1) Gotham Direct developed a "Back to School Chiquita Banana Smart Sweeps" program to introduce Chiquita bananas to children aged 7-11 through classroom activities and prizes for teachers. 2) The integrated marketing campaign used direct mail, banners, email, social media and a microsite to engage teachers and get them to download lessons and play games for sweepstakes entries. 3) Over 110 million impressions and 195,000 site visits were generated, with over 9,000 teachers and 4,000 schools participating across downloaded content and sweepstakes entries.
This document is Chiquita Brands International's 2003 annual report. It summarizes the company's financial performance and operational highlights for 2003. The key points are:
- Operating income doubled to $140 million compared to previous periods, due in part to asset sales. Debt was reduced by $122 million, achieving a $400 million target early.
- Productivity increased 12% on owned banana farms and a new fresh cut fruit business was successfully launched. Labor and food safety certifications were also earned.
- The company aims to leverage its brand and expand into higher-margin fruit businesses, targeting 30% of revenues from new businesses in 5 years. Transformation will include a focus on marketing and new talent.
Chiquita Brands International reported its 2007 annual results. Key highlights included:
- Net sales increased to $4.7 billion from $4.5 billion in 2006, driven by higher banana prices in Europe and North America and favorable exchange rates, partly offset by lower volumes.
- Operating income was $31 million compared to an operating loss of $27 million in 2006.
- Cash flow from operations improved to $69 million from $15 million in 2006.
- Total debt was reduced to $814 million from $1 billion at the end of 2006 through repayment from proceeds from selling the company's shipping fleet.
- The company announced a restructuring in October 2007 to improve profitability through consolidation and
Captions:
Playlists:
Embed:
Mobile:
Channel:
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Integrating Social Media In Schools Ian Gibbins
www.igmediamarketing.com
LinkedIn
• Professional networking site.
• Over 200 million users worldwide.
• Create a company page.
• Promote events, news and thought leadership.
• Recruitment tool.
• Connect with other schools, colleges and
universities.
• Share content and start discussions.
• Monitor conversations around your industry.
Integrating Social Media In Schools Ian Gibbins
www.igmediamarketing.com
LinkedIn Page
This document provides an overview of digital marketing training topics including social media, search engine marketing (SEM), and developing a communications plan. It begins with defining social media and providing examples from platforms like Facebook, Twitter, and Digg. Trends in social media usage are presented showing its growth and popularity. The document then shifts to discussing how social media can support broader marketing strategies and engagement with consumers. Specific company uses of social media like Johnson & Johnson, Jeep, and Starbucks are highlighted. The training then covers how to build a social media strategy including setting up brand profiles, creating an editorial calendar, and leveraging tools. It concludes with sections on display advertising and pay-per-click search engine marketing.
This document provides guidance on developing an effective social media strategy for student recruitment. It discusses defining student personas to focus content creation, developing messages targeted to each stage of the enrollment journey from awareness to enrollment, and using paid social advertising. Key recommendations include aligning social content and channels with persona research, measuring engagement and conversions, and integrating social media efforts with the school's customer relationship management system.
This document is Chiquita Brands International's 2003 annual report. It summarizes the company's financial performance and operational highlights for 2003. The key points are:
- Operating income doubled to $140 million compared to previous periods, due in part to asset sales. Debt was reduced by $122 million, achieving a $400 million target early.
- Productivity increased 12% on owned banana farms and a new fresh cut fruit business was successfully launched. Labor and food safety certifications were also earned.
- The company aims to leverage its brand and expand into higher-margin fruit businesses, targeting 30% of revenues from new businesses in 5 years. Transformation will include a focus on marketing and new talent.
Chiquita Brands International reported its 2007 annual results. Key highlights included:
- Net sales increased to $4.7 billion from $4.5 billion in 2006, driven by higher banana prices in Europe and North America and favorable exchange rates, partly offset by lower volumes.
- Operating income was $31 million compared to an operating loss of $27 million in 2006.
- Cash flow from operations improved to $69 million from $15 million in 2006.
- Total debt was reduced to $814 million from $1 billion at the end of 2006 through repayment from proceeds from selling the company's shipping fleet.
- The company announced a restructuring in October 2007 to improve profitability through consolidation and
Captions:
Playlists:
Embed:
Mobile:
Channel:
Monetise:
Integrating Social Media In Schools Ian Gibbins
www.igmediamarketing.com
LinkedIn
• Professional networking site.
• Over 200 million users worldwide.
• Create a company page.
• Promote events, news and thought leadership.
• Recruitment tool.
• Connect with other schools, colleges and
universities.
• Share content and start discussions.
• Monitor conversations around your industry.
Integrating Social Media In Schools Ian Gibbins
www.igmediamarketing.com
LinkedIn Page
This document provides an overview of digital marketing training topics including social media, search engine marketing (SEM), and developing a communications plan. It begins with defining social media and providing examples from platforms like Facebook, Twitter, and Digg. Trends in social media usage are presented showing its growth and popularity. The document then shifts to discussing how social media can support broader marketing strategies and engagement with consumers. Specific company uses of social media like Johnson & Johnson, Jeep, and Starbucks are highlighted. The training then covers how to build a social media strategy including setting up brand profiles, creating an editorial calendar, and leveraging tools. It concludes with sections on display advertising and pay-per-click search engine marketing.
This document provides guidance on developing an effective social media strategy for student recruitment. It discusses defining student personas to focus content creation, developing messages targeted to each stage of the enrollment journey from awareness to enrollment, and using paid social advertising. Key recommendations include aligning social content and channels with persona research, measuring engagement and conversions, and integrating social media efforts with the school's customer relationship management system.
Connect, Build, Sustain: Growing Your Business with Social MediaGrow Socially, Inc.
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while using best practices. Smart online marketing begins with a plan that identifies the necessary actions to achieve
marketing objectives. During this presentation, Foley will demonstrate how companies can grow their business through
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successfully incorporate social media into multi-channel marketing campaigns. Gain an understanding of how your target
audience communicates in the various social networks and how getting noticed is most important. Learn how to drive
website traffic from social media and generate leads. See real examples and case studies on how to use your creativity to
blend traditional marketing methods with online channels. Get immediate action items and ideas for your business—
website, social media channels, email campaigns, and more by using best practices for social networking, SEO, and website
design.
Learn why brands are going back to school
This webinar will walk you through the key takeaways from the 2017 Teachers as Consumers report and how you can turn these insights into successful strategies.
Get everything you need to know to make these unique consumers your next customers—with stats and analysis from our education marketing experts. You’ll get answers to questions like:
How can brands, in the education space and not, reach and engage with educators?
How do teachers respond to different marketing channels and types of outreach?
How can you be a trusted resource for teachers?
SOCIAL MEDIA MARKETING, The Process
Create compelling, award winning design and high quality content .
Optimize and digitize content via sharing to extend awareness and engagement.
Blog is linked to website pages .
Content is shared via social media platforms such as Facebook.
The document discusses integrating digital and social media marketing. It summarizes a survey that found most companies are just beginning to integrate social media into their marketing. The document outlines nine elements companies should integrate, including website design, search engine optimization, mobile optimization, and content management. It emphasizes developing an integrated strategy across all marketing communications and using various social media platforms like Facebook, Twitter, YouTube, and LinkedIn to engage customers and drive traffic.
From the awareness stage right up to enrollment, this exclusive webinar walks through each point of the admissions process and shows schools how to craft a social media strategy that effectively generates inquiries and applications.
In this webinar, we feature digital marketing best practices for charter schools. Listen as Stephanie and Janet dive into the different platforms and tools that can be used to gain awareness and help your charter school grow! Listeners will gain practical knowledge that can be easily implemented into your community outreach plans and get your charter school's digital footprint on the map.
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How well does your school make use of social media's lead-generating capabilities? What social media channel is the best option for your school to use? What social media goals should be in place? Not only does social media enable you to showcase your school to an interested audience, you can also directly connect with prospects and guide them along the enrollment funnel towards conversion.
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Higher education marketing faces significant challenges in the coming years due to dramatic shifts in the industry. Many schools take a mass marketing approach and communicate similar messages, resulting in an "identity crisis." To be successful, schools need to better understand their target audiences through research and develop more integrated and strategic marketing approaches that are consistent across media and reinforce their brands. They also need to view students as part of a lifetime relationship and capitalize on opportunities with alumni to advance the institution. Data-driven tactics and measurement of outcomes will be crucial for higher education marketers to meet future challenges.
Overview of the Strategy for Cengage Online CommunityMichael Britt
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Smart email marketing engages users in their inbox with targeted offers that can be shared virally through email and social media to drive more leads and sales. It builds social sharing into emails through tools like in-email polls, quizzes, and shares. This allows social interactions to occur inside emails, on websites, and across social media and affiliate sites to optimize leads, sales, and conversions through cross-channel sharing and sales. The key is to plan for social interactions across all channels to increase engagement from emails, drive more users to the website, and boost social media engagement.
Ana is a social media and content marketing professional based in Chicago. She has experience managing social media for various clients across industries, including Abbott World Marathon Majors, the University of Chicago's computer science program, and Talbott Teas. Her background includes growing social media audiences, developing content strategies, and advising brands on cultivating engaged online communities.
The document outlines a social media campaign plan for a food delivery business called BringMeFood.com. It discusses researching the target audience and their media consumption habits. The plan is to increase the target group to 50,000 by expanding demographics to include mobile professionals, pregnant women, those with dietary restrictions, students, and more. The campaign will integrate social media channels like Facebook, LinkedIn, blogs, YouTube and Twitter to spread brand awareness and directly communicate with customers. Metrics like reach, engagement, conversions, virality and influence will be used to measure the success of the social media campaign.
The document provides an overview of a digital marketing strategy course. It discusses developing an integrated digital strategy with elements like assessment, branding, online environment, and media marketing. It emphasizes creating value for customers through engaging content and calls to action across social and digital platforms. The strategy should be regularly evaluated and fine tuned based on monitoring key metrics like user interactions, traffic sources, and company mentions.
This document discusses best practices for using social media for business. It covers analyzing the social media landscape, why businesses should use social media for brand building and customer engagement. It then discusses organic and paid social media strategies for platforms like Facebook, including content best practices, ad types, and measurement. The document also discusses integrating social media platforms like Facebook into apps and provides case studies of successful social media strategies.
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Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
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Gotham Direct, Inc : Chiquita CMA Submission
1. Creative Media Awards submission
Chiquita – Back to School
Prepared by Gotham Direct
November 4, 2011
1
2. The Challenge (brief part 1)
A daunting task: develop a scale-able campaign to brand a ubiquitous
commodity among a new target segment with no existing awareness and a
shoestring budget of less than half a million.
Ads alone weren’t sufficient; Gotham Direct needed powerful role models
and mighty institutions to turn bananas into Chiquita Bananas, a fun, healthy
food for a new generation (kids 7-11).
The program titled “Back to School Chiquita Banana Smart Sweeps” targeted
teachers (consumers also) in order to facilitate structured classroom learning
programs using Chiquita Bananas.
The program included games, activities, lesson plans, nutrition 101 and of
course coupons for free Chiquitas in the classroom.
Financial prize incentives were offered to provide much needed classroom
supplies/equipment.
3. Solution (brief part 2)
An integrated cross-channel strategy was employed, engaging educators in a
phased approach leading up to and thru BTS.
Direct mail, display banners and e-mail blasts and SEM were used to blanket
the teacher market and directed them to a micro-site.
The ‘Smart Sweeps’ site was designed to drive deep engagement by
incentivizing content downloads.
Social tactics helped spread the word while paid components were optimized
based on performance.
CRM tactics were used to acquire, engage and incentivize teachers to
participate.
An agreement with 20th Century Fox permitted fun use of Rio the movie
elements into the campaign as well as coupons for the Rio DVD.
4. Results (brief part 3)
The campaign ran from August to October of this year and delivered over 110
million impressions and over 195,000 site visitors, averaging 3,050 per day.
In total, 16,376 teacher emails were captured and more than 9,000 teachers
from over 4,000 schools enrolled.
52,000 games were played, 38,000 lesson plans were downloaded and 11,700
videos were viewed.
A new generation was introduced to Chiquita Bananas in a fun way.
The program remains scale-able and portable for years to come.
5. Media Components
A cross-channel media strategy was developed to fully blanket the teacher market in
the most cost-efficient way possible. Media dollars were shifted based on
performance:
Display
Banners
•Re-targeting
•Grade School
Sites
Social Media E-mail Blasts
•Grade School
•Facebook
Sites
•LinkedIN
•MDR Teacher List
Search Engine
Direct Mail
Marketing
6. Integrated Cross-Channel Marketing
Search
Engine
Marketing
Press
Release
E-mail
Display
Banners
Social
Media
Direct
Mail
1. Teacher visits and 2. Special offering through direct 3. Rio DVD coupons redeemed
mail in Chiquita’s high in-store by teachers and
interacts with microsite distribution areas. 30 Rio students. Chiquita Banana
via advertising on coupons mailed to each teacher
with call to action to give out to
brand top of mind at the
digital, direct mail and grocery store for teachers
students. Secondary incentive
press release. to sign-up early to receive 15 lbs and students.
of free bananas coupon.
7. Creative: Display Banners
Display banners ran across 85+
teacher sites reaching over 10
million unique visitors per
month.
Tested and optimized based on
placement and ad unit size.
8. Creative: E-mail Blasts
E-mail blasts targeted top user
opt-ins from teacher sites as
well as 100,000 teacher names
directly to their school e-mail
address.
9. Creative: Direct Mail
Two touch points of Direct Mail were sent
to 100,000 teachers in Chiquita’s high
distribution areas. The first mailer
included 30 Rio DVD coupons. The second
was a reminder postcard.
10. Microsite
• The ‘Smart Sweeps’ Back to School campaign website was designed to drive deep
engagement in the website through incentivizing downloading of content. Content included:
– Games (Rio and Chiquita Banana branded)
– Lesson Plans
– Nutrition 101
– Worksheets and Activities
– Awards and Incentives
– Videos
11. CRM Strategy
A CRM program was put into place to acquire, engage and incentivize teachers to
participate in the sweepstakes.
1. Teacher signs up via the
microsite.
2. Instant triggered e-mail
to activate account is
sent.
3. Multiple e-mail touch
points with each active
teacher to keep them
engaged and incentivize
repeat usage.
12. Sweepstakes
A unique sweepstakes was developed to excite teachers to sign-up and incentivize them to come back for higher
chances to win.
Point/Entry System:
One entry awarded for each interaction with the micro-site’s offerings.
•Registering your classroom
•Logging in to the ‘Smart Sweeps’ website
•Downloading Lesson Plan, Worksheet Activity
•Playing a Game
Entry Frequency: 40 entries per drawing
Prize Details:
1) Drawing 1: $500
2) Drawing 2: $750
3) Drawing 3: $2,000
4) Grand Prize Bonus Drawing: $1,500
Prize Schedule:
A prize drawing took place every 3 weeks with a final grand prize bonus drawing on October 19th, 2011:
Drawing 1: September 5th, 2011
Drawing 2: September 26th, 2011
Drawing 3: October 17th, 2011
Grand Prize Bonus: October 19th, 2011
Eligibility:
Must be a teacher from an accredited school between grades Pre-K to 6th Grade.
18+ years of age
TBD (National or State specific)
13. Measurement and Results
Back to School campaign ran from August 14 to October 17. Media tactics were optimized based on the
key metrics of driving Teacher Sign-ups:
Key Metrics
Paid Media Tactics •Active Teacher Signups: 9,022
•Display (digital banners):
•56,247,848 Impressions •From 4,000 schools
•110,374 Visits to site •Teacher E-mails Captured: 16,376
•Social (facebook):
•51,287,026 Impressions
•8,041 Visits to site
Website Results
•E-mail Blasts: •Website Visits: 195,282
•1,892,970 Impressions •Avg. 3,050 visit per day
•18,420 Visits to site •743,330 Page views
•Search Engine Marketing: •52,633 Games Played
•625,023 Impressions •38,368 Lesson Plans Downloaded
•18,875 Visits to site
•11,685 Videos viewed
•Direct Mail:
•200,000 Impressions
•3,271 Teachers signed up from piece
•300,000 Rio the movie DVD coupons
issued
Total of 110,252,687 Impressions
During the same time period, the
Chiquita Smart Sweeps microsite
drove 150% more visitors and page
views than Chiquita.com and
ChiquitaBananas.com COMBINED.
14. Winners
Winner #2
Winner #1
Brian Hodgson
Holly White
WALLED LAKE ELEMENTARY SCHOOL
Brown’s Chapel Elementary
WALLED LAKE, Michigan
Murfreesboro, Tennessee
“YAY!!!! I received this email. This is my school
“Fantastic!! Just made my day”
address “
Winner #3 Winner #4 (Bonus)
Kelly Vaughn
Cunningham Creek Elementary School
St. Johns, Florida
“This is Kelly Vaughn! Thank you so much!!!!”