Neos and the Future of Content Management
Based on interviews with users and analysts, Neos is now offering a user interface that concentrates on the creation of efficiently communicating content. The overall goal for Neos is to become a system that helps any organisation at optimizing the web experience they are offering. Carefully pre-configured defaults provide editors with helpful guidelines and intelligent templates. Content is edited side-by-side with statistics that help to measure and improve performance. Neos integrates planning and collaboration tools for the team members to bring everyone on the same page in concerted digital marketing efforts. Empowered by an "Open Suite" approach to integration, Neos aims to become the central hub for the digital marketing team, embedding all relevant data from all sorts of sources. We believe too much of digital marketeers' time and effort is lost today because of scattered information across too many platforms, fuzzy goals and lack of transparent performance measurement. The Neos Team defines the CMS of the future as the pivotal resource that combines all necessary information and provides a streamlined environment for editors and developers to act on that feedback. See the full video here: https://www.youtube.com/watch?v=exfjhVYPGJI&feature=youtu.be
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Neos and the Future of Content Management
- 1. THE FUTURE OF CONTENT MANAGEMENT (ACCORDING TO NEOS)
- 4. FEATURING: TIM WALTERS / DIGITAL CLARITY GROUP J. BOYE CMS EXPERTS EUROPE THE WEMI STANDARD COMMITTEE AT OASIS LEISA REICHELT KAREN MCGRANE SARA REDIN RELLY ANNETT-BAKER CHRISTOPH LÜSCHER FROM IA …AND MANY MORE
- 5. THE PLOT 1. THE STATE OF THE CMS MARKET 2. STRATEGIC OPTIONS 3. TWO MAJOR TRENDS 4. VISION FOR NEOS 5. NEXT STEPS
- 6. THE STATE OF THE CMS MARKET
- 11. ME-TOO PRODUCT
- 12. CREATE A NICHE PRODUCT
- 16. HOW TO PRIORITIZE? me-too niche product piggyback product piggyback trend Constraints cost/time niche 404 dependency cost/time Differentiation fail groovy meh meh Growth Potential meh limited by design limited by design depends on the trend’s scope Risk very high very high medium low
- 17. TWO MAJOR TRENDS
- 19. COPE
- 20. CREATE ONCE, PUBLISH EVERYWHERE
- 26. WHAT IF YOUR FRIDGE NEEDS YOUR CONTENT?
- 28. WHAT IF CONTENT NEEDS TO WORK BEYOND YOUR CONTROL?
- 30. THE RACE TO KEEP ALL CHANNELS UP-TO-DATE
- 31. $
- 32. PERSONALIZATION
- 36. THAT’S WHY:
- 37. CURATED BY THE COMPUTER
- 39. THE DATA— THROUGH PROFILING OR LOGGED-IN USERS
- 40. THE RULES
- 46. FOCUS ON PERSONALIZATION SITECORE ACQUIA LIFT ADOBE WEM HIPPO CMS FOCUS ON COPE CONTENTFUL PRISMIC.IO GATHERCONTENT WOODWING CONTENT STATION
- 47. DO WE WANT TO FOCUS ON AUTOMATION OR CONTENT?
- 50. BUT
- 51. …VALUE IS CREATED BY HUMANS —THROUGH CONTENT
- 54. SINGLE SOURCE PUBLISHING, S1000D, DATABASE PUBLISHING, MULTI-CHANNEL PUBLISHING, CONTENT REUSE, TRANSCLUSION, DITA, SINGLE-SOURCE AUTHORING, CAPE, WOPE, DRY, OMNI CHANNEL, PANGALACTIC GARGLEBLASTER...
- 55. WHAT MAKES COPE MORE RELEVANT TODAY THAN IT’S PREDECESSORS?
- 56. DIGITAL MARKETING HAS JUST STARTED TO THINK ABOUT AUTOMATION
- 57. CONTENT AND COMMUNICATION HAS ALREADY CENTERED ON THE WEB
- 58. CHANNELS ARE PROLIFERATING FURTHER, DRIVING THE NEED FOR SYNCHRONICITY AND CONTROL
- 59. VISION FOR NEOS
- 60. COPE AND NEOS AS THE CONTENT MIXDECK
- 61. THE NEOS VERSION OF COPE
- 65. VIDEO TEXT AUDIO RECIPES STRUCTURED FORM-BASED CONTENT IMAGES INTERNET OF THINGS WEB PRINT APPS IN-CAR SYSTEM INTRANETS LOUD SPEAKERS RSS PRODUCT DATA DOCUMENTATION SOCIAL MEDIA EMAIL PRESS RELEASES REVIEWS FREE-FORM UNSTRUCTURED CONTENT NEWS NOTIFICATIONS WATCHES
- 66. THE MIXDECK FOR ALL TYPES OF CONTENT, STRUCTURED OR NOT, TO BE PUBLISHED EVERYWHERE
- 68. 1. WHERE DOES YOUR CONTENT COME FROM?
- 69. 2. WHERE DOES YOUR CONTENT GO?
- 70. 3. WHAT VARIANTS DO YOU NEED?
- 71. A COPE CMS IS…
- 72. …BOTH CREATION AND CURATION
- 73. CONTENT CREATION
- 77. CONTENT CURATION
- 80. NEXT STEPS
- 81. DEVELOP A COPE- ORIENTED BACKLOG WITH THE CORE TEAM
- 82. MAKE PRODUCT STRATEGY AN INTEGRAL PART OF THE SPRINTS
- 83. WHERE SHOULD NEOS BE IN ONE YEAR?
- 84. CONTENT API CONTENT MODELLING STRUCTURED EDITING CURATION TOOLS