over the internet, or pay
their bills online.
The Belgian eID cards
This is a “credit card” type version of the old identity card. It is classed as
electronic, since it has an electronic chip.
The e-ID lists the same information as the previous card. Some information
is listed both on the card and on the chip, while other information is only
on the chip (such as the address). It is be carried from the age of 15. 12
Euros before the age of 18, and 17 Euros after the age of 18.
The residency card is a card without a chip for the part needed for
travelling abroad, and with a chip (on the back) to offer residents the
same access rights to online services as Belgian citizens.
For all foreigners (non-EU or Swiss) residing in Belgium. 16 Euros.
TheKids-eIDallowschildrenunder12torapidlybeidentified,eitherwithin
or outside Belgian borders. It is therefore a secure identity and travel
document. This card also allows the child (from the age of 6), to use the
internet in a safer way. Other uses can be developed, for example to
register or for identification at school, swimming pools, libraries, etc. An
emergency service is also linked to the card. An alert can be sent out if
the child has a problem or is in danger. If they so wish, parents can link
this central number to a list of telephone numbers which can be reached
in case of emergency. Around 3 Euros depending on the area.
This secure document is not compulsory.
3
The chip on the e-ID card is now used for the card’s second function:
cardholder authentication. This is a new function that did not exist with
the former physical identity card. The electronic chip contains a digital
authentication certificate that ‘electronically’ proves the identity of the
cardholder. To identify himself, the citizen places the card in a reader and
keys in a 4-digit PIN – just like one does for a banking card. Authentication
offers an even higher level of security than identification because it requires
the cardholder to be in possession of both card and PIN.
Authentication is an optional function that has the advantage of
protecting the identity document against fraudulent use. In Belgium, when
citizens are issued with their e-ID card, they must declare to the issuing
authority there and then, whether they wish to activate the authentication
option or not.
The third function is also new to this new generation of identity document.
A second certificate, located on the chip in the e-ID card can add an
authentic electronic signature to electronic documents.
The electronic signature has the same legal value as its paper equivalent.
After having introduced the e-ID card into the reader, the citizen keys in
the PIN which then generates a signature that is unique to the document.
The electronic signature is an optional function. In Belgium, when
citizens are issued with their e-ID card, they must declare to the issuing
authority there and then, whether they wish to activate the signature
option or not. In our example, where the card is issued to a minor, the
signature option is automatically deactivated.
How does it work?
Thanks to the chip, e-ID currently fulfils three functions:
identification, authentication, and signature.
The first function of any ID card is to identify the holder.
The e-ID card contains exactly the same information as the
traditional identity card but now the information is contained on
the chip. e-ID thus enables two different levels of identification:
•	Visualface-to-faceidentification:thankstotheinformation
visible on the card,
•	Automatic identification: using data capture of the
information stored on the chip. This identification can be done
remotely over the Internet.
This identification (either visual or automatic) does not, however,
guarantee that the holder is the person they claim to be. To verify
this, authentication is required.
Key events and dates
•	September 2004 - Decree to expand the use of the e-ID
electronic identity card – BELPIC project after the launch of
the pilot project in March 2003.
•	December 2004 - Green light from the government to
launch the Be-Health platform offering on-line healthcare
services, using e-ID and the SIS card.
•	May 2005 - launch of the Federal Interoperability Framework
for e-Government (BELGIF).
•	January 2006 - Social Security enables salaries to be
recorded on-line. Launch of the firste-Democracy projects
is done.
•	November 2006 - second state/region cooperation
agreementforanintegratede-Government.Launchofthe‘Safer
Internet’ website, whose secure use with e-ID prevents child
abuse, enables anonymity to be managed in a secure
way and prevents spam containing illicit material.
•	July 2007 - more than 5 million e-ID cards deployed.
Strategic plan 2007 for the knowledge society and
e-Government is presented by the Minister for Employment
and Information Mr. Vanvelthoven.
•	December 2009 - 100% of the target population has the
eID. Over 9 million cards in circulation.
•	February 2011 - 42% of Belgian children have a Kids-
ID, more than 100.000 adults use the Fedict services to
authenticate when accessing internet gambling & betting
(source Fedict 2011)
“Police on web” is one of 600 applications which use online
identification in Belgium. Bike theft? Graffiti? Going on holiday?
Report it all directly on the internet! Since 100% of the Belgian
population have eID cards, all citizens can report thefts over the
internet. This application is part of the measures to streamline
administrative procedures.
4
As part of the Belgian e-Government program, any Belgian citizen can
access the “My File” application after receiving their e-ID card. With this
application, Belgian citizens can consult all transactions performed over
the last 6 months by government officials who have accessed files using
their civil register data, from the National Population Register, with the
exception of exchanges relating to State security (Justice and Homeland
Security). The application comprises an online form enabling citizens to
request an official explanation from the government body that accessed
their private data. The following information appears on the screen: the
date and time of access, the name of the person who consulted this data,
if the consultation was performed via identification with an electronic
card, the code of the institution which consulted the date, and finally the
name of this institution.
It says a lot that for months on end this application was consulted more
than any other when the Belgian e-Government program was started up.
It has quickly come to be considered to be a new right associated with
the Belgian e-ID electronic Identity Card. It has proven to be effective
in ensuring uptake of the program, and Belgian citizens subsequently
eagerly awaited the roll-out of public services, and then semi-public
commercial services that the card could give them access to (Post
offices, Transport, local services, online police complaints, etc.).
A remarkably transparent system
The “My File” application
A new right for Belgian citizens
The law which accompanied the distribution of the e-ID in Belgium
led the government to offer Belgian citizens the “My File” application,
which can be accessed online, and which allows people to know
who has accessed their personal data. Therefore, a fundamental
democratic principle was complied with: when faced with a new
constraint (digital footprints), provide a new right (transparency).
A record is kept each time National Register data is accessed by
a government official, noting the identity and place of work of the
official who accessed the personal data of a citizen and the date
of access.
The citizen can then consult their personal databases, in the six months
following access. A query or complaints form is made available to
citizens, who can request that the government provide a justification
for the recorded access. Police forces, by the very nature of their
duties, are of course exempt from this requirement.
5
TheBelgianfederalgovernmenthasadoptedaresolutelyentrepreneurial
approach to e-Government. It has always considered e-Government
as an e-Service responsible for the public domain. The public has
been familiar with e-Services for nearly 7 years, or even more. It does
not distinguish between services. It acclaims innovative services that
promote the user’s needs and show an excellent understanding of the
‘web attitude’, and criticizes those that are still dependent on the service-
provider culture and constraints. The public wants its interests to be put
forward. Consumerism is a fundamental aspect of 21st century culture
and the public sector is no exception: the right service must be provided
to the right person, at the right time, and if possible with the most pro-
active approach.
The service must come to the user and not the opposite. This is a
personalized service; when people log in they are recognized, and their
personal history of dealings with the government are instantly recalled.
Knowing the customer and improving the service requires the right tool.
That tool is marketing. Belgian public authorities considered this was
necessary for the success of the project. Indeed, what is expected in
the private sector should also be expected in the public sector. “There
are no excuses in today’s society for a low quality service in the name
of user equality».
Product
The Belgian public authorities established several user workgroups -
one per “customer” segment (essentially citizens and businesses) - and
creativity workshops. It was important for the priorities and attractiveness
of the services to be in phase to create a strong uptake. “We have of
course focused work on services that use the e-ID card, as it was this
card that we wanted to promote to maximize political success and
recognition.» This is how some services were created that no one thought
possible, such as:
•	electronic access via e-ID to local waste collection sites reserved
for residents;
•	the ‘Kids ID’ card for the protection of children;
•	“Safer Chat”, where credentials must be shown in order to remain
anonymous;
•	training and online monitoring of police complaints.
Price
Price elasticity has an effect on public services, particularly if online
access is not mandatory and substitutions are possible (price of the card,
subscription, after-sales, developer kits). “We defined them in a public-
private partnership with our suppliers.”
The price of the card itself was set by taking into account the experiences
of other countries (Finland, Sweden). It was not acceptable for a Belgian
family to pay 35 to 45 Euros per card and per person. The price of the
Belgian Identity Card varies, within a price bracket of 3 to 17 Euros, as
described below.
Basic marketing principles and studies
have therefore been applied
according to the 4 Ps: « Product –
Price – Place – Promotion »
A remarkable implementation approach
The Belgian e-Government is a service for everyone: so it
had to be marketed to the public
6
Furthermore, the child protection service linked to the Kids-ID card, which
was originally going to be a paying service, was finally provided free
of charge.
The equipment distribution network and the ease of access to the service
is a determining factor. “However, we have tried to add a ‘trendy/
fashionable’ side, as we considered that the product was still perceived
as technological by our customers and that was an aspect to be
enhanced.”
So they then created ‘e-ID shops’ where trendy gadgets may be found
and a high uptake by ‘early users’ can be achieved, as this target
population has the potential to recommend and influence segments of
the market where people are less easily convinced.
Promotion
Communication is usually neglected by most e-Government policies.
Unfortunately, communication should be considered as an important
aspect, as a major transformation of the relationship between individuals
and institutions is taking place through the administrative system that
manages public services. Of course, the government is also being
modernized for its own sake as well as for the efficiency of the service
it provides, but the effort to convince citizens and develop loyalty will
continue for at least another 5 to 10 years.
The Federal Government plans to provide a considerable number of
new services allowing the e-ID card to be used to carry out transactions,
and communications were improved in 2009 with a website, and a
large number of local advertising campaigns. The aim is to reach out to
citizens (with the “My eID” bus, for example), and teach them to use the
services, rather than waiting for them to discover them by accident. The
launch of a private-sector service provider without appropriate
media communications would be unthinkable.
There is no reason for the Belgian public service sector to act differently.
The e-ID online shop: a good example of product packaginghere for developers
7
Since the launch of the pilot scheme in 2007, the «Kids-ID», the new
Belgian electronic identity document for children under 12 has been a
success from the start, especially as Belgium has seen some tragedies in
terms of paedophilia and child abductions.
Fedict, the Belgian Federal Public Service in charge of e-Government
projects,launchedthenationwideimplementationofKids-IdinMarch2009.
The Kids-ID project is based upon the combination of an interactive
protection service, an internet service, and a specific version of the
Belgian national ID card. Kids-ID is the same size as a credit card and
holds secure information. It offers three functions:
•	It is first and foremost an official electronic identity and travel document
that is compliant with the ICAO standard valid in most European
countries, and contains the identity data and the child’s photo stored
on the electronic chip. The parents’ name is also featured on the card.
•	Secondly, it protects the child in emergency situations. If the child
is lost or has an accident, the card features a telephone number
that can be used to contact the child’s relatives. The caller dials the
special number, entering the eleven digits which identify the child on
the national register. The call is immediately transferred to the first
number in a list that may feature up to seven contacts, selected by the
parents when the card was issued. If this person cannot be reached,
the call is redirected to the second number in the list, and so on,
until somebody answers. If none of the contacts can be reached, the
request is redirected to Child Focus, a Belgian foundation for child
assistance, accessible 24/7, which can be assisted by the national
police force if required.
•	Lastly, the Kids-ID card may be used on the internet for safer access
to online chat rooms and for services requiring ID. An integrated PIN
code automatically identifies children and only allows them access
to those internet services that they are allowed to use
Highly secure, these cards offer endless possibilities. In the near future, it
is envisaged that they may be used as library cards, sports membership
cards or perhaps even school attendance cards. It is also expected to
replace the Social Security (SIS) card for children.
A remarkable service-oriented application
Kids-ID: Belgian child protection services, both within
Belgium and abroad
Kids-ID is not compulsory for children remaining in Belgium. Parents
may, if they wish, activate the cascading call service, by telephone or
via this website, available in three languages. A 3 Euro contribution
to the cost of the card is invoiced to local authorities. Kids-ID is a
fine example of cooperation with Child Focus, the Foundation for
Missing and Sexually-Abused Children, a member of Missing
Children Europe. Communications are focused on parents, and
promoted by local authorities.
At the start of 2011, 42% of Belgian children had one of these
> Thalesgroup.com <
©Thales2020.Photoscredit:Gettyimages-January2020-Design:Jubemo
The collection of taxes and duties is, by its very nature, the area in which
the State has the most trouble in getting citizens onboard. With the “My
MINFIN”/ my tax folder” application, Belgium took particular care to
ensure that citizens came onboard, while optimizing tax revenues and
reducing fraud.
Paperless taxation procedures not only benefit the State, but also make
citizens’ lives easier. For Belgium, it is a powerful vehicle for the exercise
of transparency and trust as well as a communication tool in illustrating
the benefits of paperless national procedures and their contribution to a
general sustainable development approach.
The application has won over many citizens, all the more since it is very
secure and confidential, and can be personalized to meet individual needs.
Tax, like social security, is an area in which lightening the administrative
burden can quickly bring about positive results, not least in boosting the
competitiveness of Belgian companies.
Thus, the tax sector, somewhat surprisingly, finds itself at the heart of a
transformation process whereby a federal government is moving towards
both a more citizen-centric culture, by offering real personalized services,
and a more environmentally-friendly culture, with a widespread effort to
make administrative procedures that affect millions of households and
businesses paperless.
Impressive feedbackfrom citizens
The «My MINFIN» tax service
My MINFIN (“my finance ministry”), is a comprehensive, personalized electronic tax folder listing the details of your contacts, addresses,
communications with the tax authorities, your property deeds, tax calculation tools, and progress status for cases which are being processed. A
success from the start, the number of citizens using this service doubled between 2008 and 2009 (source ASA- Belgian agency for administrative
simplification, November 2009). This is one of 600 personalized applications available in the country.

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Gov belgium id

  • 1. thalesgroup.com The identity card program in Belgium The keystone of e-Government
  • 2. 2 The identity card program in Belgium The keystone of e-Government Identity & Biometric Solutions The context In July 2001, the Belgian Council of Ministers decided to launch an electronic ID card for all its citizens. This card was to be the cornerstone of a wider e-Government project, aiming to simplify administrative procedures, and modernize public services. Approved by the Belgian Commission for the Protection of Personal Information, and passed by the Parliament and Senate, the project was officially launched in March 2003. The national deployment of the card began in 2004. The Challenge As one of the first countries in the world to implement this measure on a national scale, Belgium has had to set up an organization, infrastructure, and brand-new technical framework, known as BelPIC (Belgian Personal Identity Card). The aim was to provide Belgian citizens with a secure identity document, but also with a brand-new digital signature and identification tool to access public and private services online. This platform had to meet legitimate security, flexibility, and adaptability requirements. It also had to comply with European Directive 1999/93/ EC on digital signatures. Furthermore, a significant communication campaign had to be launched, in order to raise awareness, and begin to prepare the 9 million citizens it was hoped to target by 2009. The solution To this end, the Belgian government created a new organization, the Fedict, a new PKI infrastructure, the FedPKI, and a new inter- governmental technical framework. The new secure identity card is now an official proof of identity for Belgian citizens. There are many advantages to this system, such as faster and more secure access to government services online, including tax services, online police reports, changes of address, request for birth certificates and other certificates, declaring domestic staff, etc. Each card holder has an individual PIN for authentication, and the card generates a legally recognized signature. The results With more than 9 million cards in use by the end of 2009, the Belgian eID project was the first to meet its targets in Europe, along with Estonia’s. The Belgian card is the digital key for more than 600 e-applications on the internet (source: Fedict, October 2009). Many public services are now available online, and procedures which used to take hours now only take a few seconds. Through agreements with other public institutions and many private service providers, such as Certipost (a joint venture between the Belgian Post Office and Belgacom), as well as software providers such as Microsoft and Adobe, citizens can send letters, PDF documents, and signed contracts over the internet, or pay their bills online. The Belgian eID cards This is a “credit card” type version of the old identity card. It is classed as electronic, since it has an electronic chip. The e-ID lists the same information as the previous card. Some information is listed both on the card and on the chip, while other information is only on the chip (such as the address). It is be carried from the age of 15. 12 Euros before the age of 18, and 17 Euros after the age of 18. The residency card is a card without a chip for the part needed for travelling abroad, and with a chip (on the back) to offer residents the same access rights to online services as Belgian citizens. For all foreigners (non-EU or Swiss) residing in Belgium. 16 Euros. TheKids-eIDallowschildrenunder12torapidlybeidentified,eitherwithin or outside Belgian borders. It is therefore a secure identity and travel document. This card also allows the child (from the age of 6), to use the internet in a safer way. Other uses can be developed, for example to register or for identification at school, swimming pools, libraries, etc. An emergency service is also linked to the card. An alert can be sent out if the child has a problem or is in danger. If they so wish, parents can link this central number to a list of telephone numbers which can be reached in case of emergency. Around 3 Euros depending on the area. This secure document is not compulsory.
  • 3. 3 The chip on the e-ID card is now used for the card’s second function: cardholder authentication. This is a new function that did not exist with the former physical identity card. The electronic chip contains a digital authentication certificate that ‘electronically’ proves the identity of the cardholder. To identify himself, the citizen places the card in a reader and keys in a 4-digit PIN – just like one does for a banking card. Authentication offers an even higher level of security than identification because it requires the cardholder to be in possession of both card and PIN. Authentication is an optional function that has the advantage of protecting the identity document against fraudulent use. In Belgium, when citizens are issued with their e-ID card, they must declare to the issuing authority there and then, whether they wish to activate the authentication option or not. The third function is also new to this new generation of identity document. A second certificate, located on the chip in the e-ID card can add an authentic electronic signature to electronic documents. The electronic signature has the same legal value as its paper equivalent. After having introduced the e-ID card into the reader, the citizen keys in the PIN which then generates a signature that is unique to the document. The electronic signature is an optional function. In Belgium, when citizens are issued with their e-ID card, they must declare to the issuing authority there and then, whether they wish to activate the signature option or not. In our example, where the card is issued to a minor, the signature option is automatically deactivated. How does it work? Thanks to the chip, e-ID currently fulfils three functions: identification, authentication, and signature. The first function of any ID card is to identify the holder. The e-ID card contains exactly the same information as the traditional identity card but now the information is contained on the chip. e-ID thus enables two different levels of identification: • Visualface-to-faceidentification:thankstotheinformation visible on the card, • Automatic identification: using data capture of the information stored on the chip. This identification can be done remotely over the Internet. This identification (either visual or automatic) does not, however, guarantee that the holder is the person they claim to be. To verify this, authentication is required. Key events and dates • September 2004 - Decree to expand the use of the e-ID electronic identity card – BELPIC project after the launch of the pilot project in March 2003. • December 2004 - Green light from the government to launch the Be-Health platform offering on-line healthcare services, using e-ID and the SIS card. • May 2005 - launch of the Federal Interoperability Framework for e-Government (BELGIF). • January 2006 - Social Security enables salaries to be recorded on-line. Launch of the firste-Democracy projects is done. • November 2006 - second state/region cooperation agreementforanintegratede-Government.Launchofthe‘Safer Internet’ website, whose secure use with e-ID prevents child abuse, enables anonymity to be managed in a secure way and prevents spam containing illicit material. • July 2007 - more than 5 million e-ID cards deployed. Strategic plan 2007 for the knowledge society and e-Government is presented by the Minister for Employment and Information Mr. Vanvelthoven. • December 2009 - 100% of the target population has the eID. Over 9 million cards in circulation. • February 2011 - 42% of Belgian children have a Kids- ID, more than 100.000 adults use the Fedict services to authenticate when accessing internet gambling & betting (source Fedict 2011) “Police on web” is one of 600 applications which use online identification in Belgium. Bike theft? Graffiti? Going on holiday? Report it all directly on the internet! Since 100% of the Belgian population have eID cards, all citizens can report thefts over the internet. This application is part of the measures to streamline administrative procedures.
  • 4. 4 As part of the Belgian e-Government program, any Belgian citizen can access the “My File” application after receiving their e-ID card. With this application, Belgian citizens can consult all transactions performed over the last 6 months by government officials who have accessed files using their civil register data, from the National Population Register, with the exception of exchanges relating to State security (Justice and Homeland Security). The application comprises an online form enabling citizens to request an official explanation from the government body that accessed their private data. The following information appears on the screen: the date and time of access, the name of the person who consulted this data, if the consultation was performed via identification with an electronic card, the code of the institution which consulted the date, and finally the name of this institution. It says a lot that for months on end this application was consulted more than any other when the Belgian e-Government program was started up. It has quickly come to be considered to be a new right associated with the Belgian e-ID electronic Identity Card. It has proven to be effective in ensuring uptake of the program, and Belgian citizens subsequently eagerly awaited the roll-out of public services, and then semi-public commercial services that the card could give them access to (Post offices, Transport, local services, online police complaints, etc.). A remarkably transparent system The “My File” application A new right for Belgian citizens The law which accompanied the distribution of the e-ID in Belgium led the government to offer Belgian citizens the “My File” application, which can be accessed online, and which allows people to know who has accessed their personal data. Therefore, a fundamental democratic principle was complied with: when faced with a new constraint (digital footprints), provide a new right (transparency). A record is kept each time National Register data is accessed by a government official, noting the identity and place of work of the official who accessed the personal data of a citizen and the date of access. The citizen can then consult their personal databases, in the six months following access. A query or complaints form is made available to citizens, who can request that the government provide a justification for the recorded access. Police forces, by the very nature of their duties, are of course exempt from this requirement.
  • 5. 5 TheBelgianfederalgovernmenthasadoptedaresolutelyentrepreneurial approach to e-Government. It has always considered e-Government as an e-Service responsible for the public domain. The public has been familiar with e-Services for nearly 7 years, or even more. It does not distinguish between services. It acclaims innovative services that promote the user’s needs and show an excellent understanding of the ‘web attitude’, and criticizes those that are still dependent on the service- provider culture and constraints. The public wants its interests to be put forward. Consumerism is a fundamental aspect of 21st century culture and the public sector is no exception: the right service must be provided to the right person, at the right time, and if possible with the most pro- active approach. The service must come to the user and not the opposite. This is a personalized service; when people log in they are recognized, and their personal history of dealings with the government are instantly recalled. Knowing the customer and improving the service requires the right tool. That tool is marketing. Belgian public authorities considered this was necessary for the success of the project. Indeed, what is expected in the private sector should also be expected in the public sector. “There are no excuses in today’s society for a low quality service in the name of user equality». Product The Belgian public authorities established several user workgroups - one per “customer” segment (essentially citizens and businesses) - and creativity workshops. It was important for the priorities and attractiveness of the services to be in phase to create a strong uptake. “We have of course focused work on services that use the e-ID card, as it was this card that we wanted to promote to maximize political success and recognition.» This is how some services were created that no one thought possible, such as: • electronic access via e-ID to local waste collection sites reserved for residents; • the ‘Kids ID’ card for the protection of children; • “Safer Chat”, where credentials must be shown in order to remain anonymous; • training and online monitoring of police complaints. Price Price elasticity has an effect on public services, particularly if online access is not mandatory and substitutions are possible (price of the card, subscription, after-sales, developer kits). “We defined them in a public- private partnership with our suppliers.” The price of the card itself was set by taking into account the experiences of other countries (Finland, Sweden). It was not acceptable for a Belgian family to pay 35 to 45 Euros per card and per person. The price of the Belgian Identity Card varies, within a price bracket of 3 to 17 Euros, as described below. Basic marketing principles and studies have therefore been applied according to the 4 Ps: « Product – Price – Place – Promotion » A remarkable implementation approach The Belgian e-Government is a service for everyone: so it had to be marketed to the public
  • 6. 6 Furthermore, the child protection service linked to the Kids-ID card, which was originally going to be a paying service, was finally provided free of charge. The equipment distribution network and the ease of access to the service is a determining factor. “However, we have tried to add a ‘trendy/ fashionable’ side, as we considered that the product was still perceived as technological by our customers and that was an aspect to be enhanced.” So they then created ‘e-ID shops’ where trendy gadgets may be found and a high uptake by ‘early users’ can be achieved, as this target population has the potential to recommend and influence segments of the market where people are less easily convinced. Promotion Communication is usually neglected by most e-Government policies. Unfortunately, communication should be considered as an important aspect, as a major transformation of the relationship between individuals and institutions is taking place through the administrative system that manages public services. Of course, the government is also being modernized for its own sake as well as for the efficiency of the service it provides, but the effort to convince citizens and develop loyalty will continue for at least another 5 to 10 years. The Federal Government plans to provide a considerable number of new services allowing the e-ID card to be used to carry out transactions, and communications were improved in 2009 with a website, and a large number of local advertising campaigns. The aim is to reach out to citizens (with the “My eID” bus, for example), and teach them to use the services, rather than waiting for them to discover them by accident. The launch of a private-sector service provider without appropriate media communications would be unthinkable. There is no reason for the Belgian public service sector to act differently. The e-ID online shop: a good example of product packaginghere for developers
  • 7. 7 Since the launch of the pilot scheme in 2007, the «Kids-ID», the new Belgian electronic identity document for children under 12 has been a success from the start, especially as Belgium has seen some tragedies in terms of paedophilia and child abductions. Fedict, the Belgian Federal Public Service in charge of e-Government projects,launchedthenationwideimplementationofKids-IdinMarch2009. The Kids-ID project is based upon the combination of an interactive protection service, an internet service, and a specific version of the Belgian national ID card. Kids-ID is the same size as a credit card and holds secure information. It offers three functions: • It is first and foremost an official electronic identity and travel document that is compliant with the ICAO standard valid in most European countries, and contains the identity data and the child’s photo stored on the electronic chip. The parents’ name is also featured on the card. • Secondly, it protects the child in emergency situations. If the child is lost or has an accident, the card features a telephone number that can be used to contact the child’s relatives. The caller dials the special number, entering the eleven digits which identify the child on the national register. The call is immediately transferred to the first number in a list that may feature up to seven contacts, selected by the parents when the card was issued. If this person cannot be reached, the call is redirected to the second number in the list, and so on, until somebody answers. If none of the contacts can be reached, the request is redirected to Child Focus, a Belgian foundation for child assistance, accessible 24/7, which can be assisted by the national police force if required. • Lastly, the Kids-ID card may be used on the internet for safer access to online chat rooms and for services requiring ID. An integrated PIN code automatically identifies children and only allows them access to those internet services that they are allowed to use Highly secure, these cards offer endless possibilities. In the near future, it is envisaged that they may be used as library cards, sports membership cards or perhaps even school attendance cards. It is also expected to replace the Social Security (SIS) card for children. A remarkable service-oriented application Kids-ID: Belgian child protection services, both within Belgium and abroad Kids-ID is not compulsory for children remaining in Belgium. Parents may, if they wish, activate the cascading call service, by telephone or via this website, available in three languages. A 3 Euro contribution to the cost of the card is invoiced to local authorities. Kids-ID is a fine example of cooperation with Child Focus, the Foundation for Missing and Sexually-Abused Children, a member of Missing Children Europe. Communications are focused on parents, and promoted by local authorities. At the start of 2011, 42% of Belgian children had one of these
  • 8. > Thalesgroup.com < ©Thales2020.Photoscredit:Gettyimages-January2020-Design:Jubemo The collection of taxes and duties is, by its very nature, the area in which the State has the most trouble in getting citizens onboard. With the “My MINFIN”/ my tax folder” application, Belgium took particular care to ensure that citizens came onboard, while optimizing tax revenues and reducing fraud. Paperless taxation procedures not only benefit the State, but also make citizens’ lives easier. For Belgium, it is a powerful vehicle for the exercise of transparency and trust as well as a communication tool in illustrating the benefits of paperless national procedures and their contribution to a general sustainable development approach. The application has won over many citizens, all the more since it is very secure and confidential, and can be personalized to meet individual needs. Tax, like social security, is an area in which lightening the administrative burden can quickly bring about positive results, not least in boosting the competitiveness of Belgian companies. Thus, the tax sector, somewhat surprisingly, finds itself at the heart of a transformation process whereby a federal government is moving towards both a more citizen-centric culture, by offering real personalized services, and a more environmentally-friendly culture, with a widespread effort to make administrative procedures that affect millions of households and businesses paperless. Impressive feedbackfrom citizens The «My MINFIN» tax service My MINFIN (“my finance ministry”), is a comprehensive, personalized electronic tax folder listing the details of your contacts, addresses, communications with the tax authorities, your property deeds, tax calculation tools, and progress status for cases which are being processed. A success from the start, the number of citizens using this service doubled between 2008 and 2009 (source ASA- Belgian agency for administrative simplification, November 2009). This is one of 600 personalized applications available in the country.