GOPPAR Digital at London Technology Week 2015
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#TravTechDisrupt Presentation by Brian Reeves, CEO & Founder of GOPPAR Digital Brian is a serial entrepreneur, tech investor and winner of four consecutive Deloitte Fast 50 Tech awards. He is founder of Avvio, developers of next generation booking engine technology for hotels and CEO of GOPPAR Digital, specialists in digital marketing and distribution for hotels. To celebrate LondonTechnology Week, Travolution once again partnered with Open Destinations and new sponsor VE Interactive to host an event in London’s Tech City. The event brought together industry leaders and the start-up community to join in a panel discussion to share their views on new entrants in the travel supply chain. For more info: #TravTechDisrupt
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GOPPAR Digital at London Technology Week 2015
- 1. London June 17th 2015 Distribu(on
- 2. Demand Optimisation – the business of growing NRevPAR Improve NRevPAR by optimising the generation and conversion of demand and reducing the ad/comm cost per room night sold. E-commerce, distribution, revenue management, digital marketing
- 4. Distribution Technology: Single image inventory 2-way xml seamless Channel mgmt Direct connects Commercial: Ubiquity - é potential for sale Contractual obligations Distressed inventory Shorter lead times
- 6. ‘sharing economy’ channels – are they disruptive?
- 7. ‘sharing economy’ channels – are they disruptive? “democra(sing travel…making the pie bigger…..we should all view it long-‐term as quite posi(ve for travel and tourism.” Christopher Nasse-a – Hilton CEO Worldwide on Airbnb
- 8. Metasearch
- 9. Mobile
- 10. Mobile
- 11. Opportunities around OTAs and Meta-search Tailored content per niche audience Daily control on meta-search as with OTAs CPC Gateway tech for meta-search Demand based OTA control (rates/promos/discounts)
- 13. Opportunities around brand.com Localisation Personalisation: content, rates and marketing messaging Dynamic retargeting Long tail contextual search automation Mobile booking
- 14. Other disruptors Rate Parity – ‘narrow’ to….? Channel surcharges (a-la Lufthansa) Mobile and payment gateway (mobile wallets) Location based mobile marketing takes hold