- Journalism students today should focus as much on developing their personal brand through blogs and social media as working for their employer's brand, as this will allow them to take their readership with them as they change jobs. - Individual journalists now have more power and opportunities to control their career paths due to their direct access to readers online, lessening the importance of the newspaper hierarchy. - Key journalism skills like writing tight, fast, relevant and safe stories remain important, but students must now learn to engage with audiences across multiple media platforms and tell stories using words, images and video.

1. Journalism Education and the New Media Landscape (ii) UK regional press It’s STILL the story, stupid! By James Anslow , City University London Old skills in a new world

2. ++stop press++stop press++stop I spoke to you briefly at the Google thingamee yesterday. I was (and indeed still am) the xxxxxxx editor at The xxxxxxx. It was nice to meet you and I liked your talk immensely. You asked the assembled company what was the one thing they wish that they had been taught at journalism college. I wanted to respond in case you thought it might help your students. I think all journalism students starting out now should spend as much time working on their own personal brand as they should spend time working for the brand of their employer. They should see blogs, twitter etc. as a way of promoting themselves, of cultivating a readership that they can take with them from job to job. I think this is the key difference from how I was taught to behave when I started journalism. Then, the paper, the editor and the newsdesk were king and your identity as a reporter was subsumed within the whole. Now that reporters have their own access to their readers the hierarchy is becoming less important and individual journalists have more power and many more opportunities to control their own destiny.

3. ++stop press++stop press++stop The death of sub- editing..or just of sub-editors?

4. Plus ça change ? Wapping, East London, 1986 Credit: The Times

5. ‘New is people’ Harold Evans, Editor Sunday Times 1967-1981

7. So what should we teach?

13. ASK HIM!